Actor Participant Handbook
Actor Participant Handbook
Sector
MEDIA AND ENTERTAINMENT
Sub-Sector
Film, Television, Radio,
Advertising
Occupation
Acting
Reference ID: MES/ Q 0105, Version 2.0
NSQF Level 4
Actor
Participant Handbook
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Disclaimer
The information contained herein has been obtained from sources reliable to Media and
Entertainment. Media and Entertainment disclaims all warranties to the accuracy, completeness or
adequacy of such information. Media and Entertainment shall have no liability for errors, omissions,
or inadequacies, in the information contained herein, or for interpretations thereof. Every effort has
been made to trace the owners of the copyright material included in the book. The publishers would
be grateful for any omissions brought to their notice for acknowledgements in future editions of the
book. No entity in Media and Entertainment shall be responsible for any loss whatsoever, sustained
by any person who relies on this material. The material in this publication is copyrighted. No parts of
this publication may be reproduced, stored or distributed in any form or by any means either on
paper or electronic media, unless authorized by the Media and Entertainment.
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Certificate
COMPLIANCE TO
QUALIFICATIONPACK–NATIONALOCCUPATIONAL
STANDARDS
is hereby issued by the
Media & Entertainment Skill Council
For
Date of Issuance:
Valid up to: March 23rd, 2027
*Valid up to the next review date of the Qualification Pack or the
Authorized Signatory
‘Valid up to’ date mentioned above (whichever is earlier) (Media & Entertainment Skill Council)
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Acknowledgements
Media & Entertainment Skills Council (MESC) would like to express its gratitude to all the individuals
and institutions who contributed in different ways towards the preparation of this “Participant
Manual”. Without their contribution it could not have been completed. Special thanks are extended to
those who collaborated in the preparation of its different modules. Sincere appreciation is also
extended to all who provided peer review for these modules.
The preparation of this manual would not have been possible without the Media and Entertainment
Industry’s support. Industry feedback has been extremely encouraging from inception to conclusion
and it is with their input that we have tried to bridge the skill gaps existing today in the Industry.
This participant manual is dedicated to the aspiring youth who desire to achieve special skills which will
be a lifelong asset for their future endeavors.
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Key Learning Objectives for every NOS mark the beginning of the Unit for that NOS. In Table of
Contents, you will find the module names with their corresponding NOS code. The symbols used in
this book are described below.
Symbols Used
Exercise
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Table of Contents
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1. Introduction
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Unit Objectives
At the end of this unit, you will be able to:
• Describe the media and entertainment industry in India
• Describe the growth expected in the media & entertainment industry
• Explain the various products and processes of the industry
• Identify some keywords used in the industry
From 2014 to 2018 Media and Entertainment sector has grown by approximately 11 percent CAGR
which makes Media and Entertainment sector INR 1.43 trillion industry. It is estimated that Indian
Media and Entertainment market will flourish to CAGR of 13.1% in FY 18-23 reaching at INR 2.66
trillion. The industrial performance of M&E sector is given in next figure.
Figure 1.1. 1 Revenue of M&E Industry In 2018, digital advertising business grew 35% as compared to 2017.
Another high growth sub-sector is Gaming which grew by 35.1% in FY 2018 as compared to FY 2017.
The projected growth of industry for FY 2018 to 2023 is given in next figure.
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India is one of the largest broadcasters in the world with approximately 800 TV channels, 242 FM
channels and more than 100 community radio networks working at present. Bollywood, the Indian
film industry is the largest producer of films around the globe with 400 production and corporate
houses involved.
The Government of India keeps on pushing the Media and Entertainment industry by launching
various schemes such as digitizing the cable TV to fill greater institutional funding, raising the Foreign
investment from 74 per cent to 100 per cent in cable and DTH satellite platforms. Government has
also allotted industry status to the film industry for easy finance.
• 1/4th of the people employed in Media and Entertainment sector are from film industry.
• The Media & Entertainment sector has about 4.60 lakhs people employed and is projected to
grow at the rate of 13 % to reach 7.5 lakhs by 2017.
• The Media and Entertainment sector which is expected to grow at rate of 13.1 % by 2023 which
means to reach 2.7 lakh crore of business for skilled professionals.
• Film & Television sector has a major portion of the workforce employed in media and
entertainment. Digitization activities being done in both films and television arena are the key
player for this demand.
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• The industry is specific to cultural and ethnic backgrounds and is organized around specific hubs
that specialize in output for a given population segment. For example, the Mumbai film industry
(Bollywood) is a key film hub in the country. A similar hub also exists in South India.
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Figure 1.1. 5Media and Entertainment Sector Growth Rates expected in 2016-2021
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• Frame Rate: The rate of change of frames in an animation is called frame rate. It is measured in
frames per second (fps).
• Graphics Tablet: This is a device used to draw sketches.
• Pixel: The smallest indivisible portion of an image is called pixel.
• Raster: Rastering is the projections of various pixels on CRT screen to form an image.
• Rotoscoping: Creation and manipulation of background images of an animation is called
rotoscoping. This can be done manually as well as using computer software.
• Title Cards: Title cards are also called FIR of an animation. Title cards give brief information about
the animation.
• Tween: The transition of one frame to another in animation is called tween.
• Vector: Some of the artwork is created by vectors rather than pixels. This allows cleaner and
smoother animation because images are displayed by mathematical equation solutions.
• CEL: It is a cellulose sheet used to paint characters. In practice, it is now a day. plastic sheet in
combination with the outline and coloring of a character, object, and/or special effect.
Exercise-1
Discuss the role of Media & Entertainment sector in India economy.
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Exercise-2
Discuss the employability of various sub-sectors in Media & Entertainment Sector.
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Unit Objectives
At the end of this unit, you will be able to:
• Learn about the role of Actor in industry.
• Identify the minimum requirement to become a certified Actor.
• Describe the work area of Actor.
• Identify the opportunities available for Actor.
Speaking skills: Actors—particularly stage actors—must be ready to say their lines clearly, project their
voice, and pronounce words so audiences perceive them. In addition to those qualities, actors
typically should be physically coordinated to perform planned, typically complicated movements with
alternative actors to finish a scene.
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Exercise
• Who is an actor?
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Notes
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Unit Objectives
At the end of this unit, you will be able to:
• Conduct research on characteristic behaviors as per scene demand.
• Rehearse with other actors using background of the role in an art form under the supervision of
the Director to fulfill the Director’s vision.
• Recalls the lines (dialogues) and character activities according to script or Director’s instructions.
• Express a wide emotional range and act/react believably with other actors as per the demand of
the script.
• Analyze the character background to play similar role
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Script analysis provides you a foundation to create on for character development. Follow this guide
and you'll begin rehearsal confidently, able to fight no matter challenge comes your method.
Get accustomed to your character, get accustomed to the text. It’s time to explore.
Exploring Your Script with Action Words
• In this guide we’re going to look at exploring your script through action words (“verbs” for you English
majors.) The idea is to find the “action” in your dialogue. We’re talking about visualizing action,
injecting movement and life into your performance.
Try a Relationship Activity
• This activity will help you uncover a great amount of detail on your character and their relationship
with the other characters in the play.
• Understanding the script
To understand a script, an actor must read the entire script, thoroughly analyze the circumstances and
plots and then shape the character to deliver an unexceptional real performance. The facts from the
script helps to determine the actions that one will need to take in delivering performance.
Post thoroughly reading the script, the following criteria can be used for analyzing a character.
• Understand the role of character: Best Friend, Love Interest, protagonist, mentor, comic
relief, etc.
• Knowing the character emotions: sympathy, empathy, antipathy
• Factors shaping each character: Interior which forms the character and exterior which reveals the
character
• Understanding the background of the character: Some questions which helps to analyze better would
include where is the character from (background), what was he/she doing just before this scene,
what does the writer say about this character, what do others say about this character, what does the
character say about oneself.
• Know the character objectives: What people want from life is stated here (Power over people,
domination over other character, etc.,). An objective of a character may remain same or vary with
scenes and beads.
• Breaking down the character
• Breaking down the scene
• Director to cater the actor with video format of the script for an actor to understand the intensity of
the character
• Research on the character-events and facts which form the external plane, the historical and cultural
context which forms the social plane, the playwright’s voice, style, rhetoric, and structure which is
identified as literary plane, the way the character looks, moves, and talks forms the Physical Plane.
To really get into your character, you need to dive past what is on the page and start thinking about
what makes your character tick. All of this might not make it to the screen/stage, but these little facts
will help you fully portray the character and can lead to important discoveries about how you'll play
the role.
When coming up with "answers," trust your gut, or ask the director or writer for help.
• Who am I?
• Where am I from?
• Why am I here?
Character Analysis
The following resources, compiled by Troy University’s Department of Theatre and Dance, offer
approaches that can be used singularly or in combination to analyze the character you are
playing.
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They are not educational exercises, but rather important tools to unlock the character process
for the actor. Included are the following:
• Character Analysis Questions
• Although the queries square measure several and really concerned, so as to make the
complete lifetime of the character, the actor ought to grasp the answers to any or all these
queries regarding
– Physical
– Social
– Psychological
– Moral
– The Play
• Uta Hagen’s Nine Questions
The far-famed acting teacher, who died in March of 2004, is noted for her work as an actress
and teacher/coach of several the foremost revered actors of these days.
• Her book “Respect for Acting” is must reading for all serious actors and students of the
theatre. Knowing the answers to her “NINE QUESTIONS” is a vital tool to use for scene and
monologue work. Many actors used these questions only.
• Seven Steps to Heaven
Jerry Crawford’s approach to scene work for actors and administrators.
This is possibly the best way to organically approach a process for working on your material.
• Character Biography
Taken from the video “Building a Character” this form is useful to help create the full given
circumstances of the character and his full life. Although the document may change during the
rehearsal processes, actors are encouraged to do this work early and then reflect/change are the
process work grows.
• Short Form Role Analysis
Used with the character biography, this is the best pre-rehearsal work for the actor to complete
to prepare for working on a scene/monologue/play.
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Creating a Character
For creating a character, the writer must have a character to express. The character must come alive
for itself as well as for the audience.
Realize your character with all six of your senses, react to him or her with your emotions, be able to
follow the character with your mind. Get inside his or her skin; become the character.
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A simple approach of starting the player methodology is to rise yourself "What would I do if I
were during this situation?" this is often decent thanks to consider natural reactions to the
events within the story. However, player conjointly completed that these kinds of "what
if" queries don't forever cause the most effective characterization. "What would I do?" can be a
really completely different question from "What would Hamlet do?" Still, it is a sensible place to start.
Re-Education
Actors should rethink the approach they move and speak on stage.
Being onstage before of an outsized audience are often associate degree discouraging expertise -- not
at all a part of most people's everyday life. Theater began in Ancient Greece with masks and
choreographed sequences; designs could have modified in subsequent centuries; however, they were
still characterized by associate degree actor's over-emphasis found in early theater. However,
in reality, we do not behave that approach. player compelled actors to search out ways that to exhibit
true-to-life attribute, whereas still having the ability to project loudly enough for audiences to listen
to.
Observation
Stanislavsky was the final word people-watcher. He inspired his students to fastidiously observe
others, that specialize in their physical traits even as very much like their personalities. once finding
out everyday individuals, he would usually disguise himself as a peasant or associate degree recent
man and move with the municipality to check however well he may slot in.one and all is exclusive.
Therefore, each character ought to exhibit distinctive traits – several of which may be impressed
associate degreed custom-made from an actor’s observation.
Motivation
It's become a commonplace actor's question -- what's my motivation? Nevertheless, that’s exactly
what player expected his actors to think about. Why will the character say this? Why will the
character move to the current a part of the stage? Why will she activate the lamp light? Why will he
take a gun out of the drawer? Some actions square measure obvious and simple to elucidate.
Others are often mysterious. Perhaps the author does not even grasp. (Or perhaps the author was
simply lazy and required somebody to maneuver a chair across the stage for the sake of
convenience.) The actor should study the text totally to work out the motivation behind a character's
words and actions.
Emotional memory Stanislavsky did not wish his actors to easily produce a facsimile of associate
degree feeling. He needed his actors to really feel the feeling. So, if a scene drawn up extreme grief,
actors required to place themselves within the attitude of the character's scenario so they genuinely
expertise the sentiments of intense disappointment. (The same goes for all the opposite emotions.)
Generally, of course, the scene is therefore dramatic and therefore the character therefore human
that these intense emotions return naturally to the actor. However, for actors ineffective to attach
with the character's spirit, player suggested performers to succeed in into their personal recollections
and draw upon comparable life experiences.
His legacy Stanislavsky's Russian capital Theater thrived throughout the times of the state, and it
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even continues nowadays. His methodology of acting has influenced several alternative noted drama
academics including:
Stella Adler
Lee Strasberg
Uta Hagen
B. Non-Naturalistic: stylized; distinctly removed from truth, describing and portraying something that
isn’t necessarily there.
❖ Nervous or scared characters often talk quickly, rushing the words out.
❖ Angry characters will raise their voice and may slow down their speech (to make a
point) or speed it up (when overflowing with anger).
❖ Happy/excited characters tend to speak with an even volume or raise volume as the
speech goes on. They talk quickly.
❖ A variety of pacing and volume, depending on the scene, is a great way to show
characters changing or reacting to certain events.
We need to know the entire play/movies well, not just only our character.
Actors exist to drive forward the larger theme and plot of a movie, play or TV show. If you don’t
understand the ideas of the script, then your performance will seem out of place.
While reading the script, ask yourself what the main theme of the work is. How does your character fit
into the story?
• Once you've a grasp on the total story, address your components and browse them an additional 1-2
times. Now, focus on your character's role and lines.
Practice your lines. You shouldn't ever have to stop and think about what you're about to say. You
should be more concerned with how you're saying it. The only way to get to this point is to practice
your lines repeatedly, doing best to recite them without consulting the script.
• Experiment with the lines as you read. Try them multiple ways, with different inflections or
emphasis, and see how it affects your character.
• Recording yourself and watching it later can help you see small mistakes or hear new ways to deliver
the lines.
• Focus on getting the lines down first before worrying about perfecting the lines. You want to be able
to recite the words now, then make them perfect later.
This is wherever most beginners falter and rather than specializing in the dramatic parts of the script,
they pay goodly time trying to study the dialogue. In fact, the start actor spends longer memorizing
lines than on the other aspect of acting. Thus, it’s most advantageous to find out the correct skills and
techniques that expedite the committal to memory method. This technique through diligent
application can cut back anxieties, memory issues and unleash constricted energies for additional
artwork
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First place the mind in an exceeding relaxed state, wherever awareness and concentration will turn
up. Build a commitment to learning the method and applying the memory techniques. Committal to
memory may be a should and it this business, learning the script quickly and in brief is that the entry
demand permanently skilled roles. Neglect of this ability, like the opposite rudimentary parts of the
dramatic production, will slow progress and determine you from reaching your career objectives.
The basic memory principles are association imagination, and organization.
Association refers to however we have a tendency to connect new info with one thing that we have
a tendency to already apprehend. The human brain tries to make connections or patterns between
and among the millions and lots of bits of knowledge it stores. Thus, if we wish to study one
thing, we'd like to associate it with one thing that's already firmly constituted in our memory.
Imagination is critical to form the mental association a powerful one. With imagination, the
standard will be remodeled into the extraordinary and it's invariably easier to recollect the
extraordinary.
Organization refers to the flexibility to approach things in an exceedingly systematic, orderly fashion.
It needs listening to the method within which things are place along. For the actor, this entails calling
it quits long dialogue scenes, or maybe a whole play, into smaller manageable locks wherever
purpose and content are firmly established. Organization, likewise, frees the dramatic spirit and
allows one to be artistic by choice. Let’s expand these basic memory principles, namely, association,
imagination, and organization, and see however they assist dialogue delivery.
Let’s expand these basic memory principles, namely, association, imagination, and organization, and
see however they assist dialogue delivery.
In this method, don’t look on dialogue as words, however as actions ensuing from extraordinary
associations between 2 things. They will be individual words, teams of words, dialogue ideas, or
maybe blocks of dialogue. Visualize the association, the action, for what we tend to observe, we
tend to bear in mind best. And therefore, the more eerie, outlandish, or ridiculous
the notional action association, the deeper the imprint on your memory and so the simpler to recall.
Again, the target is to make active, eccentric associations and its informed go together with the
primary one that involves mind.
You’ll realize as your memory skills develop, you may be able to handle longer and additional
complicated items. This could entail calling it quits the dialogue into main ideas or classes. Again, we
tend to link what we all know with what we wish to recollect. One methodology of doing this is
often to meet up elements of the scene with rooms in your home. Every area would represent a
locality of the scene.
You can likewise use your memory techniques to assist you keep in mind your dramatic choices; your
intentions, emotions, behavior, blocking, key expressions, gestures, and acting. Create these
memory techniques a region of your performance preparation. They'll facilitate instill inner
confidence and cause you to an additional innovative and effective actor.
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Work on one section of the script for less than a brief time, and then go to a different section. This
keeps the mind active and inquisitive about creating it an intriguing game wherever one’s imagination
and fantasies play on the dialogue. Memorization techniques ought to be a region of each section, from
rehearsal to final performance. Frequently reinforce the memory method by sporadically going back
over the association.
You can likewise use your memory techniques to assist you keep in mind your dramatic choices; your
intentions, emotions, behavior, blocking, key expressions, gestures, and acting. create these memory
techniques a region of your performance preparation. They'll facilitate instill inner confidence and cause
you to an additional innovative and effective actor.
Notes
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Unit Objectives
At the end of this unit, you will be able to:
• Identify the character according to the content.
• Lead examine on trademark practices according to scene request.
• Express a wide enthusiastic range and act/respond conceivably with different entertainers
according to the interest of the content.
• Review the lines and character exercises as indicated by content or Chief's guidelines.
• Practice with different on-screen characters utilizing foundation of the job in a fine art under the
supervision of the Executive to satisfy the Chief's vision.
• Break down the character foundation to assume comparative job.
• Make comparable articulation and discourse of a character according to the interest of the scene.
• Depict the character as it's passionate and story bends advance, regardless of whether scenes are
shot out of the story's time grouping.
• Show the exhibition as per the edge of the shot, controlling development, motion, voice levels,
enthusiastic power and vitality levels.
Rehearsal is an activity in which actors prepare and practice a performance, exploring the characters
challenge, practicing actions in the scene, and finding means to convey a sense.
Some actors still do a scene throughout the run of a show so as to stay the scene contemporary in
their minds and exciting for the audience.
Preparing for a role is the process of getting into your character's head, embodying them the best
you can.
• Noticing or acknowledging the audience is the easiest way to fall out of character. When you
notice it, or feel like you're being watched, don't react to the feeling.
• Many experienced casts and crews won't make eye contact with you while acting, knowing that is
a natural human tendency to make eye contact back. Try and help your fellow actors by
• Doing the same while they work and you're taking a break.
• Be aware of things that you do when you're nervous. Avoid playing with your hair, hiding your
hands in your sleeves, or shuffling your feet. Instead, take a deep breath and drinking some
water.
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Dialogue can be a powerful tool to further our story, entertain and inform. A way of speaking can
bold characters, which ultimately leads to appreciation of a story.
For the start actor, dialogue delivery is that the initial focus, concentrating on the apparent
techniques: Projection
Articulation
Phrasing
These skills are important to properly communicate the spoken word to the audience and one
should spend considerable time in perfecting them.
Here are some ways by which an actor can polish his dialogue delivery:
Use of Pauses
Major basic concerns of an actor are to know –where to pause! For understanding this we must
know that dialogue communicates a lot more than general verbal information. Remembering this
point that full stops or commas can never interrupt the flow of dialogues.
Here are some of the general reasons to pause- to take a breath, to mark the end of a thought, for
special emphasis or when distracted by the entry of another character amongst others.
• The Tempo
To understand the way your dialogue delivery should proceed, depends a lot on the interest of
audience. If audience needs time to grasp any information, ensure that you go ahead with a slow
pace.
2. Second Team
The second team may be a cluster World Health Organization takes the place of the principal
actors throughout rehearsals, camera obstruction, and lighting setups. The second team is
comprised of Stand-Ins, body doubles, stunt doubles, and numerous alternative roles.
3. Bump
A bump is cash additional to your base wage for doing one thing on the far side basic
background in a very scene. You may receive a bump if you're set-aside with a vehicle or pet or
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5. Holding
When you are not photography, you will be taken to holding space. You'll bring things toHolding,
sort of a book to stay you busy when on the set.
6. AD (Assistant Director)
The AD is commonly the skilled worker Background Actors get direction from on set. They are
accountable for transcription and maintaining the supplying of a movie shoot. The
primary Assistant Director (1st AD) is accountable for keeping the assembly on schedule
and superintendence the crew. The Second Assistant Director (2nd AD) is accountable
for overseeing and directional Background Actors.
7. Recall
A Background Actor is also recalled to line to continue photography for a further day of labor. If
you are recalled, certify you write down your recall info, create note of the wardrobe you
are sporting, and inform the Casting Director of any conflicts.
8. Change
An amendment is that the complete wardrobe or costume you wane camera. Make sure to
pay shut attention to the wardrobe notes given to you by the Casting Director. They'll tell you if
they are needed to change the wardrobe
10. Cros
A cross is that the movement of a Background Actor as they labor under the read of the camera.
If associate degree assistant director instructs you to try and do a cross, your path the assistant
director can directly take you ahead of camera
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11. Taft'd
A performing artist WHO is "Taft'd" has entered the 30-day amount before they're needed to
hitch a union. This refers to the Taft-Hartley Act of 1947, a federal law created to Control unions
and union guides
There are many ways for a Background Actor to become "Taft'd," as well as obtaining 3 SAG
vouchers or by obtaining bumped up to a speaking role in a very production. If you be part of a
union, make sure to vary your SAG-AFTRA standing throughout associate degree Update session
at your Central Casting workplace.
12. Walla
Walla could be an effect that mimics the murmur of a crowd within the background of a scene.
Early radio producers found that if they recorded multiple folks’ continuation "Walla, Walla,
Walla," it mimicked the blurry chatter of an oversized crowd. Different phrases used for
Walla are "rhubarb" and “peas and carrots”
Central Casting casts Walla teams for a spread of productions, even for animated shows just like
the Simpsons, to form crowd scenes additional authentic.
13. Avail
Avail is brief for handiness and can typically be employed by Casting administrators "checking
your avail" and golf shot you on "first avail."
When a Casting Director is prepping a scene for a future date they'll check your handiness, and if
you ensure your handiness, could place you on 1st avail for that show. Typically, in
these things, you may not be set-aside till production appearance at your image submission and
approves thedesign.
If you're offered another booking on an equivalent day, you need to decision the Casting
Director you're on 1st avail for to substantiate if you're required on their production.
14. Inserts
Inserts are elements of scenes that are shot from totally different completely different} angles or
different focal lengths, typically mistreatment doubles rather than principal actors. Inserts may
be accustomed show a personality acting a special talent like enjoying degree instrument
or acting everyday tasks like employing a phone.
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16. Matching
Matching is one amongst the assembly terms that refers to recreating the precise same
movements take once take.
This ensures that the various takes may be seamlessly altered along in post-production.
17. Pick-Ups
Pick-ups are (often minor) shots recorded once production on a project has wrapped. whereas in
post-production, the director and editors can confirm if there are clarity or
continuity problems and can then film pick-ups to supplement the first footage.
18. SecondUnit
A second production crew WHO films shots or sequences of a production cut loose the
most (first) unit. Second units primarily accustomed facilitate the assembly save time
by photography at the same time. Common uses for the second unitary to film insert and stunt
sequences.
19. Pantomime
When photography, Background Actors can taciturnly mouth conversations so that they do not
interfere with the sound being recorded by the principal actors.
20. Basecamp
Basecamp is that the space selected by production because the main arrival and crew
communication hub.
21. Wrap
Wrap refers to once talent or the complete production has finished photography. Never leave
set while not associate degrees Assistant Director specifically telling you are wrapped. You'd
hate to form it home solely to search out that you just were still required on set!
