SINGAPORE PHONE EMAIL WEB

Buangkok (North-East) 8198 1551 [email protected] linkedin.com/in/hafiyyan-yazid/

HAFIYYAN
YAZID
DIGITAL MARKETER
Passionate about digital marketing with a focus on social media management and e-commerce, I've been deeply
involved in digital marketing since 2016. My expertise encompasses a wide spectrum of digital marketing key
components, including social media marketing, content management, influencer and affiliate marketing, PPC
advertising, email marketing and CRM, as well as IT-related areas like website development, website management
and online marketplace management. I have worked hand-in-hand with advertising and influencer agencies to
collaborate and execute online marketing campaigns.

I'm currently seeking a role digital marketing role with the goal of driving growth for the company. If you're in
search of a marketer who brings fresh perspectives and dynamic insights to the table, I'm eager to connect and
chat.

PERSONAL PROFILE EXPERIENCE

Muhammad Hafiyyan Bin Mohd Yazid ELKEN (SINGAPORE) PTE LTD

Health & Wellness, Beauty, Home Appliances
22 August 1995 (28 Years Old)
Social Media Specialist (Sales & Marketing Executive)
Singaporean June 2022 - Present

Married, 12 February 2022 Social Media Management

Oversee the entire company's social media presence across Facebook,
Children: No
Instagram, and TikTok.
Languages: English, Bahasa Melayu Strategize contents and develop monthly social media calendar aligned
with promotional initiatives, ensuring timely and cohesive release of
Muslim, Islam information.
Produce diverse forms of social media content, comprising photos and
Driving License: Class 2B, 2A, 3 videos, with meticulous attention to aligning with the company's unique
branding, concurrently driving follower growth.
ORD: 10 May 2019 Conduct competitor analysis and engagement assessments to fine-tune
content strategies for enhanced performance and results.

SKILLS Digital Marketing Initiatives

Partnered with an Influencer Marketing Agency, X10 Media, to craft and
develop engaging contents for a successful new product launch on
TikTok, leveraging the reach of Key Opinion Leaders (KOLs) for
Digital Marketing impactful product promotion.
Collaborated closely with an external Digital Marketing Agency,
Social Media Management SocialFin, to strategically formulate and execute highly effective
Online & Offline Marketing Strategies Facebook and Instagram advertising campaigns, resulting in increased
targeted traffic towards the landing page and e-commerce website that
Content Strategies yielded an exceptional 3x ROI increase in conversion rates in a span of
3 months.
E-Commerce Set up a Shopify-hosted e-commerce website, Elkenshop.sg, elevating
the online shopping experience. Seamlessly integrated multiple
Corporate Branding payment processors, including ATOME, Grabpay, and LatitudePay, to
allow buy now, pay later option.
Customer Relationship Management Introduced and seamlessly integrated Respond.IO, a WhatsApp API
CRM software, to consolidate communication channels for the customer
Project Management
service team. By consolidating Facebook Messenger, Instagram DMs,
Data Analyst website inquiries, and WhatsApp communications into one platform,
we drastically improved response times, greatly boosting customer
service efficiency. The CRM software empowered the marketing team

INTEREST with the ability to conduct mass broadcasts to potential and existing
customers in the database through WhatsApp, greatly expanding the
reach of promotional and informational campaigns.
Oversaw the email list database, developed email marketing strategies,
and executed campaigns to boost customer engagement, encompassing
Personal Development
both potential leads and existing clientele.
Travelling

Business
 Event Management
EDUCATION
Home & Living, Singapore Expo, 18-26 February 2023
Mummy’s Market Baby Fair, Singapore Expo, 7-9 April 2023
Twilight Festival, Suntec Convention Centre, 28-30 July 2023
NTUC LEARNING HUB Elken Singapore Home Party, Elken Event Space (Monthly)
Digital Marketing & Graphic
External
Design Specialist Strategically plan and oversaw trade show events to elevate brand
visibility and drawing in a fresh influx of potential customers.
1 Apr 2022 - 31 May 2022
Manage and supervise the distributor network to serve as crowd
attractors.
REPUBLIC POLYTECHNIC Ensure the availability of marketing materials like promotional flyers
Diploma in Electrical & and product brochures for customers.
Innovate entertaining marketing campaigns to drive promotions and
Electronic Engineering offer attractive giveaways.
Specialised in Digital Media &
Internal
Communications
Actively support the planning and execution of our internal monthly
2013 - 2017 events such as trainings, overseas speaker product talks and business
workshops.
ZHENGHUA SECONDARY SCHOOL Ensure seamless coordination and fostering a positive and engaging
Cambridge GCE O/N Levels experience for the distributor network and their potential recruits. This
encompasses responsibilities ranging from the creation of both online
2007 - 2012
and offline marketing materials to coordinating speakers and preparing
event decors such as pull-up banners and posters.
WEST VIEW PRIMARY SCHOOL
PSLE Certification Administrative Duties
2001 - 2006 Forge relationships with distributors through a keen understanding of
their marketing needs and challenges. Offer tailored marketing support
and guidance to guarantee alignment with company branding and
promotional strategies. Additionally, aid distributor leaders in
CERTIFICATIONS generating marketing materials for their prospects and facilitate the
setup of events to help them engage potential recruits effectively.
Collaborated on an internal video shoot featuring a Key Opinion Leader
(KOL) in the health industry to produce compelling content videos for
COURSERA an upcoming product launch.
Designed captivating posters for the company's showroom, elevating
Google Digital Marketing &
the brand image and enhancing the customer experience for walk-ins.
E-commerce Professional Provide assistance and guidance to customer support staff regarding
Certificate digital marketing inquiries.

