Works with Apple Find My

Identity Guidelines

March 2021
Table of Contents

Packaging and Marketing Communications On-Product Graphics

Works with Apple Find My Badge Locate with Apple Find My Icon and Badge

Overview and Requirements 4 Overview and Requirements 24

Basics5 Basics25

Alternate Line Art Badge for Packaging 6 Size and Clear Space 26

Graphic Standards 7 Artwork27

Using the Badge 8 Application Methods and Color 28

Do’s and Don’ts 9

Examples10 Legal
Avoid Mistakes 11 Legal Requirements 30
Usage with MFi badge 12

Promoting Apple Find My

Using Apple Find My Terminology 13

Features and Benefits Messaging 14

Required Find My Compatibility Statement 15

Do’s and Don’ts 16

App Promotions

Basics17

Example18

Featuring Apple Products

Basics19

Do’s and Don’ts 20

Product Screens 21

Editorial Guidelines 22

Works with Apple Find My Identity Guidelines March 2021 2

Packaging and Marketing
Communications

Works with Apple Find My Identity Guidelines March 2021 3

Packaging and Marketing Communications
Works with Apple Find My Badge
Overview and Requirements

These guidelines are intended to help MFi Licensees correctly use the Works with Apple Find My badge to
communicate compatibility with the Apple Find My network in marketing materials and packaging related to a
Licensed Product. As used in these guidelines, the term “Licensed Product” means a product that implements
Find My network technology, has completed Find My network certification requirements, and meets all other
requirements of the applicable MFi License agreements. To help maintain the strength of the Apple brand and
showcase your Licensed Product most effectively, it is important to follow these guidelines.

Basic requirements Packaging certification required Support

• Use the Works with Apple Find My badge Before producing product packaging, user Contact your Apple MFi representative for
on the product packaging of a Licensed guides, or in-box materials for a Licensed questions regarding these guidelines or
Product that has completed Find My network Product, the MFi Licensee must complete compliance with Apple Find My requirements.
certification requirements. packaging certification requirements through
the MFi Portal.
• Use the required compatibility messaging on
the product packaging of a Licensed Product. MFi membership required
• Use the appropriate credit line and, when The Works with Apple Find My badge shown in
appropriate, trademark symbols in all these guidelines is for use only by MFi Program
communications related to a Licensed Product, members that have a valid and in-effect MFi
including product packaging. License Agreement and Find My Network
• Use the Works with Apple Find My legal notice Accessory Program Supplement. Failure to adhere
on either the product packaging or the user to these guidelines may result in the revocation
guide or in-box materials of a Licensed Product. of your MFi License.

• Comply with the requirements described on The information in these guidelines is subject
page 28 for applying the Locate with Apple Find to change.
My icon or badge on the Licensed Product
as appropriate.
• Always use artwork provided by Apple without
modification.

Works with Apple Find My Identity Guidelines March 2021 4

Packaging and Marketing Communications
Works with Apple Find My Badge
Basics

Works with Apple Find My badge—preferred Black-and-white badge Artwork

Use a Works with Apple Find My badge on A black-and-white grayscale badge is provided Badge artwork is provided in these formats:
Licensed Product packaging and marketing for use on layouts with limited color. • Resolution-independent .svg scalable art,
communications to clearly communicate that a for web and onscreen use
Licensed Product is compatible with the Apple
• .eps scalable art in CMYK and RGB color
Find My network and the Find My app.
profiles, for offset printed materials
• .eps scalable black-and-white art, for
Works with Apple Find My badge—black and white communications with limited color use
English
Use only the artwork provided by Apple. Do not
Works with Apple Find My badge—color alter the artwork in any way except to change its
English, preferred version size to fit your layout.

Localized artwork is provided in French for

Works with Apple Find My badge—black and white use in regions where French language is required.
French Do not create your own localized version of
the badge.
Works with Apple Find My badge—color
French, preferred version

Language requirements
Comply with regional laws related to language
requirements. For example, if English and
French must both be represented in certain
communications, it is acceptable to show both
the English and French badge in layout. When
showing multiple badges, ensure that badges are
the same size, same color option, and placed in
the same relative position on the layout.

Works with Apple Find My Identity Guidelines March 2021 5

Packaging and Marketing Communications
Works with Apple Find My Badge
Alternate Line Art Badge for Packaging

Works with Apple Find My badge— Language requirements

alternate line art Comply with regional laws related to language Licensed Product
The line art version of the Works with Apple requirements. For example, if English and Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum
claritatem. Investigationes demonstraverunt lectores legere me lius quod ii
legunt saepius. Claritas est etiam processus dynamicus, qui sequitur.

Find My badge is provided for use on packaging French must both be represented in certain
or other communications where the production communications, it is acceptable to show both
method cannot successfully reproduce the the English and French badge in layout. When
gradation on the icon—for example, silk screen showing multiple badges, ensure that badges are
printing on brown box packaging. the same size, same color option, and placed in
the same relative position on the layout.
Use the line art badge in either black or white.
The color of the packaging shows through the Artwork
badge background. If color is limited and black The line art badge is provided as .eps scalable
or white inks are not used, it is acceptable to art in black and white color options.
print the badge in the ink color used if it provides
sufficient contrast for strong legibility. Use only the artwork provided by Apple. Do not
alter the artwork in any way except to change its
Comply with the minimum size and clear space size to fit your layout.
instructions shown in “Graphic Standards,” page 7. The badge is for use on Licensed Product
Localized artwork is provided in French for
packaging.
use in regions where French language is required.
Do not create your own localized version of
the badge.