Members of the second team usually work closely with the principal actors. when rehearsals they
will instruct the actors on the movements they have to form within the scene.
Notes
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Unit Objectives
At the end of this unit, you will be able to:
• Identify the character according to the content.
• Lead examine on trademark practices according to scene request.
• Express a wide enthusiastic range and act/respond conceivably with different entertainers
according to the interest of the content.
• Review the lines and character exercises as indicated by content or Chief's guidelines.
• Practice with different on-screen characters utilizing foundation of the job in a fine art under the
supervision of the Executive to satisfy the Chief's vision.
• Break down the character foundation to assume comparative job.
• Make comparable articulation and discourse of a character according to the interest of the scene.
• Depict the character as it's passionate and story bends advance, regardless of whether scenes are
shot out of the story's time grouping.
• Show the exhibition as per the edge of the shot, controlling development, motion, voice levels,
enthusiastic power and vitality levels.
Voice modulation
Voice is a specialized area of actor training that can expose emotions and vulnerabilities.
Actors use their voice to display their outward emotion, matching it with body movements to
interpret text and present a story.
• Breathing
All vocal sounds start with a breath, so good breathing habits are the base of a good voice.
Actors should remain relaxed throughout breathing and speaking, seeking to reduce tension in
entire body.
• Posture
The best voice is produced when body posture is relaxed. Throughout respiration and voice
exercises, the spine ought to be straight, the top facing forward.
• Warm-Up Exercises
Before starting voice exercises, an honest readying routine is vital. an extended and slow
readying permits the muscles to activate and may scale back strain throughout a performance
or exercise session.
Body Movement
Being snug in your body is a very important a part of being a palmy actor. Within the same means as
voice coaching facilitate vocal expression, movement coaching releases the body to precise itself
naturally, and will increase physical presence on stage
Movement must portray the character, its personality, attitude, health, and age. Always move in
character, if your goal is to give a convincing representation. It must adjust to the other onstage
characters; always keep in mind your relationship with them. Also, trust functionality: your
audience should be allowed to examine and listen to the vital things. Creating a center of interest that
catches and holds the audience’s attention is crucial. The movement must maintain pleasing stage
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picture; the stage must create the right type of balance. Since the stage is ever dynamical, the
actor should perpetually confine mind maintaining the balance. A broad range of movement
techniques is utilized in actor training. These physical components may include system of
biomechanics, mode of expression through movement, conscious movement techniques.
Ignore the camera or audience. Noticing, reacting to, or acknowledging the audience is the
quickest way to fall out of character. In most cases, characters do not know that they are in a play
or movie, and you shouldn't either. This comes with practice, but a good way to get ready is to
simply get in front of a camera. When you notice it, or feel like you're being watched, don't react to
the feeling.
• Many experienced casts and crews won't make eye contact with you while acting, knowing that is a
natural human tendency to make eye contact back. Try and help your fellow actors by doing the
same while they work and you're taking a break.
• Be aware of things that you do when you're nervous. Avoid playing with your hair, hiding your
hands in your sleeves, or shuffling your feet. Instead, deal with your nerves by taking a deep breath
and drinking some water.
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Improvisation
It is a good tool to use with actors when they are having a difficult time understanding or relating to a
scene.
By letting the actors improvise the scene, you are letting them have the freedom to get under the lines and
find a meaning to them. In other words, it allows them to find the subtext of the scene.
Improvisation is additionally otherwise to find one thing within have incomprehensible.
It's additionally honest thanks to simply loosen the actors up.
Improvisation is the art of acting in the present, letting your character take over the action and react
accordingly. Improve skills will help your characters seem natural, like they are reacting to the events on
the screen in real time and not reading off a page.
There are many improvisation classes in urban and semi-urban areas, and many acting classes feature a
small amount of improve training.
• Improve games, like acting out suggestions from friends, acting with weird props, or acting short scenes
with a friend, are great ways to practice acting anywhere.
Practice "cold readings" to ace your auditions. A cold read is when you're handed a script and asked to
act it out on the spot. Sometimes you get 1-2 minutes to look it over, and sometimes you need to just
launch into it. While this is scary, it is also very easy to practice. Buy a book of monologues, grab
passages from a book, or even pick up a dramatic newspaper story and read it out loud. You can also
read it once, silently, then take 20-30 seconds to choose a direction for the piece before beginning.
• This is also a good warm-up exercise, helping you prepare your mind and body for acting.
Exercise
1. Practicing Dialogues
“Sometime the wrong train takes us to the right station”
“The more you sweat in peace the less you bleed in war “
“Success ke peeche mat bhago, kabil bano kabil. kamyaabi toh peeche bhag kar aayegi”
1. Activity on Character Development
Give students a photograph that options someone. Have them produce a personality supported their
interpretation of the person within the icon.
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Divide students into teams and have them share their answers. However, area unit the answers
similar method} they’re different? However do the scholars see the character and why did they
answer the way they did?
1. As a class, have a discussion concerning however they understand individuals from the
surface. However, will AN exercise like this facilitate them develop characters for plays?
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3. Perform Acting
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Unit Objectives
At the end of this unit, you will be able to:
• Memorize the script and dialogues
• Participate in auditions and casting calls in order to audition for roles.
• Act as per given instruction of the Director and in sequence of shout count.
• Team up with co-actors as part of the performing arts in group.
• Support in regular rehearsal and practice.
• Analyze the vision and motivations of the creative team (Scriptwriter, Director, and Production
Designer among others).
• Analyze the place of the character portrayed within the framework of the story as per the script
(both for themselves and co-actor).
Acting involves a broad vary of skills, as well as a well-developed imagination, emotional facility,
physical expressivity, vocal projection, clarity of speech, and therefore the ability to interpret drama.
Acting conjointly demands a capability to use dialects, accents, improvisation, observation and
emulation, mime, and stage combat. Several actors train at length in specialist programmed
or faculties to develop these skills. The overwhelming majority of skilled actors have undergone
intensive coaching.
Actors and actresses can typically have several instructors and lecturers for a full vary of coaching
involving singing, scene-work, audition techniques, and acting for camera.
Actors typically undertake unpaid work for a spread of reasons, along with educational
functions or for charity events. Amateur actors square measure those that don't receive the
payment for performance
Not all individuals operating as actors in film, television, or theatre square measure professionally
trained.
Mohanlal, Bob Hoskins, for instance, had no formal coaching before changing into Associate actor.
Semiotics of acting
The philosophical doctrine of acting involves a study of the ways in which within which aspects of a
performance come back to work for its audience as signs. This method for the most part involves the
assembly of which means, whereby parts of AN actor's performance acquire
significance, each within the broader context of the dramatic action and within the relation
establishes with the important world.
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Elements of a philosophical doctrine of acting embody the actor's gestures, facial expressions,
intonation and alternative vocal qualities, rhythm, and also the ways in which within which these
aspects of a personal performance relate to the drama and also the theatrical event (or
film, TV programmed, or broadcast, every of that involves completely different semiotic ally
systems) thought of as an entire.
Doctrine of acting recognizes that each one styles of acting involve conventions and codes
by suggests that of that performance behavior acquires significance—including those approaches,
like Stanislavsky’s or the closely connected methodology acting developed within the u. s., that
supply themselves as "a natural quite acting which will do while not conventions and be received
as obvious and universal." buckler goes on to argue that:
Any acting is predicated on a statute system (even if the audience doesn't see it as such) of behavior
and actions that a thought of to be plausible and realistic or artificial and theatrical. To advocate the
natural, the spontaneous, and the self-generated is barely to try to provide natural effects, ruled by
an ideological code that determines, at a selected historical time, and for a given audience, What’s
natural and plausible and what's rhetorical and theatrical.
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Unit Objectives
At the end of this unit, you will be able to:
• Memorize the script and dialogues
• Participate in auditions and casting calls in order to audition for roles.
• Act as per given instruction of the Director and in sequence of shout count.
• Team up with co-actors as part of the performing arts in group.
• Support in regular rehearsal and practice.
• Analyze the vision and motivations of the creative team (Scriptwriter, Director, Production
Designer among others).
• Analyze the place of the character portrayed within the framework of the story as per the script
(both for themselves and co-actor).
The most frustrating factor for managers to listen to is that you just can’t attend an audition. They
are operating onerous to induce your appointments for comes which will offer you work and propel
your career forward-they don’t need to listen to excuses. You’re a part of the team, thus be an
honest team player by discovery, being loyal and appreciative. You created the commitment that
you just need to be actor and you would like to honor that commitment. If you can’t go as a result
of, you’re stuck in civic duty or out of city, raise if you'll send a video submission. It’s higher than not
attempting.
READ: A way to stop over-thinking your auditions.
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However, if you’re not able to be auditioning as a result of you continue to get to hone your craft
then don’t audition for the massive leagues till, you're prepared. There are many alternative
opportunities to assist you prepare. Smaller roles and student films can offer you an opportunity to
observe and obtain higher.
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• Make a demo reel- A demo reel may be a compilation of clips from alternative film comes you've
got done. The clips ought to watch out choices from scenes that show your acting talent to best
result. You will be able to use video. Writing computer code to form your own demo reel or rent a
video editor to form a professionally polished reel. The whole reel ought to be now not than 2-3
minutes.
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The reel ought to be as straightforward to look at as attainable. Some casting administrators can raise
you to send associate electronic file via email, whereas others can fire a tough copy on videodisk.
Have your reel accessible in each format.
If you've got ne'er been in an exceedingly moving-picture show before, embrace clips from a play you
have been therein was recorded. You'll be able to conjointly embrace clips from student films. In
recent years some casting administrators are soliciting for clips that cater to the project at hand. For
instance, if you are auditioning to play an eleven captain, attempt to send a clip that shows you
enjoying an analogous character.
Don't begin your reel with associate introduction or collage. It ought to begin together with
your name, and then launch directly into the primary scene.
Don't save the simplest for last. Casting administrators have tons of reels to review. If yours
does not begin out together with your strongest scenes, likelihood is they will skip to ensuing
person’s reel.
• Find auditions -The easiest thanks to notice auditions in your space is to try to an internet search.
Backstage.com includes a comprehensive listing of auditions in varied cities. You'll be able to
conjointly check the classifieds section in your native newspaper or discuss with classifieds on
university websites for casting involves student films.
New York town and La have the very best concentration of casting calls, since each cities area unit
huge into the show business. However, several smaller cities and cities have a thriving film
community, and you are guaranteed to notice opportunities in your space if you recognize wherever
to appear. Verify arts blogs, various weekly newspapers, and alternative arts publications to search
out additional info.
• Provide all requested materials to the casting director- You'll be asked for a resume and canopy
letter additionally to your headshots and demo reel. You'll be asked to bring these materials with you
to the casting decision or submit them beforehand. Either way, ensure the materials area unit
formatted in step with the casting director's specifications, and do not leave something out.
Creating things less convenient for the casting director will certainly hurt your probabilities.
• Plan to tailor your performance for every audition- You've got your monologues able to perform at
any time, however you should not treat every audition a similar approach. Trust the half that you
are auditioning and opt for the monologues that best match the role. If potential, con a replacement
one before audition day arrives.
You should dress fitly for the half also. Do not arrive fully costume, however, create yourself seem
like a plausible version of the character you will be enjoying. If you are auditioning to be an aesthetic
chief executive officer businessperson, do not show up in jeans and court game shoes.
• Get browse to try to a chilly read- Additionally, to playing one in all your monologues, you will
likely even be asked to browse an area of the script while not obtaining the prospect to appear at it
beforehand. Most casting calls embody an outline of the characters; therefore hopefully you
may have already got a sorrow the way to get into character.
• Walk to the mark - The mark, sometimes a straightforward "x" on the ground created with tape, is
that the spot wherever you will begin acting for the audition. It's always placed many feet before of
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wherever the casting director and auditors are sitting so that they will have the simplest attainable
read of your simplest attainable read of your audition.
You don't need to feel anchored to the mark throughout the course of your audition; its’ simply a
foundation. You ought to utilize the house in an exceedingly means that produces sense for the
role you are taking part in.
• Master your slate- A slate is your one-sentence introduction you that you simply build just before you
start your monologue. After you reach the mark, intercommunicate the casting director, build eye
contact, and provide your name and a brief description of what you are near to do.
For example: "Good evening. I am genus Felicia Woods, and this piece is from the second act of
Hamlet."
Don't pay an excessive amount of time talking before you perform. Most auditions are regular, and
therefore the clock starts ticking as presently as you go in. You would like to maximize your
performance time.
Don't raise the casting director and auditors their names, and do not exchange pleasantries on the far
side voice communication "good evening" or the likes of. Again, you do not have time for it.
• Hone numerous skills and skills- You'll be able to single yourself out from alternative the opposite
actors by demonstrating your other abilities if they're relevant for the role. Knowing a way to sing,
dance, play associate degree instrument, play a sport, and then on will provide you with a
foothold. Do not be afraid to interrupt into song throughout associate degree audition if you're
thinking that it will facilitate your possibilities.
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• Consider finding an agent- An agent would be answerable for finding roles appropriate for
your vogue and skill level, eliminating the necessity for you to trace down roles on your own.
Casting administrators typically send talent agents descriptions of the sort of actor they are trying to
find, and talent agents then advise the casting administrators if they are representing somebody UN
agency would be an honest work. operating with an agent may be a great way to urge associate
degree "in" once you have gotten some expertise beneath your belt.
• The Call Sheet may be a list of talent agents of fine repute. check up on the list and get in touch
with agents directly.
• Get a SAG-AFTRA card- changing into a member of SAG-AFTRA, the screen actors' trade
union, will provide you with access to higher paying and better profile work.
It additionally provides insurance and ensures your work is not used illicitly.
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An actor could undergo many casting calls before receiving a locality, and although documented
actors or actresses often still undergo this terribly necessary method, some area unit privileged
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A casting director is usually motor-assisted by a casting associate; productions with massive numbers
of extras could have their own extras casting director likewise, but all told aspects of a movie or TV
production’s budget, they’re all a locality of the above -the-line, respondent to the director as a part
of his or her workers, casting administrators produce their own plan lists and might "check avails"
or decision the actor illustration to examine if they are out there and curious about usurping
potential comes.
If a thought that's generated from a casting director degreed a subsequent avail check or from an
agent's recommendation is "approved" by the director, producers, and financiers (or studio), the
casting director sends out what's known as associate degree "Offer." The provide, sometimes
contains a letter to the actor's representative explaining the role in question, a duplicate of the
script, why the actor has been designated, the length of your time commitment, the
approximate begin date of motion-picture photography, the motion-picture photography location,
and therefore the projected earnings giving.
If the actor doesn't reply to the fabric or for no matter reason cannot settle for the duty, they reply
to casting with what's known as a "pass." If they settle for the provide, the agent engages the casting
director and a deal note is distributed from casting to the representative. It's at now once
negotiations between agency and production happen to nail down any deal points before
the recreation lawyers’ step in and draw up the attachment contracts.
If this method happens terribly too soon within the development of a film however the official shoot
dates and details don't seem to be nonetheless renowned, a Letter of Intent or "LOI" is written, to
point, if and once the project is “green lit” or begins active production, the actor is already employed
to portray that exact role.
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3.5Directing Tools
What do actors wish quite something from a Director?
Trust!
To find a personality they're enjoying; actors should surrender utterly to feelings and impulses – they
need to enable themselves to be vulnerable. As a result, actors wish to figure with administrators
who will produce a secure place for them to perform and perceive their vulnerabilities.
Actors conjointly wish to perceive their specific operating language. Once a director understands the
actor’s language, they'll be ready to communicate with the actors a lot of expeditiously, which
can facilitate them to realize a lot of thinkable and reasoned performances.
Here are several vital components of the actor’s language that each director ought to understand.
1.Scene Objectives
What is the intent of the scene? Why is that this scene within the story? What happens within
the scene? what's the explanation for the scene? will it move the story forward?
The scene objective carries the character through this explicit scene. it's conjointly one thing that a
personality should accomplish therein scene. It's one thing the character consciously needs and
desires to realize.
These overall objectives are what drive the complete film forward and build a state of suspense that
generates audience involvement:
2. Character Objectives
1. Super Objective (“Power Over People”)
what's the primal motivation of the character?
What are the most desires of the character?
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In a story, characters seldom get what they need effortlessly. However, they are going regarding
attempting to satisfy their objectives are what make for attention-grabbing drama.
The actors need to notice that require and build it inside them. They then have a reason for his or
her behavior.
The text is what we tend to get from the scriptwriter. Text is what forms the script – it's the dialogue
and therefore the stage directions.
The Text in a very script is sort of a map: we tend to use it to seek out wherever we tend to are going
– however we tend to get there's up to the actors and therefore the director.
❖ Subtext is what's thought. (It is that the inner world of the character.)
Whether we tend to understand it or not, most of the time we've an indoor monologue happening.
However, we tend to might not arrange to externally categorical any of them.
What characters are extremely thinking incorporates a nice impact on however actors move and the
way they deliver their lines. Once subtext is powerful, it comes through and colors however the
dialogue is delivered.
The subtext communicates that a lot of goes on inside the individual that they're sharing –inner
conflict is gift. Subtext could be a great way to assist actors establishes if they perceive the scene.
Subtext is what your characters extremely suppose or believe – the content beneath the spoken
dialogue.
❖ Context suggests that the circumstances during which the text is employed. It's typically the
background, period or the atmosphere about a selected event within the story.
The director may adapt the context of a script to adapt with the actual desires of a production.
Example, Baz Lurman’s version of “Romeo and Juliet” that was updated to the trendy community
of city however still maintained the first dialogue.
5. Conflict
Conflict is that the heart of all drama – for while not conflict, there's no drama.
From actor’s purpose of read, conflict is that the results of 2 objectives in conflict with one another.
Five Sources of Conflict
➢Man, against Man
➢Man, against Himself
➢Man, against Environment/Nature
➢Man, against Society
➢Man, against God/Principle
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6. Action Verbs
Verbs stimulate feeling. They need associate emotional impact on another person. The intention, or
the verb, might amendment usually, even in a very sentence.
Actions are active verbs.
By mistreatment action verbs rather than adjectives, the actor doesn’t need to suppose “Now
I’m alleged to be obtaining happy.” Instead, the actor will concentrate utterly on the case and his
objectives. That’s the motivation and that’s what the actor must create a personality turn.
Actors want actions. So, rather than asking associate actor to play it horny, raise the actor to think
of the opposite actor. This encourages the actor to have interaction with the opposite actor, instead
of being targeted on being horny.
The best factor regarding verbs is that you just will play with the intensity. If you wish a lot of energy
or intensity, provides a stronger verb. If initially they’re enjoying “to complain” regarding one thing
and you wish a lot of, raise them “to warn.” If that isn’t enough raise them “to penalize.”
7. Result Direction
Directing for results means that telling the actors what you would like to envision and listen to while
not giving them any clues on why or however they're going to get there. Basically, you're telling the
actor the way to react. Example: “I need you to be unhappy or happy or a lot of angry. I need you to
shout, laugh louder or cry a lot of”
The problem with result direction isn't realizing that associate degree actor’ emotions area unit the
results of wants and desires. Emotional responses come back because of trying to satisfy a necessity.
“Thoughts because Feelings cause Actions cause Results.”
8.Obstacles
Obstacles area unit what substitute the manner of a personality achieving their objective. Obstacles
increase the stakes and clarify the objectives.
9. Permission
Giving Permission may be a terribly powerful tool for the director. Permission permits the actor to
travel to places he/she wants for the role.
Sometimes you've got to permit actors to play, try things, play with opposites, and take
risks exploitation play. No judgments, just play, so as to get the surprising.
10. Stakes
To raise the stakes means that to extend a character’s commitment or involvement within the story.
This typically implies doing one thing which will increase the amount of risk for a personality.
How necessary is it for your characters to succeed in their goal? “If they don’t get across
the watercourse they're going to die”. “If he doesn’t propose nowadays, he’ll lose the woman.”
However way can a personality move to reach their objective?
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3.6Production Designer
Who is a Production Designer?
Production designers works closely with the director and the cinematographer to create a
unified look and feel for the film. Production designers head the art department and are
responsible for bringing the director’s ideas to life by coordinating an overall visual appearance
and artistic style throughout the production.
What Does a Production Designer Do During Pre-Production?
The bulk of a production designer’s job happens in the pre-production phase, which can take
months. During pre-production, the production designer will:
• Brainstorm with the director: The production designer reads the scripts and discusses their
ideas with the director, developing an understanding of the director’s vision. During this
time, the production designer works out overarching creative decisions, such as: whether to
build sets or shoot on location; what the mood, tone, or visual theme of the film will be;
whether to use CGI animation or live action special effects, etc.
• Discuss budget with the Producer: The production designer works with the producer and
line producer to bring the director’s vision within budget.
• Research: The production designer researches the visual elements they originally discussed
with the director. During this time, they might need to research a historical period, read art
books, consult other films in the genre, or source images from the internet. A period piece
set in Victorian England might require a longer research period than a contemporary
romantic comedy set in New York city, for example. Directors and production designers
often communicate with each during this phase using mood boards or look books.
• Design: The production designer will create design sketches or models that communicate
the mood, atmosphere, lighting, composition, color, and texture of a film so that all
members of the department are on the same page. The production designer will usually
have the art director turn these design sketches into technical drawings or models that the
construction department will use to build the sets.
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• Hire a team: The production designer hires and manages the entire art department, often the
largest department on a film crew. The production designer also maintains the art
department budget and creates the department’s daily work schedule. The art department
consists of set designers, art directors, illustrators, graphic artists, wardrobe supervisors, set
decorators, prop masters, make-up artists, special effects supervisors, and more. The
production designer needs to effectively communicate with all individuals in the art
department in order to collectively interpret a cohesive visual style.
• Plan for tomorrow’s set: While the production designer is on-set monitoring the shoot, they
are also on a walkie-talkie, communicating with their Art Director — the art department’s
second-in-command—and overseeing the construction and dressing of the next day’s sets and
locations.
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Notes
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• Follow our eight visual communication acting tips to showcase your natural abilities, level-up your
communication mastery and become the foremost unforgettable person within the area.
Before we tend to dive in, let’s see however you presently use visual communication and
nonverbalcommunication.Here areaunit many inquiriesto raise yourself:
• What facial expressions do I build within the audition area once I’m not performing?
• Did visual communication contribute to my last rejection? What did I do, and the way am I able
to modification it?
Once you've got completed your self-diagnosis, use these visual communication hacks for actors:
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In alternative words, we tend to determine however somebody feels regarding us and that
we investigate house between others to do predicting their relationship.
Everyone has their own house bubbles.
If your script is unhappy, observe showing the disappointment micro expression within the mirror
beforehand to get into the mind and body of the character.
Additionally, smile only if you would like to indicate happiness. Several actors build the
error of coating on a faux smile throughout the complete audition. Sadly, we will spot in genuine
happiness a mile away, thus be conscious of your smile and intention behind it.
Special Note: Make certain to avoid negative expressions (disgust, anger, contempt and sadness) as
you enter and leave the area, particularly if you’ve been given feedback. Stay as facially neutral as
potential to depart a positive, lasting impression.
Action Step: study the seven micro expressions thus you'll be able to use the proper one within
the correct scene despite what script you’re handed:
Be cautious of low power postures (unless the script concerns it!), like crossing your arms or turtling
your shoulders to your ears as this could signal defeat.
Lean toward the director as they raise a lot of regarding you and your expertise to
indicate heat and sociability. In addition, lean toward them once receiving notes and feedback to
nonverbally show you’re listening and actively wish to boost.
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Action Step: Use purposeful gazing and eye contact to your advantage. after you enter the
audition area, keep your head and appearance ahead of you. Don’t shift your eyes an excessive
amount of and never investigate the ground.
6. Harness Confidence
There’s an enormous confidence myth: Confidence is simply one in all those things that “you
have otherwise you don’t.” No way! It’s an ability, one which will be developed like
every alternative ability, through intentional observe.
