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Certification in Details

This document outlines the topics covered in a digital marketing certification program. It includes sections on authority site specialist, content marketing specialist, affiliate marketing specialist, AI digital marketing specialist, community marketing specialist, social media marketing specialist, e-commerce marketing specialist, sales funnel marketing specialist, email marketing specialist, SEO marketing specialist, digital marketing strategist specialist, social media AD marketing specialist. Each section lists 7-9 learning objectives that will be covered. Contact information is provided at the end for the certification program.

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chander mauli tripathi
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55 views15 pages

Certification in Details

This document outlines the topics covered in a digital marketing certification program. It includes sections on authority site specialist, content marketing specialist, affiliate marketing specialist, AI digital marketing specialist, community marketing specialist, social media marketing specialist, e-commerce marketing specialist, sales funnel marketing specialist, email marketing specialist, SEO marketing specialist, digital marketing strategist specialist, social media AD marketing specialist. Each section lists 7-9 learning objectives that will be covered. Contact information is provided at the end for the certification program.

Uploaded by

chander mauli tripathi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Digital Marketing Certification

In details

Let's Go

Powered by APPSAT LLP


Authority Site
Specialist
In this section you will learn:

1. Intro - What is Authority site and it's basics.


2. Influencing the Niches.
3. How to build the Niche Data Base.
4. Web Site - Planning & Design.
5. Branding and Content.
6. Content Writing, Post & Pages.
7. Link Building.
8. Monetizing using Affiliate Marketing.
9. Content Research & publishing.
10. Planning & Tracking for content creation regularly.
11. Automation
Content Marketing
Specialist
In this section you will learn:

1. Content Marketing Introduction


2. Planing & Targeting the Niche
Using Content Marketing.
3. Content Marketing - Blog/Post Writing.
4. Content Marketing - Video.
5. Content Marketing - Podcast.
6. Analysis & Concluding.
7. Tools & Automation.
Affiliate Marketing
Specialist
In this section you will learn:

1. How to Identify the suitable product


2. Checklist and SOP
3. Content Generation & Scaling.
4. Lead Generation and Management.
5. Third party affiliate product marketing.
6. Offer Management.
7. Authority site classes.
8. Automation.
AI Digital Marketing
Specialist
In this section you will learn:

1. How to Define your client.


2. Product & brand voice.
3. Market & Keyword Research with AI.
4. Content Creation with AI.
5. Landing pages & Email Templates.
6. Sales Framework.
7. Prompt Engineering.
8. AI Podcasts.
9.AI Image Generation
Community Marketing
Specialist
In this section you will learn:

1. Staging Community Marketing.


2. Community management.
3. Growing your Community.
4. Content & Engagement.
5. Optimizing the Community.
6. Community Management Strategies.
7. Metrics & Tools.
Social Media Marketing
Specialist
In this section you will learn:

1. Building Social Media Presence.


2. Bringing Customer Value.
3. Goal Setting.
4. Research.
5. Branding.
6. Social Media Success.
7. Automation.
E - Commerce Marketing
Specialist
In this section you will learn:

1. Core Concept.
2. Online Store.
3. Offers.
4. Building Social Store.
5. Giveaway Promotion.
6. Email Promotion.
7. Automation.
Sales Funnel Marketing
Specialist
In this section you will learn:

1. Funnel Design with WordPress.


2. Determine The Product.
3. Lead Magnet.
4. Offers.
5. Profit Maximize.
6. Re-Marketing with New Product.
7. Automation.
Email Marketing
Specialist
In this section you will learn:

1. Building an Email List.


2. Developing, Email Calendar & Funnel.
3. Email Campaigns.
4. How to Write and Design.
5. Profit Maximize.
6. Analysis of Email Marketing & Compliance.
7. Tools & Automation.
SEO Marketing
Specialist
In this section you will learn:

1. Core Concepts of Search


Marketing.
2. On-page SEO.
3. Off Page SEO.
4. Local SEO.
5. Basic understanding of
Social Media Algorithm .
6. Google APPs & Tools.
Digital Marketing
Strategist Specialist
In this section you will learn:

1. Core Concepts.
2. Know Your Customer.
3. Content Marketing.
4. Social Media Marketing.
5. Search & Data Optimization.
6. AI and Automation.
7. Email Marketing.
8. Digital Marketing Tools
powered by APPSAT LLP.
Social Media AD
Marketing Specialist
In this section you will learn:

1. Paid Traffic Core Concept.


2. Campaign Assets.
3. Google Ads.
4. YouTube Ads.
5. FB Ad Network.
6. Profit Maximize.
7. Re-Marketing with New Product.
8. Scaling Your Ads.
9. Google Performance.
Thank You!
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ZP,
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+1 (929) 323-2223 532001

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