Organisational Goals Mcdonald'S

Organisational Goals
McDonald’s
McDonald's is committed to serving its customers high-quality food and beverages that are
both delicious and affordable. The company constantly updates its menu to meet the changing
needs and preferences of its customers. The company's mission is to "make delicious feel-
good moments easy for everyone."
Burger King
Burger King prioritizes providing fast, efficient, and friendly service to minimize wait times
and enhance customer satisfaction. It aims to achieve consistent profitability and increase
revenue by expanding market share and attracting new customers. The company's mission is
to "offer reasonably priced quality food, served quickly, in attractive, clean surroundings."
Organisational Structure
McDonald's
McDonald's employs a divisional organizational structure, which allocates operational

responsibilities and strategic goals to specific geographical divisions. These divisions
primarily include the United States, internationally operated markets, and international
developmental licensed markets. Within each geographical division, there is a hierarchical
leadership structure that is organized around regional and functional divisions.
Burger King
Burger King employs a hybrid organizational structure that combines elements of both
divisional and hierarchical models. The company's structure revolves around three key
geographical divisions: Asia Pacific, Middle East, and Latin America (APMEA), Europe, the
Middle East, and Africa (EMEA), as well as North America. Each division has its own
president who is responsible for the region's operations. The presidents report to the Burger
King Corporation's CEO.
Technology
McDonald’s
McDonald’s has been an early adopter of technology. This includes self-ordering kiosk at
various outlets. The kiosks feature a user-friendly interface that is both straightforward and
intuitive, facilitating easy navigation for customers. Further, the company also provides offers
and vouchers which can be redeemed only through mobile application.
Burger King
In the context of technology adoption, it's noteworthy that Burger King's outlets in India
currently lack self-ordering kiosks. This places Burger King slightly behind in technological
integration compared to its counterpart, McDonald's, which has been more proactive in
implementing such advancements.
Environment
McDonald’s
 McDonald's typically offers a mix of seating options, including booths, tables, and
sometimes outdoor seating.
 The staff is generally trained to offer a friendly and welcoming atmosphere.
 The menu is prominently displayed, usually on digital screens or boards, providing
customers with a clear view of available options, pricing, and promotions.
 Background music is often played at a moderate volume, contributing to the overall
ambiance without overpowering conversation.
Burger King
 The walls of Burger King are usually decorated with pictures of Burger King food and
drinks.
 The fast-food joint generally follows a self-service model, where customers place
their orders at the counter and then pick them up once they are ready. The counter
service is designed for a fast and convenient experience, aligning with the brand's
"Have it Your Way" philosophy.
 Lighting is typically set to create a comfortable dining environment without being
overly bright.
Employee Motivation
Macdonald’s
Employees may feel a sense of pride in working for a globally recognized brand like
McDonald's. The brand's reputation and visibility contribute to a positive work environment,
enhancing employee motivation. Further, the ability to handle various responsibilities
contributes to a dynamic work environment that keeps employees engaged and motivated.
Burger King
Burger King, known for adapting its menu to local preferences, might extend this adaptability
to the work environment. Employees may be encouraged to contribute insights into local
customer preferences, creating a more localized and responsive workplace.
Communication
Macdonald’s
McDonald's employees are often trained to communicate clearly and articulately when taking
orders or addressing customer inquiries. This ensures that customers can easily convey their
preferences and understand the information provided.
Burger King
As a customer, I have observed that Burger King employees generally communicate in a
friendly and professional manner. They are typically helpful and polite, and they are always
willing to answer questions about the menu or provide recommendations.
Leadership Style
Macdonald’s
The leadership style at McDonald's places a strong emphasis on standardization and

consistency. Standard operating procedures are established to ensure uniformity in product
quality, service delivery, and overall operations across various locations globally.
Burger King
There is a tendency toward empowering employees and franchisees, allowing for a certain
level of autonomy in decision-making
Policies/ procedures/ rules/ standards
Macdonald’s
McDonald's has health and safety policies in place to create a secure working environment.
These policies cover areas such as equipment usage, cleanliness, and emergency procedures.
Additionally, there are strict guidelines and protocols for handling, preparing, and serving
food to prevent contamination and ensure the health and safety of customers.
Burger King
The company has strict cleaning procedures in place for all areas of the restaurant, including
the kitchen, dining area, and restrooms. Burger King restaurants are required to be clean and
well-maintained. The company has a number of procedures in place to ensure that its
restaurants are clean and free of pests and vermin.
Job Design
Macdonald’s
Jobs at McDonald's are often designed with a high level of task specialization. Each
employee is typically trained for specific tasks within the restaurant, such as taking orders,
preparing food, handling cash transactions, or maintaining cleanliness.
Burger King
Burger King has a number of standardized processes in place to ensure that food is prepared
and served in a safe and timely manner. This helps to ensure consistency and quality across
all restaurants.
Organisational Climate
Macdonald’s
McDonald's organizational climate places a strong emphasis on customer satisfaction.
Employees are oriented toward providing efficient service and creating a positive dining
experience for customers. Employees often work together to handle different aspects of
restaurant operations, contributing to a cohesive and supportive work environment.
Burger King
The organizational culture at Burger King empowers employees, providing them with the
flexibility and autonomy needed to achieve high levels of performance. This aspect of the
corporate culture fosters an environment where individuals are encouraged to take initiative
and contribute to the company's success.
Conclusion
In summary, McDonald's and Burger King share common organizational goals such as
financial success, market expansion, and sustainability. However, they differ in their
organizational structures. Both companies embrace technology, with McDonald's often
leading in innovation. Communication styles, leadership approaches, policies, job designs,
and organizational climates vary but are tailored to their respective structures and scales.

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Organisational Goals

McDonald's employs a divisional organizational structure, which allocates operational

The leadership style at McDonald's places a strong emphasis on standardization and

Policies/ procedures/ rules/ standards

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