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    Marketing 2.0

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    covilog567
    Marketing involves creating, communicating, delivering, and exchanging products or services that have value for customers. The primary goal is to meet customer needs while achieving business objectives. Key components include market research to understand customers, product development to create offerings customers want, and advertising to promote products and build brand awareness. Successful marketing strategies align business goals with customer needs and contribute to overall business success.

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    © All Rights Reserved
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    Marketing 2.0

    Uploaded by

    covilog567
    83 views2 pages
    Marketing involves creating, communicating, delivering, and exchanging products or services that have value for customers. The primary goal is to meet customer needs while achieving business objectives. Key components include market research to understand customers, product development to create offerings customers want, and advertising to promote products and build brand awareness. Successful marketing strategies align business goals with customer needs and contribute to overall business success.

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    © © All Rights Reserved

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    Marketing involves creating, communicating, delivering, and exchanging products or services that have value for customers. The primary goal is to meet customer needs while achieving business objectives. Key components include market research to understand customers, product development to create offerings customers want, and advertising to promote products and build brand awareness. Successful marketing strategies align business goals with customer needs and contribute to overall business success.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    83 views2 pages

    Marketing 2.0

    Uploaded by

    covilog567
    Marketing involves creating, communicating, delivering, and exchanging products or services that have value for customers. The primary goal is to meet customer needs while achieving business objectives. Key components include market research to understand customers, product development to create offerings customers want, and advertising to promote products and build brand awareness. Successful marketing strategies align business goals with customer needs and contribute to overall business success.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 2

    Marketing is a multifaceted business activity that involves creating,

    communicating, delivering, and exchanging offerings (products or


    services) that have value for customers, clients, partners, and society
    22at large. The primary goal of marketing is to meet the needs and
    wants of target audiences while achieving the objectives of the
    organization.

    Key components and activities within the field of marketing include:


    .
    Market Research: Understanding the needs, preferences, and
    behaviors of target audiences through research is fundamental to
    effective marketing. This involves collecting and analyzing data about
    consumers, competitors, and the overall market.
    .
    .
    Product Development: Creating products or services that meet the
    needs and desires of the target market is a crucial aspect of
    marketing. This includes designing features, determining pricing, and
    developing branding strategies.
    .
    .
    Branding: Building and managing a brand is essential for creating a
    distinct identity in the market. Branding involves creating a
    recognizable name, logo, and overall image that reflects the values
    and qualities of the product or service.
    .
    .
    Advertising: Promoting products or services through various
    channels, such as television, radio, print, online platforms, and social
    media, is a key element of marketing. Advertising aims to create
    awareness and interest in the offerings.
    .
    .
    Public Relations (PR): Managing the public image and reputation of
    a company is the focus of public relations. PR activities include media
    relations, event planning, and communication strategies to maintain a
    positive perception in the public eye.
    .
    .
    Digital Marketing: With the rise of the internet, digital marketing
    has become increasingly important. This includes online advertising,
    content marketing, social media marketing, email marketing, and
    search engine optimization (SEO).
    .
    .
    Sales Promotion: Temporary incentives, discounts, or special offers
    are used in sales promotion to encourage the purchase of products
    or services. This can include promotions, contests, or giveaways.
    .
    .
    Distribution Channels: Marketing involves determining the most
    effective ways to get products or services into the hands of
    customers. This includes decisions about distribution channels,
    logistics, and supply chain management.
    .
    .
    Customer Relationship Management (CRM): Building and
    maintaining strong relationships with customers is critical. CRM
    involves strategies and technologies to manage interactions and
    relationships with current and potential customers.
    .
    .
    Market Segmentation and Targeting: Identifying specific segments
    within the overall market and tailoring marketing efforts to target
    those segments allows for more effective communication and
    customization of offerings.
    .

    Marketing is dynamic and continually evolving, adapting to changes


    in technology, consumer behavior, and market trends. Successful
    marketing strategies align with the goals of the organization,
    resonate with the target audience, and contribute to the overall
    success of the business.

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