Team Slayed - Concept Paper - ARC223
Team Slayed - Concept Paper - ARC223
Team Slayed - Concept Paper - ARC223
Project Proponents: Bagacina, Karelle; Calma, John Andrei; Cruz, Rosario; Libunao, John
Cedric; Opina, Danielle; Orata, Anthony; Parcon, Yeesha; Villaflor, Hans
INTRODUCTION
Executive Summary
Divisoria is widely known as a low-cost marketplace due to its affordable retail shopping
and bargaining of various products and goods, from food to clothes. Divisoria’s branding of a
low-cost marketplace and a location of all products and goods (albeit wholesale, retail, or
merchandise) can be traced back to pre-colonial Manila where Chinese merchants and Filipinos
traded different products and goods. Many consumers come and visit Divisoria on different
occasions to purchase affordable products and goods, an alternative to expensive mall shopping.
The vast number of consumers’ visits due to affordable shopping, led to the uprising number of
different vendors and stalls (bangketa in popular term) that spread not only inside the shopping
malls but also along the streets and highways. This phenomenon has led to a problem of
pollution and overcrowding due to the popular demand for affordable shopping on the streets.
This major concern is still persistent since restrictions of the pandemic have been lifted after the
pandemic.
To resolve this major concern, this project aims to create a regulated, low-cost, modular,
and sustainable market stall design that will be proposed on the stretch of Divisoria streets to
mediate the issue of overcrowding. The user behaviors of the shoppers and the vendors will be
studied to come up with a suitable design for the stall. Aligning SDG 11: Sustainable Cities and
Communities, this project aims to provide low-cost and sustainable market stalls for the
Divisoria outdoor vendors to eliminate various environmental issues (e.g., pollution, inadequate
waste management, and poor hygiene, etc.) and accessibility concerns (e.g., lack of walkable
sidewalks; inadequate spaces for vendors, vehicles, and shoppers, and concerns with the traffic
flow.
Rationale
In general, the main goal of this project is to modernize the typical outdoor vendor stall
layout by creating a stall design that eliminates major user concerns such as space availability,
waste segregation, functional segregation, vehicular accessibility, and environmental issues such
as air pollution.
For Instance, the project aligned its goal to Sustainable Goal 11 (Sustainable Cities and
Communities), which focuses on making cities and human settlements inclusive, safe, and
resilient. This project helps to resolve urban and public commercial settlement conflicts such as
crimes (specifically theft), traffic concerns, physical injury, pollution, waste segregation,
sanitation, and users’ accessibility.
Target Audiences
The main target audiences for this project are the vendors and consumers. These people
revitalize the Divisoria community and represent the community’s commercial aspect. Moreover,
the main target audiences are the primary beneficiaries and end users, in which, their needs and
satisfaction are the guide for the project’s implementation. The vendors provide consumers with
a wide variety of affordable products and goods to consumers for everyday living. The
consumers contribute to the income of the vendors by purchasing products and goods from them.
Moreover, this project also considers various groups of people and authorities that can
contribute to the project's implementation. These are the following:
· Market Management - overseeing the market and providing project requirements and
approvals.
· Local Authorities (City of Manila Local Government Unit, Barangay 241 Authorities,
And 2nd District Council) - responsible for permitting and ensuring compliance with
regulations.
PROJECT OBJECTIVES
Project Overview:
This project aims to provide low-cost and sustainable market stalls for the Divisoria
outdoor vendors to eliminate various environmental issues (e.g., pollution, inadequate waste
management, poor hygiene, etc.) and accessibility concerns (e.g., lack of walkable sidewalks;
inadequate spaces for vendors, vehicles, and shoppers).
2. Aesthetic Quality
5. Community Engagement
· Create plans for involving the market's patrons, suppliers, and neighborhood
residents in the design process.
· Consider how the stall layout, which may incorporate seating areas or
interactive elements, can promote neighborhood engagement and
interaction.
This project's scope will be focused on creating a modular market stall design in response
to the persistent conflicts along Divisoria streets. The proposed layout aimed to eliminate
congested traffic and passenger flow, improve waste management and public sanitation, and
lessen the air pollution brought by vehicular smoke and waste.