Your ability to show confidence will increase trust and luxury levels with others. you'll be able
to build confidence together with your visual communication in many ways. Here are six ways in
which to genuinely develop inner confidence before your next audition:
Harness your skilled happiness.
Create a pump-up list.
Manage any social anxiety or performance anxiety.
Write down 3 positive self-truths. This area unit the ideas we tend to tell ourselves and therefore the
beliefs we stock around.
Do a pre-performance routine.
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Acting is tough, rewarding, painful, and in my humble opinion several the most
effective fun you'll have! Hopefully you learn a minimum of a touch from my tips. And that
they square measure solely tips, if you are inquisitive about exploring and establishing a
radical background or data of acting, I counsel you search via your most well-liked applications
programmed.
Watch people. Do not be a creeper, however seriously pay daily at a mall or park and simply observe
folks and the way they're going regarding their merry (or not therefore merry) lives. You will
soon notice the variability of individuals and the quirks and mannerisms that very outline them. Take
care to examine what folks do with their eyes and hands as these are terribly communicative
options. Build note of any specific characteristics that strike you, if somebody encompasses
a specific tick, a jump in their step, or a hanging countenance, then take your time to have
confidence what they did and the way you may be ready to apply their behavior to make your
own specific character.
Keep studying; a lot of you watch, a lot of you learn. If something substitutes front of a mirror
and apply varied poses and expressions and have confidence however they create you are feeling
and the way you’d feel seeing somebody else doing it.
One key issue that I notice useful and gratifying is look skilled actors do their factor.
Live theater will a fabulously fun and informative expertise. Go see some plays at your native theater
or if plays square measure unobtainable, then rent some "classic" movies and simply study what the
actors/actress do. Do not plagiarize their techniques; analyze however they use their techniques to
come back across as a "better" actor, visual communication, voice inflection, volume, etc. Also, take
care to look at "bad" actors, or folks that in your opinion did not do a decent job; did they somehow
break character? Smile or smirk? Look directly into the camera? Attempt to observe as several
samples of each the nice the dangerous to undertake and asses your personal conception of how to
perform higher.
Simply do not be a jerk and simply treat folks with respect. No one needs to figure with associate
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degree chesty egotist or a timid introvert. I've worked with dangerous folks, funny folks, smart folks,
and strange folks. Attending to apprehend your solid is crucial.
If you are feeling that somebody is insulant behind or troubled, provide you facilitate and you may
learn one thing from each other and once more, this can add action to your performance.
Aside from your fellow thespians, it's conjointly key to speak effectively together with your director.
If you are given strict directions--follow them. If you’re given some improvisational slack--
make smart use of it. The very last thing a director would tolerate may be an inconsiderate rebel or a
robotic servant. Be yourself, however, apprehend once to pay attention and behave consequently.
Step3: Lines!
Image of Lines!
Image of Lines!
It's nice to browse a script, and plenty of worthy items of literature, however once it involves your
own task of obtaining those precious lines constituted in your attic, nothing is healthier than hearing
them aloud and learning with different people!
Remember: Each line is important! Everything from a "Hmmm?" to the longest of monologues exists
for a purpose and is enclosed to maneuver the plot on and develop your character. Playwrights and
screenwriters don't simply place filler dialog to feature pages to their script. Once reading your
lines have confidence who/what you're talking to (if anything), your motivation to talk, and the goal
of your speech. It’s a proof of dangerous acting to throw away lines into mumbling or by ignoring the
motives/tactics/goals of speech by your sheer laziness or content.
BEATS!!!!
Certainly one in all the best and most essential things to acknowledge once memorizing and
rehearsing a script are beats. Beats are shifts within the intention, motivation, etc. and are key to
expressing a personality as they really ar. Whenever anyone speaks in their daily spoken
communication, they need beats. Beats replicate character goals and actions might occur many
times during a single sentence or may drag on.
Don't frustrate your friends and family, however if you see one in all them in no notably busy
state, with courtesy raise if they’d run your lines with you. Additional usually than not they're going
to oblige if you raise them kindly enough. The opposite person can sometimes get a kick out of
seeing you act, and you each can get some laughs (well in my expertise nearly everything may
be comedic, thus your expertise could differ), you'll strengthen your acquisition of your lines, and
have the chance to vocalize them in many other ways.
If family and friends are unavailable otherwise you like the hermit manner, then a mike are your
replacement pal. Purchase an inexpensive usb mike or tape machine and record and hear your
recording. This could be a desirable observe alternative because the recordings may be hold on for
later use and can be useful in acquisition or specific vocalization like accents or inflections, and the
recording device can ne'er get bored or hungry and leave you to play video games.
Step4: Self-worth
Some individuals have it, some don’t. a way to catch on, and ways in which to not lose it:
I'm no specialist, and that I cannot make a case for the underlying roots of shallowness, however I
will offer you with some lessons that have gotten me this so much.
1. Specialize in the target, not the result. Individuals are usually terribly self-essential of themselves
and worry once its surplus. I will compare acting to life in general; if you pay all of your time
worrying or wondering the long run, then you are wasting your present; in acting if you pay an
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excessive amount of time thinking or worrying concerning what individuals can consider you then
your performance can suffer. The key here is focus; your objective here is to convey the most
effective performance you’ll, initial for yourself, then for others, not the opposite approach around.
2. Learn from your mistakes! It’s painful and troublesome, however that is life and it may be even
as fun and simple yet. I've gotten fearfulness; we tend to all do typically. It's alarming, it hurts, and
you ne'er wish that sinking in your abdomen once more, however we tend to learn from pain. If you
ever burnt your hand during a fireplace or on the stove as a toddler, then I am certain you've
got ne'er by choice done it once more. Identical goes for acting. You create miscalculation. You
suffer the immediate embarrassment.
Step7: Exeunt
I hope you enjoyed my 'ible. There's an excellent deal additional to find out concerning acting, but
heck, I learned loads myself and that I still find out about acting each single day. It takes loads of
your time and energy to act, however it's far and away abundantly worthwhile. Simply keep in
mind that no nice actors are born, all of them started somewhere and engineered themselves up,
and you’ll do constant.
What is the difference between acting and performing?
Performing are some things done by creator ahead of an audience. This could embody dancers,
musicians, and even visual artists after they do one thing referred to as performance art. Acting may
be a specific quite performance involving the portrayal of a personality.
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Notes
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Exercise
This is a wonderful first day-drama activity if you have got time for all your students to own a flip.
During this game, Students are acting, however they're going to be doing thus while not feeling
pressure to be a ‘good actor,’ and therefore the purpose of this game is absolutely to offer students
a positive expertise of working on their initial day of drama.
It ought to end in plenty of laughter and ease any tension that the additional reluctant students in
your cluster are feeling.
After you’ve done a name-game associated an ensemble-building game, tell students that they're
going to be doing their initial little bit of acting, however they don’t have to be compelled to worry,
as a result of the purpose of the activity is to not be any good!
• Tell students that the name of the sport is ‘World’s Worst Auditions,’ which in an
exceedingly moment, every student can receive sides (which square measure short scripts
used for auditions).
How to play:
• Distribute sides to any or all students.
• In pairs, raise students to require the stage.
• One person is that the reader. That person simply reads the lines while not plenty of feeling
or inflection- there isn’t any pressure to perform
• The opposite person’s job is to act his/her half badly. It’sup to every student on however
he/she accomplishes this
• The coed could elect to be extraordinarily quiet. He/she could cough throughout the
audition. He/she could frequently apologize or fidget, etc.
• Tell students to do to not repeat what has already been done…to come back up with one
thing new.
• Allow students to self-select once enjoying this game and announce that everybody can
have an opportunity to play the reader and therefore the actor is auditioning.
• When a student plays the actor auditioning, he/she becomes the new reader, and so on.
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4. Develop and
Maintain Portfolio
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Unit Objectives
At the end of this unit, you will be able to:
• Create a portfolio showcasing recordings, show reel, best headshots, and performance shots,
etc., keeping in mind a wide range of audience.
• Choose appropriate networking channels and social media platforms such as YouTube, LinkedIn,
Instagram, etc. for promoting themselves.
• Prepare a detail of producers, directors, casting directors, etc. and their work before approaching
for assignments.
• Explain artistic skills set during audition, screen test, voice test etc.
• Choose headshots.
In contrast to most alternative careers, casting administrators ought to grasp your physical size
and look. At the highest of your resume, list your name and get in touch with info. To a lower
place this, specify your height, weight, hair, color, and eye color.
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• An acting resume is comparable to the other kind of skilled resume: it ought to open along with
your name, embody associate acting union affiliation (if applicable), and get in touch with info.
• Unless you're below eighteen years recent, don't list your age.
That means that, if you're audition for a comedic role and have acted in comedy before, these roles
ought to be at the highest of your “credits” section.
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For example, if you are auditioning for a task action flick, use your resume to
spotlight alternative action-oriented roles you’ve vie within the past.
Just like on the other kind of resume, you won’t impress anyone by having a resume choked with
orthogonal details.
Never try and take your own headshots. Though the pictures look acceptable to you, a casting
director or audition manager can tell that they're not professional-grade material.
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For example, don’t submit a headshot during which you look nervy and rebellious if you’re audition
to play a lovely, kind character.
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Objectives
Never lie on your resume—avoid even stretching the reality. It may be terribly tough to
induce acting work once it’s been detected that you’ve falsified resume info.
Your acting portfolio ought to additionally embody a can copy letter, addressed to the casting
director.
Notes
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Unit Objectives
At the end of this unit, you will be able to:
• Create a portfolio showcasing recordings, show reel, best headshots, and performance shots,
etc., keeping
• Explain artistic skills set during audition, screen test, voice test etc.
• Choose headshots.
4.2Importance of Headshots
A headshot is a photograph of you from the shoulders up. It MUST be shot professionally. While we
agree that the basic headshot is important, we have some suggestions to 'mix it up' a little...
Any headshot/portfolio you submit during auditions can unfold a lot of information about you in a
matter of seconds.
Like your acting résumé, first impressions that casting directors may get from your headshots can be
vital in the audition process. As you start your audition, the headshot would communicate your
casting type, what you can do, what role and genre of movies or shows you would fit in, and your
experience as an actor.
Such documentation is intended to show off the range of your acting ability. The more proofs that you
showcase, the better! Most actors have at least four creative photos in their profile, which includes
the headshot.
Providing a variety of poses and expressions to show your range, such as having your hair up and
down, being clean-shaven or with facial hair (men of course!), the use of natural lighting and studio
lighting combined provides a consistent and creative range for the casting director to browse.
Additional factors to consider for your shots include costumes and makeup. If you have a special
ability, like juggling fire, tightrope walking, stunt driving, working well with large animals, or anything
else that will help you stand out, the creative/performance shot is a great way to stand out and
highlight your talents in action.
Whether it's your first acting portfolio or updating an old one, it's important to include a wide range of
photos to show your acting and casting range, keeping images recent and up to date.
The session took place over a 3-hour period in 2 locations, a variety of poses and shots which included
editing and unlimited edited images provided in USB format for our client.
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Notes
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Unit Objectives
At the end of this unit, you will be able to:
• Choose appropriate networking channels and social media platforms such as YouTube, LinkedIn,
Instagram, etc. for promoting themselves.
• Prepare a detail of producers, directors, casting directors, etc. and their work before approaching
for assignments.
• Explain artistic skills set during audition, screen test, voice test etc.
Press releases
Press releases are a powerful source! Be sure to write it in a third person about productions you are
about to star in or being added to the cast for an independent film. Make sure they are interesting,
captivating and ensure these press releases will then direct back to your website.
Facebook
The power of social media shouldn’t be overlooked. Create a fan page. Create event pages and invite
your network to attend your next live production or screening. Keep your content frequent. The use of
images is invaluable to help you talk about the industry and your thoughts and views. Videos are also
increasing in popularity and importance, and often get the biggest reach for posts.
YouTube
YouTube is a great way to promote yourself and easily tells you if your videos are engaging and how
many people are watching them. Create a channel and keep uploading!
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LinkedIn
LinkedIn is an online business community. It allows users to strengthen and extend an existing
network of contacts. Here you can build your professional identity, discover new contacts and keep
in touch with business professionals. If used well, LinkedIn can power your career, create new
ventures and business opportunities.
Google ads
For small budget, online banner ads are a cost-effective way to reach a large audience. You can
purchase ads and target them on search engines, websites and blogs. You can also arrange the
purpose of these ads and whether you want them to be seen by maximum impressions or by a more
targets approach of ‘pay per click’ each time someone clicks on your ad. Make sure you use images
that will captivate your audience then direct all traffic to your website or Facebook page.
Start now!
You are a talented actor and you are a marketable product! Don’t be afraid to promote yourself and
find cost effective ways to differentiate yourself from your competition. Make sure you stand out
from the crowd and let your personality shine through. Start now and get discovered! Put yourself
on a free agency list such as STAR NOW. Best of luck!
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Unit Objectives
At the end of this unit, you will be able to:
• Choose appropriate networking channels and social media platforms such as YouTube, LinkedIn,
Instagram, etc. for promoting themselves.
• Explain artistic skills set during audition, screen test, voice test etc.
5. Username Consistency.
Create it straightforward for your followers and fans to seek out you by mistreatment consistent
usernames for yourself or you come across all your platforms.
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icons and follow buttons to convert your guests to followers. Wish to travel one step further? Add
your twitter or Instagram feed or Facebook timeline to your website.
12. Embody your social icons & snap code in your email signature.
Each email is a chance to create your audience.
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24. Produce a Snap chatRefilter for your show, film premiere or theatre company!
Snap chat has some easy pointers to induce you started. Encourage attendees to require photos at
intermission, add your Refilter, and share them on social media mistreatment #YourShowsHashtag
for special discounts! This spreads the word regarding your show and can build your audience on the
platform.
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Don’t assume that if somebody likable your video they’re aiming to subscribe. Invite your viewers to
subscribe at the tip of your video so that they will receive even additional awing videos just like
the one they solely watched.
Make sure your cover letter and resume are engaging and differentiates you from your peers. Keep
it valid and up to date with what you’ve accomplished and make sure you update it from time to
time.
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UNIT 4.5: The Do’s and major Don’ts of Social media for Actors
Unit Objectives
At the end of this unit, you will be able to:
• Understand the major need of social networking for Actors
• Choose appropriate networking channels and social media platforms such as YouTube, LinkedIn,
Instagram, etc. for promoting themselves.
4.5 The Do’s and Major Don’ts of Social Media for Actors
Every actor I do know has Facebook, Twitter, Pinterest and LinkedIn accounts and most tweet daily
or weekly, post photos or links to videos.
However as so much as your acting career, what are the rules? Can it assist you to urge a significant
role in exceedingly film or TV series? Can it get you an agent? can casting administrators suddenly
decision you’re sure major auditions? What does one truly say in a very tweet? can tweeting,
friending and feeling trade professionals through these sites facilitate or hinder your career?
Here are some Dos and one major DON’T of social media.
1. DO have a presence on the web. A short, powerful bio listing your major credits and coaching, a
compelling photograph and short video can do. The 3 high sites are Twitter, Facebook and LinkedIn.
There are over thirty subsites on LinkedIn particularly for actors. Join them. There are daily
discussions concerning each side of an acting career—commercials, prime time, films, agents
and promoting tools. The subsites are going by actors for the foremost half, therefore they’re not
official data sites like SAG-AFTRA or the NYC Mayor’s workplace of Film, CA Film Commission, etc.
2. DO publish photos that show you at your best. No silly or obscene photos—
mooning somebody at a celebration may be example. Photos with you on a movie set
or onstage doing a play provide you with nice quality. Agents need to grasp you’re proactive and
dealing.
3. DO transfer videos that show your recent work. Short clips from films, trailers, or professionally
shot scenes are okay. Keep it short therefore downloading is straightforward.
4. DO post oft. However, don’t be a pest! Daily is just too much weekly being perhaps higher.
6. DO promote your own work on Twitter. Then, individuals will select whether they need to
visualize a lot of and click on different pages. Strive to not send them to a gaggle web
site wherever downloading is troublesome, or they'll click on another actor’s data.
7. DON’T contact trade professionals if you don’t recognize them. If you met them at a pay-to-meet
or networking event, it’s an ideal time to follow up.
Do high agents notice their shoppers on the Internet?
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No. They must fulfill you face to face to urge a way of your personality/brand and work
ethic. Are you polished, proactive, and regularly training? golf strokes a friendly tweet with a
link could also be the primary step in developing a relationship.
Will casting administrators’ decision you in or rent you for a task by contacting them via social
media?
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Exercise
1. What kind of photos you should get clicked?
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Unit Objectives
At the end of this unit, you will be able to:
• Observing and understand the current health, safety, security policiesa and procedure of
organization.
• 2. Ensuring own and others health and safety in the workplace through precautionary measures.
• 3. Identify and recommend the basic terms and opportunities to the designated person of your
workplace for improving health, safety, and security.
5.1.1 Introduction
Emergency evacuation is needed when staying within the building not safe anymore. Every
organization has an evacuation procedure. Every organization has a safe place within the
organization compound or outside the organization compound where all employees are expected to
assemble in case of an emergency evacuation. The team leader guides the team and takes them to
safe place. It is very important in these cases, to assemble at the safe area immediately.
If you do not reach the safe area on time, the team leader who is responsible for your safety will
send someone to look for you. This will put the other person's life in danger.
Conditions for Evacuation
Emergencies which require immediate evacuation includes:
• Explosions
• Fires
• Earthquakes
• Hurricanes
• Floods
• Workplace violence
• Toxic material releases
• Tornadoes
• Civil disturbances
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• Floor plans with evacuation routes in work areas. Ensure that you understand it so that you
can use it in time of need.
• Assembly areas. These are the areas where you are required to assemble after evacuation.
• Periodic evacuation drills. Ensure that you pay attention during those drills. You need to save
your life and you can be helpful in saving someone else’s life too.
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There are two vital components for preparing the fire safety plan which are written below:
1. An emergency action plan, which tells the procedure to be optimize in case of emergency.
2. A fire prevention plan, which tells the methods to be optimized to cool the fire as soon as
possible.
You need to participant in arranged by organization for your personal safety and for others
safety. These drills help you in understanding the
Fire safety and evacuation plans sketch staff duties and accountabilities in time of emergency.
Continuing training is required to help safeguard that the employees are conscious of those
duties and responsibilities. Firefighting trainings serve as a prospect for staff members to
validate, under replicated fire conditions, that they can perform those duties and responsibilities
safely and efficiently. It’s also a time for the workers or employee to demonstrate about the
defend-in-place strategies and the workers are able to take advantage of facility’s fire protection
features and exit facilities to protect the people in their care.
Fare excellent exercise designed to evaluate staff response to a replicated emergency. The fare is
also a test of facility’s fire safety/evacuation strategies and staff training programs. It is not
essential that all fun smoothly. That’s okay, so long as staff and the organization understand from
them and correct mistakes made. It’s vital, therefore, that there be a analysis of each drill so that
any problems met can be addressed. Perhaps the problems are due to unfinished or outdated fire
safety/emigration plans. Perhaps there’s a need for further training of staff.
The two essential components of a fire preparedness plan are the following:
1. An emergency action plan, which details what to do when a fire occurs.
2. A fire prevention plan, which describes what to do to prevent a fire from occurring.
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implementing them on ourselves and on others. This module equips you with that information. Pay
attention to these medical emergency procedures to understand how to conduct you in theses
crucial movements. Pay attention during these sessions. You might be able to save your own and
your friend lives.
In case of medical emergency, the person or victim requires the immediate help. Sometime the
person need attention before the you call the emergency helpline.
It is important to know or remember the number of emergency helpline or Emergency Medical
Service (EMS) for the safety of self and other workers.
DON'T
• Let the victim to eat or drink anything.
• Confine the victim
• Splash any fluid on victim face or on injury.
• Shift the victim to another area or place unless it is the only way to protect the
victim.
Bleeding
• Apply any type of pressure on the wound of victim with the help of bandage or any other
means.
• Elevate the wound to slow the bleeding.
• When necessary, apply the pressure on pressure points near wound to block excess
bleeding.
Fainting
• Fainting is a loss of consciousness which is due to temporary reduction flow of blood in the
victim's brain.
• The unconsciousness of the victim may led to more injury in the workplace.
• Slow pulse of the victim.
• The pale, cold skin and sweating of the victim.
Causes of fainting:
• Eating or drinking lack of fluids which is also known as dehydration.
• The low blood pressure of victim.
• Due to lack of sleep.
• Over exhaustion of the worker
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Muscle Cramps
• Stretch out the affected muscle of the victim to counterbalance the cramp part of the body.
• Firmly massage the cramped muscle.
• Apply moist heat on the affected area.
• If the cramp remains in the muscle, get medical help as soon as possible.
• Rest- avoids movements and activities that cause pain.
• Apply the ice on the cramped muscle it may reduce the pain and swelling of the muscle.
• Applying the light compression like elastic bandage on the affected area may reduce the
swelling.
• Raising the affected area above the heart level may reduce the swelling as well as pain.
Fractures
As we all know about the fracture that is the crack or break in the bone.
Dislocation
A dislocation occurs when the bone slips out from the specified location. It generally occurs in the
shoulders, thumb, elbow, fingers, lower jaw and other movable joints.
First Aid for Dislocations & Fractures:
• Immobilize the effected part.
• Stabilize the effected part
• Use a cloth as a sling.
• Use board as a sling.
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In the workplace, there are many situations which require immediate first aid to the victim and
many countries have made some regulation, legislation, and guidance which specify the minimum
level of first aid to be given to the victim. For this, the worker needs the special training and area for
achieving the immediate first aid. Go achieve this; the training should be given by specialist first aid
officer and necessary training given by learning institute. The training of first aid does not need any
type of specific tools and equipment but may involve the improvisation with material offered at the
time of training.
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Exercise
1. Discuss some general safety rules for working in the workshop.
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7. What are the symptoms of shock and what should be the first-aid?
8. What are the symptoms of heat exhaustion and what should be the first aid?
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Unit Objectives
At the end of this unit, you will be able to:
• Understand the basic meaning of Soft Skills, their components and their benefits.
• Understand Work Readiness and its significance.
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• Adaptability: It is the ability of an individual to manage change. It’s about how fast and
smoothly a person is able to blend in and be productive in a changed environment
• Emotional Strength: This involves managing mood and having control over it. An
emotionally strong person succeeds in directing his moods and emotions such as anger
frustration and excitement
• Leadership Quality: How one manages conflict in personal and professional situation and
convinces people reflects upon his leadership quality
• Team Playing Ability: It is the ability to manage different types of people and make them
work harmoniously with each other
• Decision Making: This reflects upon how one manages his time and other resources in
efficient and productive manner
• Interpersonal Communication: This is an individual’s ability to effective communication with
other and in the process creating a positive image of him
• Negotiation Skills: This is how one negotiates with others and reduces the level of stress in
work, professional and personal environment
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Unit Objectives
At the end of this unit, you will be able to:
• Do public speaking.
• Describe likes and dislikes of a person.
• Know basic etiquette of conversation.
6.2.1 Introduction
We are living in an information age where communication is an integral part of our lives. We have to
send, receive and process huge number of messages every day. But effective communication is more
than just passing information to each other. An effective communication is nothing but
understanding the emotion behind the information. Effective communication helps us develop
relationship at home, work, and in social situations by excavating our connections to others and
improving teamwork, problem solving and decision making.
Effective communication skill is a learned skill, it is more effective when it’s spontaneous than
formula.
The process of conveying information through the exchange of thoughts, ideas, feelings, intentions,
attitude by speech, gesture, writing etc. is known as communication. It is the meaningful exchange
of information between two or more participants.
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• Message: First of all the information exists in sender’s mind. It could be a concept, an idea, a
formation or a feeling.
• Encoding: A message is sent to the receiver in encoded language/format.
• Decoding: Lastly the receiver translates the words or symbols into a concept or information
that a person can understand.
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categorised into this communication. They are asynchronous, can reach many readers and are best
for conveying information.