Works with Apple Find My badge—

alternate line art, black

Works with Apple Find My badge—

alternate line art, white

Works with Apple Find My Identity Guidelines March 2021 6

Packaging and Marketing Communications
Works with Apple Find My Badge
Graphic Standards

Placement Badge color One-color printing

The Works with Apple Find My badge cannot The area within the badge’s outline rule If a communication is printed in only one color
dominate a layout. The badge must be clearly must remain white, even on color, black, or other than black, the black-and-white badge or
subordinate to your company or product identity photographic backgrounds. Use the preferred the alternate line art badge can be printed in the
or main message. It must be smaller than that color badge except on layouts with minimal color of the layout.
identity and placed below it. A description of color use, where the grayscale badge can
Apple Find My network benefits and features be used.
should accompany the badge on marketing
materials; see “Promoting Find My” on Background color
pages 13–16. The badge can appear on black or other color
backgrounds and on photographic backgrounds
Minimum size and clear space as long as it is clearly legible against the
The minimum height for a Works with Apple background.
Find My badge is 10 mm on printed
communications and 30 pixels for onscreen
use. The minimum clear space around the
badge is equal to one-quarter the height of the
badge. Do not place graphics, type, photographs,
or illustrations inside the clear space area.

.25X

min X
size

Print: 10 mm
Digital: 30 px @1x (60 px @2x)

Works with Apple Find My Identity Guidelines March 2021 7

Packaging and Marketing Communications
Works with Apple Find My Badge
Using the Badge

Packaging Advertising and marketing communications Exhibits

On Licensed Product packaging, the Works In advertising and other marketing communi­cations, For trade show and other exhibits, display
with Apple Find My badge can be placed on the use the Works with Apple Find My badge only the Works with Apple Find My badge only in
front, side, or back panel. For products that are in association with the Licensed Product. The association with the Licensed Product. For
not displayed or shipped in a retail-ready box, badge should be clearly subordinate in both size example, signage placed near a Licensed Product
such as clothing, handbags, etc., the badge can and position to the Licensed Product identity or display can include the badge and a description
appear on hang tags or other product information main message. Include a description of Apple of the Find My app and the Find My network; see
materials. The badge must be clearly subordinate Find My network benefits; see “Promoting Find “Promoting Find My” on pages 13–16. The badge
in both size and position to the Licensed Product My” on pages 13–16. should be clearly subordinate in both size and
identity. It is preferred that only one Works with position to the Licensed Product identity or main
Apple Find My badge be placed on packaging. Social media message. Do not use the names Apple Find My or
When the badge is placed on the front of the In social communications, refer to Apple Find My or the Works with Apple Find My badge
package, it can also be placed on the back of Find My or the Apple Find My network in text or to represent the company; they can be used only
the package if it is accompanied by a description use the Works with Apple Find My badge only in in association with a Licensed Product.
of the Licensed Product compatibility with the association with the Licensed Product. Do not
Apple Find My network and includes features create graphics, logotypes, or graphic renderings App promotions
and benefits. See “Promoting Find My” on to represent Apple Find My technology. Do not When the Licensed Product communications
pages 13–16. create a hashtag that includes the name Apple, also promote an app that supports the Licensed
Apple Find My, Find My, Find My network or any Product, the Works with Apple Find My badge
Web Apple trademark. can be used in association with the Licensed
Use the Works with Apple Find My badge only in Product, not the app. For further information, see
association with the Licensed Product. Do not Point of sale “App Promotions” on page 17.
use the badge on general information or company For Licensed Product point-of-sale signage,
pages, such as an “About Us” page. The badge refer to the Apple Find My app or the Apple Find Displaying multiple technology marks
should be clearly subordinate in both size and My network in text or use the Works with Apple In marketing communications, if several
position to the Licensed Product identity or main Find My badge. The badge cannot dominate the technology marks are displayed in a group or
message. Place the badge near content that layout. The badge must be clearly subordinate in list, the Works with Apple Find My badge can be
describes the benefits of the Find My network; both size and position to the Licensed Product used to represent Find My technology in relation
see “Promoting Find My” on pages 13–16. identity or main message. Do not use the Apple to a Licensed Product offering. Use the complete
logo. Do not use the Apple Find My app icon badge artwork provided by Apple. Do not use
alone. Do not create icons to represent Apple the Apple Find My app icon alone. Do not use
Find My or any Apple products. the Apple logo. The Works with Apple Find My
badge should be displayed at a similar size as
other technology marks or badges. Include a
description of Find My benefits whenever
space allows.

