BA (Hons)

Business Administration
(Top-up)
Final Year | Part-time Programme
Course Reg. No. 252291
 With around 24,000 students from 80 countries,
Birmingham City Birmingham City University (BCU) is a large, diverse
and increasingly popular place to study. We put

University
students at the heart of everything we do, giving
them the best opportunities for future success.

The University has an enviable reputation for

providing quality, student-focused education in a
professional and friendly environment.

Teaching Excellence UK Quality Assurance Agency Our superb courses, state-of-the-art facilities,
Framework Silver for Higher Education first-rate staff, and focus on practical skills and
professional relevance is producing some of the
country’s most employable graduates.

About Birmingham City

Business School
Birmingham City Business School is a leading practice-based international business school. We offer
over 40 highly innovative undergraduate and postgraduate courses that are tailored to student and
industrial needs and wants.

The school is led by a team of around 100 full-time academic staff but their academic skills are just
part of who they are. Among them they have worked in senior positions in companies such as, Tesco
Stores Limited, The Prince’s Trust, Midland Heart Ltd, Hong Kong University, Barclays Bank, Land
Rover, H&M and BT to name a few.

We also have two specialist centres, both of which work closely with business to offer innovative
research, consultancy services, training and the chance to employ our students. Everything that these
centres teach, research or discover also feeds back into our courses, so that students across the
University benefit from their great expertise and close links with business.

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The BA (Hons) Business Administration (Top-up) programme offers students the opportunity to develop
a broad base of business knowledge, a range of essential personal competencies and a comprehensive
understanding of both the individual within an organisation and the organisation within its environments.
This will help to expand their understanding of their own role within organisations or in setting up their own
business. This programme provides students with the opportunity to develop a theoretical understanding of
theory in the conduct of business as well as tasks and challenges which develop key transferable skills
essential to a career in business.

Programme Highlights

6 BALANCING
Can be completed in PRACTICAL-BASED

1 YEAR MODULES
100% Coursework based
STUDY AND WORK
Weekday evening programme
designed for working adults

Programme Structure
This is an one year part-time programme of 6 modules with a total of 120 credits (20 credits for each
module). Students will complete all modules in 3 trimesters. Each trimester is 4 months.

Learning Cycle for Each Module

For each module, students will have 36 hours of lectures (to be divided into 3 teaching blocks, each
12 hours) and assessments. Students will study 2 modules in each trimester.

Delivery Pattern of Each Module

Teaching Block 1 Study Interval Teaching Block 2 Study Interval Teaching Block 3 Assessment
(12 hours) (1 week) (12 hours) (1 week) (12 hours) Preparation

Subjects Credits
January Term
E - Business 20
International Marketing Planning 20
May Term
The Global Manager 20
Business Development 20

September Term
Business Process and Systems 20
Innovative Thinking for Organisation Development 20

Total: 120
Remarks:
- The order of the modules is subject to the university’s arrangement

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 Programme Content
E-Business
The module aligns with the programme aims in that it
provides you with the opportunity to develop a theoretical
understanding of generic theories relating to the
conduct and environment of business. It also provides
experiential learning in the application of theory in the
conduct of business. It includes tasks and challenges
that develop key transferable skills essential to a
career in business and provides an opportunity to
analyse operational situations and devise approaches Business Development
that may improve performance of the business organisation. This module provides students with a thorough
grounding in the techniques of business development
needed to achieve organisational objectives. Whilst
International Marketing Planning
the module focuses primarily on the sales process
This module will explore a range of international within business to business manufacturing and retail
marketing topics that will enable students to appreciate contexts, it also explores business to consumer
the multifaceted nature of cross border marketing contexts.
decisions and the important role of marketing strategies
within international businesses. It will provide you
Innovative Thinking for
with the opportunity to gain insight into the major
Organisation Development
differences between the role of the marketing manager
in a domestic and international marketing decision This module builds on our practice-based approach to
making, appreciating the cultural diversity, shifts in learning. You will integrate theory and practice in
market requirements and opportunities of newly order to challenge existing approaches and thinking
emerging markets. and propose innovative ideas to support flexible and
creative initiatives within organisations. In addition
the module meets key expectations set out by employers,
The Global Manager the QAA Benchmarking standards for Business and
This module takes a practitioner based, blended Management programmes and the Chartered Management
learning approach towards embedding key Management Institute (CMI).
and Leadership principles in the global context as
well as Intercultural competency and a range of
transferable employability skills. Consequently, it Business Process & Systems
provides a progressive conduit for students to gain a This module encourages you to develop an in depth
broad understanding of global issues affecting managers understanding of the analysis and re-design of business
today’s as well as preparing the students to be global operations and processes and the systems that support
managers of the future. the contribution of these core processes to the core
philosophy of the business. The emphasis is to create
a practice based module, taking you through a journey
of how a real life business plans and delivers the
organisations’ operations. The practice is underpinned
by relevant theories in two hour workshops – combining
lectures and seminars.

