BI-0

Transform data into information

with ML-powered business
intelligence
Begum Firdousi Abbas (she/her)
Solutions Architect
AWS

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Agenda
Become more data driven

Challenges with traditional BI Tools

Modernize BI with Amazon QuickSight

Augmented Dashboard using ML-Insights - Demo

Self-Service Analytics using Amazon QuickSight Q - Demo

How to Get Started

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Deluge of data

More data has been created in the

last two years than in all of history.

But, do we have more insights?

The next wave of reinvention will

be driven by data

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A data-driven organization in the cloud era means…

Data is an Data is pervasive & Data is augmented and

organizational asset accessible put to work

No longer kept in silos Available easily, pervasively Used in analytics and ML

or as the property of and securely to anyone who to make better decisions,
individual departments needs access to it - data is no create efficiencies, and
longer solely the property of drive new innovations
analysts and scientists

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Services, Inc. or itsor its affiliates.
affiliates. All rights reserved.
All rights reserved.
Challenges with traditional BI platforms

Lack of Difficult to scale for Lack of robust Restrictive pricing as users Don’t cover all
augmented insights pervasive access AWS integration and requirements grow your use cases

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Amazon QuickSight
FIRST ANALYTICS PLATFORM BUILT FOR THE CLOUD, FOR EVERYONE, AT SCALE

Augmented Insights Auto scaling Deeply integrated Internal and/or Low Cost
on demand and Serverless with AWS services external users

Ask questions using NL Deploy globally to Secure, private Share insights with Cost effective
100k’s of users access to AWS data external parties at any scale, for any
Anomaly Detection without provisioning use case
and Forecasting servers Integrated S3 Embed into
data lake permissions applications Designed with
Bring your own model Built-in High pervasive BI in mind
from Amazon Availability Multi-tenant & secure
SageMaker
Fully managed: AWS
does all the work

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 Scenario – Role play
Global Technology company selling “Software as a Service” products *Fictitious company

Mission: “Improve customer experience and double the sales next year”

hard time finding customer insights

Sales Director

check with our Data Scientist

create ML models
will need a month to get the data
BI Engineer

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Augmented Dashboard
using ML-Insights

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Augment your data with machine learning
CUTTING EDGE ML TOOLS THAT AUTOMATICALLY DISCOVER POWERFUL INSIGHTS FOR YOUR USERS.

Auto narratives ML predictions Q

Summarize your Visualize and build Ask questions using
business metrics in plain predictive dashboards with natural language
language Amazon SageMaker models

Anomaly detection Forecasting

Discover unexpected trends Machine learning forecasting
and outliers against millions with point-and-click simplicity
of business metrics
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Anomaly Detection

Challenges Our Solution

• Hidden in aggregates • Random Cut Forest Algorithm (RCF)
• Data blind spots • Analyze million of metrics
• Slow to react to incidents • Identify deviations
• Manual analysis don’t scale • What happened AND why
• Alerts delivered via email
• No ML expertise needed

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Forecasting
• ML-powered computation (RCF)
• Predict key business metrics
• Point-in-click simplicity
• Detect seasonality and trends
• Removes outliers and missing
values
What-If
Analysis

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Auto narratives
• Insights in plain language
• Embedded in your dashboards
• Fully customizable template
• No coding necessary
• Looking beyond visualization

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ML Predictions in Amazon QuickSight

Build predictive dashboards from weeks to hours

Data Amazon Predictive Empower all your BI analysts to make use of ML models
Sources QuickSight Dashboard

Faster time to visualization and insights

Point-and-click, no coding required

Amazon
SageMaker
Removes undifferentiated heavy lifting

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Demo – ML Insights

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Self-Service Analytics
using Amazon Quicksight Q

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 Challenges

I couldn’t find it in the dashboard

Sales Director

cut a ticket add it to

our backlog
BI Engineer

need it urgently

Sales Director

backlog of ad-hoc request towards end of next week

BI Engineer

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Challenges
“How can we help our “How do we enable our business users to
business users get to the self-serve so that our team is not drowned
answer faster?” on the ad-hoc request?”

Takes days or Thinly Staffed BI

weeks Teams

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QuickSight Q
NLP-POWERED SELF SERVICE ANALYTICS FOR ANYONE

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Key Benefits

Natural Language Get Instant Ask about all Get started

Questions Answers of your data in minutes
Ask questions in plan Get answers instantly No need to specify a Get started with
business language. No to ad-hoc questions particular dataset or your existing
need to learn any syntax. not found in your dashboard to ask datasets just just a
dashboards. question. few clicks.

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Hard problems we are tackling
Query Understanding Data Understanding

Daily_rpt wk_rpt_w_goals Daily_rpt_customer

“Show me weekly revenue week snapshot_date snapshot_date_wk snapshot_date
state rev_gross state
over week for California compared
rev_gross rev_net rev_gross
to New York in 2021” rev_net goal_net rev_net
product_id product_id account_id
product_name product_name account_name
rpt_date rpt_date rpt_date

There’s infinite different ways Data is cryptic, dirty and overlapping. How do
you can ask this same question! we identify the right data to query?

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How does it work?
Named Entity Recognition (NER) Named Entity Linking (NEL)
Weekly, 2021 Order date
“Show me weekly revenue week over week for
California compared to New York in 2021” Revenue Sales
New York, California States
Intent
recognition

(NER)

Intent
representation

(SQL-like)
Intent Dataset
linking selection

(NEL)

Feedback

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Demo – QuickSight Q

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 Scenario – Role play
Global Technology company selling “Software as a Service” products *Fictitious company

Mission: “Improve customer experience and double the sales next year”

- Forecast sales
Sales Director
- Automated Sales insights

- Get notified on outliers and deviations

- Understand Customer Sentiment

don't find something Ask ad-hoc questions

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“The rise of the augmented consumer”

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How do I get started?

Getting Started QuickSight YouTube QuickSight QuickSight

30-day free trial Workshops Channel Community DemoCentral

• Getting started – https://aws.amazon.com/quicksight/getting-started/

• QuickSight Workshops - https://catalog.us-east-
1.prod.workshops.aws/workshops/cd8ebba2-2ef8-431a-8f72-ca7f6761713d/en-US
• Amazon QuickSight Community – https://community.amazonquicksight.com/
• Demo Central – https://democentral.learnquicksight.online/

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Learn in-demand AWS Cloud skills

AWS Skill Builder AWS Certifications

Access 500+ free digital courses Earn an industry-recognized
and Learning Plans credential

Explore resources with a variety Receive Foundational,

of skill levels and 16+ languages Associate, Professional,
to meet your learning needs and Specialty certifications

Deepen your skills with digital Join the AWS Certified community
learning on demand and get exclusive benefits

Access new
Train now exam guides

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Thank you!
Begum Firdousi Abbas
[email protected]
linkedin.com/in/firdousi-begum

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