Scribd
Upload
46 views2 pages

Customer Journey Map Unit 1

1) The customer journey map outlines the typical steps a customer takes when searching for, purchasing, using, and recommending a brand's products or services. 2) Current behaviors at each step include researching brands online, comparing options and reviews from friends, selecting products based on discounts and reviews, and developing brand loyalty after repeated satisfactory use. 3) Key benefits sought at each step include affordable pricing and trends, easy shopping options, product availability, quality, and return/refund policies. Customers look to have their needs met at each step in the journey.

Uploaded by

aditiaggarwal0110
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
46 views2 pages

Customer Journey Map Unit 1

1) The customer journey map outlines the typical steps a customer takes when searching for, purchasing, using, and recommending a brand's products or services. 2) Current behaviors at each step include researching brands online, comparing options and reviews from friends, selecting products based on discounts and reviews, and developing brand loyalty after repeated satisfactory use. 3) Key benefits sought at each step include affordable pricing and trends, easy shopping options, product availability, quality, and return/refund policies. Customers look to have their needs met at each step in the journey.

Uploaded by

aditiaggarwal0110
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

Customer Journey Map unit 1

Search and
Awareness and Trial and Initial and Reflect and
Compare
Need Recognition Purchase Habitual Use Recommend
Alternatives
Current • Behaviors at each Searching among the other Listing down the Getting habitual of some Suggesting the brand to
myntra brands and different shopping particular brands after others (if satisfactory
behaviors step in the
comparing them with zara websites and their their use and services results are provided)
(what, where, journey? Collection and also taking offerings of discounts
how, with Need of the product is the reviews from friends
whom?) recognized in the first related to that brands
step
For example- I used to
seek information
regarding new varity of
cloths

• Who do Making the selection


they based on customer
interact reviews
with

I interact
with brands
Through
online
platforms
like Myntra,
Amazon,
Flipkart etc

• What
communications
and product /
service channels
do they use?
through family ,
friends suggestion
that discount is
availing on some
apps then I seek
information to
identify alternatives
of different varity of
products and services
Current • their material I think H&M and zara Some websites have I mostly go with sarfarass Loyalty towards brand
capturing the huge market good reputation and also brand in trousers because
beliefs quality and
provide good and quick of their quality and
affordable pricing service affordable pricing
• Some times late
response in
Refunding process
Key benefits • Dressberry Their affordable pricing Making the shopping Benefits of size Super coins benefits for
and packaging also going easy by providing door availability and quick more discounts on
and needs and sarfarass with the trend step services also elite services of myntra purchase
collection but membership to their
some cloths regular customers and
get fade after providing plus size
first wash dresses too

You might also like