Due to the vast land area of Divisoria, this project will only be located on selected main
roads that connect the different shopping malls in Divisoria. The project will be located on the
long stretch of Recto Avenue (starting from the corner of Palomar Street, up to the vicinity of
Tutuban Park), Soler Street (beside the 99 Shopping Center and 168 Shopping Mall), and Juan
Luna Street. The mentioned roads and streets are the main access for different vehicles and
passengers, thus, most vendors are likely to reside in these areas due to the high number of visits
and the market income of the vendors.
Types of goods and services that are being sold typically in these areas are clothing, food,
accessories, textiles, toys, party needs, and kitchen supplies. The vendors of these goods are the
main focus of the projects, so the spatial needs of stalls for these specific goods are to be
considered for the proposed design.
LITERATURE REVIEW
Spanish words that signify divide or subdivide are the source of the word "Divisoria."
The non-Christian Chinese population was isolated racially from the gated city of Intramuros
during the Spanish colonial era, which is when the Divisoria Market was established. The
Divisoria Market began as a small neighborhood of Chinese traders in what is now known as
"Chinatown," and it continued to grow during the 1990s and into the present to become one of
Tondo, Manila's most well-known commercial hubs. The two significant personalities in
Philippine history, Andres Bonifacio, a revolutionary hero, and San Lorenzo Ruiz, the country's
first saint, both of whom were born nearby, add to Divisoria's historical significance. (Marpa,
2022 & Imelda, 2013)
The market is still renowned for its inexpensive bargains, tightly packed stores on the
sides of the streets, and discount shopping centers. This is one of the factors contributing to the
chaotic bartering at the Divisoria Market. Nearly everything is offered for sale in the market at
both retail and wholesale prices, including jewelry, trinkets, gadgets, and cuisines. Going to
Divisoria is a test of negotiation skills, patience, and endurance since the place is packed with
different merchants and lots of shoppers. It is also advised to take precautions from pickpockets
and scammers, which is quite common in a very crowded area. Divisoria is a unique shopping
experience with a dash of history and culture. Back then, the market had a bad reputation due to
its filthy streets. Former Mayor Joseph Estrada placed 137 lampposts as a result of the market's
dark streets, pickpocketing, and other crimes. A cleanup operation in Divisoria was ordered in
2019 by Mayor Francisco of Manila City, better known as Mayor Isko. Street vendors had a
responsibility to keep their area clean and clear for pedestrian traffic. Filipinos are bargain
shoppers who make the most of every dime they possess. Even though large shopping malls have
sprung up all around Metro Manila, Divisoria continues to be the top destination for fantastic
finds and low prices. (Marpa, 2022 & Imelda, 2013)
The Divisoria Night Market is a renowned street market situated in Manila, Philippines,
known for its lively ambiance and extensive assortment of merchandise available for purchase.
It usually works during the late evening and night, providing a wide range of products including
clothing, accessories, electronics, and street food. A prevalent practice observed among Filipino
customers in the Divisoria Night Market is the act of haggling, also known as "pagtawad" in
Tagalog. Haggling is a conventional behavior, and customers frequently engage in price
negotiations with merchants to obtain the most favorable bargains. The lively negotiation of
offers and counteroffers is a fundamental aspect of the buying experience at Divisoria, enabling
shoppers to get things at more economical prices.
In general, Filipino customers have a strong affinity for purchasing items that are
discounted or on sale. The purchasing patterns exhibited by Filipinos globally are highly
distinctive and prevalent. Filipino consumers are renowned for their specific buying rituals,
which have become an integral part of their lifestyle.
The market stall design principles of Divisoria, Manila, and street vending in this bustling
market face various challenges, including sanitation issues and informal practices. The Asian
Development Bank's study in 2022 highlighted the lack of permits and improper use of public
spaces by many street vendors. To address these concerns, the City of Manila introduced the
Divisoria Vendors Accreditation Program (DVAP) in 2023. According to DVAP guidelines, stalls
should be constructed from durable, fire-resistant materials and include roofs for weather
protection. Portability is a key requirement, with stalls designed to be easily assembled and
disassembled and equipped with wheels for mobility. Size restrictions ensure that stalls do not
obstruct pedestrian flow. Vendors are required to display their information clearly and adhere to
safety and cleanliness standards. These principles aim to elevate the quality of street vending in
Divisoria, supporting vendors, and creating a more appealing environment for customers and
visitors while contributing to the local economy.
