A. Name of The Bussiness
A. Name of The Bussiness
A. Name of The Bussiness
Root's Vegetable Chips are the name of the bussiness root's veggie chips are came from
the other term of bamboo shoot.
Root's Vegetable chips (also referred to as veggie chips) are chips (crisps) that are
prepared using vegetables .Root's Vegetable chips may be fried, deep-fried, dehydrated,
dried or baked. using different root vegetable like potato ,squash , carrots , eggplant.
Root's veggie chips are often seen as a healthier alternative to traditional potato chips
because they are made from vegetables. They are typically lower in fat and calories. Many
veggie chips retain some of the nutrients from the vegetables they are made from, such as
vitamins, minerals, and dietary fiber.
Roots Veggie chips are made using an assortment of vegetables such as squash and
bambo shoot combined with root vegetables like potatoes, and carrots. The vegetables
are thinly sliced and lightly fried to a delightfully crispy
B. PLACE OF BUSINESS
Roots Vegetable Chips are partnerships by the CEO Chelsey Ayessa Banayat ,Margarette
Basco as PRODUCTION SUPERVISOR who manages production lines and workers, Althea
Kisses Dinawanao as MARKETING MANAGER to develops and implements marketing
strategies to promote chips,Jannalia Panumpang as CFO manage the financial aspects of
the business and other staff Osama Banzon,Jecelyn Sadernas,Herlyn
Balmaña,JennyEspaña,Ashanti Caiteles ,John Marc Orlino,John John pacis
COMPANY HISTORY
The factory is an exclusively gluten free facility with strict quality and food safety
procedures that are in place to ensure you get a snack you can eat in confidence.We also
distribute from different market. the Root Vege Chips Company has become a household
name for Gluten Free, Dairy Free & Plant based snacks. Vege Chips is a trusted in northern
pangasinan snack food.
VISION
To establish veggie chips as the best of the best chips in the world while offering
reasonably priced quality food, served quickly, in attractive clean surroundings. and also
to provide delicious, healthy, and fun snacks to schools and families. All the while
educating children and families about making healthy eating choices and making it fun
along the way
MISSION
Improve customer's food resilience by supporting families in need with increased access
to nutritious vegetables from our partner farms.natural vegetable and fruit chips in the
market. We introduce a quality product in the market that will satisfy one’s craving for a
hearty snack that can influence the current generation to eat and live healthily and sway
from unhealthy eating habits, as well as help people who are already suffering from
ailments by eating such unhealthy foods by giving them a substitute for their cravings
GOAL
OBJECTIVES
-Launch targeted marketing campaigns, expand distribution, and introduce new chip
flavors to boost revenue.
-Invest in branding, advertising, and maintain quality to build customer loyalty.
-Collect and respond to customer feedback, resolve issues promptly, and maintain product
freshness.
-Use sustainable sourcing, reduce waste, and promote environmentally friendly
initiativese.
E.PRODUCT AND/OR SERVICES
Potato Crips that has been deep fried, baked, or air fried until their outsides are crisp and
approaching golden brown coloring . They are commonly served as a snack, side dish, or
appetizer. The basic chips are cooked and salted; additional varieties are manufactured
using various flavorings and ingredients including herbs, spices, cheeses, other natural
flavors, artificial flavors, and additives. Crisps are fried snaks that they other comonly
uses .
From squash to potatoes various type of vegetables are processed to make one mixed bag
of vegetable chips. Ruts Veggie Chips wants to try a additional component Manly
consisting root vegetables like ,bamboo shoots and carrots. Vegetable chips are often
introduced as healthy alternative snacks. This product would be unique "kutkutin" made in
mixed vegetables coated with combined spices of flour , salt and pepper.
PRODUCTION DETAILS
Production Ingredients and Procedure
INGREDIENTS
•Squash
•Potato
•Carrots
•Bamboo shoots(labong)
•Oil
•Flour
•Salt
•Pepper
PROCEDURE
1. Prepare all the ingredients
2. Wash and pill the Vegetables
3. Slice the vegetables in a thin
4. After slicing put in to the container with water
5. Prepare the dry ingredients
6. Mix the dry ingredients which is the flour , salt and pepper
7. After that pre-heat the pan with cooking oil
8. Deep fry the vegetables
H. STRATEGY AND IMPLEMENTATION PLAN
1. Product Strategy
• Flavor Innovation: We will regularly introduce new and exciting flavors to keep the
product line fresh.
• Health and wellness focus: We will develop healthier chip options to cater to the growing
demand for snacks that are perceived as nutritious.
•Packaging Innovation: We will invest a package that enhances the product’s freshness,
convenience,and sustainability. Consider eco-friendly packaging materials.
•Sensory Experience: We will enhance the overall eating experience and will be focusing
on factors like texture and crunch.
2. Pricing Strategy
• Promotional Pricing
- Will be introducing temporary price reductions or special offers to stimulates sales,
especially during holidays or seasonal promotions.
3. Distribution Strategy
•Retail Partnership
- We will partner with major retailers, supermarkets, grocery stores, and convenience
stores to
ensure widespread.
•Online Retail
-We will post on the company website for the direct-to-consumer sales. This provides to
customers who prefer online shopping or customers who may not have access to physical
retail location.
•Distributor Relationships
- We will develop a strong relationship with distributors who specialize in snacks products.
4. Advertisement and Promotion strategies
•Influencers Marketing
- We can partner with social media influencers or food bloggers to create a authentic
review and promotions.