REVIEWER for EMPOWERMENT TECHNOLOGIES

QUARTER II

INTERACTIVE MULTIMEDIA ICT IN THE RECENT HISTORY OF PHILIPPINES

Any computer-delivered electronic system that 1. EDSA (People Power Revolution) The People
allows the user to control, combine, and manipulate Power Revolution lasted from 1983 to 1986.
different types of media, such as text, sound, video, During a radio broadcast of Radyo Veritas,
computer graphics, and animation. Cardinal Sin encouraged the Filipinos to help
end the regime of then President Ferdinand
Marcos. A major protest took place along EDSA
INTERACTIVE CONTENT
from February 22 to 25, 1986 involving two million
Filipinos from different regions and sectors. These
The content can be modified based on the
include civilians, political parties, the military and
preference of the users. It allows users to interact with
religious groups. The RADIO BROADCAST helped
the site even to comment or create their own account.
to change the course of history. Without it,
Filipinos would not have been moved into
TYPES OF MULTIMEDIA CONTENT
action.
1. VIDEOS – is a digital moving visual image
2. EDSA II. This was also known as the 2001 EDSA
generated through video hosting sites
Revolution which happened during January 17
2. SOUND, MUSIC or AUDIO – record a sound
to 21, 2001. It was fueled after 11 prosecutors of
through your gadget and share it to the entire
then President Joseph Estrada walked out in the
world.
impeachment trial. As a result, the crowd in EDSA
3. ONLINE GAMES – where you do not need to
grew over the course of few days through text
download and install in your PC and it is playable
brigades. Like the first People Power Revolution,
online via browser
Edsa Dos would not have been successful
4. ONLINE TESTS – These are the online survey forms
without the TEXT BRIGADES.
that automatically tabulate and calculate the
results when it’s done
3. MILLION PEOPLE MARCH. This was a series of
5. COURSEWARE – is an alternative tool to educate
protest that mainly took place in Luneta Park
learners through online coaching.
from August 22 to 26, 2013. There were also
6. PODCASTS –series of a digital audio files that is
several demonstrations that happened in key
available on the internet for downloading to
cities in the Philippines and some locations
desktops or mobile devices.
overseas. It condemned the misuse of the Priority
7. VODCASTS –series of videos streamed online that
Development Assistance Fund (PDAF). Though
is available on the internet for downloading to
dubbed as the Million People March, the
mobile devices.
number of total attendees was only around
400,000. Despite that, it was still considered a
EMBEDDING
success as it clearly demonstrated how powerful
The process of placing an object from one site
social media campaigns are. The organizers and
to another.
promoters of the Million People March used
FACEBOOK and CHANGE.ORG as their media.
INSERTING YOUTUBE VIDEOS ON YOUR BLOG POST
1. Search an environmental issue on 4. YOLANDA PEOPLE FINDER. Recent storms in the
Youtube.com. Philippine history gave birth to the people finder
2. Go to the bottom of the video and click the DATABASE powered by Google. During typhoon
“Share” button. Yolanda, the people finder was a vital tool for
3. Click on Embed. people across the globe to track the situation of
4. Copy the code similar to the screenshot their relatives. This proved to be successful and is
below. now adapted by more organizations to help
5. Paste your code there. people track relatives during calamities.

ICT & History

SOCIAL MEDIA – (according to TechTarget
network, as posted by Margaret Rouse) is a collective
term for website applications which focus on
community-based input, communication, interaction,
content-sharing and collaboration.
 REVIEWER for EMPOWERMENT TECHNOLOGIES
QUARTER II