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Packaging and Marketing Communications
Works with Apple Find My Badge
Do’s and Don’ts

✓⃝ Do ✗⃝ Don’t
• The Works with Apple Find My badge must • Do not use a Works with Apple Find My badge if
be printed on the package, hang tag, or other your media cannot reproduce the badge artwork
packaging element of a Licensed Product clearly and at high resolution.
that uses Find My network technology. Place • Do not use the badge on general company or
the badge in a visible area on the outside of product communications. It must be used only
the packaging, on a hang tag, or on another in connection with your Licensed Product. Do not reverse the badge colors.
packaging element.
• Do not make the badge the primary message
• The Works with Apple Find My badge can be or main graphic. It must be secondary to
used on advertising and promotions related to your main message and Licensed Product or
the Licensed Product. company identity.
• Use only one Works with Apple Find My badge • Do not use the Apple logo on its own or in
on each Licensed Product–related promotion, conjunction with a Works with Apple Find My
such as advertising, web pages, email badge.
promotions, and product displays.
• Do not animate, rotate, or tilt the badge.
• Place the Works with Apple Find My badge in
• Do not alter the badge artwork in any way. Do not change the font, color, or any
a subordinate position on the layout following
other elements of the badge. Do not tilt
your Licensed Product or company identity or • Do not translate or localize the type within
or animate the badge.
main message. The badge should be smaller the badge. Localized badge artwork is provided
than your identity or main message. by Apple for some regions.

• In manuals, the Works with Apple Find My • Do not render the badge artwork to look 3D.
badge can accompany text that describes Find • Do not add effects such as reflections,
My network functions and benefits. shadows, or glows around the badge.
• Use only current badge artwork provided by • Do not print a Works with Apple Find My badge
Apple without modification. on a Licensed Product. Do not use a sticker
to affix it to a Licensed Product.
• Do not affix a sticker of the badge to your
Do not use the Apple logo. Do not use the Apple Find My
package, hang tag, or other communications.
app icon alone on marketing
The badge must be integrated into the design communications. Use
and printed on the package, hang tag, or other complete badge artwork.
packaging element.
• Do not add a trademark symbol (™) or
registered trademark symbol (®) to the badge.

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Packaging and Marketing Communications
Works with Apple Find My Badge
Examples

Company Name

COMPANY
NAME
COMPANY
MEN WOMEN KIDS SHOES ACCESSORIES EQUIPMENT

KET NAME
SKI JAC
HOME / SNOWSPORTS

SKI JA
• Waterpro
• Extra-l
• Underar
3
BOD1916

THE PRODUCT THE

SERIES PRODUCT
SERIES
• Lorem ipsum dolor sit amet elit. Apple Find My network technology provides an
Apple Find My network
secure way to locate yo

Apple Find My network technology

Apple Find My app on y
easy, secure way to locate your ski jacket on a
or Mac.
• sed do eiusmod tempor incididunt ut. map using the Apple Find My app on your iPhone,
es
ng sleev provides an easy, secure way to locate
iPad, iPod touch, or Mac.
• Ut enim ad minim veniam quis.
tra-lo
able • Ex
of, breath lation your ski jacket on a map using the
• Waterpro Underarm venti
•
Apple Find My app on your iPhone,
iPad, iPod touch, or Mac.

Product packaging Web page Exhibit

On Licensed Product packaging, the Works with On web pages that promote a Licensed Product, The Apple Find My badge cannot be placed in
Apple Find My badge can be placed on the front, one Works with Apple Find My badge can be company promotions. It must be clearly associated
side, or back of packages. It can be placed on placed near a description of Licensed Product with the Licensed Product.
hang tags or on other packaging elements. compatibility with the Apple Find My network,
highlight features and benefits, and showcase
When layout space allows, the badge can be
accompanied by a description of Licensed
the Apple Find My app in relation to the COMPANY
Product compatibility with the Apple Find My
Licensed Product. NAME
SKI JACKET
network and include features and benefits; • Waterproof, breathable

see page 14.

• Extra-long sleeves
• Underarm ventilation
Items Items Items

Emily’s Jacket With You Emily’s Jacket With You Emily’s Jacket With You
Ski Lodge • Now Ski Lodge • Now Ski Lodge • Now

The Works with Apple Find My badge should

Emily’s Keys Emily’s Keys Emily’s Keys
With You With You With You
Ski Lodge • Now Ski Lodge • Now Ski Lodge • Now

Emily’s Bike Emily’s Bike Emily’s Bike

195 mi 195 mi 195 mi
San Francisco • 2 mins ago San Francisco • 2 mins ago San Francisco • 2 mins ago

Emily’s Backpack Emily’s Backpack Emily’s Backpack

195 mi 195 mi 195 mi
San Francisco • 2 mins ago San Francisco • 2 mins ago San Francisco • 2 mins ago

be subordinate in size and position to the THE

PRODUCT
product or company identity. SERIES
• Lorem ipsum dolor sit amet elit. Apple Find My network technology provides an
Apple Find My network technology provides an easy,
secure way to locate your ski jacket on a map using the
Apple Find My app on your iPhone, iPad, iPod touch,
easy, secure way to locate your ski jacket on a
or Mac.
• sed do eiusmod tempor incididunt ut. map using the Apple Find My app on your iPhone,
iPad, iPod touch, or Mac.
• Ut enim ad minim veniam quis.

Point-of-sale and Licensed Product exhibits

The Apple Find My badge can be used near Licensed
Product displays. The badge must be smaller than the
product identity or main message. The badge can be
accompanied by a description of Find My features
and benefits.

