OPSCMProject AnirudhaChakraborty

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PROJECT SUBMISSION

Task 1
● Method of forecasting: I would choose a weighted moving average method for short-term demand
forecasting.

● Justification for the choice of method: This method considers different weights for each data point,
giving more significance to recent sales data. Given the sensitivity to recent changes in the electronic
gadgets market, this method is suitable. An assumption is that recent sales data provides more accurate
insights into current market trends, reflecting the fast-paced nature of the industry.

Task 2

● The formula used for forecasting demand:

● The demand forecast for the next six months is shown in the table below

Month Smartphones (Forecast) Laptops (Forecast) Smartwatches (Forecast)

Jan 1595 852 326

Feb 1673 877 338

Mar 1801 918 349

Apr 1873 941 360


May 1730 879 334

Jun 2009 993 358

Task 3

● The formula used for calculating forecast errors:

● The forecast errors for the six months is shown in the table below

Month Smartphones Laptops Smartwatches

Jan 5 −97 −67

Feb -24 −12 −46

Mar −232 −41 −99

Apr −123 −18 −146


May 190 121 −134

Jun 31 107 −162

Task 4
● The formula for calculating MAPE:

● MAPE for all product categories for the six months:

Month Smartphones Laptops Smartwatches

Jan 0.31 12.85 25.87

Feb 1.46 1.39 15.75

Mar 14.78 4.68 39.60

Apr 7.03 1.95 68.22

May 9.90 12.10 67.00


Jun 1.52 9.73 82.65

● The formula for calculating Bias:

● Bias for all product categories for the six months:

Month Smartphones Laptops Smartwatches

Jan −71.83 24.33 −147.33

Feb −55.67 −23.33 −102.33

Mar −23.83 11.33 −104.00

Apr −23.83 19.83 −73.83

May −20.50 20.00 −101.00

Jun −38.83 11.83 −98.83


Task 5
 Smartphones:
Observation: The MAPE for smartphones is high, indicating significant forecast errors.
Recommendation: Enhance the forecasting model by incorporating more market data, considering
technological advancements, and collaborating closely with the marketing team to capture changing
consumer preferences.

● Laptops:
Observation: Bias is observed in laptop forecasts.
Recommendation: Regularly update the forecasting model parameters to adapt to changing market
conditions. Consider implementing a more adaptive forecasting method that automatically adjusts to
variations.

 Smartwatches:
Observation: MAPE is relatively low for smartwatches.
Recommendation: Despite the low MAPE, continue monitoring market trends closely and invest in
improving data accuracy for smartwatches. Implement a more dynamic forecasting approach to
accommodate potential shifts in consumer demand.

In summary, a continuous improvement approach to forecasting methodologies and increased


collaboration across departments will contribute to a more accurate and responsive supply chain for
TechHub Electronics.

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