PLATFORM FOR PLACING PETITIONS FOR CHANGE ELEMENTS OF A CONCEPT PAPER FOR SOCIAL
ADVOCACY
CHANGE.ORG is dubbed as the “world’s platform
for change” where anyone from the online community 1. TITLE PAGE – The title of your concept paper will
can create a petition and ask others to sign it. During the serve a lot in terms of getting the audience
past times, petitions were only done through signing a interest, so make sure to have a short but a
paper, usually done by a group asking for signatures via catchy and interesting title of your chosen topic.
travelling door-to-door. 2. INTRODUCTION - This element of concept paper
Change.org gives access to more people by serves as the most important part of your
allowing the online community to affix their digital concept paper. You must keep on pursuing an
signatures on a petition. adding value to convince the reader about your
project’s mission and vision.
PLANNING AND CONCEPTUALIZING THE CONTENT 3. PURPOSE – This element of concept paper
includes the reasons why your chosen project or
1. SPECIFIC – Set a real goal that is direct, detailed advocacy campaign is worth all the time effort
and meaningful. Make sure that your goals are and money. You need to make a strong
focused and can identify a concrete outcome. atmosphere of purpose.
2. MEASURABLE – Make sure that you goal is 4. DESCRIPTION - This element of concept paper
trackable and quantifiable. Defining your own includes all the necessary information, data and
definition of “success” will aid you to estimate details about your project. This element talks
your current achievement level on reaching about the steps and procedure on how you will
your specific goals. do things properly.
3. ATTAINABLE – Work towards a goal that is 5. SUPPORT – This element of concept paper
challenging but possible and doable. Check if contains your budget needed for the project.
you have the tools or resources that will help you Every project needed funds to be published and
to achieve and attain your goals. materialized their certain cause, thus support
4. REALISTIC – Knowing yourself is the key to your from a sponsor/s necessary to be consider.
success. Be honest with yourself and know your 6. CONTACT INFORMATION – The element of
capabilities and the things that you cannot do. concept paper that includes information on
5. TIME-BOUND - Give yourself a deadline. Every how the you can be contacted.
goal should have a target date to finish. Having
deadlines motivates oneself to do more RESEARCH
efficiently and helps you to be focused in
reaching your goals. According to Western Sydney University,
RESEARCH is defined as the creation of new knowledge
CONCEPT PAPER and/or the use of existing knowledge in a new and
creative way so as to generate new concepts,
CONCEPT PAPERS are summaries of projects or methodologies and understandings.
issues that contemplate interests, experience and
expertise that commonly serves as a purpose of AUDIENCE PROFILING
delivering an in-depth discussion of a certain topic that
a person has a strong position on. AUDIENCE PROFILING is the process of defining
exactly who your target audience is by unifying and
KEY POINTS ON MAKING YOUR CONCEPT PAPER analyzing their behaviors across multiple platforms and
touchpoints.
1. Rise with a concept topic or idea that you are
genuinely interested. 1. DEMOGRAPHICS is one of the methods in
2. Write down the questions associated the topic or audience profiling that defines not only the
idea you have chosen. population of your audience but also the work
3. Create a possible solution from each of the that they do. It also tells where they live, their
questions that you have developed. gender, age, income level, religion, ethnicity,
4. Classify what kind of data you need that will education level, and knowledge level.
answer your questions and identity how will
gather the information needed.
5. Identify how you will analyze, interpret, and
present the overall data you gathered.
 REVIEWER for EMPOWERMENT TECHNOLOGIES
QUARTER II

2. PSYCHOGRAPHICS is the classification of people Make sure to anchor your content to the four
according to their personal characteristics, important purposes in producing a social advocacy:
lifestyle, attitudes, social class, aspirations,
values, tastes, activities and interests and other 1. INFORM – Transform into an informative purpose
psychological criteria. in producing your advocacy. One main purpose
of media is to inform the people of what is the
INFOGRAPHICS real situation of the society.

According to the Oxford English Dictionary, an 2. INSPIRE – Infuse your advocacy and learning
infographic (or information graphic) is “a visual with a sense of meaning and purpose to
representation of information or data” motivate and uplift your audience.

Steps in Making your Infographics 3. EDUCATE – Empower your audience with the
proper knowledge. Make them aware and
1. Outline the goal of your infographic. impart learning through your advocacy.
2. Collect data for your infographic.
3. Visualize the data in your infographic. 4. ENTERTAIN – Ignite wonder, awe and
4. Layout the elements of your infographic design. entertainment through learning.
5. Add style to your infographic design.
DEVELOPING SOCIAL ADVOCACY
Different styles and approaches on gathering and
collecting your data FAIR USE means you can use copyrighted
materials without a license but only for certain purposes.
a. SELF-MADE DATA – this approach requires more These includes commentary, criticism, reporting,
time for you need to ask around, send some research, and educational purposes.
emails, do research online, create your own
made survey and process your own conclusion. In accordance with this, fair use must follow
b. DATA SOURCES – this is the easiest way to gather these prescribed guidelines:
information to get ready-made information that
you can find on the books, magazines, a.) majority of the content you created must be
newspaper and internet. There are plenty of of your own;
public and private data sources that you can b.) give credits to the copyright holder; and
use in your infographics. c.) don't make money out of the copyrighted
work.
SOCIAL CHANGE & ADVOCACY
CREATIVE COMMONS is an American non-profit
SOCIAL CHANGE is defined as the alteration of organization devoted to expanding the range of
mechanisms characterized by changes in cultural creative works available for others to build upon and
symbols, rules of behavior, social organizations or value share legally. The organization has released several
systems. copyright-licenses known as Creative Commons
licenses free of charge to the public.
ADVOCACY – is a way of expressing views,
opinions, concerns information access and on COPYRIGHT or author’s right is a legal term used
establishing to all one’s rights and responsibilities through to describe the rights that creators have over their
any possible means or ways. literary and artistic works.

DESIGNING SOCIAL ADVOCACY

Reference:
According to Medium.com, a DESIGN is a plan DepEd Alternative Delivery Mode
or specification for the construction of an object or Modules on Empowerment Technologies
system or for the implementation of an activity or First Edition, 2020
process, or the result of that plan or specification in the
form of a prototype, product or process. Prepared by:
Jose Ray Redeemir M. Calanog
Empowerment Technologies Teacher