Nonverbal Communication: A nonverbal communication can also be called Body language because
this communication does not involve any verbal interaction but mere observation of the people
involved in the communication. Both verbal and written communications convey nonverbal
communication and are also supported by body language, eye contact, facial expression, posture,
touch and space.
There are various reasons why communication is not effective and successful. These failures are
because of the barriers in communication which occurs at any stage in the communication process.
Barriers may lead to one’s message becoming misleading and therefore at risk of wasting both time
and money by causing confusion and misunderstanding. Effective communication involves
overcoming these barriers and conveying a flawless and concise message.
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A skilled person should remember these barriers and try to reduce their impact by regularly checking
understanding or by giving correct feedback.
• Use simple, easily understood word. Over complicating makes things confusing
• While speaking in other language always prepare beforehand
• Always give or take feedback to ensure the effectiveness of communication
• Be alert to cues
• Listen, listen, listen …
• Test your understanding
• Share opinions, perceptions
Active Listening
Listening is one of the most significant skills one can have. To become a better listener it is important
that you practice active listening at all time of verbal communication
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• STEP 1: Concentrate what the person is talking about and not on noise or other external
distractions.
• STEP 2: Understand his emotions and you get it all right. Is the speaker angry, happy or plainly
inquisitive?
• STEP 3: When the speaker is saying or telling something, don’t break the chain of his thoughts.
• STEP 4: Don’t avoid completing sentences of the speaker. Let them speak and speak only after they
finish.
• STEP 5: It’s alright if you haven’t understood at first chance. Request to repeat the information.
• STEP 6: Practice makes a man perfect. Listen intently, focus and ignore other noises. Listen more
and talk when required.
It takes lots of concentration and determination to be active listener. Previous habits are arduous to
break and if you’re listening habits are not good then you have to break those. Start listening
deliberately and prompt yourself frequently that your goal is to hear truly what the other person is
saying.
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Unit Objectives
At the end of this unit, you will be able to:
• Maintain cleanliness and hygiene.
• Keep their dress clean and tidy.
• Maintain positive body language while speaking.
• Enable to perform more of the do’s than the don’ts.
• Learn about good eating habit and their impact on health.
• Avoiding bad things such as gutkha and alcohol.
• Learn about AIDS and its prevention.
An art of keeping your body and mind clean is Personal Grooming. It is very important that everyone
should take care of their hygiene n cleanliness. Due to this, one would not just look good but feel
healthy to. Taking care of your body appearance is imperative. Once you enter your
store/department you need to be dressed in full uniform as per company standards, and also
properly groom yourself as per the service ethics.
Personal grooming not only makes us presentable but also makes us feel confident about ourselves.
Good personal hygiene is essential for good health. Habits that are considered personal grooming
include, bathing, dressing, applying makeup, hair removal and taking care of one’s teeth, nails and
skin.
Appearance
• The front line person/team is the brand ambassador of the company, just like the face is to
your body. The customers visiting the stores are greeted by this team and lend their
assistance. Hence they are expected to present a neat & clean looks
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• When in store premises, even during off-duty hours, a well-dressed appearance needs to be
maintained. They are expected to be in uniforms (including shirt, trousers, shoes & socks)
which must be worn clean & ironed
• We should take care about no stains, broken buttons, or loose thread present on the
uniform.
• You should always clean & polish your shoes. Sandals/slippers/sports shoes and white socks
should not to be worn during on duty
• Nails must be trimmed and clean
• Hair should be neatly combed before commencing duty. For female members hair should be
tied up if longer than shoulder length. Display ID cards when on duty is a must since
accountability is important for the customers
Uniform prescribed should be Women having long hair should tie it with rubber
1
cleanand pressed band orhair clips and not keeps it loose.
• Staff needs to keep their hands clean at all times as they mostly will be handling
merchandise or in contact with customers
• Avoid biting nails on the floor.
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• Manage body odour & bad breath to be under control as they are offensive to the customer.
• Maintain straight & upright posture on the shop floor.
• Slouching on the floor, hands in pockets, hands on the hips are not courteous to the
customer & hence should be avoided.
It just takes a few seconds for people to assess others when they meet for the first time. The other
person creates an opinion based on appearance, body language, mannerisms and how one is
dressed. For creating a first positive good impression always follow these things:
• Be on time
• Be yourself and be at ease
• Present yourself appropriately
• Always smile
• Be courteous and attentive
• Be positive
While meeting someone for the first time always remember that not only you should talk positively
but your body language also needs to be positive. There are some tips for positive body language as:
• Avoid your pockets. Keep your hands out of your pocket. Hand in pocket shows we are
uncomfortable and unsure of ourselves. Keeping our hand in open indicates confidence and
show that people has nothing to hide.
• Don’t Fidget. Fidgeting is a clear sign of nervousness. An individual who can’t keep still is an
individual who is worried, tense and not confident. Keep your gesture calm and under
control.
• Keep your eyes forward. This indicates that you are interested in communication with other.
• Stand up straight with your shoulders back. It communicates confidence.
• Take wide steps. It makes you seem purposeful and suggest a personal tranquillity and
denotes confidence.
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• Firm handshake. Grip other persons hand firmly and confidently instead of getting a palm
full of dead fish. Firmness adds warmth and enthusiasm to the handshake. But make sure
that you don’t crush the other person’s hand and don’t hold on too long.
• Don’t cross your arms when meeting other persons. This is a protective posture.
• Use contact to show appreciation.
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Apart from following these hygienic practices, one should also be physically fit. Physical fitness is an
outcome of regular exercise. Exercise may be of many different forms like jogging, morning-walk,
weight-lifting, gym, swimming, cycling, yoga and many more.
Healthy Eating
We can follow hygienic practices and exercise regularly, but what we eat has the biggest impact on
our health. To be healthy, one has to eat healthy. But what do we mean by eating healthy?
Eating a healthy, balanced diet provides nutrients to our body. These nutrients give us energy; keep
our brain active and our muscles working.
Things to be avoided
There are certain habits that have severe ill-effects on one’s health. Such habits should be avoided
for a healthy life.
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Alcoholism
Tobacco
Tobacco is the second largest cause of death in the world. It claims one death in every six seconds.
Smoking is a practice of burning a substance and inhaling the smoke coming out of it. Common
smoking implements include cigarette, bidi, hookas and pipes. According to a report every year 4.9
million people die worldwide as a result of smoking. Smoking is prime cause of lung cancer.
According to a study male smoker lose an average of 13.2 years of life while a female smoker loses
14.5 years of their life. Smoking increases 50 % chances of heart diseases than a non smoker.
Chewing tobacco is a product consumed by placing a portion of it between the cheek and upper gum
or upper lip teeth and chewing. Having tobacco increases the risk of oral cancer.
Its effects:
• It is the biggest reason for oral cancer which effects mouth, tongue, cheek, gums and lips
• Chewing tobacco lessens a person’s sense of taste and ability to smell
• Smokers face a greater risk of suffering from lung cancer
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Gutkha
Gutkha is extremely habit-forming and an acknowledged substance. Excessive use of gutkha can
cause loss of appetite; promote uncommon sleeping pattern and loss of concentration beside
different tobacco related issues. A gutkha user may be simply illustrious by prominently stained
teeth ranging from dirty yellow orange to scarlet black. The stains are powerful to remove by normal
brushing sometimes want the attention of dentist. According to a world adult tobacco survey 53.5%
of Indians use tobacco products. Gutkha's each sachet contains 4000 chemicals, including 50 that
cause cancer, Betel nut, Tobacco, Flavouring.
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As per studies in India HIV/AIDS is largely due to unsafe sex worker interactions. About 86 % HIV
incidents in the country is from unprotected sex. Migrant workers, truck drivers and majority of men
who have sex with men pose greater risk of infecting their spouse and unborn children. People
between 18-29 age groups accounts for 31 % of AIDS burden.
There are no medicines or vaccines for AIDS so far. The treatment and medicines which are available
in the market are expensive and have side effects.
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AIDS is not a disease like cancer or malaria, but is a condition that weakens a person’s ability to fight
diseases (immune system).AIDS not only affects you, but also has severe impact on family and
friends. Even one mistake is enough to get HIV positive.
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Stay faithful
• In India large number of people move around for work, mostly men.
• Are you one of them?
• Take care. See that you don’t catch any infection from AIDS.
• Even one visit to a sex worker may result in HIV infection.
• So it is advisable to avoid multiple sex-partners and always use protection (condoms/nirodh)
during intercourse.
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Unit Objectives
At the end of this unit, you will be able to:
• Develop a positive attitude and behaviour
• Understanding Goal Setting
• Motivated for team participation at work
• Learn how to manage relations
• Learn about Stress and anger management skills
• Learn to develop leadership qualities
6.4.1 Introduction
Interpersonal skill development is the blend of different traits of day to day life that play an
important role in creating our impression in other’s mind. It starts from inside. The role of
interpersonal skill development is to help us understand how to make choices about our attitudes
and actions. It enables us to understand:
One can learn to control over many aspects of our job and their environment by making appropriate
choices and responses.
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• Team Work
• Managing Relations
• Etiquette
• Stress and Anger Management
• Conflict Resolution
Positive attitude results in happiness as well as success. Positivity not only affects you and the way
you look at the world, but it also affects work environment and people around you.
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Raju works as a Supervisor in a factory. He is not happy with his job. One day he spoke about his
dejection to his elderly friend, Prashant, who runs a small canteen for the factoryworkers. “Prashant
I am not satisfied with my job. There are so many problems in the factory. If I solve one, another one
crops up. The problems seem to be never ending. I am quite fed up and wish to quit.”
Prashant said nothing. He quietly put three pots with water on the stove. He put some carrots into
one pot, some eggs into another and coffee beans into the third pot. The water in the pots began to
boil. Raju wondered what was going on! “Oh, here I am with mytale of woes, and this illiterate cook
goes about his business!”
After some time, Prashant switched off the stove and put the carrots, eggs and the beans in different
bowls. He then said, “My friend, what do you see here?” “Carrots, eggs and coffee”, said Raju
irritably. “Of course! Now come and feel them one by one”, said Prashant. “Oh God!
What do you want to prove?” asked Raju controlling his anger. “The carrots have turned soft. The
egg is hard boiled beneath its shell and the coffee is stronger in aroma”. “Exactly” said Prashant
“Each of them faced the same degree of heat, but each reacted differently. The carrots that were so
hard before became soft and weak. The egg was fragile with its thin outer shell, but after boiling it
became hardened and the inner liquid portion became hard boiled. But the coffee beans are unique.
After boiling in water, they became stronger and richer. So my friend, tell me, are you the carrot, the
egg or the coffee bean? How do you respond to difficult situations? Are you like the carrot that is
hard to look at but with the slightest difficulty becomes weak and soft? Are you the egg born with a
soft heart but became tough and stiff after a difficult or a bitter experience? Or are you like the
coffeebean that gets stronger and tougher and reaches its peak in extreme adversity or difficulty?
When things get worse, you get better.
“Thank you Prashant. You’ve opened my eyes. I shall strive and do my best.”
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is a measure of success and having the ability to satisfy job challenges is a way one measures success
in the workplace. Set SMART goals:
• S : Specific
• M: Measurable
• A: Attainment
• R: Relevant
• T: Time bound
Identify:
• What you want to achieve,
• Where you have to concentrate your efforts
• Also spot the distractions that can, lead you astray.
Categorization of Goals
To give a broad balanced coverage of all important areas in your life set goals in all the important
categories of your life such as:
• Career: What level do you want to reach in your career or where you want to reach?
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• Financial: How much you want to earn, by what stage? How it is related to your career
goals?
• Education: Is there any specific knowledge you want to acquire in life? What information
and skills you need to acquire in order to achieve your goals?
• Family: How you want to be seen by your spouse and family members?
• Health: Do you want to stay healthy in your old age? What are you planning to achieve this?
• Public Service: If you want to make the world a better place, what will you do?
A team is made up of a group of people associated to a common purpose. Teams are especially
made to conduct complex works. A team is an example where a people share a goal. This creates a
dynamic bond amongst the team members as they are dependent on one another for success. For
example a sports team wins or loses as a whole.
In a team, there is no room for personal gains and definitely not betrayals. In a team:
• A single person cannot achieve a big task single handedly.
• Big and difficult tasks can be accomplished only through collective effort, through teams.
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• In a team, the team members stand by each other during good and bad times alike.
• Work together towards a common goal.
• Divide the task and share the burden.
• Help and accept help from others.
Once there was a shoal of tiny red fish living in the sea. One among them was a little different. His
name was Swimmy and he was black in colour. Swimmy was the fastest swimmer in theshoal. The
fish would swim around in the sea looking for food. One day when they were busy searching for
lunch, Swimmy who was far ahead of the others seeing a big fish coming in their direction. The big
fish was also looking for his lunch---smaller fish. Swimmy was scared! If the big fish would spot his
shoal, all of them would be eaten up. Swimmy thought hard of a way out and quickly came up with a
plan. He quickly swam back to his shoal and told all the fish about the big fish and also explained his
plan to escape from being eaten. When the big fish came closer he was shocked to see an even
bigger fish swimming in his direction with its huge jaws wide open. Frightened that he would get
eaten up, the big fish swam away. If he had looked carefully, he would have realised that the huge
fish was actually all the tiny red fish swimming very closely together in such a way that they looked
like one big fish. And little black Swimmy, being different, became the eye of the ‘huge’ fish!
We all have different personalities, different desires and wishes, and different ways of showing our
emotions that affects people around us.
70% of the workplace learning is informal, once people discuss with each other at work they really
are learning to do their job better. Friendlier staff is effective communicators, more productive and
trustworthy more by employers and colleagues.
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• Look honestly how you think and interact with other people.
• Look at work environment. Do you seek attention for accomplishments or give chance to
others. 152
• Accept your weaknesses courageously and work on them.
• Take responsibility for your actions.
• If you think someone is hurt by you, apologise directly.
6.4.1 Etiquette
Etiquettes are rules to operating behaviour regarded as good and acceptable in personal and
professional life. Etiquette includes:
• Stand straight, make eye contact and turn towards people when they are speaking and
genuinely smile at people.
• Follow the dress code prescribed by the organization.
• When meeting someone for the first time always shake hands with a gentle firmness.
• Always arrive early to work each day.
Communicating at Workspace
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• Eat and smoke to the designated areas only otherwise it may disturb other people.
Work etiquette tells the individual a way to behave when handling situations in an exceedingly
working environment however the trivial situation is. It also applies to co-worker interaction and
communication with colleagues. 153
Work Ethics
Work ethics is a value based on hard work and attentiveness. Work ethics include:
• Discipline: It takes a certain level of commitment to finish your tasks every day. Only with
discipline one can stay fixed on goals and determined to complete his assignment.
• Commitment to work: A strong sense of commitment to work affects how an individual
work and the amount of work he does. When a worker is committed to work he turns up on
time, puts in his best efforts and completes the projects to the best of his ability.
• Punctuality: It shows that you are dedicated to your work, interested in the work and
capable of handling responsibility. Being punctual shows your professionalism and
commitment to work.
• Ownership and responsibility: Ownership and responsibility stretches in all aspects of an
employee’s job. Co-workers value the employees’ ability to give honest feedback.
Supervisors rely on the high moral standards trusting him not create problems and being
responsible.
• Striving to excel: Keep yourself updated with new developments and knowledge of your
field. Learn new skills, techniques, methods required to uplift your career. Workers
exhibiting a good work ethic are usually selected for higher positions, increased
responsibility as well as promotion. Workers who do not exhibit good work ethic can be
regarded as incompetent and failing to provide a fair value to the employer for the salary.
Anger is a normal and a healthy emotion. Anger management may be critical for people who find it
difficult to keep it under control. There are many health issues related to an unresolved anger like
heart attack, high blood pressure, anxiety, depression, colds and flu/fever and digestive problems. If
your heart beats faster and you breathe quickly, tension in your shoulder or clinching your fists
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bewares your body may be showing sign of anger, take steps to calm yourself down. Once you will
be able to recognize the signs of anger you can calm yourself down.
Always remember:
• Avoid unnecessary stress, learn to say no and take control of your environment
• Express your feelings instead of boiling them up
• Accept the things you can’t change
• Learn to forgive
• ANGER is only one letter away from DANGER
• Anger can destroy lives, destroy relationships
• Put yourself in other’s shoes
• Don’t react immediately
• Post pone for a few seconds whatever you wish to say or do
• Take a deep breath
• Speak when you have calmed down
What is a Conflict?
A problem or a situation that may be difficult to understand or to deal with.
Why do we need to resolve conflicts?
• If a problem is not solved or addressed at the right time it may blow out of proportion
• An unsolved problem can be like Cancer which spreads and translates itself into all other
areas in life
• Unsolved problems may lead to increased levels of bitterness and frustration
• It may foster bad habits like back-biting, gossiping, etc
• Persons involved in conflict may lose focus and target each other’s character instead of the
specific behaviour to be modified
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• STOP . . . before you lose your temper and make the conflict worse.
• SAY . . . what you feel is the issue. What is the reason of disagreement? What do you like?
• LISTEN . . . to others ideas and feelings.
• 155parties
THINK . . . of solutions that satisfy both the
If you still can't agree, ask someone else to help you work it out.
The ability to lead effectively depends on variety of key skills. These skills are extremely sought after
by employers as they involve managing a number of individuals in such a way on inspire, enthuse
and build respect. Some of the qualities that every good leader should possess are:
• Honesty: If you make honest and ethical behaviour a key value your team will follow the
suit.
• Ability to delegate: delegating task to one of the appropriate person is the one of the most
important skills that needs to be developed. The key to delegation is to identify the core
strengths of the team and capitalizing on them.
• Good communications skills: Being able to communicate clearly is quite important.
• Confidence: Keeps morale of the team high even in the tough times.
• Commitment: If you expect your team to work hard and produce quality content then you
should lead by example.
• Positive Attitude: Keeping teams motivated towards continued success of the company.
• Creativity: During the critical situations it is important to think out of the box solutions than
to prefer the set course of action.
• Be decisive: Plan for the unexpected and nothing will surprise you. If you have thought of
things go wrong in a particular task you will be able to make confident decisions on
corrective actions when necessary.
• Focus on the big picture: Plan future strategies for your department and communicate them
to supervisors and staff members. Set realistic and measurable individual and team goals
and communicate your expectations within the context of massive picture.
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• Use initiative to act on opportunities. Become a frontrunner before other people view you
together.
• Take responsibility of own objectives, set156
priorities.
• Attempt to solve the matter instead of to pass on to others.
• Go the extra mile when asked to do tasks. Go beyond your job description.
• Show enthusiasm.
• Take ownership of the issues. Anticipate potential issues, take pre-emptive action and act
quickly to resolve the issues.
• Introduce enhancements to the ways in which things are done.
• Develop innovative practices. Value innovative thinking.
• Learn new skills that may enhance capability.
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Unit Objectives
At the end of this unit, you will be able to:
• Understand what social interaction is and what social interaction behaviour are.
• Give a brief description about him/her in public.
• Follow daily duties.
• Cooperate with peers, family and other members in society.
Social interaction is a process through which we respond to people talking with us. It includes acts
where people perform toward each other and responses they give in return. Social interaction has a
number of behaviours. Some of them are:
• Exchange: Exchange is the most elementary kind of social interaction. It’s a human process
by that social behaviour is exchanged for some kind of reward for equal or greater value.
• Competition: It’s a process by which two or more individuals plan to accomplish a goal that
just one can attain. It will lead to psychological stress, a lack of cooperation in social
relationship, difference and even conflict.
• Cooperation: It’s a process in which people work together to achieve shared goals. Task
cannot be completed without their cooperation.
• Conflict: Social conflict is the struggle for agency or power among a society to achieve
control of scarce resources. It happens when two or more individuals oppose each other in
social interaction to achieve incompatible goals.
• Coercion: People or teams are forced to provide in to the desire of other people or teams.
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We all, in our lifetime, have to introduce ourselves to the others. The introduction usually lasts for
around 2 minutes to 3 minutes. It is very important that it gives the first impression to other about
us. It has a great impact on your self-esteem and self-confidence. It’s helpful in:
• Feeling better about yourself
• Boosting your confidence
• Building your self esteem
• Making friends
• Feeling in control
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• Hobbies/Habits: Hobbies means what you like in your leisure and habit means your regular
activities. This part tells about your nature and your life style, be careful while telling this.
• Life Aim: Tell about what is your aim in life, it will be good if your aim is high. You have to
think high and reach high.
• Achievements: Tell about what you achieve up to now, minimum it is good to tell about
three achievements and maximum five. Though achievements are small, tell them it shows
your confidence but don’t say I don’t have any achievements.
• Favourite Person’s or Ideal: It is good to say about your ideal persons.
• Favourite movies, things, colour, places etc.: if you want to tell your favourites, which tell
about your tastes and preferences to others.
• Your Strengths and Weakness: You can tell about your strengths and weaknesses. Make
sure your weakness should not be absurd or incorrigible.
• People you like and dislike: You have to tell what kind people you like or what kind of
people you dislike. Any turning point in your life How are you different from others
• Conclusion: In conclusion offer a memorable answer on the question the listeners probably
will have when they have listen to your public speaking speech. Tell how this aspect of your
life makes you what you are and who you are. It will be perfect ending to your self –
introduction.
• Finally say thank you.
You will have to maintain your speech according to the time, generally 3 minutes and you have to
make the speech depending on the section of people you are giving the speech and what you want
to reveal about yourself.
Improving self-introduction
There are a few things that you can do that helps in making your self-introduction better:
• Listen to what you are saying to yourself: Notice what your inner voice is saying. Take some
time to listen and even write down what you are thinking.
• Monitor you’re self-talk: Analyse that your self-talk is more positive than negative.
• Change your introduction: counter your negative thoughts with positive ones. Avoid
speaking negative and try to look for things that might add a better spin to a tough situation
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There are certain duties which are laid by the Constitution of India. These duties are very to be
fulfilled by every citizen of India. These are as follows:
• To bear by the Constitution and respect its ideals and establishments, the national flag and
also the national anthem.
• To encourage and respect the noble ideals that galvanized our national struggle for freedom.
• To uphold and protect the sovereignty, unity and integrity of Republic of India.
• To defend the country and render national service once called upon to do so.
• To promote harmony and also the spirit of respect amongst all the people of the Republic of
India transcendingreligious, linguistic and regional diversities.
• To forbid practices derogative to the dignity of ladies.
• To preserve the rich and diversified heritage of our culture.
• To conserve the natural surroundings like forests, lakes, rivers and wild life, and to have
compassion for livingcreatures.
• To develop the scientific temper, humanism and the spirit of inquiry and reform.
• To safeguard public property and to retract violence.
• To try towards excellence altogether spheres of individual and collective activity so that the
nation perpetuallyrises to higher levels of endeavour and accomplishment.
These need to be followed by every citizen of India for development of the country.
8.5.1. Cooperation
The process of groups of organisms working or acting together for their mutual benefit is called
cooperation. Cooperation among family members, friends and peers is very common and healthy. It
is the backbone of any society.
Family cooperation provides an avenue for a family to come closer. It increases coping skills and
decision making. Some steps to promote family cooperation are:
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• Plan things together: It calls for negotiation and compromise and teaches everyone to be
more tolerant and considerable to other’s viewpoint.
• Share responsibilities: Diving up necessary household responsibilities can be a good exercise
in family cooperation.
Peer support occurs once individuals give knowledge, experience, and emotional, social or sensible
help to each other. It’s a distinct state of social support in this the source of support may be a peer
an individual who is analogous in ways to the recipient of the support.
• Social Support: In form of positive psychological interactions with others with whom there is
mutual trust and concern.
• Experiential Knowledge: contributes to solve problems and improve quality of life.
• Emotional support : Esteem, attachment and reassurance
• Instrumental Support: Product and services. How to be a cooperative person: For being a
cooperative person following things needs to be done:
• Listen carefully to others and make sure you perceive what they're expressing.
• Share when you have something those others would really like to have.
• Take Turns once there's something those no-one desires to do, or when more than one
person desires to do a similar factor.
• Compromise when you have a significant conflict.