Urban development in the Philippines is faced with the huge task and potential of
converting historic markets into contemporary, environmentally friendly, and affordable
marketplaces. A good example of such a project is the Divisoria Night Market in Santa Cruz,
Manila, where the promotion of economic growth, community development, and enhanced urban
settings necessitates the use of novel market stall design ideas.
Traditional markets have had a difficult time adjusting to the evolving retail scene as
countries urbanize and grow (Wertheim-Heck & Raneri, 2019). This overview of the literature
focuses on relevant research and publications that shed light on topics including the
modernization of public markets, the relationship between market space and behavior, the
importance of cleanliness, and sustainable design principles in tropical nations.
Public markets have the potential to improve cleanliness, urbanity, and public order while
providing a variety of affordable food options, according to Tangires (2020). These marketplaces
act as focal points for interactions between buyers and sellers, encouraging reasonable pricing.
Modernization is crucial, as evidenced by the many municipal market improvement programs
that were successful in 20th-century American communities. To avoid unforeseen repercussions,
it must be done so gently. To guarantee that modernization benefits the general public as well as
vendors, it is essential to involve the public in the planning process (Ongpin, 2021).
Designing market stalls in the Philippines with consideration for the local culture and
climate is a crucial element of the process. Local aesthetics and materials that are representative
of the Filipino identity should be included in design aspects. In a tropical climate, market stalls
should also prioritize ventilation and shade to maintain the comfort of both vendors and patrons.
The need for passive design solutions for public markets in tropical climates was noted
by Al-Shidhani (2021). Such methods can lower construction and operations costs while
enhancing comfort. In these markets, heat gain can be reduced by shading and other
environmentally friendly design strategies. A thorough framework for sustainable public
building design, including the use of renewable energy, eco-friendly materials, landscaping, and
stormwater management, was offered by HMC Architects in 2018. These techniques are useful
for developing public market designs that are both economical and environmentally sustainable.
In densely populated urban centers like Divisoria, optimizing limited space is paramount.
Market stall designs should emphasize space efficiency while allowing for flexibility to
accommodate a diverse range of vendors and products. This adaptability enhances the market's
resilience and supports the organic growth of small businesses.
Fulgencio (2018) identified five well-maintained public markets in the Philippines, all
characterized by spacious layouts, good ventilation, and well-organized stalls. This correlation
between space and behavior is essential in creating a market that accommodates vendors and
shoppers effectively. It serves as a model for the design principles that can be applied to the
Rosales, Pangasinan market, ensuring convenience for all stakeholders.
Sustainability is a key consideration for modern market stall designs. Using locally
sourced, affordable, and eco-friendly materials not only reduces construction costs but also
contributes to long-term environmental sustainability. This approach aligns with the sustainable
development goals of the Philippines.
In the context of modernizing market stalls in the Philippines, particularly at the Divisoria
Night Market in Santa Cruz, Manila, several key principles are essential. These include
sustainable design practices tailored to the local climate, a focus on space efficiency and
flexibility to accommodate diverse vendors, and a strong emphasis on sanitation to ensure public
health. The goal is to create contemporary, eco-friendly, and affordable marketplaces that
promote economic growth, community development, and enhanced urban settings while
respecting Filipino identity and culture.
