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    Barcelos Caption

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    Puja Prasad
    Instagram has over 1 billion monthly active users and offers opportunities to connect with potential customers. Instagram advertising costs typically range from $0.20 to $6.70 per click, impression, or engagement depending on the bidding model and campaign goals. Key factors that influence Instagram ad costs include bid amounts, relevance scores, estimated action rates, competition levels, events/holidays, days of week, targeted genders, and target markets.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Barcelos Caption

    Uploaded by

    Puja Prasad
    24 views9 pages
    Instagram has over 1 billion monthly active users and offers opportunities to connect with potential customers. Instagram advertising costs typically range from $0.20 to $6.70 per click, impression, or engagement depending on the bidding model and campaign goals. Key factors that influence Instagram ad costs include bid amounts, relevance scores, estimated action rates, competition levels, events/holidays, days of week, targeted genders, and target markets.

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    Instagram has over 1 billion monthly active users and offers opportunities to connect with potential customers. Instagram advertising costs typically range from $0.20 to $6.70 per click, impression, or engagement depending on the bidding model and campaign goals. Key factors that influence Instagram ad costs include bid amounts, relevance scores, estimated action rates, competition levels, events/holidays, days of week, targeted genders, and target markets.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    24 views9 pages

    Barcelos Caption

    Uploaded by

    Puja Prasad
    Instagram has over 1 billion monthly active users and offers opportunities to connect with potential customers. Instagram advertising costs typically range from $0.20 to $6.70 per click, impression, or engagement depending on the bidding model and campaign goals. Key factors that influence Instagram ad costs include bid amounts, relevance scores, estimated action rates, competition levels, events/holidays, days of week, targeted genders, and target markets.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 9

    Instagram

    Instagram has more than 1 billion active monthly users. This platform offers an
    incredible opportunity to communicate with potential leads interested in your products or services.
    You can generate even more leads and grow your business by using Instagram Ads.

    HOW MUCH DO INSTAGRAM ADS COST?

    On average, Instagram advertising costs between $0.20 to $6.70, depending on the


    bidding model.
     For CPC or cost-per-click, advertisers pay $0.20 to $2 per click.
     For CPM, or cost-per-impressions, advertisers pay $6.70 per 1000 impressions.
     For CPE, or cost-per-engagement, advertisers pay $0.01 to $0.05 per
    engagement.

     The going rate for Instagram Ad post design can vary depending on your experience,
    portfolio, and location. In general, you can expect to charge anywhere from $50-$200 per
    post.

    As you can see in the diagram above, women are much more active than men on Instagram.
    This leads to higher CPCs for targeting female audiences. Age demographics, however, paint
    quite a different picture.
    Most Instagram users are under 50. Also, it highlights that the highest CPC age groups are
    18-24, 25-34, and 35-44-year-olds.
    For instance, ad costs for Instagram will likely rise during major events or holiday like Black
    Friday, Thanksgiving, Labor Day, and Cyber Monday.
    HOW IS THE COST OF INSTAGRAM ADS CALCULATED?
    There are four main factors that decide how much you will pay:

     Bid amount: Your bid amount determines how much you spend on an Instagram ad
    campaign. You have to decide how much you are willing to pay to get leads. The value of
    your bid also affects how much you pay.
    Bid amount: Let’s say you only have $500 in your budget and your bid amount
    is $2 per click, you get only 250 clicks on your ad. But, a $1,000 budget with a
    $2 CPC gets you 500 clicks. Having a bid amount of $0.50 in the same scenario
    would allow even more clicks with those two budget amounts.
     Relevance score: Your relevancy score is how relevant your ad is to Instagram
    users who will see your ad.
     Estimated action rates: The rate is dependent on the probability of users acting on your ad.
    These interactions include actions such as clicking and converting. Instagram wants to
    promote ads they think users will engage with and connect with.

     Competition: If other people are bidding to target the same audience, this can
    lead to a bidding war. Businesses will need to outbid each other to get the top
    spot. This means that your CPC might go up trying to bid against competitors.
    …….

    There are a few additional factors:

     Holidays and events: More businesses are competing to achieve desirable leads that push
    CPC upwards.

     Day of the week: Instagram users engage more on weekdays than on the weekends.

     Gender: Advertising to females ends up costing more than males.

     Target Market: It’s more expensive for B2B companies to run ads because Instagram has
    fewer businesses than people.

    How do Instagram ads work?

    Instagram ads are paid content that appears in Instagram stories and news feeds.

    The first indicator is the world “sponsored” that is under the company’s name.

    The second indicator is the call-to-action (CTA) seen at the bottom of the post. Typically, these have
    phrases like “shop now,” “learn more,” or “book now,” depending on the goal of the campaign.
    How can you lower your Instagram ads cost?