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 Entry Criteria

Assessment This is a final year top-up programme for students

in Hong Kong wishing to complete their bachelor’s
degree studies. The Hong Kong programme entry

Method requirements for local qualifications are set at the

same level as that of the UK programme.

Students’ performance will be assessed by coursework • Holders of Higher Diploma / Associate Degree in
and in-person assessments (e.g. presentations) business related disciplines.
set in accordance with the modular learning objectives
and desired learning outcomes.
English Requirement
• Completion of a Higher Diploma or Associate

Programme Degree delivered and assessed in English and

completed not more than 12 months prior to the
course commencement; or
Management • GCSE English Grade A-C or equivalent.

The programme is managed by a professional

team that provides students with full administrative How to Apply
support. A dedicated programme manager will • A completed and signed application form;
provide assistance via email, telephone and in
person, with a wide range of services including • Certified copy of diploma(s), professional
seminar arrangement, study materials management, qualification(s), certificate(s) and relevant
study notes collection, study group formation, transcript(s);
Kaplan library membership application, assessment • 2 recent passport-sized photos;
management, to name a few.
• Application fee, payable to:
Kaplan Higher Education (HK) Limited.

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The programme is favoured
across diverse industries

27.4% 13.9%
Banking, Finance Manufacturing &
& Insurance Trading

11.5% 7.3%
Wholesale & Retail Government, NGO &
Public Utilities

6.6% 6.1%
Healthcare Telecommunication &
Technology

5.1% 4.4%
Marketing & Design Property Sales &
Management

4.4% 3.7%
HRM Tourism & Hospitality

9.5%
Industries Others

Build your network

from different career levels

Top
Others
Our students come from various career levels
and you can grow your professional network
5.7% 1.5%
through this programme. More than 50% of our
alumni are middle-level professionals; positions
include senior executives, specialists, supervisors
and managers, followed by junior-level employees
(roles include assistants and executives) and Junior
top-level employees (roles include directors and
vice presidents). Middle
38%
According to alumni data from 2013-2019
54.8%

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Graduation Upon successful completion of the programme,
students will be invited to attend the graduation ceremony

Ceremony
and celebrate this milestone in their life. Students can
choose to attend the ceremony in Hong Kong or local
campus in the UK.

Achieve your Career Goal

and Broaden your Horizons
through this degree.

“ Continuing education has brought me opportunities for

promotion, as well as many personal rewards, including
enriched knowledge, broader horizons, expanded personal
networks. I also set a good example for my children with my

”
dedication to learning.

Jacqueline Wong Graduated in 2015

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 About Us
Kaplan Higher Education (KHE) is a global provider of
management education and quality lifelong learning
programmes and services. We are a proud member of
Kaplan, Inc. – a global leader specialising in lifelong
education, with 1,000,000 students around the globe in
more than 500 locations worldwide.

Established in Hong Kong in 1991, Kaplan Higher

Education (KHE) is one of the largest providers of tertiary
education programmes and services in Hong Kong. KHE’s
renowned university partners from across the globe
represent a portfolio of programmes from diploma and
bachelors to postgraduate and research-based doctoral
level. KHE helps develop result-oriented managers and
professionals with executive leadership qualities to meet
the needs of the rapidly changing knowledge-based
economy in Hong Kong and beyond.

We aim to become a leading higher education institute

known for its range of innovative and high-quality
programmes and for a service second to none. We
passionately develop quality programmes with reputable
international partners, thereby helping our customers
build successful and rewarding careers. We also strive to
deliver excellent customer service that exceeds
expectations.

Contact Us
Campus Address:
G/F - 3/F, E-Tech Centre, 402-406 Hennessy Road,
Wanchai, Hong Kong (Causeway Bay MTR Exit A)

Campus Opening Hours:

Monday to Friday: 9:00am - 8:00pm
Saturday and Sunday: 9:00am - 6:00pm
Closed on Public Holidays

2836 0332 2836 0039 9545 5878 Kaplan Higher Education, Hong Kong

[email protected] www.kaplan.com.hk/khe khe_hk

Birmingham City University and Kaplan Higher Education (HK) Limited reserve the right to alter, amend or delete any programme fee, course, admission requirement, mode of
delivery or other arrangements without prior notice. It is a matter of discretion for individual employers to recognize any qualifications to which the course may lead.
The information contained in this brochure is correct at the time of printing (May 2020)