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Marketing Interview

1. The founders wanted to start a business that offered high quality coffee in Ilocos Norte, as they had experienced better coffee abroad and in Manila. They decided to open a coffee shop with a different concept than others in the area. 2. The name "Caffeluc" comes from the name of the partner's baby, Lucas. They considered many names and it had to be approved by the DTI. They wanted a name that sounded Spanish or French. 3. The target market is working individuals, families, students, and those seeking privacy - unlike shops focused on being "instagrammable."

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Monique Duquez
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42 views4 pages

Marketing Interview

1. The founders wanted to start a business that offered high quality coffee in Ilocos Norte, as they had experienced better coffee abroad and in Manila. They decided to open a coffee shop with a different concept than others in the area. 2. The name "Caffeluc" comes from the name of the partner's baby, Lucas. They considered many names and it had to be approved by the DTI. They wanted a name that sounded Spanish or French. 3. The target market is working individuals, families, students, and those seeking privacy - unlike shops focused on being "instagrammable."

Uploaded by

Monique Duquez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1.

What inspired you to start your business


- First and Foremost me and my partners are food and coffee lovers, so
we would go to places to try new foods and try coffees then we compare.
Somehow, here in Ilocos Norte we werent able to find a quality coffee,
like does we experience in abroad and manila mostly. So, we wanted to
have a quality coffee here in ilocos norte. That’s when we started
planning or putting up a coffee shop which is different from other coffee
shops around the area.

2. How did you come up with the name caffeluc?


- Luc comes from the name of lucas, the baby of my partner. Marami
kaming mga pangalan na pinag-pilian. And it has to be approved by DTI.
We wanted to sound like something spanish or french.

3. Who is your Target Market


- Our target Market is the working class and families. Actually we are
wanted to be a family friendly coffee shop. But eventually turned when
we are already operating most customers that are coming here are those
who are working, families that have fun, and to those students who is
reviewing and have a meeting unlike those shops that is instagrammable.
We are more on those who wants a privacy.

4. What are your company goals?


- To expand in the future like we established caffeluc as a special coffee
shop here in ilocos norte and in Laoag city particularly. Then we are
planning expand as far as pagudpud in the coming years. Our company is
eyeing for a full bloom cafe. our trade mark as a restaurant or food and
service provider our edge always is the coffee but we are planning to
introduce another products out of the brand caffeluc which is not only a
coffee but also curated drinks and foods so that is not only evole about
coffee. Now we also have cocktails which are curated. Curated meaning
is we make our own mixes out of raw ingredients coming from here in
ilocos norte that is available. For example, dragon fruits. Our goal is to
produce other products that is good to offer in the retail market.

5. Values
- As you can see, there is so many coffee shop around. We are in a for a
healthy competition and educational objective to stop bad coffee culture.
We are promoting good coffee culture which doesn’t mean that we are
bragging other coffee shop because we have a better coffee. Somehow
our objective, together with other coffee entrepreneurs in Ilocos Norte
because we are building a community. So we are building a healthy
community of coffee entrepreneurs and ethusiasts that includes barista’s,
cafe owners, coffee roasters. We are trying to help each other and elevate
a good coffee quality and at the same time We are trying to promote each
other strengths as a coffee shop.

6. Strengths
- One of our strength is we stick with our quality. We do not go with the
fod. We want to establish our own quality and at the same time theres a
"sabay sa uso" like theres an aesthetics coffee shops that develop we need
also to be aesthetics but were not. Somehow the quality of our coffee
shop is the one that keeps people coming back. For a year, we have
establish a familiarity with the needs of our customer so we go back to
the quality pf coffee but we provide
7. Weakness
-Our weakness is marketing but at the same time its our strength because
we are not into social media but more on word of mouth is the most
effective marketing strategy. So some people, only their true experience
with their friends and families. So one of our weakness is that we don't
use social media enough.

8. How do you overcome negative feedbacks?


- You get to know the source of the problem and do something about it.
You cannot please everyone l but we are open for criticisms that where
you improve if you accept criticisms positively because no one is perfect.
People have different perspective and taste. So far we haven't received
any serious negative feedbacks but we have experience it already. Know
the root of the cause of the problem, maybe the problem is with us, we
just don't notice it.

9. How do you differentiate your coffee shop from competitors in terms


of offerings, ambiance, and overall customer experience?
- First, we invest a good quality coffee beans. We are different in a way
that we are offering specialty coffee. Why specialty coffee, its because
the quality of beans we already invest in it. We are using zero coffee
defect beans. I invested also in the coffee education, when i get to choose
the bean that we are using i consider the frosting date, source of the
beans, and flavor because coffee has distinct flavors notes. In terms of
ambiance, it spacious and relaxing. Its way difference from starbucks and
other commercial coffee businessess. One of the factors that we need to
consider in putting up this coffee shop is the ambiance. We focus more on
it caters to all ages. We would like to establish a peaceful environment to
all the customers.

10. What marketing strategies is the most effective


- I think one of the marketing strategies is the word of mouth. Although,
those who is coming here is the one who recommend it to others. We get
a good rating and reviews in google and facebook.
11. Years nga ipinabuild ety shop
- 2020, is the birthday of lucas. Since, there is no movement of people.
We are just talking about that I want to have a coffee shop but I don't
have Fund. Then my partners have a fund and properties. Then, there is a
building in the sun box of sandro in rizal street. Last year, we are always
travelling in Ilocos and Manila. When we are in Manila, we are always
looking for foods and coffee's. In singapore, I have a plan to study coffee
roating and barista. We only started in september, then october I enrolled
barista course in Manila. I thought that we will pursue it this year. So
october we start planning, because we all know basic coffee, your needs,
and suppliers you can already operate it with enough knowledge. We
open december 10 last year.

12. Possible promo


- Discounts and we made also giveaways. My plan is that we come up
with food and drink promo. Discount promos and Social media like
facebook post like tag friends.

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