    When it comes to social media advertising, you want to do whatever you can to reduce advertising
    costs.

     Use automatic bidding

     Use precise targeting

     Set goals

     Make relevant landing pages

     Test your ads

    Which type of ads can I launch on Instagram?

    1. Image ads

    2. Reel ads

    3. Carousel ads
    4. Collection ads

    Story ads

    1. Story ads
    Story ads are the newest option for advertisers to reach
    interested users. Considering that over 500 million Instagram
    accounts use stories every day, it’s a great opportunity to
    connect with people.

    People take a look at business’s Instagram stories, too. In


    fact, 33 percent of the most viewed Instagram stories are from
    businesses. People want to hear from businesses through the
    stories function, so having a paid ad wouldn’t seem out of place.
    These Instagram stories make full use of the screen. If
    someone sees your Instagram story ad, they will only see that
    on their screen. It helps you get your audience to focus fully on
    your ad.

    Story ads are very effective for your audience. They engage
    with them and check out your products. Although it’s a newer
    feature, it has the power to drive valuable results for your
    business.

    ………………………………………….

    Image ads: These appear on Instagram as a sponsored post


    between the other posts in the timeline.

    Reel Ads - Reel ads appear in the stream between non-


    sponsored posts. Maximum duration: 60 seconds.

    Carousel Ads - Carousel ads are great ways to communicate a


    story to your potential clients. In other words, they offer a more
    creative medium to showcase your brand in a different
    way than just still images can.

    Story ads - Story ads consist of full-screen images or videos.


    They include usernames, a photo or video, and a call-to-action.
    Story ads have an extremely wide reach

    ……………………………………………………………………..

    Delivered world’s biggest restaurant of Barcelos from Design conception to site


    installation. A design of Portuguese heritage with a vintage flavour.
    Well-lit interiors inviting people with a young heart who have a passion for food.
    Customized walls portraying the story of Barcelos roots and sense of
    belongingness to the brand.
    Also, Comfort & Privacy seating for absolute exclusivity.
    A design with a heart of Barcelos !!!
    From Design conception to site installation, we want to see our community thrive in this brand-
    new restaurant.

    They really did put in a lot of thought and effort by incorporating important cultural symbols into
    the design. The restaurant is decorated in an incredible style that gives it great character.

    Interesting decorative flair, inviting people with a young heart who are passionate about food.

    The Barcelos line features locations related to the brand's history, tradition, and sense of
    belonging. Privacy and comfortable seating are features defining the culture of the restaurant plus
    the brand's history.

    ………….

    A design with a heart of Barcelos !!!

    From Design conception to site installation, we want to see our community thrive in this very Peri-
    Peri (licious) restaurant.

    They really did put in a lot of thought and effort by incorporating important cultural symbols into
    the design. The restaurant is decorated in an incredible style that gives it great character.

    Interesting decorative flair, inviting people with a young heart who are passionate about food.

    The Barcelos line features locations related to the brand's history, tradition, and sense of
    belonging. Privacy and comfortable seating are features defining the culture of the restaurant plus
    the brand's history.

    ………………………………………………………………………………………………………………………………………………………

    Final

    …………………………………………………..

    A design with a heart of Barcelos!!!


    From Design conception to site installation, we want to see our community thrive in this very
    Peri-Peri (licious) restaurant.
    They really did put in a lot of thought and effort by incorporating important cultural symbols
    into the design. The restaurant is decorated in an incredible style that gives it great character.
    Interesting decorative flair, inviting people with a young heart who are passionate about food.
    The Barcelos line features locations related to the brand's history, tradition, and sense of
    belonging. Privacy and comfortable seating are features defining the culture of the restaurant
    plus the brand's history.
    Explore: https://www.dartdesign.in/barcelos.php

    #barcelos #peri #restaurantdesign #design #interiordesign #designer #BarcelosRestaurant


    #Portugal #Lisbon #DesignConcept #brand #interiors #Portuguese #heritage #restaurant
    #retail #retaildesign #marketing #interior #viral #architecture #b2bmarketing #branding
    #inspiration #innovation #technology

    …………
    #barcelos #peri #peri #restaurant #restaurantdesign #restaurantdesign #restaurant #design
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    …………….

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    …………

    Delivered world’s biggest #restaurant of Barcelos from Design conception to site


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    A design of #Portuguese #heritage with a #vintage flavour.
    Well-lit #interiors inviting people with a young heart who have a passion for food.
    Customized walls portraying the story of Barcelos roots and sense of
    belongingness to the #brand.
    Also, Comfort & Privacy seating for absolute exclusivity.

    ………………..
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