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Marketing Mix Assignment

The document provides instructions for an assignment analyzing the marketing mix of two brands. For each brand, students are asked to address the 4Ps of the marketing mix: Product, Place, Price, and Promotion. For Product, they must describe the target market and discuss packaging. For Place, they identify retail stores and distribution. For Price, they provide typical cost and compare to competitors. For Promotion, they analyze current advertising and recommend TV shows and websites for ads.

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274 views2 pages

Marketing Mix Assignment

The document provides instructions for an assignment analyzing the marketing mix of two brands. For each brand, students are asked to address the 4Ps of the marketing mix: Product, Place, Price, and Promotion. For Product, they must describe the target market and discuss packaging. For Place, they identify retail stores and distribution. For Price, they provide typical cost and compare to competitors. For Promotion, they analyze current advertising and recommend TV shows and websites for ads.

Uploaded by

tyson.bergsrud
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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MARKETING MIX

Instructions: Select your brand that you like to use. It can be any brand (food, clothes, cars,
whatever!)You need to address each of the 4Ps of the Marketing Mix by answering the following
questions. Answer each question thoroughly by typing in your response under each question. Be sure to
use complete sentences! Save your document when you are done and submit the assignment on CTLS by
attaching the file.

Brand #1: ____________________________________


PRODUCT:
1. Who do you believe is the market for your brands products? (Describe the market in detail. IT
CANNOT BE EVERYONE )
2. How are their products packaged and how does this influence people to buy them? (include color,
size, branding) If their products do not have tangible packaging and discuss its branding.
PLACE:
1. What retail stores are these products available in?
2. How is this product distributed to retail locations?
PRICE:
1. How much do you usually pay for this product by this brand?
2. Is the price competitive with similar brands? Complete some research to see how the price
compares to the competition.
PROMOTION:
1. How & where is this brand advertised?
2. If you were going to advertise this brand on the television, which 3 TV shows would you want
your commercial to interrupt? Why? Explain how the TV show relates to your market.
3. If this brand were going to be advertised on the internet which 3 websites would you want this
internet ad to appear on? Why? Explain how these websites relates to the product’s market.

Brand #2: ____________________________________


PRODUCT:
3. Who do you believe is the market for your brands products? (Describe the market in detail. IT
CANNOT BE EVERYONE )
4. How are their products packaged and how does this influence people to buy them? (include color,
size, branding) If their products do not have tangible packaging and discuss its branding.
PLACE:
3. What retail stores are these products available in?
4. How is this product distributed to retail locations?
PRICE:
3. How much do you usually pay for this product by this brand?
4. Is the price competitive with similar brands? Complete some research to see how the price
compares to the competition.
PROMOTION:
4. How & where is this brand advertised?
5. If you were going to advertise this brand on the television, which 3 TV shows would you want
your commercial to interrupt? Why? Explain how the TV show relates to your market.
6. If this brand were going to be advertised on the internet which 3 websites would you want this
internet ad to appear on? Why? Explain how these websites relates to the product’s market.

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