11/14/23, 10:04 PM Data Analytics Simulation
Data Analytics Simulation: Game
Strategic
Over Decision Prepare
Making
Dashboard Reports Data Explorer Geographic Demand Decision History
Make Decisions New Game (index.html#new-game)
Decision History
Year 5 Year 6 Year 7 Year 8
Units to 34.0M 60.0M 28.0M 31.0M
Produce (units)
Channel Price $7.00 $7.00 $7.25 $4.75
(per 100 loads)
Formulation Pods Pods Pods Pods
Product Odor elimination Odor elimination Odor elimination Odor elimination
Features and
Positioning
Trade Channel
Spend
Convenience $8.0M $8.5M $11.1M $9.4M
Club $7.5M $8.0M $9.4M $8.0M
Grocery $1.8M $4.5M $6.4M $4.0M
Mass $5.3M $5.6M $6.7M $7.1M
Total Trade $22.6M $26.5M $33.7M $28.5M
Channel Spend
Media Spend
Print $2.3M $2.9M $3.4M $2.3M
TV $3.3M $2.9M $3.7M $3.1M
Radio $3.3M $2.9M $3.7M $3.1M
Digital Ads $3.8M $4.5M $6.0M $5.7M
Total Media $12.5M $13.2M $16.8M $14.2M
Spend
Target Market
Segment
Income Under $20,000 Under $20,000 Under $20,000 Under $20,000
$20,000 - $39,999 $20,000 - $39,999 $20,000 - $39,999 $20,000 - $39,999
Ethnicity Hispanic Hispanic Hispanic Hispanic
White White White White
Household 1 1 1 1
Size 2 2 2 2
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11/14/23, 10:04 PM Data Analytics Simulation
Year 5 Year 6 Year 7
Please tell us about your experience playing this
Gamesimulation.
Over The link below will direct you to aYear 8
one minute survey.
Region - - - Northeast
- - - Southeast
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Central Central Central Central
West West West West
Next
Age Under 35 Under 35 Under 35 Under 35
35 - 44 35 - 44 35 - 44 35 - 44
Strategic Plan pods unexpectedly pods unexpectedly Market Share is This time, we have
Executive perform better for perform better for increasing from 11% dropped price to
various segments. Blue various segments. Blue to 14.6%. Since we are 4.75, given Turbo did
Summary
is not increasing price, is not increasing price, working with pods, so and took over
given demand and given demand and variable costs are market share
Turbo's mishap during Turbo's mishap during higher. Ergo, considerably. This
year2-3. Lower income year2-3. Lower income profitability is Media spend for
group is our segment, group is our segment, affected. So, this time digital has increased
ethnicity chosen ethnicity chosen we are increasing to 40% and print is
represents majority of represents majority of price by 0.25$, to try lowest. Region
it, same goes for it, same goes for out elasticity. Sudden analysis shows
household size, household size, hikes have resulted changes and thus
location because location because badly for other firms. northeast has also
consumption is consumption is Inventory is around been included. Also,
decreasing over the decreasing over the 16Miliion. We are grocery has
years. And age group years. And age group therefore producing decreased, given
is because our target is because our target less this year. Few younger population.
group's average age is group's average age is changes to media
increasing. ergo increasing. ergo spend and trade
capturing the capturing the channels are made.
upcoming and the upcoming and the
decided. decided.
Same strategy, just a
few figure variations
and increased
production.
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