• Do your part the very best that you just probably can. This can inspire others to do the same.
• Show appreciation to people for what they contribute.
• Encourage people to do their best.
• Make people needed. Working together may be a lot more fun that manner.
• Don’t isolate or exclude anyone. Everyone has something valuable to offer, and nobody likes
being omitted.
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Unit Objectives
At the end of this unit, you will be able to:
• Participate in group discussions in the class
• Give speech in the public
• Understand the importance of team building and team work
Every day we tend to meet with teams of individuals socially and professionally. However we
interact to play a big role in the impressions we tend to produce. Interaction that happens whereas a
group completes a cooperative task describes how the group works. For a successful and positive
group interaction these steps needs to be followed:
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• Don’t start or participate in a side conversation. Don’t allow their mistake to prevent you
from being a goodlistener.
• Make sure to smile shake hands and embrace and use each person’s name when
conversation and theperson’s name when the discussion is over.
Everything you are doing in a group setting makes an effect on everybody in the group. Don’t ever
suppose something doesn’t matter. Everything matters. Take every chance to take part in informal
and formal group interactions. Begin by creating small contributions to discussion, prepare an issue
to raise or accept as true with another person’s remark. Ask for other person’s opinion.
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• Remember that a discussion isn't AN • Use too several gestures when you speak.
argument. Learn to disagree in a well Gestures like finger pointing and table
mannered way thumping will appear aggressive
• Think about your contribution before you • Dominate the discussion. Confident speakers
speak. How best can you answer the ought to enable quieter students an
question/ contribute to the topic? opportunity to contribute
• Try to follow the discussion topic. do not • Draw too much on personal experience or
introduce tangential information anecdote. Although some tutors
encouragestudents to reflect on their own
• Be aware of your visual communication
expertise, keep in mind to not generalize an
when you are speaking
excessive amount of.
• Agree with and acknowledge what you find • Interrupt. Wait for a speaker to complete
fascinating before you speak
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Team building activities not only boost morale of the team members, but it can also increase the
success rate of the teams. Team building is an important activity as it:
• Facilitates better communication: Activities that create discussion results in open
communication among the employees, and among employees and management. This
improves office environment also the quality of work.
• Motivates employees: The more comfortable team members are to share their ideas and
opinions, the more confident they will be. This motivates them to take on new projects or
challenges .
• Promotes creativity: Working closely with other team members increase creativity and
promotes new ideas.
• Develops problem-solving skills: Team building activities that require team members to
work closely to solve problems improves the ability to think rationally and logically. Teams
that determine when a problem arises and knows the solution can work better when a real
problem occurs.
• Breaks the barrier: Team building increases trust among workers.
• Don’t argue in public: if you have a disagreement with someone in the team find a neutral
place to discuss the situation.
• Do encourage each other: when things get tough the tough gets going. Contribute to the
team in trying situation.
• Don’t talk behind the backs: if you have trouble with some team member don’t share with
others. Go directly to the person in a kind and compassionate manner and share what is in
your mind.
• Do lend a hand: if a team members is asking for help don’t hesitate in helping him.
• Don’t be the weakest link: Live up to your responsibilities, meet team expectations and
communicate effectively in the team.
• Give and receive feedback: As a part of growing team give and receive feedback respectfully
and graciously.
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Unit Objectives
At the end of this unit, you will be able to:
• Understand the importance of time management
• Develop time management skills
Time management is the process of planning and practicing control over the time given to a specific
task, especially to increase effectiveness, efficiency and productivity. It is an activity with the goal to
increase the overall advantage of a set of activities within the limited condition of a limited time.
• Delegate tasks
• Identify time wasters
• Combine activities – Plan for them
• Break down big tasks down to the smallest task possible
• Accomplish them one by one
• At the end of the day conduct a simple analysis to see which activity took time
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Unit Objectives
At the end of this unit, you will be able to:
• Understand the importance of resume
• Learn how to prepare a resume
6.8.1 Introduction
A resume is a self-declaration which once done properly shows how an individual’s skills, experience
and achievements match the need of the work that they wish to get. The sole purpose of aresume is
one to win an interview. It convinces the future employer what he wants from the prospective
employee in new career or position. It also establishes an individual as a professional person with
high standards and excellent writing skills based on the fact that his resume is written well. It also
helps you clarify your direction, qualifications and strengths, boost your confidence or to start out
the process of committing to a job or a career modification.
There are different sections on the resume in the same order as mentioned under:
Education To check if you have the basic qualification for the job/internship you are
applying for
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Practical To see if you have done anything that reflects your potential capability. Also to
Experience/ see how different you are from your peers
projects
Skills How equipped you are in terms of your personality traits as well as
occupational skills
Interests Professional aspects apart, how meaningful are your life?
Other Is there else significant and relevant you want to showcase, that will add value
to your resume
Resume Header
Purpose: You have to provide some information about yourself, so that the employer can reach you.
Mandatory fields include: Name, current address, email id, phone number, and date of birth. Your
name should be written in bigger font.
Do Not:
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Education
The next session in your resume is to highlight your educational qualifications.
Purpose: For the employer to know whether you have basic qualification for the job for which you
are applying or not.
Always Remember:
• To write all educational qualifications from class 10 to highest education.
• For class 10 and 12 – include school/college name, Board, Stream/Specialization (If any),
year of study, Marks.
• For undergraduate – include College name, University name, Degree and Specialization, year
of study.
• Write all your qualifications in reverse chronological order, i.e. the latest qualification on
top.
• You may write the educational qualifications in a tabular format or in a simple one after the
other order.
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The next part of your resume includes the hands on work that you have done, like projects,
internships, in-plant training, part time jobs, volunteering, starting up a company and other
initiatives. The number and the nature of initiatives taken define whether to keep one heading or
detail them under different headings.
Purpose: This is a mandatory part of a resume, as your hands on work and the initiatives you have
taken apart from your curriculum in what will reflect your real strength as well as separate your
resume from your peers.
Remember:
• The heading should be – title / project name, role, company/organisation name, -2 lines
description about
• The specific time period.
• Time period is must.
• The entries under each heading must be in reverse chronological order.
• Be very specific on what you have accomplished. Add numbers and facts wherever possible.
Do Not:
• Do not write simple statements. It does not give employer a clear picture of the work you
have done. Thus the employer can assume that you have done an internship for the
certificate.
Skills
Heading: You can have multiple headings under skills. Common heading can include:
• Soft Skills: must include, they showcase your personality traits.
• Core occupational skills: Optional include if you possess any core skills. These are skills you
possess relevant to the role you are applying for.
• IT Skills: Optional, suggestive to include if you are applying for IT/software related roles.
Remember:
• List your skill and add a point which supports your skill the best.
• Make specific points. Add numbers and facts wherever possible.
• Pick only three to four soft skills that describes you the best.
• Dig your past to discover the best of these skills you possess and the best example you can
quote to support it.
Interests
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In this section of your resume carefully choose which of interests you want to showcase on your
resume so that they can make your life seem meaningful.
The interests you showcase talk about your character. These interests frequently come up as a
subject of discussions during the interviews, therefore sagely choose what to show.
Remember:
• List interests which are meaningful and display some learning.
• Support the interest you have listed
• Make points specific and add supporting fact to it.
• Do not just list random cluster of interests like: adventure, guitar, reading, environment
• Never include interests like partying, watching movies etc. they create wrong impression.
References
Give References
The very last thing on your resume ought to be a list of 2-4 professional references. These are all
those who you're not related to, but whom you have handled in a professional manner. You would
possibly think about previous leader, faculty member or volunteer coordinator to include on your
reference page.
• Include the name of the reference, their relationship to you, mailing address, e mail and
telephone number.
• The place you're applying to could contact these people, therefore always call them in
advance to allow them to understand that you are using them for a reference and are
presently applying for a job.
Points to Remember
• Make sure that the length of your resume doesn't exceed a pair of pages
• Does a thorough recheck and confirm there are fully no errors in your resume. No
grammatical errors, no spelling mistakes, no punctuation errors
• Run through your resume time and again for to create enhancements and phrasing
sentences better
• Choose a professional font in a size eleven or twelve. You can use multiple fonts for different
elements of resume, but try to limit it most of two fonts. Instead changing between fonts,
strive creating specific sections bold or italicized instead
• The font size of your header and the introduction to a part may be a size fourteen or sixteen
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• Your text should be printed in solid black ink. Ensure to deactivate any hyperlinks so that
they don’t print in blue or other contrastive colour
• Your page ought to have one inch margin all the way around with 1.5 or 2 point line spacing.
The body of your resume ought to align left and your header should be centred at the top of
the page
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Unit Objectives
6.9.1 Interview
An interview is a conversation between two or more individuals (the interviewer(s) and the
interviewee) wherever queries are asked by the interviewer to get information from the
interviewee. An interview is the first and lasthurdle you need to cross in order to get employment.
Panel Interview: In this situation, there is more than one interviewer. A panel ranging from two to
ten members may conduct this part of the selection process. This is an ideal chance for you to
display group management and group presentation skills.
Technical interview: The objective of this interview is to basically evaluate technical knowledge.
Majority of the questions will be based on the skills sets mentioned in the candidate’s resume.
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Telephonic Interview: Telephonic interviews are used for initial screening of candidates who live far
away from the job site.
Before going for an interview, it is important to have clarity of the role you are applying for. It’s also
important that for you to know where you are applying and whom will you be talking to. Your
answers should tell the employer that you are the match they are looking for.
If you were an employer, you would have chosen a person who is sure of himself, calm and
confident. So it’s important that you are:
• Confident
• Relaxed
• Sure of yourself
• Prepared
• Before, during and after the interview, it is important for you to be prepared.
• Dress Professionally
It is important that you dress professionally. It is a proven fact that the way we dress makes a huge
difference in the way we are perceived. 90% of the way you communicate with other people is
through body language (gestures, expressions, etc.) and the first Impression we make. It is very
simple to make a great first impression.
For a good first impression it is important those we:
• Smell good
• Have a professional appearance
• Pay attention to your grooming
• Make eye contact
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It isn’t sufficient to have ideas. They have to be expressed effectively in the interview. The
parameters that the candidates are assessed on during the interview are very simple. These are the
parameters that this training program has prepared you for.
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Unit Objectives
First aid is the help given to any individual suffering from an unforeseen illness or injury, with care
provided to preserve life,stop the condition from
worsening, and/or promote recovery. It includes initial
intervention during a serious condition before skilled
medical help being accessible, like performing CPR while
waiting for the ambulance, also because the complete
treatment of minor conditions, such as applying a plaster
to a cut. First aid is usually performed by the layman,
with many of us trained in providing basic levels of first
aid, and others willing to try and do thus from acquired Fig 7.1.1: First aid objective pyramid
information. Mental health first aid is an extension of the
idea of first aid to cover mental health.
There are many situations which may require first aid, and many countries have legislation,
regulation, or guidance which specifies a minimum level of first aid provision in certain
circumstances. This can embrace specific coaching or equipment to be obtainable within the work
area (such as an Automated External Defibrillator), the availability of specialist first aid cover at
public gatherings, or necessary first aid coaching among learning institutes. First aid, however,
doesn't essentially need any specific equipment or previous information, and may involve
improvisation with materials offered at the time, usually by undisciplined persons.
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Burns (see • Redness of skin • In case of electrical burn, cut- • Do not pull off any
Degrees • Blistered skin off the power supply clothing stuck to
of Burn table) • Injury marks • In case of fire, put out fire with the burnt skin
•Headache/seizures blanket/coat • Do not place ice
• Use water to douse the flames on the burn
• Remove any jewellery from the • Do not use cotton
affected area to cover the burn
• Wash the burn with water
Heat Stroke/Sun • High body • Move the victim to a cool, • Do not let people
Stoke temperature shad place crowd around the
• Headache • Wet the victim’s skin with a victim
• Hot and dry skin sponge • Do not give any
• Nausea/Vomiting • If possible apply ice packs to hot drinks to the
• Unconsciousness victim’s neck, back and armpits victim
• Remove any jewellery from
the affected area
• Wash the burn with water
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1st Degree Burn 2nd Degree Burn 3rd Degree Burn 4th Degree Burn
Extremely Serious
Serious but recovers Very Serious and andrequires many years
Will recover it in a
in afew weeks. willrequire skin withrepeated plastic
fewdays.
grafting. surgeryand skin grafting,
Action Required: Place is lifethreatening.
Action Required:
clean wet cloth over Action Required: Place
Placeunder running
the aclean dry cloth over Action Required:
water
burnt area theburnt area Leaveopen and
preventinfection.
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Always use long enough items to reach the joints beyond the break. For
instance, once splinting a forearm, the fabric ought to be long enough to
touch each the wrist joint and therefore the elbow. This helps keep the
fabric in place and prevents an excessive amount of pressure from being
applied to the wound.
• Always place cushioning between the rigid material and the body
to stay the victim comfy. Tie knots between the rigid material and
the body (in mid-air) once doable. This makes them easier to untie. Fig 7.1.4: Splinting elbow
If this can be impossible, tie knots over the rigid material
• To splint the forearm, surround the split with rigid material and snugly bandage it to the arm
with wide cloth strips. A newspaper or magazine, curled into a "U" form, works alright
• Splint the wrist joint within the same approach. The whole forearm needs to be immobilized
• To splint the elbow, use enough rigid material to travel from the armpit to the hand.
The entire arm ought to be immobilized. Don't plan to straighten or bend the elbow;splint it
in position
• To splint the upper leg, use long items
of rigid material which will reach from
theankle joint to the armpit. On top of
the hips, tie long straps round the torso
to carrythe top of the splint in place. Fig 7.1.5: Splinting upper leg
Fig.: Splint the lower leg Fig 7.1.6: Splinting lower leg
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7.2.1 CPR
Basic life support (BLS) is also a level of medical aid that is used for victims of life-threatening
diseases or injuries until they'll be given full medical aid at a hospital.
First aid is as simple as first principle – airway, respiration and CPR (cardiopulmonary resuscitation).
In any scenario, apply the DRSABCD Action plan.
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Airway
Once you have assessed the patient’s level of
consciousness, evaluate the patient’s airway.
Remember, if the patient is alert and talking, the
airway is open. For a patient who is
unresponsive, make sure that he or she is in a
supine (face-up) position to effectively evaluate
the airway. If the patient is face-down, you must
roll the patient onto his or her back, taking care Fig 7.1.8: Blocked and open airway
not to create or worsen an injury. If the patient is
unresponsive and his or her airway is not open, you need to open the airway. Head-tilt/chinlift
technique can be used to open the airway.
Head-tilt/chin-lift technique
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• Press down on the forehead while pulling up on the bony part of the chin with 2 to 3 fingers
of the opposite hand.
• Tilt the head past a neutral position to open the airway whereas avoiding hyperextension of
the neck.
Cardiopulmonary resuscitation
Cardiopulmonary resuscitation circulates blood that
contains oxygen to the very important organs of a
patient in cardiac arrest once the heart and
respiration have stopped. It includes chest
compressions and ventilations also the use of an
automatic external defibrillator.
o Patient is on a firm, flat surface to allow for adequate compression. In an exceedingly non-
healthcare setting you might found it on the grounds, whereas in an exceedingly healthcare
setting you may found it on a stretcher or bed.
o The chest is exposed to make sure correct hand placement and also the ability to envision
chest recoil.
o Hands are properly positioned with
the heel of 1 hand within the centre
of the chest on the lower 1/2
sternum with the opposite hand on
top. Most rescuers realize that
interlacing their fingers makes it
easier to supply compressions while
keeping the fingers off the chest. Fig 7.1.10: Doing CPR
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the shoulders directly over the hands to build up effective compressions. Lockup elbows can
help maintain straight arms.
o Compressions are given at the proper rate of a minimum of a hundred per minute to a most
of one hundred twenty per minute, and at the correct depth of a minimum of two inches for
an adult to promote adequate circulation.
o The chest should be allowed to completely recoil between every compression to allow blood
to flow back to the heart following the compression.
o For adult co-workers, CPR consists of thirty chest compressions followed by two
ventilations.
Ventilations: Ventilations supply oxygen to a patient who is not breathing. One can give ventilation
via several methods including:
Mouth-to-Mouth
• Open the airway past a neutral position with the help of the head-tilt/chin-lift technique.
• Pinch the nose shut and build a whole seal over the patient’s mouth along with your mouth.
• Provide ventilations by blowing into the patient’s mouth. Ventilations ought to be given one
at a time. Take a break between breaths by breaking the seal slightly between ventilations
and then taking a breath before re-sealing over the mouth.
Pocket mask
CPR respiration barriers, like pocket masks, produce a barrier between your mouth and also the
patient’s mouth and nose. This barrier will help to guard you from contact with patient’s blood,
vomits and saliva, and from breathing the air that the patient exhales.
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patient’s face. along with your different hand (the hand nearest to the patient’s chest), place
your thumb on the bottom of the mask while putting your bent index finger beneath the
patient’s chin, lifting the face into the mask. Your bent index finger under the patient’s chin,
lifting the face into the mask.
Step 1: Check the scene for immediate danger: Check that you’re not putting yourself in harm’s
manner by administering the CPR to somebody unconscious. Do whatever you think is necessary to
move yourself and the other person to safety.
Step 2: Assess the victim’s consciousness: Gently tap on his or her shoulder and ask them “if they
are ok?” in a loud and clear voice. If he or she gives a positive response then the CPR is not required.
Instead, undertake basic first aid and take measures to prevent or treat shock, and assess whether
or not does the victim needs emergency services. If the
victim does not respond, continue with the subsequent
steps.
Step 4: Check for breathing: Check that the airway is not blocked. If the mouth is closed, press with
your thumb and forefinger on both cheeks at the end of the teeth and then look inside. Remove any
visible obstacle that is in your reach but never push your fingers inside too far. Place your ear near to
the victim’s nose and mouth, and listen for slight breathing. If the victim is coughing or breathing
normally then you don’t have to perform CPR.
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exploitation your palm against their forehead and a push against their chin.
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Step 13: Repeat the cycle of thirty chest compressions. If you’re conjointly doing rescue breaths,
keep doing a cycle of thirty chest compressions, and then a pair of rescue breaths; repeat the thirty
compressions and a pair of a lot of breaths. You ought to do mouth-to-mouth resuscitation for two
minutes (5 cycles of compressions to breaths) before spend time checking for signs of life.
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resume CPRfor another five cycles before using the AED again. Stick onadhesive electrode pads are
meant to be left in place.
Chain of Survival could be a sequential process for providing treatment to victims of SCA outside of a
hospital setting. Additional individuals will survive SCA if the subsequent steps occur in fast
succession:
• Cardiac arrest is instantly identified and the emergency response system is begun
• CPR is started with an emphasis on chest compression
• Rapid medical care could start
• Effective life support is started
• Integrated post-cardiac arrest care is given
• Quick execution every step is important because the possibilities of survival decrease 7 to 10
% with each passing minute.
A sign informs and instructs about safety and health at work by means of a signboard, a colour, an
illuminated sign or acoustic signal, a voice or hand signal. Some important signs which could be used
at a shop are as below:
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8. IT Skills
Unit 8.1 - Introduction to Computer
Unit 8.2 - Basic Computer Knowledge
Unit 8.3 - Components of Computer
Unit 8.4 - Concept of Operating System
Unit 8.5 - MS Word
Unit 8.6 - MS PowerPoint
Unit 8.7 - MS Excel
Unit 8.8 - Internet Concepts
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Unit Objectives
At the end of the unit, you will be able to:
• Define the computer
• Recognise its various parts
• Differentiate the advantages and disadvantages of computer
Computer is one the greatest technologies of all times. An innovative electronic device that takes
raw data as input from the user and processes these data under the control of set of instructions
which is called program, to give the result the output. The first fully electronic computers,
announced in the 1940s, were huge machines. The computer of today’s time is thousands of times
faster and in any size you want. They can fit on your desk, on your lap, or even in your pocket.
Computers work through an interface of hardware and software. Computers work through an
interaction of hardware and software.
Hardware = Internal Devices + Peripheral Devices: All concrete parts of the computer (or everything
that we can touch) are known as hardware. The most significant piece of hardware is a tiny
quadrangular chip inside the computer called the central processing unit (CPU), or microprocessor.
It’s the “brain” of the computer— the part that interprets instructions and performs calculations.
Hardware items such as your monitor, keyboard, printer, mouse and other components are often
called hardware devices.
Software = Programs: Software provides “intelligence” to the computer. Software refers to the
instructions, or programs, that tell the hardware what to do. A word-processing program that you
can use to write letters on your computer is a type of software. The operating system (OS) is
software that manages your computer and the devices linked to it. Windows is a well-known
operating system.
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Compared to conventional systems, computers offer many notable benefits. The main benefits
offered by computers are as follows:
• High Accuracy
• Superior Speed of Operation
• Large Storage Capacity
• User-friendly Features
• Portability
• Platform independence
• Economical in the long term
Components like keyboard and mouse are known as input devices as they are used to feed data to
the computer. Components like Monitor and printer are known as output devices as we get
processed data from them.
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Unit Objectives
• Use computer.
• Explain the web, email services
In the workstation, many people use computers to keep chronicles, records, analyze data, do
research, and manage projects. At home, you can use computers to find information, track finances,
store pictures and music, play games, and connect with others—and those are just a few of the
opportunities. You can also use your computer to link to the Internet, a network that associates
computers around the world. With Internet access, you can interconnect with people all over the
world, communicate with them and find a vast amount of information. Some of the most prevalent
things we can do with computers are cited in this chapter.
The World Wide Web is an enormous warehouse of information. The web is the most prevalent part
of the Internet, partly because it exhibits most information in a visually pleasing format. Headlines,
text, and images can be combined on a single webpage—along with sounds and animation. A
website is a collection of interconnected WebPages. The web contains millions of websites and
billions of WebPages.
Surfing the web means reconnoitring or exploring it. You can find information on the web about
almost any topic possible. For example, you can read news stories and movie reviews, check airline
schedules, book a hotel, find places to dine, see street maps, search the route to reach a place, get
the weather forecast for your city, or research a health condition.
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8.2.2 E-mail
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If you have a digital camera, you can move your images from
the camera to your computer. Then you can print them,
create slideshows, or share them with others by e mail or by
posting themon a website. You can also listen to music and
watch movies onyour computer. Computer has become a
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Unit Objectives
8.3.1 Motherboard
The motherboard is the main element inside the case. It is a large rectangular board with combined
circuitry this connects the several parts of the computer as the CPU, RAM, Disk drives (CD, DVD,
Hard disk or any others) as well as any other peripherals linked via the ports or the expansion slots.
Components directly attached to the motherboard include the following.
The central processing unit (CPU) performs most of the calculations that allow a computer to
function and is sometimes referred to as the “brain” of the computer. It is usually cooled by a heat
sink and fan.
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The BIOS
The BIOS includes boot firmware and power management. The Basic Input Output System tasks are
handled by operating system drivers.
Internal Buses
Internal Buses connect the CPU to various internal components and to expansion cards for graphics
and sound.
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Unit Objectives
8.4.1 Windows XP
Windows XP is a personal computer operating system created by Microsoft as part of the Windows
NT family of operating systems. Basically it lets you use different types of applications or software on
the operating system For example, it allows you to use a word processing application to write a
letter and a spread-sheet application to track your financial information. Windows XP is a graphical
user interface (GUI).
There are various versions of Windows, when you install any version of Windows on your operating
system it is called ‘upgrade´ your system. Below are the images of different versions of windows for
your more clarity.
Desktop: The desktop is your work surface in place of a physical workspace at home or work. It is the
screen you see once your computer has finished booting up and you are ready to get started.
Wallpaper (Desktop Background): The image on your desktop is called Wallpaper or Desktop
Background
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Icons: The small pictures are shortcuts to programs called icons. Double-click icons to start a
program. Clicking the Start button also shows a list of programs and other options on the computer.
Taskbar: The blue bar across the bottom of the screen is called the Task Bar.
