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    Group 6B - SBM Class Activity

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    221245
    This document contains a product brand matrix and brand hierarchy for various biscuit, dairy, snacking, cake, rusk, and bread brands from Britannia. The matrix shows which brands correspond to different product categories. Britannia uses a sub-brand strategy where the master Britannia brand endorses various sub-brands like Good Day, Tiger, and Little Hearts on packaging and websites.

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    Group 6B - SBM Class Activity

    Uploaded by

    221245
    17 views6 pages
    This document contains a product brand matrix and brand hierarchy for various biscuit, dairy, snacking, cake, rusk, and bread brands from Britannia. The matrix shows which brands correspond to different product categories. Britannia uses a sub-brand strategy where the master Britannia brand endorses various sub-brands like Good Day, Tiger, and Little Hearts on packaging and websites.

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    Brand product mix

    Original Title

    Group 6B_SBM Class Activity

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    This document contains a product brand matrix and brand hierarchy for various biscuit, dairy, snacking, cake, rusk, and bread brands from Britannia. The matrix shows which brands correspond to different product categories. Britannia uses a sub-brand strategy where the master Britannia brand endorses various sub-brands like Good Day, Tiger, and Little Hearts on packaging and websites.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    17 views6 pages

    Group 6B - SBM Class Activity

    Uploaded by

    221245
    This document contains a product brand matrix and brand hierarchy for various biscuit, dairy, snacking, cake, rusk, and bread brands from Britannia. The matrix shows which brands correspond to different product categories. Britannia uses a sub-brand strategy where the master Britannia brand endorses various sub-brands like Good Day, Tiger, and Little Hearts on packaging and websites.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    Group 6

    PRODUCT
    BRAND MATTRIX
    1. Saurabh Borgave (221239)
    2. Nisarg Thakkar (221529)
    3. Purvardh Kaushik (221341)
    4. Kunal Agrawal (221424)
    5. Samkit Jain (221141)
    6. Khevna Suresh Patel (221423)
    PRODUCT BRAND MATTRIX
    BRANDS CATEGORIES

    Biscuits Cakes Dairy Products Rusks Snacks

    Good Day 1

    50-50 1

    Marie 1

    Milk Bikis 1

    Pure Magic 1

    Digestive 1

    NutriChoice 1

    Cheese 1

    Butter 1

    Butter Toast 1

    Fruit Cake 1

    Ginger Cake 1

    Treat 1

    Crostini 1

    Snackits 1

    Cheese Balls 1

    Macho 1
    Brand
    Relationship
    Spectrum

    BRITANIA
    Briatania Uses mainly Sub brands
    strategy where the master brand
    is the driver and sub brand is a co
    driver. For Eg. Britania’s Good
    Day,Britania Tiger, Britania Little
    heart etc. It has endorsed the
    britania logo on it’s packaging as
    well as the website
    HEALTH
    BISCUITS DAIRY SNACKING CAKES RUSK BREADS
    BARS

    WINKIN
    GOOD DAY TREAT GOBBLES TOSTEA GOURMET BE YOU
    COW

    LITTLE COME
    TIME PASS ROLL YO WHITE
    HEARTS ALIVE

    MARIE WHEAT
    LAYERZ
    GOLD FLOUR

    NUTRI
    FUDGE IT
    CHOICE

    MILK BIKIS

    TIGER
    BRAND HIERARCHY
    BRAND HIERARCHY
    OF BISCUITS PRODUCT CATEGORY

    NUTRI PURE MARIE


    GOOD DAY TREAT MILK BIKIS TIGER
    CHOICE MAGIC GOLD

    DIGESTIVE CHOCO MARIE VITA CHOCOLAT


    BUTTER CLASSIC KRUNCH
    ZERO LUSH GOLD E CREME

    VANILLA
    CASHEW SEEDS CHOCO ORIGINAL ATTA GLUCOSE
    CREME

    CHOCOCHI 5 GRAIN MILK


    VANILLA STRWBERRY KREEMZ
    P DIGESTIVE SANDWICH

    THIN ORIGINAL
    CHUNKIES ORANGE VANILLA
    ARROWROOT

    NATURE
    HARMONY PINEAPPLE ILAICHI
    SPICE

    PISTA OATS CHOCO


    ORANGE
    BADAM ORANGE FILLS

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