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 Packaging and Marketing Communications
Works with Apple Find My Badge
Avoid Mistakes

Company
SKU number 24680
Product Name
Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem.
Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius.
Claritas est etiam processus dynamicus, qui sequitur.

Quantity: 12

Apple Find My network technology provides Apple Find My network technology provides
an easy, secure way to locate your sunglasses on a an easy, secure way to locate your sunglasses on a
map using the Find My app on your iPhone, iPad, map using the Apple Find My app on your iPhone,
iPod touch, or Mac. iPad, iPod touch, or Mac.

Do not use the Works with Apple Find My badge Do not use the Apple Find My app icon alone on Do not develop icons or illustrations to represent
on bulk shipping containers where the Licensed marketing communications. Use complete Works Apple products. Spell out complete Apple product
Product is not identified. with Apple Find My badge artwork. names in headlines and copy.

Apple Find My network technology provides an easy, secure way to locate your ski jacket on a map using the Find My app on your iPhone, iPad, iPod touch, or Mac. Apple Find My network technology provides an easy, secure way to locate your ski jacket on a map using the Find My app on your iPhone, iPad, iPod touch, or Mac.

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Packaging and Marketing Communications
Works with Apple Find My Badge
Usage with MFi badge

Multiple badges
The Works with Apple Find My badge can be
displayed on Licensed Product packaging along
with an MFi badge as long as the Licensed
Product qualifies for use of the MFi badge. Product Name
Always display the badges at the same height Audio Boost Technology
either vertically or horizontally as shown below.

The Works with Apple Find My badge can

be displayed with an MFi badge.

Works with Apple Find My Identity Guidelines March 2021 12

Packaging and Marketing Communications
Promoting Apple Find My
Using Apple Find My Terminology

Requirements Using the name Find My Marketing communications can describe the Find
You can use the Apple Find My app, the Apple When using Apple Find My in headlines or body My network as an Apple technology. Do not make
Find My network, or Find My in a referential copy, always typeset Apple with an uppercase A the name Apple possessive. Do not exaggerate
phrase on your packaging or marketing followed by lowercase letters, and typeset Find My or overemphasize the Apple message. Do not
communications to indicate that a Licensed as two words with an uppercase F and M followed indicate any kind of sponsorship, partnership,
Product is compatible with Apple Find My by lower­case letters. When referring to the Find or endorsement by Apple.
network technology, provided that you comply My network, the word network is spelled with a
with the following requirements: lowercase n. Never use the Works with Apple Find Do not indicate that the Licensed Product
My badge within headlines or body copy in place includes Find My network technology. It does not
• At first reference to the technology in body
of the name Apple Find My. feature or provide the network technology.
copy, use the complete name Apple Find My
network. Subsequent references can use simply
Do not call your Licensed Product a Find My
✗⃝ <Licensed Product Name> features Apple’s
Find My network or Find My. Find My network technology for remote
device. Do not integrate Find My into your location finding.
• Always use the complete name the Apple Find product name.

✓⃝ Find My–enabled <Licensed Product Name>.

My app. Do not translate
• Apple Find My, the Apple Find My app, the Do not translate the name Apple, the Apple Find
Apple Find My network, or Find My is not part Apple Find My app, Apple Find My network My app, Find My, or any other Apple trademark.
of your Licensed Product name, model number, The Apple Find My app is used to connect a Always typeset Apple in English, even when it
or SKU. Licensed Product to the Apple Find My network. appears within text in a language other than
However, most users simply need to know that English. Do not transliterate Apple, such as
• Apple Find My, the Apple Find My app, the
they can use the Find My app to find the Licensed rendering the word in katakana in Japanese.
Apple Find My network, or Find My is used
in a referential phrase such as supports, Product.
Do not translate Apple in spoken promotions
compatible, with, or uses.
You can refer to Apple products when describing such as sales presentations, radio advertising, or
• Apple Find My, the Apple Find My app, the how to use the Find My app. Refer to the Apple voiceover scripts. Always say Apple in English,
Apple Find My network, or Find My are less Trademark List for correct spelling and trademark even when a promotion is being spoken in a
prominent than your Licensed Product name, requirements. language other than English.
main message, or company identity.
Do not use Find My as a verb.

✓⃝ By using the Apple Find My app, you can find

your <Licensed Product Name> from your
iPhone, iPad, iPod touch, or Mac.

✗⃝ You can Find My <Licensed Product Name>

from your iPhone, iPad, iPod touch, or Mac.

