Idea Generation, Dissection, & Insight

I want you to think of your writing as an experiment where we use The Scientific
Method — but for your knowledge.

That is what we are as unique creators — Knowledge Workers that package up their
findings and put them out in the world in the form of content, videos, audio, books,
and other forms of media.

Remember: cognitive, mental, or intellectual development is necessary if you want

If you want to be truly creative, you need a lot of information to pull from.

If you want a lot of information to pull from, you need to consistently expose yourself
to new information (you need to expand your awareness / consciousness by pursuing
your curiosity).

You need a mental (or digital) database of validated ideas that you can treat as
digital legos for piecing together compelling content.

The traditional scientific method is used to make new discoveries through testing,
experimentation, and iteration on the data you receive.

We will be focused on a few things:

 Observation — you need to observe every aspect of your life and the
information you are consuming. Note ideas that come to mind.
 Research — you must research for more ideas, data, references, and
other things that will make your argument more credible.
 Experiment — you experiment with the idea by dissecting it and seeing
all of its parts. You can now piece those parts together in different ways.
 Discoveries — you make discoveries through experimentation and share
them with the world.
 Theories — over time you will start to make connections between your
own discoveries and create your own theories.
 Processes — you will be testing processes to come up with a replicable
method that gets results.

Keep in mind that this is baked into the content ecosystem we will implement.

For now, we will be taking notes, fleshing out the idea, and creating personal
firepower for unique newsletters, tweets, and other forms of writing.
Later, we will be piecing everything together in a cohesive, value-driven manner.
Dissecting & Making New Discoveries
When you run an experiment, you dissect something. You break it down into it’s parts
to gain a deeper understanding of what comprises the whole.

Like when you took apart pens as a kid. You unscrewed the pen, took out the little
plastic thing holding the ink, played with the spring, and started to understand how it
all works together.

Once you do this, you can not only explain what a pen is… but you can explain how it
works, why it works that way, who it works best for, and what other use cases it can
have.

You can also play around with the parts and give them new use cases.

This is what we are doing, but with the ideas we collect from the Intelligent Imitation
process.

That is the first step, having an idea to dissect.

By dissecting the idea, we can dive deeper into its parts, understand
the depth behind it, and open up room for better ideas (because your competition
isn’t doing this).

On top of all of the things that you are noting down inside The Queue, here some
ideas that you can choose to dissect:

1) Quotes or Tweets

Are there quotes that make you think “Damn I wish I wrote that?”

Well, whats stopping you from understanding the depth behind it and creating your
own way of saying it? (Usually, your mind and limiting beliefs behind taking your
message seriously is what’s stopping you. Authority is perceived. The only reason you
take authors seriously is because they wrote a book based on what they have learned
prior.)

You can use your own tweets for this as well. This will help you create and understand
the depth behind your ideas.

2) Thoughts & Ideas That Come To Your Mind

As you are reading, writing, consuming, or just going about life — practice being
observant of the ideas and thoughts that pop into your head.
With this method, anything can be turned into content. Anything. It’s all a game of
packaging up words, ideas, and thoughts into a structure that guides the reader to
potential engagement.

This can be treated as a self-reflection and journaling exercise. Are there negative
thoughts that you want to understand and reframe through your content? Write them
down.

3) Previous Ideas Or Talking Points Of Yours

As you create content in all different forms — writing, speaking, visual (any other of
the 5 senses) — you will start to gain a deeper understanding of the point you are
trying to get across.

This will spark new mental pathways to go down. This is how you truly become an
expert in any given topic. You follow the endless branches that one idea can take you
down.

If you want to get philosophical, this is how you become more conscious. You realize
that everything connects infinitely.

In essence, you are creating a web of ideas that you can connect and combine (like
digital legos) for your writing and creations. This is where things start to get fun.

Once you have an idea you want to dissect, what does the process entail?

 Write out the idea — start a new experiment in “The Mind” area of the
Notion Command Center.
 Add a reference — if the idea sparked from something you are
consuming, note where you got it from.
 Summarizing it in your own words — how would you make sense of the
idea? How does it make sense to you at your current stage of
development? That is how it will make sense to the people you can help.
 Optional — write out common problems, objections, benefits,
metaphors, and personal experiences to set yourself up for great content
for that idea. (You will be doing this when you write long-form anyway.)

We are using this process for content creation — but if you want to dive a bit deeper
and have a guided challenge for this, you can download my 7 Days To Genius Ideas
course for free here if you haven't already.

Keep in mind that the setup will be a bit different in that course. I would encourage
you to keep everything you are learning here in mind. Use The Creator Command
Center instead of the Notion template that is provided in that course.
An All-In-One Solution
This is a journaling, idea generation, note-taking, and content creation process all in
one.

When you have an idea, immediately jot it down in “The Queue” and you can come
back to it later.
Making New Discoveries & Forming Unique
Perspectives
From all of the information that you wrote out in the experiment template, how
would you summarize it in one sentence?

Can you create your own quote-like impactful way of getting that point across?

How can you help someone understand the complexity of what you wrote in a simple
way?

These are the BIG ideas that much of your content will revolve around.

In essence, you are developing your ability to create profound insights that have
depth behind them.

These can be used AS your content ideas, or used to explain the original topic you
had.

https://www.loom.com/share/a60a38cde168465cb21ec31cfd8a3bce?sid=c38f3cc1-5f18-41a2-
843f-e4c68699c679