In the heart of Manila, amidst the chaotic symphony of honking horns and market calls,
Divisoria encapsulates the struggle of a community battling against various odds. Challenges
ranging from environmental degradation, crime and violence, traffic congestion, and sidewalk
vendor displacement cast a shadow over this bustling marketplace. As stated by Philstar (2019),
a complex tapestry of crime continues within the area including syndicates who attempt to extort
money from vendors which usually happens during peak hours and seasons. In addition,
according to Lalu (2019), former Mayor Isko Moreno, during his term, allowed vendors to sell
along the street as long as their stalls would not block public roads. However, the traffic flow in
Divisoria was disrupted by the presence of illegal parking, double parking, loading and
unloading zones, tricycles, pedicabs, carts, and other modes of transportation, along with the
issue of vendors generating tons of garbage every day, which often end up in the streets, canals,
and rivers forced Moreno to take down their stalls (Ramos, 2019). Manila Standard (2022)
supports the aforementioned statements, wherein, vendors are often subjected to eviction and
demolition by the authorities, who claim that they are obstructing the sidewalks and roads. More
than 10,000 vendors have been displaced by the clearing operations since 2019 (Divisoria
Vendors’ Association).
Cornell et al. (2022) said that cheap finds, easy access to transportation, a wide selection
of goods, and the availability of local produce are all factors that are found to encourage tourists
to shop in Divisoria. They are also drawn to Divisoria because of stories from friends and family,
which pique their interest in the area and the association. Considered a unique selling point of
Divisoria, the added benefit of experiencing diverse cultures in the Philippines could result in a
lot of good word-of-mouth advertising for the area.
Verbal Power Play in The Market
In the Philippines, a "palengke" is referred to as a regular store that caters to people from
all socioeconomic backgrounds. The local food, clothing, accessories, shoes, and daily
necessities are among the many goods available here, but they are not always neatly arranged
into distinct categories.
Domingo et al. (n.d.) In the process of buying and selling, verbal dominance and skill can
take many different forms. The language used by the buyer and seller in a market discussion can
be used as a means of expressing power and exerting control to win the negotiation. The
exchange's verbal power struggles could contribute more than any other to the narrowing or
widening of profit margins.
Consumer culture
Cultural exchange is made possible by Divisoria's varied clientele. Interacting with local
vendors allows customers from various cultural backgrounds to learn about Filipino products,
customs, and traditions. This cross-cultural interaction fosters appreciation and understanding
among people.
Becodo (2011) The success or failure of their operations is largely dependent on the local
consumer cultures. Understanding and conceptualizing cultural influences on consumption
behavior in its entirety is crucial. Through participant observation research, which examines
every aspect of the communicative interaction between the merchant and the customer, these
cultural influences can be further developed.
Understanding local preferences and preserving cultural traditions are some of the most
crucial components of creating a low-cost and sustainable market stall design for Divisoria Night
Market. Diverse cultural backgrounds are represented among Divisoria's clientele. Market stalls
help preserve regional traditions and customs by participating in cultural exchange and
showcasing cultural elements. Stall owners can better understand the preferences and needs of a
diverse range of customers by participating in cultural exchange.
Design Requirements and Regulations for Market Stall Design
Market stall design requirements and regulations in the Philippines can vary depending
on the specific location, such as whether the market is in a city, municipality, or barangay (a local
administrative unit). The Code on Sanitation of the Philippines (P.D. 856, 1975) and the
Implementing Rules and Regulations to Govern the Processing of Application for Locational
Clearance of Markets (Housing and Land Use Regulatory Board, 2000) have listed the basic
requirements for constructing and maintaining public markets which should keep them clean,
sanitary, safe and efficient. Construction of markets and abattoirs must conform to the
department's standards and shall set along the following guidelines (P.D. 856, 1975): availability
of ample water supply for cleaning, Accessibility of adequate drainage facilities, facilities for
sanitation maintenance, such as cleaning and elimination of harborages of vermin, Durability of
construction to protect vendors and customers from any hazard and exposure to the elements.
The layout complies with the essential requirements of parking, cooling, and public restrooms. It
also includes essential standards to improve the facilities to be more energy and
resource-efficient, healthier, and safer refrigerating systems, and suitable waste treatment
facilities (P.D. 856, 1975; HLURB, 2000).