System Tray: It is an area where you can access programs that are running in the background. The
more programs you have in this area, the longer it takes for the computer to boot up. The system
tray of a desktop area has icons as shown in the image to indicate which programs are currently
running in the background. Once you single click on the left-facing arrow button you would be able
to open and see what else is there.
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the check box below the volume categories. Fig 8.4.4: Volume control
External Hardware: You might run across this icon on your operating system frequently. This
appears every time any piece of external hardware is plugged in. for e.g. USBs like pen drives, digital
cameras, external hard drives, etc.
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downloaded. Make a single click on Fig 8.4.7: Windows update pop up box
the icon to identify what needs to be
done as shown in the picture, once you single click, your computer
will walk you through the steps.
Power: There are 2 symbols for power one is a battery and the
alternative is a power cord with a blue lightning bolt. The latter
symbol means the laptop is plugged into the wall outlet and is
charging. The battery symbol means the laptop is running purely
You can add or delete Icons or Desktop Shortcuts from the Desktop area.
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To add an Icon:
• Step 1: Click on the Start button.
• Step 2: Put your mouse over All Programs. A
menu will appear with all of your programs.
• Step 3: Go to the program that you want to
create a shortcut for and Right-click on it. A
menu will appear.
• Step 4: Point to Send To. Fig 8.4.11: Create Control Panel Shortcut
To remove an icon:
• Left click on the icon.
• Hit the Delete button on your
keyboard.
• When your computer asks if you
are sure you would like to delete
this program, click on the Delete Fig 8.4.12: Deleting shortcut icon
Shortcut button. The window that
popped up is called a Dialog Box.
Dialogue box: A dialog box is window that appears once your pc encompasses a question for you.
Generally adialog box appears just to tell you something. You must click on the OK button to
acknowledge that you simplyhave scan the message before you’ll be able to continue. For example:
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• Step 5: Your new folder has been created and Fig 8.4.14: Creating a file or folder
is waiting for a name. Don’t click! Just start
typing to give the folder a name.
• Step 6: When finished, hit the enter key on the keyboard or click beside the folder. Your new
folder is ready to receive files
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You can create a shortcut of your favourite web page directly on your
Desktop:
• Step 1: To create the shortcut, you must first open your Internet
browser. (Double click on the Internet Explorer icon.).
• Step 2: Type in the web address of the page you want to view
and hit the enter key on your keyboard.
• Step 3: Once the website is open, restore down the windows to
that you can view the Desktop space partially behind the opened
webpage. Fig 8.4.15: Icons on
desktop
• Step 4: Either, point your mouse at the icon to the left of the web
address in the address bar as shown below. Hold down your left mouse button and drag the
small icon onto empty space of your Desktop. Let go and a shortcut of your webpage will be
created on your Desktop.
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The ESC key in the upper left corner will close any menus or dialogs you have opened
but do not want to select an item from. (Try to open the Start menu and then click
Fig 8.4.19: Esc Key
on the Esc key.)
The Function keys along the top of the keyboard each key has its special utilisation, often in
conjunction with the ALT, CTRL or a combination of both keys, depending on the application you are
using. F1 generally opens the program’s Help options. It is different for every application.
In the bottom left corner are three keys unique to the keyboard – CTRL, Windows, and ALT:
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• The CTRL key is used in conjunction with other keys to perform various functions. (I.e.
CTRL+P will open the print window when in Microsoft Word.)
• The Windows key works like pressing the Start button on the screen.
• The ALT key is another helper key used in conjunction with other keys.
• The Caps Lock key is used in typing. Pressing this key once will make all letters you type
CAPITALIZED. Press the Caps Lock key again to turn typing into small letters.
• The Shift key is used in typing to make one capital letter. To capitalize a letter, press the
Shift key and hold it down, then press the letter you want capitalized. Release the Shift key
and continue to type.
• Page Up and Page Down move the cursor through a document page by page, either up or
down.
• The Arrow keys help you move the cursor around the screen (when using a program likes
Microsoft Word) or across a line of text when typing in a text box.
• The Insert key is used when typing to replace words you have already typed.
• The Delete key removes text you have typed that is to the right of the cursor or to send
selected items to the Recycle Bin.
• Pressing the Home key sends your cursor to the beginning of a line of text. Pressing the End
key sends the cursor to the end of a line.
• To the right of the spacebar you see another Alt key, Windows key, and Ctrl key. Notice the
new Application key. Pressing this key is the same as pressing the right mouse button (right
clicking).
• The Backspace key removes text you have typed that is to the left of the cursor.
• The Enter key gives a new line (like a carriage return) when you are typing. At other times
the Enter key works like a left mouse click.
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One feature of Windows is that there are usually some ways to perform an action. This table shows
the Windows Command, with the Menu, Keyboard and Toolbar ways to inform the computer to
perform that action.
Common Windows Commands
Key Description
Alt+F File menu options in current programme
Alt+E Edit options in current programme
Alt+Tab Switch between open programmes
F1 Universal help in almost all windows programme
F2 Rename a selected file
F5 Refresh the current programme window
Ctrl+S Save current document file
Ctrl+X Cut select item
Shift+Del
Cut select item
Ctrl+C Copy select item
Ctrl+Ins Copy select item
Ctrl+V Paste
Shift+Ins Paste
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Unit Objectives
Most people who use a computer daily use word processing skills. Word
processing skills enable us to prepare text documents like letters, memos,
and different correspondence. Most up-to-date word processing software
package permits us to create text documents that embody photos and
drawings.
Once the document that has opened, type a short paragraph of why you are taking this mini-
session. For example, are you new to Microsoft Word 2007 or are you up your software your skills?
Keep in mind to purposely misspell some words. Later in the session you’ll use this paragraph to
learn the way to spell check and use basic Word 2007 functions.
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The above image shows components of the Word window, that also contains a document in the
window. This view displays rulers at the top and along the left aspect that indicate the size of the
page.
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As shown within the image below, the document that you have just created, you are currently going
to format the font size and type different fonts and sizes can offer character to words in your
document i.e. once you are creating your resume, you use bold as an ‘eye-catcher’ also, font size
affects word characteristics.
• Step 1: Highlight the text you wish to change the font and size for; in this practice highlight
your name.
• Step 2: Click on the font menu, select Theme font for e.g. Arial Black and then select the size
of the font (let’s say 16) as shown in the image below.
• Step 3: Now click on SAVE in the Quick Access Toolbar to save your document (Refer to the
second picturebelow, for saving your document).
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Headers and Footers in the word document are needed to insert information like text, page numbers
and date. Information on either header or footer can appear in all current document pages by
default, you don’t have to re-type in the header or the footer column once you add a new page to
your current document. The header information appears at the top of the page whereas the footer
information appears at the bottom of the page.
Follow to the simple steps and refer to the image below to make it work:
• Step 1: Click on the option ‘insert’ right next to ‘Home’ from the bar above the word page
and select ‘Header’.
• Step 2: Choose a style you like, (for now use blank).
• Step 3: Let’s use your last name to fill it; now hit enter.
• Step 4: Add today’s date and then highlight your last name and date.
• Step 5: Click on the Home tab from the menu.
• Step 6: Now select ‘Home’ from the bar and then click on ‘left justification button’.
• Step 7: finally click ‘close Header and Footer’.
NOTE: the Header Menu will close and return you to your document to continue typing.
Fig 8.5.6: Header & Footer Fig 8.5.7: Closing header & footer
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• Step 5: The image below shows visual version of Fig 8.5.9: Paragraph formatting
how your page would be like.
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8.5.1 Lists
Lists enable you to format and organize text with numbers, bullets, or in an outline. instead of using
numbers for steps, an outline list is used to show an example of a type of number lists.
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Formatting Lists
• Step 1: The bullet image and numbering format can be changed by using the bullets or
numbering dialog box.
• Step 2: Select the entire list to change all
the bullets or numbers, or place the
cursor on one line within the list to
change a single bullet.
• Step 3: Right click once.
• Step 4: Click the arrow next to the
bulleted or numbered list.
• Step 5: Now, select a bullet or
There are many features in Ms-Word 2007 to help you proof-read your document these features
include:
• Spelling and Grammar
• Thesaurus
• AutoCorrect
• Default Dictionary
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• Step 2: Click the ‘Review’ Tab on the Ribbon. Fig 8.5.14: Spell Check
• Step 3: Click ‘Spelling & Grammar’ on the Proofing
Group.
Note: Any errors will display a dialog box that permits you to choose an additional appropriate
spelling or phrasing. Go through the spelling and grammar checker to correct any spelling errors you
may have created in your document. Once the spelling and grammar checker has completed, you
will see a dialog box that notifies you ‘The spelling and grammar check is completed’.
Word Count
To count words in one selection, you can select the words you want to count. The status bar displays
the number of words in the section for e.g. 50/1,200 means that the section accounts for 50 words
out of the total number of 1200 in the document.
Note: To select the sections of text that are not next to each other, select the first section and press
hold down CRTL (from the keyboard) and select the additional section.
Another interesting fact about the word document is that it’s not just a document to write things
however you can add expression to your document by inserting pictures with the document,
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currently let’s see however this will be done. Invariably bear in mind to not use any copyright image
if you are using any pictures from the internet.
The insert picture method supports graphics that may be are too large to fit on the clipboard. The
default setting for inserting or pasting pictures is “In Line With Text.” The Advanced Word options,
located in the office Button Commands Gallery, allow you to change the default settings to any of
the available text wrapping styles.
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Steps below would make it much easier for you to understand how to create a table:
• Step 1: Place the insertion point at the desired location on your word document
• Step 2: From the bar select Insert tab>>tables gallery
• Step 3: Now select insert table
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• Step 4: Enter desired no. of columns and rows at insert table dialog box
• Step 5: Now select AutoFit behaviour
• Step 6: Click OK
The blank page command permits you to manually insert a blank page at
the required location. When you fill a page with text or graphics,
Microsoft office Word inserts an automatic page break and starts a new
page. However, you’ll manually add pages or delete pages by adding page
breaks or deleting page breaks. Refer to the image Fig 8.5.20: Inserting a blank
page
You can insert a page break anywhere in the document, or you can
specify wherever Microsoft Word positions automatic page breaks. If you
insert manual page breaks in documents that are quite many pages in
length, you might have to frequently re-break pages as you edit the
document. To avoid the difficult of manually re-breaking pages, you can
Fig 8.5.21: Inserting a page
set choices to control where word positions automatic page breaks. Refer break
to the image below.
• Step 1: From the insert Tab, select Cover Page, the cover page drop down menu will be
displayed.
• Step 2: Select from the pre-formatted options under Cover Page.
• Step 3: To insert a blank page or a page break, position your insertion point at a desired
location.
• Step 4: Now, from the insert tab, select blank page or page break as shown in the image
below.
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• Step 1: From the insert Tab, select Cover Page, the cover page drop down menu will be
displayed.
• Step 2: Select from the pre-formatted options under Cover Page.
• Step 3: To insert a blank page or a page break, position your insertion point at a desired
location.
• Step 4: Now, from the insert tab, select blank page or page break as shown in the image
below.
• Step 1: Click the ‘Home’ key, select ‘Print’, and then ‘Print’ again.
• Step 2: Choose the printer you will be printing from (Black & White, or Color printer).
• Step 3: Once you have selected the printer of your choice, reassure to check if you have
selected the right and the complete document for printing.
• Step 4: Once all above steps are performed, select ‘OK’ to print your work.
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• Step 5: Now that your document is ready and has been printed as well, let’s see how can we
close and exit this word document completely.
It’s always good to reassure that your word file has been saved before closing or exiting the word.
Note: Closing word would only close the current document however the word would remain open.
Exiting word would exit the program completely. (You may not have to follow this; it basically
depends on what MS word you are having in the system).
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Unit Objectives
At the end of the unit, you will be able to:
• Practice MS-Power point
• Make a new presentation
• Format a slide as well
PowerPoint is the presentation graphics software in the Microsoft Office suite. PowerPoint has
predefined layouts, themes, and templates to create dynamic and professional presentations.
When PowerPoint is opened, by default a blank Title slide appearsas the first
slide in your new presentation. However, to change thelayout of an open slide, Fig 8.6.1: MS
PowerPoint logo
click on the Layout button in the Home tab.
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If the PowerPoint is already open, to begin a new presentation, click on the office button on the top
left corner of the screen and choose New.
The New Presentation window can appear. Blank presentation is chosen by default. You wish to click
create and a new presentation can open in the PowerPoint window.
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• Office Button: It contains the main File Functions: New, Open, Save, Save as, Print, Print
Preview, etc
• Ribbon Tabs: Each Ribbon Tab displays a Ribbon that provides a set of Tool Groups. Click on
the arrow to open a dialogue box with more options
• Command Tabs: Office 2007 applications automatically open to the Home command tab,
which contains formatting options needed to create a basic document. Specialized features
can be accessed from other command tabs
• Slide and Outline Tabs: The Slides tab shows thumbnail images of your slides, allowing you
to rearrange, add, delete, hide slides and view set transitions as you work. The Outline tab
shows the content of your slides, making it easy to rearrange your text
• Slide: In this area you enter the content of your slides. Slides contain placeholders (enclosed
by dotted borders) containing text, pictures, and charts
• Notes Panel: This is where you can enter notes. If you wish to enter longer notes, you can go
to the View tab and select Notes Page
• View Buttons: These three buttons include:
o Normal View - shown here
o Slide Sorter - This allows you to shuffle your slides
o Slide Show - This shows the slides as viewed during presentation
• Zoom Slider: This allows you to zoom in and out on the Slide Panel
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In the File name box, enter a new name for the presentation, or do nothing to accept the suggested
file name. In the Save as type list, select the file format that you want, and then click Save.
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slide, click the on the New Slide button and choose a theme. Fig 8.6.7: Inserting a new
slide
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To insert a new slide using the Quick Menu, in the Slides panel right click
the slide after which you want a new slide inserted and select New Slide.
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Copy and paste a slide
Delete a slide
• Step 1: Select the slide you want to delete and click the Delete command in the Slides group
on the Home tab.
Move a slide
• Step 1: On the Slides tab in the left task pane, select the slide you want to move.
• Step 2: Click and drag the slide to a new location. The insertion point will appear.
• Step 3: Release the mouse button.
• Step 4: The slide will appear in the new location.
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Notes, and the left frame where you can Fig 8.6.10: Slide views
choose either Slides Thumbnails or
Outline.
• Step 2: Slide Sorter is thumbnails view of all the slides in the presentation. The slides are
displayed horizontally
• Step 3: Slide Show plays the presentation from the beginning with animation.
In PowerPoint, you can add animation to text and objects to draw the
audience's attention an add flair to your presentation.
NOTE: Remember that animations are applied only to the article or the text box selected. For adding
animation across many slides you may need to add them to every.
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• Step 4: Select Entrance, Emphasis, Exit, or Motion Path to display a submenu of animation
effects for the category.
• Step 5: To customize the speed, properties and timing of your animation, on the Custom
Animation Pane click on the effect you wish to modify.
• Step 6: To modify an animation, use the options in the Modify: [Effect] section of the
Custom Animation Pane. These options will change depending on the effect selected.
Hint: If the button on the Custom Animation Pane says "Change" instead of "Add Effect" click
outside the object to deselect it and then click on it again.
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• If the Custom Animations pane is not visible, click on the Custom Animation button in the
Animations group on the Animations tab
• In the Modify: [Effect] list select the animation to be removed
• Click Remove
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• Step 6: When finished, click the Close Window in the upper right hand corner of Excel to
close the worksheet.
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Unit Objectives
MS surpass stands for - Microsoft Excel is one of the foremost common electronic spreadsheet
applications supported by both Mac and computer platforms. As with a paper spreadsheet, you’ll be
able to use excel to prepare your data into rows and columns and to perform mathematical
calculations.
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The tabbed Ribbon menu system is however you navigate through Excel and access the assorted
excel commands. If you have used previous versions of excel, the Ribbon system replaces the
traditional menus. On top of the Ribbon in the upper-left corner is the Microsoft office Button. From
here, you’ll access important options like New, Save, Save As, and Print. By default, the short Access
Toolbar is pinned next to the Microsoft office Button and includes commands like Undo and Redo.
At the bottom-left space of the spreadsheet, you will notice worksheet tabs. By default, 3 worksheet
tabs appear each time you create a new book. On the bottom-right space of the spreadsheet you
will find page view commands, the zoom tool and the horizontal scrolling bar.
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corner. The Page View options are Normal, Page Layout, and Fig 8.7.4: Page Views
Page Break.
• Step 2: Left-click an option to select it.
The Microsoft office Button appears at the top of the stand out window. Once you left-click the
button, a menu appears.
From this menu, you’ll be able to produce a new spreadsheet, open existing files, save files in a type
of ways and print. You’ll be able to also add security features, send, publish and closefiles.
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• Step 1: Left-click a cell to select it. Each rectangle in the worksheet is called a cell. As you
select a cell, the cell address appears in the Name Box.
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• Step 2: Enter text into the cell using your keyboard. The text appears in the cell and in the
formula bar.
You can also select multiple cells at the same time. A group of
cells is known as a cell range. Instead of a single cell address, you
will refer to a cell range using the cell addresses of the first and
last cells in the cell range, separated by a colon. As an example,
a cell range that included cells A1, A2, A3, A4, and A5 would be
written as A1:A5. Fig 8.7.9: Cell Address
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• Choose Save As if you'd like to save the file for the first time or if you'd like to save the file as
a different name
• Select Save if the file has already been named
You can save a workbook in many ways, but the two commonest are as an excel workbook, that
saves it with a 2007 file extension, and as an excel 97-2003 workbook, that saves the file in a
compatible format therefore those who have earlier versions of excel can open the file.
When you open a new, blank workbook, the cells, columns, and rows are set to a default size. You do
have the ability to alter the size of each,
further as to insert new columns, rows, and
cells as needed.
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• Step 3: Release the mouse button. Fig 8.7.11: Modifying row height
To Insert Rows:
• Step 1: Select the row below where you want the new row toappear.
• Step 2: Click the Insert command in the Cells group on the Hometab. The row will appear
• Step 3: The new row always appears above the selected row.
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To Insert Columns:
• Step 1: Select the column to the right of where you want the
column to appear.
• Step 2: Click the Insert command in the Cells group on the Home
tab. The column will appear. The new column continually
appears to the left of the selected column. For example, if you
wish to insert a column between September and October, choose Fig 8.7.13: Inserting column
the October column and click on the Insert command.
• Make sure that you select the complete column to the right of where you want the new
column to appear and not just the cell. If you choose simply the cell and then click Insert,
only a new cell can appear.
8.7.1. Formatting
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Style box on the Home tab. Fig 8.7.16: Changing font style
• Step 3: Select a font style from the list.
Size box on the Home tab. Fig 8.7.17: Changing Font Size
• Step 3: Select a color from the palette. Fig 8.7.18: Changing Font Color
OR
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• Step 3: Click OK
To Add a Border:
• Step 3: Left-click an option from the list to select it. You Fig 8.7.19: Adding Border
• Step 1: Select More colours. A dialog box will Fig 8.7.20: adding a fill color
appear.
• Step 2: Select a colour.
• Step 3: Click OK.
You can use the fill colour feature to format columns and rows, and format a worksheet so that it is
easier to read.
• Step 3: Select one of the options for formatting numbers. Fig 8.7.21: Format numbers and
dates
By default, the numbers appear in the General category, which
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Excel could be used to calculate and analyze numerical data; however, you need to know how to
write formulas to maximize Excel's strength. A formula is an equation performs a calculation using
cell values in the worksheet.
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To select more than one adjoining cell, left-click one of the cells, drag the cursor until all the cells are
selected, and release the mouse button.The copied cell will stay selected until you perform your
next task, or you can double-click the cell to deselect it.
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• Step 3: Select the cell or cells where you want to paste the information.
• Step 4: Click the Paste command. The cut information will be removed from the original cells
and now appear in the new cells. 249
Click the Close Print Preview button to return to the Normal View.
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• Step 2: However your cursor over one of the black marginmarkers until a double arrow
appears.
• Step 3: Left-click and drag the marker to the desired location.The change will be reflected in
the spreadsheet.
To Modify Margins:
• Step 1: Select the Page Layout tab.
• Step 2: Left-click the Margins command.
• Step 3: Choose one of the predefined settings
or enter custom margins.
Fig 8.7.25: Modifying margins
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• Choose if you want to print specific pages, the whole worksheet, a selection, the active sheet
or the complete workbook.
• Select the number of copies you'd like to print.
• Click OK.
There are many different functions in Excel 2007. Some of the more common functions include:
Statistical Functions:
• SUM - Used to add a range of cells together.
• AVERAGE - This formula can calculate the average of a range of cells.
• COUNT - Used to count the number of chosen data in a range of cells.
• MAX - We can identify the largest number in a range of cells with it.
• MIN - Used to identify the smallest number in a range of cells.
Financial Functions:
• Interest Rates
• Loan Payments
• Depreciation Amounts
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You don't have to memorize the functions but should have an idea of what each can do for you.
• Step 5: Select Sum. A formula will appear in the Fig 8.7.28: Calculate Sum Range
selected cell, G42.
• Step 6: This formula, =SUM (G2:G41), is called a function. AutoSum command automatically
selects the range of cells from G2 to G41, based on where you inserted the function. You can
alter the cell range, if necessary.
• Step 7: Press the Enter key or Enter button on the formula bar. The total will appear.
To Edit a Function:
• Step 1: Select the cell where the function is
• Defined
• Step 2: Insert the cursor in the formula bar.
• Step 3: Edit the range by deleting and changing necessary cell numbers.
• Step 4: Click the Enter icon.
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Excel 2007 left-aligns text (labels) and right-aligns numbers (values). This makes data easier to read,
but you do not have to use these defaults. Text and numbers can be defined as left-aligned, right-
aligned, or centred in Excel.
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• Step 2: Click the Top Align, Fig 8.7.33: Vertical cell alignment
To Name a Worksheet:
• Step 1: Right-click the sheet tab to select it
• Step 2: Choose Rename from the menu that appears. The text is highlighted by a black box
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whatever the next sequential sheet number may be in the Fig 8.7.37: Insert a new worksheet
workbook.
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Unit Objectives
At the end of the unit, you will be able to:
• Understand internet concepts
• Recognise the different types of URLs
• Use MS-Outlook
The full form of URL is Uniform Resource Locator. It is the worldwide address of documents and
other resources on the World Wide Web. The URL is divided into two different elements. The
primary part of the URL is called a protocol identifier as it helps us distinguishing what protocol to
use. The second part of the URL is called a resource name and it indicates the IP address or the
domain name where the resource is located. The protocol identifier and the resource name are
separated by a colon and two forward slashes it is more clearly understood by looking in to the
following example: the two URLs below purpose two different files at the domain pcwebopedia.com.
Here the primary one specifies an executable file that should be fetched using the FTP protocol; the
second specifies a web page that should be fetched using the HTTP protocol:
1. ftp://www.pcwebopedia.com/stuff.exe
2. http://www.pcwebopedia.com/index.html
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which usually consist of the characters like: &, %, +, =, $. Dynamic URLs are often found as
part of consumer-driven websites: shopping, travel, or anything that requires changing
answers for many different user queries.
• Static: A static URL is the opposite of a dynamic URL. The URL is “hard-wired” into the Web
page’s HTML coding. Static URL does not alter or adjust; it cannot be compromised;
depending on what the user requests.
• Obfuscated: Obfuscated, or hidden, URLs are mostly used in phishing scams. Basically, a
familiar URL is distorted in some way to make it seem legitimate. As soon as the user clicks
on the obfuscated URL redirected to a malicious website.
There are a lot of clues and information that you can garnered from a simple URL, including:
• What kind of server the Web page is hosted on
• What kind of organization the Web page belongs to
• Where the Web page is located in the world
• The names of the directories on the website
By carefully looking at the different parts of any Web address, you can quickly determine quite a bit
of useful information. In addition, by simply deleting parts of the URL, you can learn more about the
website than what might be actually publicly accessible. For example:
Of course, this is a very simple example. However, by dissecting complex URLs one step at a
time, quite a bit of information can be uncovered.