May - July 2022, 3 Months

7 Course Series MFA GROUP: AIA SINGAPORE

Foundations of Digital Marketing and E- Insurance & Finance
commerce
Attract and Engage Customers with
Social Media Manager - Content Strategist
Feb 2020 - May 2021, 1 Year 3 Months
Digital Marketing
From Likes to Leads: Interact with Social Media Management
Customers Online Leveraged social media platforms such as Facebook and Instagram to
Think Outside the Inbox: Email Marketing expand the agency's online presence within the Muslim community.
Assess for Success: Marketing Analytics Collaborated with the Director/Founder of the agency to develop new
content strategies through well-planned social media initiatives.
and Measurement
Devise and craft compelling content for the company's social media
Make the Sale: Build, Launch, and Manage
platforms, ensuring one content posted per day and yielding
E-commerce Stores approximately 25 monthly posts.
Satisfaction Guaranteed: Develop Successfully cultivated and managed a highly engaged audience,
Customer Loyalty Online driving significant growth on Instagram from 1300 to 4800 followers in
less than a year.
Employed a diverse range of digital marketing strategies including
View Certificate Email Blasts, Instagram Live sessions featuring Key Opinion Leaders
(KOLs) in the industry, Podcast Features, Giveaways, and Webinars, to
forge meaningful connections with our audience.
FOUNDR
Website Management
Instagram Domination Oversee and manage the agency's website, mfag.sg, which is hosted on
Oct - Nov 2020, 2 Months the Wix Web Hosting Platform. This involves regular updates and
optimizations to ensure it accurately and compellingly reflects the
Nathan Chan, CEO & Publisher of agency's brand identity and comprehensive range of services.
Foundr Magazine
Supporting Tasks
Getting set up for Instagram Success
Led the creation of visually appealing online posters and promotional
Building an Instagram content machine
materials for monthly events to attract the Financial Services
Influencer marketing, partnerships & Consultants to attend.
collaborations Additionally, provide valuable support to administrative staff in the
Skyrocket your engagement and shares seamless planning and execution of internal events, ensuring they run
Instagram funnels and monetization smoothly and leave a lasting impression.

Growth hacks toolbox

View Course
 E-COMMERCE EXPERIENCE C & W SERVICES
Engineering, Water Quality Technician, Managing Agent
ONLINE BUSINESS, 2016 - 2018 Public Utilities Board (PUB) Service Reservoir project

EARLY DAYS Engineering Technician - Assistant Team Leader

May 2019 - Jan 2020, 9 Months
Having zero experience and a very small
Team Management
investment, I took a bold step into the
As the Assistant Team Leader, I strategize and execute the deployment
online business world during the booming of manpower for daily tasks, ensuring optimal resource allocation. I
era of e-commerce, focusing on women's closely monitor the team's adherence to assignments and promptly
apparel and accessories niche. I set up and respond to all site-specific and ad-hoc requests from PUB. I am adept
designed a website and got active on at maximizing productivity by efficiently managing both human
resources and assets, without compromising the quality or safety of our
Instagram.
work.

However, things didn't take off as expected On-site Task

initially. But I wasn't discouraged. I turned Consistently perform comprehensive assessments of chlorine levels,
to YouTube tutorials, blogs and books to pH, and conductivity utilizing state-of-the-art portable meters. Furnish
learn the ropes. Once equipped with these precise data to PUB, facilitating thorough evaluation and vigilant
monitoring of water quality parameters.
new digital marketing strategies, the
business started gaining traction. Administrative Duties
Generate comprehensive monthly management reports that offer a
detailed overview of completed tasks for the month, including progress
THE VARIETY CLUB updates and insights. These reports serve as invaluable tools for
informed decision-making and performance evaluation.
WOMEN'S APPAREL & ACCESSORIES

Founded and managed 'The Variety Club,'

an e-commerce dropshipping store
References:
specializing in apparel, leveraging the
Elken (Singapore) Pte Ltd
Shopify platform. By strategically
facebook.com/elkensingaporeofficial
collaborating with a diverse array of
instagram.com/elkensingaporeofficial
influencers, each with a substantial tiktok.com/elkensingaporeofficial
following ranging from 20,000 up to
1,000,000, amplifying the brand's growth. MFAGROUP
Through these influential partnerships, I facebook.com/mfagsg
instagram.com/mfagsg
effectively cultivated a dedicated social
media following on Instagram of over The Variety Club
22,000 followers within less than 2 years. instagram.com/shopvarietyclub

I made the decision to sell the business in

May 2018 to explore new opportunities.
The entire journey of creating, nurturing,
and eventually parting ways with 'The
Variety Club' has been a key factor in
refining my digital marketing skills.

These experiences have solidified my

passion for business and digital marketing,
providing a strong foundation for my future
endeavours in these fields.

Notable Achievements
Gained 22,000+ Instagram Followers within
less than 2 years
Collected more than 5000 email subscribers
Achieve a whopping USD$35,000 in revenue
from an initial small investment of SGD$200