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Hillgrove Cheerleading Branding and Promotions: By: Addison Ballew, Bailey Johnson, Ensley Carder, Eryn Price

The document discusses strategies to increase attendance at Hillgrove cheerleading events. It finds that schools with better social media presences, lower ticket prices, and giveaways had higher attendance rates. The proposed strategies include creating a calendar of social media posts to promote games and competitions, doing athlete shoutouts over the PA system, creating a TikTok account, and running a text-to-win promotion at lunch to engage fans. The goal is to build a bigger fan base of 75 supporters by the end of the season through increased promotions, exposure, and fan engagement.

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63 views13 pages

Hillgrove Cheerleading Branding and Promotions: By: Addison Ballew, Bailey Johnson, Ensley Carder, Eryn Price

The document discusses strategies to increase attendance at Hillgrove cheerleading events. It finds that schools with better social media presences, lower ticket prices, and giveaways had higher attendance rates. The proposed strategies include creating a calendar of social media posts to promote games and competitions, doing athlete shoutouts over the PA system, creating a TikTok account, and running a text-to-win promotion at lunch to engage fans. The goal is to build a bigger fan base of 75 supporters by the end of the season through increased promotions, exposure, and fan engagement.

Uploaded by

api-711511353
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Hillgrove Cheerleading Branding and

Promotions
By: Addison Ballew, Bailey Johnson, Ensley Carder, Eryn Price
Primary Research Endeavor:
Research Problem: Our research problem is that not enough students were coming to cheerleading events.

Findings/Solutions: To increase attendance at events we will give motives that will intrigue students. We will communicate
with students through social media and announcements.

Effects: We found that the teams that had good social medias, more promotions and incentives, had the best outcomes and
attendance rates. Increased exposure: schools with larger exposure had higher attendance. Lower Prices: Hillgrove
charges $7 a ticket schools that charge cheaper have higher attendance. Giveaways: Like Lambert high school that gives
away T-shirts for people that attend. Better social media: Schools like South Forsyth have very attracting social media
pages.
INFOGRAPHICS:
infographic
Smart goal:
Achieve a bigger fan base. We would like 75 people supporting hillgrove (including
parent). When lots of people show up/ enjoy the content, that's how we will know
we achieved it. It is possible to achieve it if we put a lot of work in, we Want to
achieve it by the end of the season.
BRANDING BOARD:
Social media posts:
Calendar:
- September 13th: Campbell game instagram post
- September 20th: Carrollton game instagram post
- October 2nd: Senior shout out in athlete alley
- October 4th: Marietta game instagram post
- October 4th: Competition instagram post (Allatoona Buc Bash)
- October 9th:Senior shout out in athlete alley
- October 11th: Competition instagram post (North Paulding Rumble at the Den)
- October 16th: Senior shout out in athlete alley
- October 18th: Harrison game instagram post
- October 18th: Competition instagram post (South forsyth cheer classic)
- October 23: Senior shout out in athlete alley
- October 25: North Paulding game instagram
- October 30th: Region post in athletes alley
- November 1st: Mceachern game instagram post
- November 1st: Competition instagram post (Regions @South Forsyth)
- November 6th: State post in athletes alley
- November 8th: Competition instagram post (STATE @Macon Centerplex)
Announcement Shoutouts Schedule:

- Region Announcement: Wednesday November 1st


- State Announcement: Thursday November 9th
Athlete AllEy posts:

Hillgrove comp
Seniors:
Additional Service:

Our additional service would be a tik tok account filming Mic’d videos and vlogs
For varsity competition.
In School Fan Engagement (At lunch):
- Our in school fan engagement will be the 10th person to text the phone number will get a Hillgrove
Cheerleading T-shirt, through the text now app. We will do this during all lunches as well as create
flyers with instructions to display around the lunch room:
-

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