Works with Apple Find My Identity Guidelines March 2021 13

Packaging and Marketing Communications
Promoting Apple Find My
Features and Benefits Messaging

Basic Find My message For marketing communications, focus on these

You can use this basic message to promote Find My benefits.
your product’s compatibility with Apple Find My
technology. The basic message can be adjusted The Apple Find My app
to highlight the features applicable to your You can use these suggested ease-of-use
Licensed Product and to include your Licensed messages in relation to your Licensed Product.
Product name. Always use the complete name the Apple
Find My app.
Short version • You can add your <Licensed Product Name> to
The Apple Find My network provides an easy, the Apple Find My app on your iPhone or iPad in
secure way to locate compatible personal items a few easy steps.
on a map using the Find My app on your iPhone,
• After setup, you can locate your <Licensed
iPad, iPod touch, or Mac.
Product Name> in the Apple Find My app on
Long version your iPhone, iPad, iPod touch, or Mac.
The Apple Find My network provides an easy,
Security
secure way to locate compatible personal items
You can use this suggested privacy and security
on a map using the Find My app on your iPhone,
message in relation to your Licensed Product:
iPad, iPod touch, or Mac. Simply pair your
compatible product with the Apple Find My app • The Apple Find My network uses advanced
to view it right alongside your Apple devices. encryption to ensure that no one else, not even
If your item ever goes missing, you can put it Apple or <Licensed Product Maker>, can view
in Lost Mode to display a message and contact the location of your <Licensed Product Name>.
information to anyone who might find it. The
Find My network is encrypted and anonymous,
so no one else, not even Apple or the maker of
your personal item, can view its location.

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Packaging and Marketing Communications
Promoting Apple Find My
Required Find My Compatibility Statement

Required Find My compatibility statement:

Include this required compatibility statement
on all Licensed Product packaging. Include the
message wherever technical specifications
are shown.

To use the Apple Find My app to locate this

item, the latest version of iOS, iPadOS, or
macOS is recommended.

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Packaging and Marketing Communications
Promoting Apple Find My
Do’s and Don’ts

✓⃝ Do ✗⃝ Don’t
• Typeset all headlines and body copy in your • Do not translate Apple or any other Apple
promotions in a manner that is consistent trademark.
with your company’s identity. Match the font • Do not copy or imitate Apple advertising,
used in the rest of your communication when marketing, or other messaging.
typesetting Apple product or technology names
• Do not use headlines, copy, icons, or images
and trademarks.
from Apple’s website.
• When using Apple trademarks in text, spell them
• Do not imitate Apple typography. Find My–
exactly as shown on the Apple Trademark List.
enabled product messaging should match
• Attribute Apple trademarks with the correct the typographical style of the rest of your
credit lines as described on page 30. For more communication.
information, refer to the Guidelines for Using
• Do not list Apple product names that are not
Apple Trademarks and Copyrights.
compatible with Find My technology.
• Do not indicate any kind of sponsorship,
partnership, or endorsement by Apple.
• Do not falsely indicate that Apple participated in
your Licensed Product design or production.

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Packaging and Marketing Communications
App Promotions
Basics

Apple Developer Program Marketing communications

Apple Developer Program members must follow If Licensed Product messaging and app
program requirements when promoting their messaging are included in the same promotion,
apps. Follow the requirements provided in the the App Store badge and the Apple Find My
App Store Marketing Resources and Identity badge can be placed in separate locations on the
Guidelines. layout or beside each other as shown to the right.
The Apple Find My badge and the App Store
Apple Human Interface Guidelines badge should be the same height and follow
App developers can access the Apple Human minimum size and clear space requirements.
Interface Guidelines to learn more about using
the Apple Find My app icon in their app. Product packaging
Do not place the App Store badge on the front
App promotions If multiple badges are used on the same
panel of Licensed Product packaging. Instead,
communication, display the badges with
When Licensed Product communications also place the badge on the side or back panel. The the same height measurement.
promote an app that supports the Licensed Download on the App Store badge can be used
Product, the Apple Find My badge can be used only if it appears near content promoting an app.
only in association with the Licensed Product, not
the app.

On Licensed Product promotions where the

Licensed Product manufacturer is also an Apple
Developer Program member, Apple-provided
developer assets such as the App Store badge can
be placed near copy and graphics related to the
app that is compatible with the Licensed Product.

The App Store badge should be clearly associated

with the app, not the Licensed Product. The App
Store badge can appear beside the Apple Find My
badge if layout space is limited. The Apple Find
My badge and the App Store badge should be the
same height if they appear together on a layout.

Whenever an app is promoted on its own,

separate from Licensed Product promotions,
follow the requirements in the App Store
Marketing Resources and Identity Guidelines.
Use only the App Store badge, not the Apple
Find My badge, on standalone app promotions.

Works with Apple Find My Identity Guidelines March 2021 17

Packaging and Marketing Communications
App Promotions
Example

Travel Bag Travel Bag

• Features
• Benefits Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididun
ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea quis commodo consequat et dolore incididunt ut sed.

Apple Find My network technology Use our company app to learn more about our
provides an easy, secure way to entire line of travel products.
locate your bag on a map using the
Apple Find My app on your iPhone, Company app
iPad, iPod touch, or Mac.

Package front Package back

In this example, the Licensed Product features The Download on the App Store badge can be shown
and benefits are included on the front of the on the back of the package and be placed only with
package, and the Licensed Product–related app content related to an app.
is promoted on the back of the package.