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You can create a new or additional Outlook account by following the same account creation wizard.
You can follow the steps listed below to configure your Microsoft Outlook Express email client to
work with your email account:
• Step 1: Open Outlook Express and select Tools E-mail Accounts from the main menu. The E-
mail Accounts wizard will appear.
• Step 2: Click Add a new e-mail account. Click Next.
• Step 3: Select the server type. Most ISPs and webmail services use POP3 servers. Click Next.
• Step 4: Enter your Name.
• Step 5: Enter your E-mail Address.
• Step 6: Enter the incoming mail server and outgoing mail server information you obtained
from your ISP or webmail service.
• Step 7: Enter your user name if it is different from the user name that automatically appears
in the wizard form.
• Step 8: Enter your password.
• Step 9: Click Test Account Settings to test the information you entered in the wizard and
confirm that it is valid.
• Step 10: Click Next.
• Step 11: Click Finish.
Note: If you do not have an Outlook email account, you can select Microsoft Office Outlook from
your computer'sStart menu. The wizard will open, and you can follow the steps above to create an
Outlook account.
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Outlook takes care of all email under mail folders. Initially, all of your incoming emails messages
arrive in your Inbox folder (except suspected spam which goes directly into your Spam folder). To
read an email message, open a mail folder and then click on email’s subject.
NOTE: Unread messages are display in bold textin order to make it easy for a reader to identify how
many mails are new or still unread.
Now, to open and read an email, click on email’s subject (bold or not) in the Subject column and you
will be able to read your email.
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listed in the To box and the Cc box, except Fig 8.8.2: Replying to e-mail
your own email address.
• Now, Open the your email and click the drop down arrowgiven at the Reply button, then opt for
Reply to reply tothe sender only or Reply All to reply to all recipients of theemail message.
NOTE: To reply to the sender only, you can also click the Reply button and not the arrow.
Tip: Original email which you received from the sender will always be included when you are replying
to the sender however, this original text, is editable, you can type your reply anywhere in the text
box. In fact, some of the information or whole mail can be deleted in the original message. Different
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colours can be used (if required) to differentiate between your reply followed by the original text in
the same image.
You know you have received an email with an attachment when you see a paper clip sign next to the
email’s subject in the mail folder. Open the message to see what type of file is attached.
In a mail folder, click the subject of an email message that includes an attachment (the paper clip
icon appears to the left of the subject).
When the message opens, a link to download the attachment appears in the message header, and if
the attachment includes images, thumbnails appear at the bottom of the messages.
When you click the link to an attachment, Outlook automatically uses AntiVirus™ installed on your
system scan the file for viruses. Virus scanning can often "clean" a file that may have viruses, so that
you can safely open and download the file onto your computer.
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1. While composing a message, click the Attach Files button (You can attach files at any time
before sending the message.). The Attach Files page opens. Click the first Browse button.
2. The Choose File or Open File window opens (depending on your operating system).
3. Locate the file you want to attach, select it, and click the Open or OK button. The selected
file and its location appear in the first attachment box.
4. To attach more files, click the next Browse button, and repeat step 4.
5. 5. You can attach one or more files up to a total combined size of 10 MB.
6. 6. When all the files you want to send are listed, click the Attach Files button.
Tips:
• You cannot attach the same file multiple times to the same email message.
• If you need more attachment boxes, click the Attach More Files link. Outlook adds another
box.
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9.Employability &
Entrepreneurship Skills
Unit 9.1 - Personal Strengths & Value Systems
Unit 9.2 - Digital Literacy: A Recap
Unit 9.3 - Money Matters
Unit 9.4 - Preparing for Employment & Self Employment
Unit 9.5 - Understanding Entrepreneurship
Unit 9.6 – Preparing to be an Entrepreneur
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Unit Objectives
At the end of this unit, you will be able to:
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• Allergies
• Asthma
• Skin Disorders
• Depression and Anxiety
• Diabetes
• Cough, Cold, Sore Throat
• Difficulty Sleeping
• Obesity
Taking measures to prevent ill health is always better than curing a disease or sickness. You can stay
healthy by:
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How many of these health standards do you follow? Tick the ones that apply to you?
What is Hygiene?
As per the World Health Organization (WHO), “Hygiene refers to conditions and practices that help
to maintain health and prevent the spread of diseases.” In other words, hygiene means ensuring
that you do whatever is required to keep your surroundings clean, so that you reduce the chances of
spreading germs and diseases.
For instance, think about the kitchen in your home. Good hygiene means ensuring that the kitchen is
always spick and span, the food is put away, dishes are washed and dustbins are not overflowing
with garbage. Doing all this will reduce the chances of attracting pests like rats or cockroaches, and
prevent the growth of fungus and other bacteria, which could spread disease.
How many of these health standards do you follow? Tick the ones that apply to you.
1 Have a bath or shower every day with soap – and wash your hair with shampoo 2-3 times
a week
2 Wear a fresh pair of clean undergarments every day
3 Brush your teeth in the morning and before going to bed
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See how healthy and hygienic you are, by giving yourself 1 point for every ticked statement! Then
take a look at what your score means.
Your Score
• 0-7/20: You need to work a lot harder to stay ft and fine! Make it a point to practice good
habits daily andsee how much better you feel!
• 7-14/20: Not bad, but there is scope for improvement! Try and add a few more good habits to
your dailyroutine.
• 14-20/20: Great job! Keep up the good work! Your body and mind thank you!
We have already discussed the importance of following good hygiene and health practices for
ourselves. But, it is not enough for us to be healthy and hygienic. We must also extend this standard
to our homes, our immediate surroundings and to our country as a whole.
The ‘Swachh Bharat Abhiyan’ (Clean India Mission) launched by Prime Minister Shri Narendra Modi
on 2nd October 2014, believes in doing exactly this. The aim of this mission is to clean the streets
and roads of India and raise the overall level of cleanliness. Currently this mission covers 4,041 cities
and towns across the country. Millions of our people have taken the pledge for a clean India. You
should take the pledge too, and do everything possible to keep our country clean!
A habit is a behavior that is repeated frequently. All of us have good habits and bad habits. Keep in
mind the phrase by John Dryden: “We first make our habits, and then our habits make us.” This is
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why it is so important that you make good habits a way of life, and consciously avoid practicing bad
habits.
Some good habits that you should make part of your daily routine are:
Tips
Following healthy and hygienic practices every day will make you feel good mentally and physically.
Hygiene is two-thirds of health – so good hygiene will help you stay strong and healthy!
Every employer is obligated to ensure that his tailoring shop follows the highest possible safety
protocol. When setting up a business, owners must make it a point to:
• Immediately report unsafe conditions to a supervisor
• Recognize and report safety hazards that could lead to slips, trips and falls
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What is Motivation?
Famous American psychologist Abraham Maslow wanted to understand what motivates people. He
believed that people have five types of needs, ranging from very basic needs (called physiological needs)
to more important needs that are required for self-growth (called self- actualization needs). Between the
physiological and self-actualization needs are three other needs – safety needs, belongingness and love
needs, and esteem needs. These needs are usually shown as a pyramid with five levels and are known as
Maslow’s Hierarchy of Needs.
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As you can see from the pyramid, the lowest level depicts the most basic needs. Maslow believed
that our behavior is motivated by our basic needs, until those needs are met. Once they are
fulfilled, we move to the next level and are motive by the next level of needs. Let’s understand
this better with an example.
Rupa comes from a very poor family. She never has enough food, water, warmth or rest.
According to Maslow, until Rupa is sure that she will get these basic needs, she will not even think
about the next level of needs – her safety needs. But, once Rupa is confident that her basic needs
will be met, she will move to the next level, and her behavior will then be motivated by her need
for security and safety. Once these new needs are met, Rupa will once again move to the next
level, and be motivated by her need for relationships and friends. Once this need is satisfied,
Rupa will then focus on the fourth level of needs – her esteem needs, after which she will move
up to the fifth and last level of needs – the desire to achieve her full potential.
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We now know that people are motivated by basic, psychological and self-fulfillment needs.
However, certain people are also motivated by the achievement of highly challenging
accomplishments. This is known as Achievement Motivation, or ‘need for achievement’.
The level of motivation achievement in a person differs from individual to individual. It is important that
entrepreneurs have a high level of achievement motivation – a deep desire to accomplish something
important and unique. It is equally important that they hire people who are also highly motivated by
challenges and success.
What are the things that really motivate you? List down five things that really motivate you.
Remember to answer honestly!
I am motivated by:
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The good news is attitude is a choice. So it is possible to improve, control and change our attitude, if
we decide we want to! The following tips help foster a positive mindset:
• Remember that you control your attitude, not the other way around
• Devote at least 15 minutes a day towards reading, watching or listening to something
positive
• Avoid negative people who only complain and stop complaining yourself
• Expand your vocabulary with positive words and delete negative phrases from your mind
• Be appreciative and focus on what’s good in yourself, in your life, and in others
• Stop thinking of yourself as a victim and start being proactive
• Imagine yourself succeeding and achieving your goals
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When you start a business, you are sure to encounter a wide variety of emotions, from difficult
times and failures to good times and successes. Your attitude is what will see you through the tough
times and guide you towards success. Attitude is also infectious. It affects everyone around you,
from your customers to your employees to your investors. A positive attitude helps build confidence
in the tailoring shop while a negative attitude is likely to result in the de-motivation of your people.
Another way to analyze you is by honestly identifying your strengths and weaknesses. This will help
you use your strengths to your best advantage and reduce your weaknesses.
Note down all your strengths and weaknesses in the two columns below. Remember to be honest with
yourself!
Strengths Weaknesses
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Honesty is an extremely important trait because it results in peace of mind and builds relationships
that are based on trust. Being dishonest, on the other hand, results in anxiety and leads to
relationships full of distrust and conflict.
Honest individuals have certain distinct characteristics. Some common qualities among honest
people are:
They don’t worry about what others think of them. They believe in being themselves – they don’t
bother about whether they are liked or disliked for their personalities.
They stand up for their beliefs. They won’t think twice about giving their honest opinion, even if they
are aware that their point of view lies with the minority.
They are thinking skinned. This means they are not affected by others judging them harshly for their
honest opinions.
They forge trusting, meaningful and healthy friendships. Honest people usually surround themselves
with honest friends. They have faith that their friends will be truthful and upfront with them at all
times.
They are trusted by their peers. They are seen as people who can be counted on for truthful and
objective feedback and advice.
Honesty and employees: When entrepreneurs build honest relationships with their employees, it
leads tomore transparency in the tailoring shop, which results in higher work performance and
better results.
Honesty and investors: For entrepreneurs, being honest with investor’s means not only sharing
strengthsbut also candidly disclosing current and potential weaknesses, problem areas and solution
strategies. Keep in mind that investors have a lot of experience with startups and are aware that all
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new companies have problems. Claiming that everything is perfectly fine and running smoothly is a
red flag for most investors.
Honesty with oneself: The consequences of being dishonest with oneself can lead to dire results,
especiallyin the case of entrepreneurs. For entrepreneurs to succeed, it is critical that they remain
realistic about their situation at all times, and accurately judge every aspect of their enterprise for
what it truly is.
One of the most important characteristics of entrepreneurs is honesty. When entrepreneurs are
honest with their customers, employees and investors, it shows that they respect those that they
work with. It is also important that entrepreneurs remain honest with themselves. Let’s look at how
being honest would lead to great benefits for entrepreneurs.
Honesty and customers: When entrepreneurs are honest with their customers it leads to
strongerrelationships, which in turn results in business growth and a stronger customer network.
Tailoring Shop ethics play a big role in the profitability of a company. It is as crucial to an enterprise
as high morale and teamwork. This is why most companies lay down specific tailoring shop ethic
guidelines that must compulsorily be followed by their employees. These guidelines are typically
outlined in a company’s employee handbook.
An entrepreneur must display strong work ethics, as well as hire only those individuals who believe
in and display the same level of ethical behavior in the tailoring shop. Some elements of a strong
work ethic are:
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Professionalism: This involves everything from how you present yourself in a corporate setting to
the mannerin which you treat others in the tailoring shop.
Respectfulness: This means remaining poised and diplomatic regardless of how stressful or volatile a
situationis.
Dependability: This means always keeping your word, whether it’s arriving on time for a meeting or
deliveringwork on time.
Dedication: This means refusing to quit until the designated work is done, and completing the work
at thehighest possible level of excellence.
Determination: This means embracing obstacles as challenges rather than letting them stop you,
and pushingahead with purpose and resilience to get the desired results.
Accountability: This means taking responsibility for your actions and the consequences of your
actions, andnot making excuses for your mistakes.
Humility: This means acknowledging everyone’s efforts and had work, and sharing the credit
foraccomplishments.
How to Foster a Good Work Ethic
As an entrepreneur, it is important that you clearly define the kind of behavior that you expect from
each and every team member in the tailoring shop. You should make it clear that you expect
employees to display positive work ethics like:
Honesty: All work assigned to a person should be done with complete honesty, without any deceit
or lies.
Good attitude: All team members should be optimistic, energetic, and positive.
Reliability: Employees should show up where they are supposed to be, when they are supposed to be
there.
Good work habits: Employees should always be well groomed, never use inappropriate language;
conductthemselves professionally at all times, etc.
Initiative: Doing the bare minimum is not enough. Every team member needs to be proactive and
showinitiative.
Trustworthiness: Trust is non-negotiable. If an employee cannot be trusted, it’s time to let that employee
go.
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Respect: Employees need to respect the company, the law, their work, their colleagues and
themselves.
Integrity: Each and every team member should be completely ethical and must display above board
behaviorat all times.
Efficiency: Efficient employees help a company grow while inefficient employees result in a waste of
timeand resources.
Creativity means thinking outside the box. It means viewing things in new ways or from different
perspectives, and then converting these ideas into reality. Creativity involves two parts: thinking and
producing. Simply having an idea makes you imaginative, not creative. However, having an idea and
acting on it makes you creative.
There are many different definitions of innovation. In simple terms, innovation means turning an
idea into a solution that adds value. It can also mean adding value by implementing a new product,
service or process, or significantly improving on an existing product, service or process.
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Time management is the process organizing your time, and deciding how to allocate your time
between different activities. Good time management is the difference between working smart
(getting more done in less time) and working hard (working for more time to get more done).
Effective time management leads to an efficient work output, even when you are faced with tight
deadlines and high pressure situations. On the other hand, not managing your time effectively
results in inefficient output and increases stress and anxiety.
• Greater productivity
• Higher efficiency
• Better professional reputation
• Reduced stress
• Higher chances for career advancement
• Greater opportunities to achieve goals
Not managing time effectively can result in undesirable consequences like:
• Missing deadlines
• Inefficient work output
• Substandard work quality
• Poor professional reputation
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• Stalled career
• Increase in stress and anxiety
You can manage your time better by putting into practice certain time management techniques.
Some helpful tips are:
Plan out your day as well as plan for interruptions. Give yourself at least 30 minutes to figure out
your timeplan. In your plan, schedule some time for interruptions.
Put up a “Do not disturb” sign when you absolutely have to complete a certain amount of work.
Close your mind to all distractions. Train yourself to ignore ringing phones, don’t reply to chat
messages anddisconnect from social media sites.
Delegate your work. This will not only help your work get done faster, but will also show you the
unique skillsand abilities of those around you.
Stop procrastinating. Remind yourself that procrastination typically arises due to the fear of failure
or thebelief that you cannot do things as perfectly as you wish to do them.
Prioritize. List each task to be completed in order of its urgency or importance level. Then focus on
completingeach task, one by one.
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Maintain a log of your work activities. Analyze the log to help you understand how efficient you are,
and howmuch time is wasted every day.
Create time management goals to reduce time wastage.
• Learning to recognize the signs that you, or someone else, is becoming angry
• Taking the best course of action to calm down the situation in a positive way Anger
management does not mean suppressing anger
Importance of Anger Management
Anger is a perfectly normal human emotion. In fact, when managed the right way, anger can be
considered a healthy emotion. However, if it is not kept in check, anger can make us act
inappropriately and can lead to us saying or doing things that we will likely later regret.
• Hurt you physically: It leads to heart disease, diabetes, a weakened immune system,
insomnia, and highblood pressure.
• Hurt you mentally: It can cloud your thinking and lead to stress, depression and mental
health issues.
• Hurt your career: It can result in alienating your colleagues, bosses, clients and lead to the
loss of respect.
• Hurt your relationships: It makes it hard for your family and friends to trust you, be honest
with you and feelcomfortable around you.
This is why anger management, or managing anger appropriately, is so important.
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Here are some strategies that can help you control your anger:
Strategy 1: Relaxation
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• Something as simple as breathing deeply and looking at relaxing images works wonders in
calming down angry feelings. Try this simple breathing exercise:
• Take a deep breath from your diaphragm (don’t breathe from your chest)
• Visualize your breath coming up from your stomach
• Keep repeating a calming word like ‘relax’ or ‘take it easy’ (remember to keep breathing
deeply while repeating the word)
• Picture a relaxing moment (this can be from your memory or your imagination)
• Follow this relaxation technique daily, especially when you realize that you’re starting to feel
angry.
Strategy 2: Cognitive Restructuring
Cognitive restructuring means changing the manner in which you think. Anger can make you curse,
swear, exaggerate and act very dramatically. When this happens, force yourself to replace your
angry thoughts with more logical ones. For instance, instead of thinking ‘Everything is ruined’ change
your mindset and tell yourself ‘It’s not the end of the world and getting angry won’t solve this’.
Getting angry about a problem that you cannot control is a perfectly natural response. Sometimes,
try as you may, there may not be a solution to the difficulty you are faced with. In such cases, stop
focusing on solving the problem, and instead focus on handling and facing the problem. Remind
yourself that you will do your best to deal with the situation, but that you will not blame yourself if
you don’t get the solution you desire.
When you’re angry, it is very easy to jump to inaccurate conclusions. In this case, you need to force
yourself to stop reacting, and think carefully about what you want to say, before saying it. Avoid
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saying the first thing that enters your head. Force yourself to listen carefully to what the other
person is saying. Then think about the conversation before responding.
If you find that your environment is the cause of your anger, try and give yourself a break from your
surroundings. Make an active decision to schedule some personal time for yourself, especially on
days that are very hectic and stressful. Having even a brief amount of quiet or alone time is sure to
help calm you down.
The following tips will help you keep your anger in check:
• Take some time to collect your thoughts before you speak out in anger.
• Express the reason for your anger in an assertive, but non-confrontational manner once you
have calmed down.
• Do some form of physical exercise like running or walking briskly when you feel yourself
getting angry?
• Make short breaks part of your daily routine, especially during days that are stressful. Focus on
how to solve a problem that’s making you angry, rather than focusing on the fact that the
problem is making you angry.
We say we are ‘stressed’ when we feel overloaded and unsure of our ability to deal with the
pressures placed on us. Anything that challenges or threatens our well-being can be defending as a
stress. It is important to note that stress can be good and bad. While good stress keeps us going,
negative stress undermines our mental and physical health. This is why it is so important to manage
negative stress effectively.
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Causes of Stress
• Constant worry
• Rigid thinking
• Unrealistic expectations
• Pessimism
• Negative self-talk
• All in or all out attitude
External causes of stress:
Stress can manifest itself in numerous ways. Take a look at the cognitive, emotional, physical and
behavioral symptoms of stress.
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The following tips can help you manage your stress better:
• Note down the different ways in which you can handle the various sources of your stress.
• Remember that you cannot control everything, but you can control how you respond.
• Discuss your feelings, opinions and beliefs rather than reacting angrily, defensively or
passively.
• Practice relaxation techniques like meditation, yoga or tai chi when you start feeling stressed.
• Devote a part of your day towards exercise.
• Eat healthy foods like fruits and vegetables. Avoid unhealthy foods especially those
containing large amounts of sugar.
• Plan your day so that you can manage your time better, with less stress.
• Say no to people and things when required.
• Schedule time to pursue your hobbies and interests.
• Ensure you get at least 7-8 hours of sleep.
• Reduce your caffeine intake.
• Increase the time spent with family and friends.
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Unit Objectives
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• Central Processing Unit (CPU): The brain of the computer. It interprets and carries out program
instructions.
• Hard Drive: A device that stores large amounts of data.
• Monitor: The device that contains the computer screen where the information is visually
displayed.
• Desktop: The first screen displayed after the operating system loads.
• Background: The image that fills the background of the desktop.
• Mouse: A hand-held device used to point to items on the monitor.
• Speakers: Devices that enable you to hear sound from the computer.
• Printer: A device that converts output from a computer into printed paper documents.
• Icon: A small picture or image that visually represents something on your computer.
• Cursor: An arrow which indicates where you are positioned on the screen.
• Program Menu: A list of programs on your computer that can be accessed from the Start
menu.
• Taskbar: The horizontal bar at the bottom of the computer screen that lists applications that
are currently inuse.
• Recycle Bin: A temporary storage for deleted files.
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About MS Office
• Microsoft Word: Allows users to type text and add images to a document.
• Microsoft Excel: Allows users to enter data into a spreadsheet and create calculations and
graphs.
• Microsoft PowerPoint: Allows users to add text, pictures and media and create slideshows and
presentations.
• Microsoft Outlook: Allows users to send and receive email.
• Microsoft OneNote: Allows users to make drawings and notes with the feel of a pen on
paper.
• Microsoft Access: Allows users to store data over many tables.
A popular email management choice especially in the tailoring shop, Microsoft Outlook also includes
an address book, notebook, web browser and calendar. Some major benefits of this program are:
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• Integrated search function: You can use keywords to search for data across all Outlook
programs.
• Enhanced security: Your email is safe from hackers, junk mail and phishing website email.
• Email syncing: Sync your mail with your calendar, contact list, notes in One Note and…your
phone!
• Offline access to email: No Internet? No problem! Write emails offline and send them when
you’re connectedagain.
9.2.1. E-Commerce
What is E-Commerce
E-commerce is the buying or selling of goods and services, or the transmitting of money or data,
electronically on the internet. E-Commerce is the short form for “electronic commerce.”
Examples of E-Commerce:
E-commerce can be classified based on the types of participants in the transaction. The main types
of e-commerce are:
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Currently, the majority of online transactions come from tier 2 and tier 3 cities. Once the Digital India
campaign is in place, the government will deliver services through mobile connectivity, which will help
deliver internet to remote corners of the country. This will help the e-commerce market to enter India’s
tier 4 towns and rural areas.
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E-Commerce Activity
Choose a product or service that you want to sell online. Write a brief note explaining how you will
use existing e-commerce platforms, or create a new e-commerce platform, to sell your product or
service.
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Unit Objectives
At the end of this unit, you will be able to:
We all know that the future is unpredictable. You never know what will happen tomorrow, next week or
next year. That’s why saving money steadily through the years is so important. Saving money will help
improve your financial situation over time. But more importantly, knowing that you have money stashed
away for an emergencywill give you peace of mind. Saving money also opens the door to many more
options and possibilities.
Benefits of Saving
Inculcating the habit of saving leads to a vast number of benefits. Saving helps you:
Become financially independent: When you have enough money saved up to feel secure you can start
makingyour choices, from taking a vacation whenever you want, to switching careers or starting your
own business.
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Invest in yourself through education: Through saving, you can earn enough to pay up for courses
that willadd to your professional experience and ultimately result in higher paying jobs.
Get out of debt: Once you have saved enough as a reserve fund, you can use your savings to pay off
debtslike loans or bills that have accumulated over time.
Be prepared for surprise expenses: Having money saved enables you to pay for unforeseen
expenses likesudden car or house repairs, without feeling financially stressed.
Pay for emergencies: Saving helps you deal with emergencies like sudden health issues or
emergency tripswithout feeling financially burdened.
Afford large purchases and achieve major goals: Saving diligently makes it possible to place down
paymentstowards major purchases and goals, like buying a home or a car.
Retire: The money you have saved over the years will keep you comfortable when you no longer
have theincome you would get from your job.