Fire safety is a critical concern for stalls that work with flammable materials or cooking
equipment. Researchers like Ramirez et al. (2017) insisted on incorporating measures such as
fire safety systems, efficient lighting, and secure storage solutions to protect the vendors'
merchandise and guarantee customer safety. Given the Philippines' vulnerability to fires,
stringent fire safety regulations are in place, which may include using fire-resistant materials and
ensuring the presence of fire extinguishers (Blanco et al., 2018)
Each market stall serves as the fundamental building block of any market design and the
sales area's size might vary greatly. They can be based on the trader serving customers while
sitting on the stall, standing in front of the stall, or standing behind the stall. The overall size of
the stall depends on how far a person can reach. Before deciding on the design, it is crucial to
check with traders to see whether the booths would work for them and how big they should be.
Market stall construction must adhere to a set of dimensions and building material requirements,
with a focus on client accessibility Some places could mandate that booths have weatherproof
roofing or coverings to shield both goods and consumers from the elements.
PROJECT PLAN
I. INTRODUCTION
Project Scope
Concept Development
- Develop preliminary design concepts for market stalls, considering factors like
layout, materials, colors, and flexibility.
- Design Concepts should include the following:
a. Project Background and Problems
b. Design Concepts
c. Design Problem
d. Design Objectives
e. Design Goals
f. Design Considerations and Solutions
g. Schemes of Form and Structural Concept
Cost Estimation
- Make a list of project costs for the installation of market stalls, such as materials,
labor,
Schedule of Project
- Develop a project schedule outlining key milestones and timelines.
Sustainability Assessment
- Assess the environmental impact of the design and propose sustainable solutions.
Stakeholder Engagement
Project Stakeholders
1. Market Management
- Responsible for overseeing the market and providing project
requirements and approvals.
2. Market Vendors
- End-users of the market stalls; their input and satisfaction are crucial.
3. Local Authorities (City of Manila Local Government Unit, Barangay 241
Authorities, and 2nd District Council)
- Responsible for permitting and ensuring compliance with regulations.
4. Customers
- The primary beneficiaries of the improved market environment.
Project Deliverables
Project Milestones
1. Project Kickoff
2. Research and Analysis Completion
3. Preliminary Design Concepts Presentation
4. Design Refinement and Finalization
5. Architectural Drawings and Cost Estimation
6. Sustainability Assessment
7. Stakeholder Engagement and Approvals
8. Project Completion and Handover
Projected Budget: The estimated cost of the overall project would be Php. 9,000,000.00
Project Risks
Subsequent Plans
1. Schedule a project kickoff meeting to discuss roles, responsibilities, and initial tasks.
2. Begin research and analysis of local market trends and preferences.
3. Initiate discussions with market management and vendors to gather input.
4. Start preliminary design concept development.
a. Concept Planning
- Identifying the scope and project background
- Concept Ideation
- Establishing Design Objectives and Goals
- Proposing Design Solutions and Considerations
b. Architectural Schematics and Specifications:
- Create detailed drafts of the Site development plan (with site analysis),
Floor plans, elevations, and sectionals
c. Integration of schematics into digitalized plans
- Develop detailed drawings, 3D models, and renderings of the design.
a. Final Presentation
- Present the proposals to the project teams, project stakeholders, and local authorities
b. Incorporate Feedback:
- Incorporate feedback from the presentations
- Make revisions of the plans based on the feedback of the jury.
a. Finalize Blueprint:
- Create comprehensive construction documents, including architectural
drawings, specifications, and a bill of materials.
b. Permitting and Approvals:
- Submit the design and documents to building officials and local authorities for
permitting and approval.
- Wait for the approval before initiating the construction.
c. Construction Procurement:
- Procure materials and hire contractors (if applicable).
d. Construction Monitoring
a. Quality Assurance:
- Conduct inspections and quality checks during construction.
b. Project Handover:
- Hand over the completed market stall to the client or market organizers.
c. Documentation and Reporting
a. Post-Project Evaluation:
- Evaluate the project’s accomplishments if it meets objectives and budget
prospects.
- Collect feedback from the client and end-users.
- Conduct site visits to the vicinity of Divisoria to understand the market dynamics.
- Collect data on vendor needs, customer preferences, and safety regulations.
- Analyze existing market stall designs and identify pain points.
3. Conceptual Design and Design Development (Week 5-9)
- After obtaining building permits and approvals, the construction process may start.
- Select a construction team or contractors through a bidding process.
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