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Packaging and Marketing Communications
Featuring Apple Products
Basics

Apple products can be shown only in relation to Apple approval Illustration

Licensed Product promotions. Comply with these Any mention of Apple Find My in any marketing Use line art illustrations of Apple products only
requirements whenever an Apple product appears materials must be submitted to your MFi in an instructional manner, such as in product
in a Licensed Product promotion. Apple reserves representative for review by Apple. operating manuals, to clarify how to use the
the right to withdraw permission to use Apple Apple Find My app. Line art illustrations should
product images anytime the use is inconsistent If custom video that includes Apple Find My will be simple and straightforward in style, without
with these guidelines or is otherwise deemed be broadcast in a TV campaign, express written embellishments or special illustration techniques.
inappropriate by Apple. consent and approval from Apple is required prior
• Do not separate the Apple Find My app icon
to your content going live. Submit broadcast
that is part of the Works with Apple Find My
Requirements materials to your MFi representative for review.
badge for use on your layout.
Do not use Apple product images in a manner Include all social media campaign plans and
that falsely suggests an association with Apple creative (limited to Facebook, Twitter, Instagram, • Do not create buttons or icons with Apple
or is likely to reduce, diminish, or damage the Sina Weibo, Line, and WeChat). Provide a product images.
goodwill, value, or reputation associated with brief description of the campaign. Include the
Apple or Apple products. following information with your materials:
• Contact details with phone number
Custom photography and video
Apple products can be used only to clarify the • Publisher name
functions of a Find My–enabled Licensed Product • Marketing channels and impressions expected
and to support messaging related to Find My.
• List of countries where the campaign will run
Feature Apple products in a realistic and
Follow the requirements described in these
authentic manner when creating custom
guidelines. See “Featuring Apple Products, Do’s
photography and video.
and Don’ts” on page 20.
• Reflect the visual style of your company; do not
imitate Apple advertising or promotions. Apple Find My app screens
Show Apple Find My app screens that accurately
• Do not use images from the Apple website at
represent how the app appears when it is in use.
apple.com.
Your Licensed Product can appear as one of the
• Do not use the PR images provided by Apple or devices that the app is locating. Apple Find My
media resources at apple.com/newsroom. app screens can be shown on an Apple product
that offers the Apple Find My app. Show only the
most current Apple product model.

Works with Apple Find My Identity Guidelines March 2021 19

Packaging and Marketing Communications
Featuring Apple Products
Do’s and Don’ts

✓⃝ Do ✗⃝ Don’t
• Feature only the most current Apple products. • Do not alter or distort an Apple product in any • Do not add special effects such as highlights,
• Show only these devices and colors: way. The product’s color, shape, size, and form blurring, color, or texture to the image of an
must be accurate. The scale must be correct in Apple product.
- iPhone 12 Pro Max in silver or graphite
relation to your Licensed Product. • Do not die-cut a printed promotion in the shape
- iPhone 12 Pro in silver or graphite
• Do not let the Apple product image dominate of an Apple product.
- iPhone 12 in white or black
your layout. • Do not clutter Apple products with props or
- iPhone 12 mini in white or black
• Do not crop or cut off any part of an Apple accessories.
- iPhone SE in white or black
product. Show it in its entirety.
- iPad Pro in silver or space gray
• Do not show an Apple product at an extreme
- iPad Air in silver or space gray
angle.
- iPad in silver or space gray
• Do not animate, flip, spin, or rotate an Apple
- iPad mini in silver or space gray
product.
• Maintain separation from competing devices.
• Do not feature Apple product functions; focus
Do not group Apple products with products
on the Apple Find My app functionality and
from other companies.
description of how it works in relation to your
• Show Apple products only to clarify Find My Licensed Product.
features and benefits related to your Licensed
• Do not use an Apple product to emphasize the
Product. Multiple Apple products can be shown,
Apple brand. Your Licensed Product should
however multiple product compatibility may
stand on its own merits.
best be described in copy. Maintain correct
relative product sizes. • Do not feature the Apple logo on the back of
Apple products.
• Show Apple products on a simple background.
• Do not imitate Apple packaging or marketing
• People can be shown interacting with Apple
communications. Your packaging and promotions
products in a simple, realistic manner,
should reflect the style of your company and
demonstrating the act of finding a Licensed
Licensed Product brands.
Product. All interaction between people and Apple
products must support the Licensed Product • Do not show an Apple product along with a
messaging and demonstrate Find My features. competing product from another manufacturer.
• In video, use straightforward transitions such • Do not obscure Apple products with violators,
as a fade or dissolve. Do not use Multi-Touch graphics, or messages.
gestures to perform scene transitions in a video • Do not add graphics or messages to the product
so they act like an iOS or iPadOS device. screens.
• Display and print Apple product images at a
size and image resolution that is clearly legible
in the medium used.

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Packaging and Marketing Communications
Featuring Apple Products
Product Screens

Follow these guidelines for images shown on Copyright-protected artwork Apple Find My app
Apple product screens. Promotional imagery from many industries screens must be
displayed exactly as
• The Apple product screen should correctly is usually copyright protected. Anytime
they appear when the
demonstrate how the Apple Find My app works copyright-protected imagery is displayed on
app is in use.
with your Licensed Product. an iPhone, iPad, Apple Watch, or Mac screen
in your communications, your company must
• Show only screens that represent exactly how
have sufficient rights and privileges to use that
the app looks when it is used to locate the
imagery. If your company does not have the
Licensed Product.
rights to use the imagery, it must be removed
• Do not display startup screens or functions of and replaced.
the app unrelated to the location finding
function.
• If the status bar is clearly visible, make sure
that the battery and Wi-Fi icons are full and that
no carrier name is displayed.
• Secure the display rights to any trademarks
or copyrighted material that you display on
the Apple product screen. Do not display any
content on an Apple product screen that you do
not own the rights to display. Avoid mistakes
• Select screen images that are simple and Never place promotional
copy or graphics on the
quickly understood. For example, a screen that
Apple product screen.
features the Licensed Product location is readily
understood.
• Do not show a blank screen.
Find your
• Do not display the Apple Home Screen.
item remotely
• Do not add graphic elements that appear to
enter or come out of the Apple product screen. effortlessly
Do not display promotional messaging or
graphics on an Apple product screen.

