Lecture 8
Lecture 8
DECISION MAKING
SKILLS
BY DR
Lecture: 8
Instructor at the Egyptian Academy of
Engineering and Technology
DATA COLLECTION TECHNIQUES
Types of Data
There are two types of data:
-Primary Data
-Secondary Data
Primary Data
Primary Data
The data gathered by researcher
first-hand is primary data.
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Secondary Data
-The data that have been collected
and compiled by someone, and are
accessible to the public, are known as
secondary data.
Quantitative Data
Qualitative Data
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Quantitative Data
The data that can be quantified and expressed as a
number is quantitative data.
For example, height of students of a class, marks
obtained in a test, number of news stories published
ona topic, number of times a particular word has been
used in publications, etc.
It is feasible to represent such data through ordinal
andratio scales, and are capable of being statistically
evaluated.
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Qualitative Data
The data that cannot be expressed in the form of a
numberis qualitative dataSuch data can only be
expressed through nominal scales, for example,
religion, gender, etc.
It can also be “descriptions of situations, events,
people, interactions and observed behaviors;
direct quotations frompeople ... and excerpts or
entire passages from documents, correspondence,
records and case studies”.
Qualitative data can be best conveyed in the form
of words
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Data Collection Objectives
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It is the process of collecting and measuring
information about target variables in an existing
system, which then enables the individual to answer
relevant questions and evaluate the results. Data
collection is a component of research in all fields of
study including the physical and social sciences, the
humanities, and business. While methods vary by
discipline, the focus on ensuring accurate and honest
compilation remains the same. The goal of data
collection is to obtain quality evidence that allows
the analysis to lead to the formulation of credible and
convincing answers to the questions that were asked.
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Data Collection Objectives
•Data-collection techniques allow us to
systematicallycollect information about
our objects of study (people, objects,
phenomena) and about the settings in
whichthey occur.
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Data collection methods
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• Observation,
• interview,
• questionnaire,
• tests, sources
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DR