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Packaging and Marketing Communications
Featuring Apple Products
Editorial Guidelines

Requirements ✓⃝ Do ✗⃝ Don’t
In headlines and copy, you can use the Apple
product names iPhone, iPad, iPod touch, and Mac • Typeset all headlines and body copy in your • Do not translate Apple, Apple Watch, iPhone,
to describe Find My technology and to indicate promotions in a manner that is consistent with iPad, iPod touch, Mac, or any other Apple
that the Licensed Product works with the Find My your company’s identity. Match the font used in trademark. Always set Apple trademarks in
app on Apple products, provided that you comply the rest of your communication when typesetting English, even when they appear within text in a
with the following requirements: Apple product names and trademarks. language other than English.
• Apple product names are not part of your • When using Apple trademarks in text, spell them • Do not copy or imitate Apple advertising,
Licensed Product name, model number, or SKU. exactly as shown on the Apple Trademark List. marketing, or messaging.
• Apple product names are used in a referential • Attribute Apple trademarks with the correct • Do not use headlines, copy, icons, or images
phrase describing how the products work with credit lines as described on page 30. For more from Apple’s website or from the iTunes Store,
your Licensed Product. information, refer to the Guidelines for Using the App Store, or the Mac App Store.
• Apple product names are less prominent than Apple Trademarks and Copyrights. • Do not list Apple product names that are not
your Licensed Product name. • In communications distributed only in the compatible with Find My.
United States, the appropriate symbol (™, SM, • Do not imitate Apple typography. Find My
Apple product names must appear exactly as or ®) must follow each Apple trademark the messaging should match the typographical
shown on the Apple Trademark List. For example, first time it is mentioned in body copy. style of the rest of your communication.
when using the name iPhone or iPad, always
typeset iPhone or iPad with a lowercase i and an • Do not indicate any kind of sponsorship or
uppercase P followed by lowercase letters. endorsement by Apple.

Mac is typeset as one word with an uppercase M.

Products must be referred to by their proper

names, not by category descriptors. For
example, say iPad, not tablet. In marketing copy,
always use Apple product names. References
to iOS or iPadOS devices or the iOS or iPadOS
operating system can be made only in technical
specifications or instructional materials such as
product manuals. Use Apple product names in
singular form. For example, never say iPhones,
iPads, or Macs.

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On-Product Graphics

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On-Product Graphics
Locate with Apple Find My Icon and Badge
Overview and Requirements

The Locate with Apple Find My icon and badge are provided for use on Find My
network–enabled Licensed Products to indicate that the product connects to the
Apple Find My network and can be located remotely by its owner.

The Locate with Apple Find My on-product icon or

badge is required on all Find My network–enabled
Licensed Products unless one of these three
criteria is met:
• The Licensed Product always requires
Bluetooth pairing before its intended use and
has implemented Find My device naming that
indicates it is currently trackable by its owner.
For example, Bluetooth wireless headphones
meet this criteria.
• The Licensed Product is a dedicated tracking
device that has no purpose other than to be
located using the Apple Find My app, and
includes a motion detector and sound maker.
For example, a locator fob that includes motion
detection and sound and is designed to attach
to other objects would meet this criteria.
• The Licensed Product is a personal computing
device with internet connectivity that is apparent
and obvious to the user. For example, computers,
tablets, and digital watches that offer internet
connectivity meet this criteria.

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On-Product Graphics
Locate with Apple Find My Icon and Badge
Basics

Locate with Apple Find My icon Locate with Apple Find My badge
The Locate with Apple Find My icon is for use The Locate with Apple Find My badge is for
on small products or on products with limited use on large products or when more visibility
space for graphics. is desired and there is sufficient space.

The Locate with Apple Find My icon can also The Locate with Apple Find My badge can
appear in Licensed Product manuals and also appear in Licensed Product manuals and
instructional information. instructional information.

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On-Product Graphics
Locate with Apple Find My Icon and Badge
Size and Clear Space

Locate with Apple Find My icon Locate with Apple Find My badge
• Use on small Licensed Products or whenever • Use on larger products with sufficient space to
space for graphics is limited. display the badge.
• Use at a size that is similar to other on-product • Use at a size that is similar to other on-product
graphics. graphics.
• Comply with the minimum and maximum size • Comply with the minimum and maximum size
requirements shown below. The minimum requirements shown below.
diameter of 4 mm is intended for use only when • Minimum clear space is equal to one-quarter
other on-product graphics are also extremely the height of the badge. Allow more space
small and the production method is very high whenever possible.
quality, such as fine engraving.
• Do not place other product graphics, typography,
• Minimum clear space is equal to one-quarter or images inside the clear space area.
the horizontal diameter of the icon. Allow more
space whenever possible.
.25X
• Do not place other product graphics, typography,
or images inside the clear space area.
X

Minimum height: 8 mm
Maximum height: 20 mm

.25X

Minimum diameter X: 4 mm
Maximum diameter X: 15 mm

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On-Product Graphics
Locate with Apple Find My Icon and Badge
Artwork

Artwork assets are provided in black and white

as scalable vector art in .ai and .eps formats
and CMYK and RGB color profiles. Select the
file format and color profile that best meet your
production needs.

Use only one Locate with Apple Find My mark

on the Licensed Product. Select either the icon
or badge. Do not apply both to the Licensed Black artwork
Product.

The Licensed Product material shows through the

background of the icon or badge. Black artwork
is provided for use on a light color Licensed
Product. White artwork is provided for use on
a dark color Licensed Product. Tone-on-tone
options are also acceptable, see page 28.

Do not alter the artwork provided by Apple.

White artwork

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On-Product Graphics
Locate with Apple Find My Icon and Badge
Application Methods and Color

• The Locate with Apple Find My icon or badge Tone-on-tone examples

can be etched, engraved, screen printed,
thermal transferred, applied as a permanent
decal, or any other production method that is
used to permanently apply graphics onto the
Licensed Product, as long as the artwork can be
reproduced accurately and at high resolution.
• Do not apply the icon or badge to the Licensed
Product as a removable sticker. The icon or
badge must be applied permanently to the Light gray Licensed Product
Licensed Product.
• The icon or badge must be reproduced in a
tone or hue that is part of the Licensed Product
color palette.
• The icon or badge can be reproduced in the
same color as other on-product graphics.
• Tone-on-tone color application is acceptable
as long as the tones selected are part of the
Licensed Product color palette.
Dark gray Licensed Product
• Do not introduce a new color for the icon or
badge. Use colors that are established as part
of the Licensed Product color palette.

Blue Licensed Product

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Legal

Works with Apple Find My Identity Guidelines March 2021 29

Legal Requirements

Apple requirements Credit lines and trademark symbols Refer to the Apple Trademark List for the correct
Apple product images and the Works with Apple Do not add a trademark symbol to the Works with trademark symbol.
Find My badge described in these guidelines Apple Find My badge artwork provided by Apple.
cannot be used in any manner that falsely Do not translate an Apple trademark. Apple
suggests an association with Apple or is likely In communications distributed in all regions trademarks must remain in English even when
to reduce, diminish, or damage the goodwill, except Japan, the following credit lines must be they appear within text in a language other than
value, or reputation associated with Find My included, listing only the Apple trademarks used English.
network technology, the Apple Find My app, the in your copy. For example:
For advertising, follow standard practices for
MFi Program, Apple products, or Apple itself.
Apple, Apple Watch, iPad, iPadOS, iPod touch, the placement of legal copy, such as creating
Your marketing and advertising materials should Mac, and macOS are trademarks of Apple Inc., additional screens or providing interactive links
reflect your company’s communication style. registered in the U.S. and other countries. IOS to legal copy.
Never copy or imitate Apple communications. is a trademark or registered trademark of Cisco
in the U.S. and other countries and is used With Apple’s approval, a translation of the legal
Legal notice under license. notice and credit lines (but not the trademarks)
When using the Works with Apple Find My badge, can be used in materials distributed outside the
include the legal notice below on all printed In communications distributed in Japan, the U.S. Never translate an Apple trademark.
materials and wherever legal information appears following credit lines must be included, listing
only the Apple trademarks used in your copy. For more information about using Apple
on other communications. For Licensed Products,
For example: trademarks, visit Guidelines for Using Apple
the notice can be placed either on the package
Trademarks and Copyrights.
or on the user guide or other material inside
Apple, Apple Watch, iPad, iPadOS, iPod touch,
the package. Support
Mac, and macOS are trademarks of Apple Inc.,
registered in the U.S. and other countries. The Contact your MFi representative with questions
Use of the Works with Apple badge means
trademark “iPhone” is used with a license from regarding these guidelines or the MFi Program.
that a product has been designed to work
Aiphone K.K. Additional MFi Program information and artwork
specifically with the technology identified
files for the Works with Apple Find My badge
in the badge and has been certified by the
In communications distributed only in the United and the Locate with Apple Find My icon and
product manufacturer to meet Apple Find
States, the appropriate symbol (™, SM, or ®) must badge can be found in the MFi Portal Content
My network product specifications and
follow each Apple trademark the first time it is Center.
requirements. Apple is not responsible for the
mentioned in body copy—for example:
operation of this device or use of this product
or its compliance with safety and regulatory
Apple®
standards.
iPad®
iPadOS®
iPhone®
© 2021 Apple Inc. All rights reserved. Apple, the Apple logo, Apple
iPod touch® Watch, iPad, iPadOS, iPhone, iPod touch, Mac, and macOS are
Mac® trademarks of Apple Inc., registered in the U.S. and other countries.
Multi-Touch is a trademark of Apple Inc. IOS is a trademark or
macOS® registered trademark of Cisco in the U.S. and other countries and is
used under license. Other product and company names mentioned
herein may be trademarks of their respective companies.

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