• Current Accounts
• Savings Accounts
• Recurring Deposit Accounts
• Fixed Deposit Accounts
Current Accounts
Current accounts offer the most liquid deposits and thus, are best suited for businessmen and
companies. As these accounts are not meant for investments and savings, there is no imposed limit
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on the number or amount of transactions that can be made on any given day. Current account
holders are not paid any interest on the amounts held in their accounts. They are charged for certain
services offered on such accounts.
Savings Accounts
Savings accounts are meant to promote savings, and are therefore the number one choice for
salaried individuals, pensioners and students. While there is no restriction on the number and
amount of deposits made, there are usually restrictions on the number and amount of withdrawals.
Savings account holders are paid interest on their savings.
Recurring Deposit accounts, also called RD accounts, are the accounts of choice for those who want
to save an amount every month, but are unable to invest a large sum at one time. Such account
holders deposit a small, fixed amount every month for a pre-determined period (minimum 6
months). Defaulting on a monthly payment results in the account holder being charged a penalty
amount. The total amount is repaid with interest at the end of the specified period.
Fixed Deposit accounts, also called FD accounts, are ideal for those who wish to deposit their savings
for a long term in return for a high rate of interest. The rate of interest offered depends on the
amount deposited and the time period, and also differs from bank to bank. In the case of an FD, a
certain amount of money is deposited by the account holder for a fixed period of time. The money
can be withdrawn when the period expires. If necessary, the depositor can break the fixed deposit
prematurely. However, this usually attracts a penalty amount which also differs from bank to bank.
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• Personal details (name, address, phone number, date of birth, gender, occupation, address)
• Method of receiving your account statement (hard copy/email)
• Details of your initial deposit (cash/cherub)
• Manner of operating your account (online/mobile banking/traditional via cheque, slip books
• Ensure that you sign wherever required on the form.
KYC is a process that helps banks verifies the identity and address of their customers. To open an
account, every individual needs to submit certain approved documents with respect to photo
identity (ID) and address proof. Some Officially Valid Documents (OVDs) are:
• Passport
• Driving License
• Voters’ Identity Card
• PAN Card
• UIDAI (Aadhaar) Card
Submit the completed Account Opening Form and KYC documents. Then wait until the forms are
processed and your account has been opened!
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Fixed costs and variable costs together make up a company’s total cost. These are the two types of
costs that companies have to bear when producing goods and services.
A fixed cost does not change with the volume of goods or services a company produces. It always
remains the same.
A variable cost, on the other hand, increases and decreases depending on the volume of goods and
services produced. In other words, it varies with the amount produced.
Let’s take a look at some of the main differences between fixed and variable costs:
Meaning A cost that stays the same, A cost that changes when the
regardless of the output produced.
Incurred Incurred irrespective of units being Incurred only when units are produced.
produced.
Unit cost Inversely proportional to the Remains the same, per unit.
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Bonds: Bonds are instruments used by public and private companies to raise large sums of money –
too largeto be borrowed from a bank. These bonds are then issued in the public market and are
bought by lenders.
Stocks: Stocks or equity are shares that are issued by companies and are bought by the general
public.
Small Savings Schemes: Small Savings Schemes are tools meant to save money in small amounts.
Somepopular schemes are the Employees Provident Fund, Sukanya Samriddhi Scheme and National
Pension Scheme.
Mutual Funds: Mutual Funds are professionally managed financial instruments that invest money in
differentsecurities on behalf of investors.
Fixed Deposits: A fixed amount of money is kept aside with a financial institution for a fixed amount
of timein return for interest on the money.
Real Estate: Loans are taken from banks to purchase real estate, which is then leased or sold with
the aim ofmaking a profit on the appreciated property price.
Hedge Funds: Hedge funds invest in both financial derivatives and/or publicly traded securities.
Private Equity: Private Equity is trading in the shares of an operating company that is not publicly
listed andwhose shares are not available on the stock market.
Venture Capital: Venture Capital involves investing substantial capital in a budding company in
return forstocks in that company.
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• Life Insurance
• Non-Life or General Insurance.
• Term Insurance: This is the simplest and cheapest form of insurance. It offers financial
protection for specified tenure, say 15 to 20 years. In the case of your death, your family is
paid the sum assured. In the case of your surviving the term, the insurer pays nothing.
• Endowment Policy: This offers the dual benefit of insurance and investment. Part of the
premium is allocated towards the sum assured, while the remaining premium gets invested
in equity and debt. It pays a lump sum amount after the specified duration or on the death
of the policyholder, whichever is earlier.
• Unit-Linked Insurance Plan (ULIP): Here part of the premium is spent on the life cover, while
the remaining amount is invested in equity and debt. It helps develop a regular saving habit.
• Money Back Life Insurance: While the policyholder is alive, periodic payments of the partial
survival benefits are made during the policy tenure. On the death of the insured, the
insurance company pays the full sum assured along with survival benefits.
• Whole Life Insurance: It offers the dual benefit of insurance and investment. It offers
insurance cover for the whole life of the person or up to 100 years whichever is earlier.
General Insurance
General Insurance deals with all insurance covering assets like animals, agricultural crops, goods,
factories, cars and so on.
• Motor Insurance: This can be divided into Four Wheeler Insurance and Two Wheeler
Insurance.
• Health Insurance: The main types of health insurance are individual health insurance, family
floater health insurance, comprehensive health insurance and critical illness insurance.
• Travel Insurance: This can be categorized into Individual Travel Policy, Family Travel Policy,
Student Travel Insurance and Senior Citizen Health Insurance.
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• Home Insurance: This protects the house and its contents from risk.
• Marine Insurance: This insurance covers goods, freight, cargo etc. against loss or damage
during transit by rail, road, sea and/or air.
Taxes
• Direct Taxes
• Indirect Taxes
Direct Tax: Direct taxes are levied directly on an entity or a person and are non-transferrable. Some
examples of Direct Taxes are:
• Income Tax: This tax is levied on your earning in a financial year. It is applicable to both,
individuals and companies.
• Capital Gains Tax: This tax is payable whenever you receive a sizable amount of money. It is
usually of two types – short term capital gains from investments held for less than 36
months and long term capital gains from investments held for longer than 36 months.
• Securities Transaction Tax: This tax is added to the price of a share. It is levied every time
you buy or sell shares.
• Perquisite Tax: This tax is levied is on perks that have been acquired by a company or used
by an employee.
• Corporate Tax: Corporate tax is paid by companies from the revenue they earn.
Indirect Tax: Indirect taxes are levied on goods or services. Some examples of Indirect Taxes are:
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Internet or online banking allows account holders to access their account from a laptop at any
location. In this way, instructions can be issued. To access an account, account holders simply need
to use their unique customer ID number and password.
Electronic funds transfer is a convenient way of transferring money from the comfort of one’s own
home, using integrated banking tools like internet and mobile banking.
Transferring funds via an electronic gateway is extremely convenient. With the help of online
banking, you can choose to:
NEFT
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NEFT stands for National Electronic Funds Transfer. This money transfer system allows you to
electronically transfer funds from your respective bank accounts to any other account, either in the
same bank or belonging to any other bank. NEFT can be used by individuals, forms and corporate
organizations to transfer funds between accounts.
• A transferring bank
• A destination bank
• Before you can transfer funds through NEFT, you will need to register the beneficiary who
will be receiving the funds. In order to complete this registration, you will require the
following
• Recipient’s name
• Recipient’s account number
• Recipient’s bank’s name
• Recipient’s bank’s IFSC code
RTGS
RTGS stands for Real Time Gross Settlement. This is a real time funds transfer system which enables you
to transfer funds from one bank to another, in real time or on a gross basis. The transferred amount is
immediately deducted from the account of one bank, and instantly credited to the other bank’s account.
The RTGS payment gateway is maintained by the Reserve Bank of India. The transactions between banks
are made electronically.
RTGS can be used by individuals, companies and firms to transfer large sums of money. Before
remitting funds through RTGS, you will need to add the beneficiary and his bank account details via
your online banking account. In order to complete this registration, you will require the following
information:
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IMPS
IMPS stands for Immediate Payment Service. This is a real-time, inter-bank, electronic funds transfer
system used to transfer money instantly within banks across India. IMPS enable users to make
instant electronic transfer payments using mobile phones through both, Mobile Banking and SMS. It
can also be used through ATMs and online banking. IMPS are available 24 hours a day and 7 days a
week. The system features a secure transfer gateway and immediately confirms orders that have
been fulfilled.
In order to initiate a money transfer through IMPS, you will need to enter the following information:
As soon as money has been deducted from your account and credited into the beneficiary’s account,
you will be sent a confirmation SMS with a transaction reference number, for future reference.
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Unit Objectives
At the end of this unit, you will be able to:
The success of your getting the job that you want depends largely on how well your interview for
that job goes. Therefore, before you go in for your interview, it is important that you prepare for it
with a fair amount of research and planning. Take a look at the steps to follow in order to be well
prepared for an interview:
Research the organization that you are having the interview with.
Studying the company beforehand will help you be more prepared at the time of the interview. Your
knowledge of the organization will help you answer questions at the time of the interview, and will
leave you looking and feeling more confident. This is sure to make you stand out from other, not as
well informed, candidates.
Look for background information on the company. Try and find an overview of the company and its
industry profile.
Visit the company website to get a good idea of what the company does. A company website offers
a wealth of important information. Read and understand the company’s mission statement. Pay
attention to the company’s products/services and client list. Read through any press releases to get
an idea of the company’s projected growth and stability.
Note down any questions that you have after your research has been completed.
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Think about whether your skills and qualifications match the job requirements.
• Carefully read through and analyze the job description.
• Make a note of the knowledge, skills and abilities required to fulfill the job requirements.
• Take a look at the organization hierarchy. Figure out where the position you are applying for
fits into this hierarchy.
• Go through the most typical interview questions asked, and prepare your responses.
• Remember, in most interviews a mix of resume-based, behavioral and case study questions
are asked.
• Think about the kind of answers you would like to provide to typical questions asked in these
three areas.
• Practice these answers until you can express them confidently and clearly.
• It is always safest to opt for formal business attire, unless expressly informed to dress in
business casual (in which case you should use your best judgment).
• Ensure that your clothes are clean and well-ironed. Pick neutral colors – nothing too bright or
flashy.
• The shoes you wear should match your clothes, and should be clean and suitable for an
interview.
• Remember, your aim is to leave everyone you meet with the impression that you are a
professional and highly efficient person.
Ensure that you have packed everything that you may require during the interview.
• Carry a few copies of your resume. Use a good quality paper for your resume print outs.
• Always take along a notepad and a pen.
• Take along any information you may need to refer to, in order to fill out an application form.
• Carry a few samples of your work, if relevant.
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Most interviews will end with the interviewer(s) asking if you have any questions. This is your chance
to show that you have done your research and are interested in learning more about the company.
If the interviewer does not ask you this question, you can inform him/her that you have some
queries that you would like to discuss. This is the time for you to refer to the notes you made while
studying the company.
Some good questions to ask at this point are:
• What do you consider the most important criteria for success in this job?
• How will my performance be evaluated?
• What are the opportunities for advancement?
• What are the next steps in the
hiring process?
Remember to never ask for information that is easily available on the company website.
A resume is a formal document that lists a candidate’s work experience, education and skills. A good
resume gives a potential employer enough information to believe the applicant is worth
interviewing. That’s why it is so important to create a résumé that is effective. Take a look at the
steps to create an effective resume:
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The Address section occupies the top of your resume. It includes information like your name,
address, phone number and e-mail address. Insert a bold line under the section to separate it from
rest of your resume.
Example:
This part of your resume should list your overall experiences, achievements, awards, certifications and
strengths.
You can make your summary as short as 2-3 bullet points or as long as 8-10 bullet points.
Example:
When listing your academic records, first list your highest degree. Then add the second highest
qualification under the highest one and so on. To provide a clear and accurate picture of your
educational background, it is critical that include information on your position, rank, percentage or
CPI for every degree or certification that you have listed.
If you have done any certifications and trainings, you can add a Trainings & Certifications section
under your Educational Qualifications section.
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Example:
When listing your technical skills, start with the skills that you are most confident about. Then add
the skills that you do not have as good a command over. It is perfectly acceptable to include just one
skill, if you feel that particular skill adds tremendous value to your résumé. If you do not have any
technical skills, you can omit this step.
Example:
List down all the important projects that you have worked on. Include the following information in
this section:
Example:
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This is where you list all your major strengths. This section should be in the form of a bulleted list.
Example:
It is very important to show that you have diverse interests and that your life consists of more than
academics. Including your extracurricular activities can give you an added edge over other
candidates who have similar academic scores and project experiences. This section should be in the
form of a bulleted list.
The last section of your résumé must include the following personal information:
• Date of birth
• Gender & marital status
• Nationality
• Languages known
Example:
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Take a look at some of the most frequently asked interview questions, and some helpful tips on how
to answer them.
• Tell the interviewer how you heard about the job – whether it was through a friend (name
the friend), event or article (name them) or a job portal (say which one).
• Explain what excites you about the position and what in particular caught your eye about
this role.
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• Prove through your words that you can not only do the work, but can definitely deliver
excellent results.
• Explain why you would be a great ft with the team and work culture.
• Explain why you should be chosen over any other candidate.
• Be honest – share some of your real strengths, rather than give answers that you think sound
good.
• Offer examples of specific strengths that are relevant to the position you are applying for.
• Provide examples of how you’ve demonstrated these strengths.
• Give an example of a trait that you struggle with, but that you’re working on to improve.
• Do your research beforehand and find out the typical salary range for the job you are
applying for.
• Figure out where you lie on the pay scale based on your experience, education, and skills.
• Be flexible. Tell the interviewer that you know your skills are valuable, but that you want the
job and are willing to negotiate.
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• The purpose of this question is to see if you will fit in with the company culture.
• Be honest – open up and share activities and hobbies that interest and excite you.
• The purpose of this question is to see if you are able to think on your feet.
• There’s no wrong answer – but to make a great impression try to bring out your strengths or
personality traits through your answer.
• The purpose of this question is to see if you have done your research on the company, and to
test whether you can think critically and come up with new ideas.
• Suggest new ideas. Show how your interests and expertise would help you execute these
ideas.
• Do not ask questions to which the answers can be easily found on the company website or
through a quick online search.
• Ask intelligent questions that show your ability to think critically.
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• Background Check: A method used by employers to verify the accuracy of the information
provided by potential candidates.
• Benefits: A part of an employee’s compensation package.
• Breaks: Short periods of rest taken by employees during working hours.
• Compensation Package: The combination of salary and benefits that an employer provides
to his/her employees.
• Compensatory Time (Comp Time): Time off in lieu of pay
• Contract Employee: An employee who works for one organization that sells said employee’s
services to another company, either on a project or time basis.
• Contract of Employment: When an employee is offered work in exchange for wages or
salary, and accepts the offer made by the employer, a contract of employment exists.
• Corporate Culture: The beliefs and values shared by all the members of a company, and
imparted from one generation of employees to another.
• Counter Offer/Counter Proposal: A negotiation technique used by potential candidates to
increase the amount of salary offered by a company.
• Cover Letter: A letter that accompanies a candidate’s resume. It emphasizes the important
points in the candidate’s resume and provides real examples that prove the candidate’s
ability to perform the expected job role.
• Curriculum Vitae (CV)/Resume: A summary of a candidate’s achievements, educational
background, work experience, skills and strengths.
• Declining Letter: A letter sent by an employee to an employer, turning down the job offer
made by the employer to the employee.
• Deductions: Amounts subtracted from an employee’s pay and listed on the employee’s pay
slip.
• Discrimination: The act of treating one person not as favorably as another person.
• Employee: A person who works for another person in exchange for payment.
• Employee Training: A workshop or in-house training that an employee is asked to attend by
his or her superior, for the benefit of the employer.
• Employment Gaps: Periods of unemployed time between jobs.
• Fixed-Term Contract: A contract of employment which gets terminated on an agreed-upon
date.
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• Follow-Up: The act of contacting a potential employer after a candidate has submitted his or
her resume.
• Freelancer/Consultant/Independent Contractor: A person who works for him or herself and
pitches for temporary jobs and projects with different employers.
• Holiday: Paid time-off from work.
• Hourly Rate: The amount of salary or wages paid for 60 minutes of work.
• Internship: A job opportunity offered by an employer to a potential employee, called an
intern, to work at the employer’s company for a fixed, limited time period.
• Interview: A conversation between a potential employee and a representative of an
employer, in order to determine if the potential employee should be hired.
• Job Application: A form which asks for a candidate’s information like the candidate’s name,
address, contact details and work experience. The purpose of a candidate submitting a job
application is to show that candidate’s interest in working for a particular company.
• Job Offer: An offer of employment made by an employer to a potential employee.
• Job Search Agent: A program that enables candidates to search for employment
opportunities by selecting criteria listed in the program, for job vacancies.
• Lay Off: A lay off occurs when an employee is temporarily let go from his or her job, due to
the employer not having any work for that employee.
• Leave: Formal permission given to an employee, by his or her employer, to take a leave of
absence from work. Letter of Acceptance: A letter given by an employer to an employee,
confirming the offer of employment made by the employer, as well as the conditions of the
offer.
• Letter of Agreement: A letter that outlines the terms of employment.
• Letter of Recommendation: A letter written for the purpose of validating the work skills of a
person.
• Maternity Leave: Leave taken from work by women who are pregnant, or who have just
given birth.
• Mentor: A person who is employed at a higher level than you, who offers you advice and
guides you in your career.
• Minimum wage: The minimum wage amount paid on an hourly basis.
• Notice: An announcement made by an employee or an employer, stating that the
employment contract will end on a particular date.
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Unit Objectives
At the end of this unit, you will be able to:
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As an entrepreneur in India, you can own and run any of the following types of enterprises:
Sole Proprietorship
In a sole proprietorship, a single individual owns, manages and controls the enterprise. This type of
business is the easiest to form with respect to legal formalities. The business and the owner have no
separate legal existence. All profit belongs to the proprietor, as do all the losses- the liability of the
entrepreneur is unlimited.
Partnership
A partnership firm is formed by two or more people. The owners of the enterprise are called
partners. A partnership deed must be signed by all the partners. The firm and its partners have no
separate legal existence. The profits are shared by the partners. With respect to losses, the liability
of the partners is unlimited. A firm has a limited life span and must be dissolved when any one of the
partners dies, retires, claims bankruptcy or goes insane.
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In a Limited Liability Partnership or LLP, the partners of the firm enjoy perpetual existence as well as
the advantage of limited liability. Each partner’s liability is limited to their agreed contribution to the
LLP. The partnership and its partners have a separate legal existence.
Leadership means setting an example for others to follow. Setting a good example means t asking
someone to do something that you wouldn’t willingly want to do yourself. Leadership is about
figuring out what to do in order to win as a team, and as a company.
Leaders believe in doing the right things. They also believe in helping others to do the right things.
An effective leader is someone who:
Building a successful enterprise is only possible if the entrepreneur in charge possesses excellent
leadership qualities. Some critical leadership skills that every entrepreneur must have are:
Pragmatism: This means having the ability to highlight all obstacles and challenges, in order to
resolve issuesand reduce risks.
Humility: This means admitting to mistakes often and early, and being quick to take responsibility
for youractions. Mistakes should be viewed as challenges to overcome, not opportunities to point
blame.
Flexibility: It is critical for a good leader to be very flexible and quickly adapt to change. It is equally
critical toknow when to adapt and when not to.
Authenticity: This means showing both, your strengths and your weaknesses. It means being human
andshowing others that you are human.
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Reinvention: This means refreshing or changing your leadership style when necessary. To do this,
it’simportant to learn where your leadership gaps lie and find out what resources are required to
close them.
Awareness: This means taking the time to recognize how others view you. It means understanding
how yourpresence affects those around you.
Effective leadership results in numerous benefits. Great leadership leads to the leader successfully:
Teamwork occurs when the people in a tailoring shop combine their individual skills to pursue a
common goal. Effective teams are made up of individuals who work together to achieve this
common goal. A great team is one who holds themselves accountable for the end result.
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Visionary members: The team should have the ability to anticipate problems and act on this
potential problem before they turn into real problems.
Great adaptability skills: The team must believe that change is a positive force. Change should be
seen as thechance to improve and try new things.
Excellent organizational skills: The team should have the ability to develop standard work
processes, balanceresponsibilities, properly plan projects, and set in place methods to measure
progress and ROI.
It’s very important to note that listening is not the same as hearing. Hearing just refers to sounds
that you hear. Listening is a whole lot more than that. To listen, one requires focus. It means not
only paying attention to the story, but also focusing on how the story is relayed, the way language
and voice is used, and even how the speaker uses their body language. The ability to listen depends
on how effectively one can perceive and understand both, verbal and non-verbal cues.
• Stop talking
• Stop interrupting
• Focus completely on what is being said
• Nod and use encouraging words and gestures
• Be open-minded
• Think about the speaker’s perspective
• Be very, very patient
• Pay attention to the tone that is being used
• Pay attention to the speaker’s gestures, facial expressions and eye movements
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• Incorporate body language in your speech like eye contact, smiling, nodding, gesturing etc.
• Build a draft of your speech before actually making your speech.
• Ensure that all your emotions and feelings are under control.
• Pronounce your words distinctly with the correct pitch and intensity. Your speech should be
crystal clear at all times.
• Use a pleasant and natural tone when speaking. Your audience should not feel like you are
putting on an accent or being unnatural in any way.
• Use precise and specific words to drive your message home. Ambiguity should be avoided at
all costs.
• Ensure that your speech has a logical flow.
• Be brief. Don’t add any unnecessary information.
• Make a conscious effort to avoid irritating mannerisms like fidgeting, twitching etc.
• Choose your words carefully and use simple words that the majority of the audience will have
no difficulty understanding.
• Use visual aids like slides or a whiteboard.
• Speak slowly so that your audience can easily understand what you’re saying. However, be
careful not to speak too slowly because this can come across as stiff, unprepared or even
condescending.
• Remember to pause at the right moments.
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Highly developed problem solving skills are critical for both, business owners and their employees.
The following personality traits play a big role in how effectively problems are solved:
As an entrepreneur, it would be a good idea to assess the level of problem solving skills of potential
candidates before hiring them. Some ways to assess this skill are through:
• Application forms: Ask for proof of the candidate’s problem solving skills in the application
form.
• Psychometric tests: Give potential candidates logical reasoning and critical thinking tests and
see how theyfare.
• Interviews: Create hypothetical problematic situations or raise ethical questions and see how
the candidatesrespond.
• Technical questions: Give candidates examples of real life problems and evaluate their
thought process.
What is Negotiation?
Negotiation is a method used to settle differences. The aim of negotiation is to resolve differences
through a compromise or agreement while avoiding disputes. Without negotiation, conflicts are
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likely to lead to resentment between people. Good negotiation skills help satisfy both parties and go
a long way towards developing strong relationships.
Why Negotiate
Starting a business requires many, many negotiations. Some negotiations are small while others are
critical enough to make or break a startup. Negotiation also plays a big role inside the tailoring shop. As
an entrepreneur, you need to know not only know how to negotiate yourself, but also how to train
employees in the art of negotiation.
How to Negotiate
“The entrepreneur always searches for change, responds to it and exploits it as an opportunity.”Peter
Drucker
The ability to identify business opportunities is an essential characteristic of an entrepreneur.
What is an Opportunity?
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The word opportunity suggests a good chance or a favorable situation to do something offered by
circumstances.
A business opportunity means a good or favorable change available to run a specific business in a
given environment, at a given point of time.
• A critical question that all entrepreneurs face is how to go about finding the business
opportunity that is right for them.
• Some common questions that entrepreneurs constantly think about are:
• Should the new enterprise introduce a new product or service based on an unmet need?
• Should the new enterprise select an existing product or service from one market and offer it
in another where it may not be available?
• Should the enterprise be based on a tried and tested formula that has worked elsewhere?
• It is therefore extremely important that entrepreneurs must learn how to identify new and
existing business opportunities and evaluate their chances of success.
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• Identify Market Inefficiencies: When looking at a market, consider what inefficiencies are
present in themarket. Think about ways to correct these inefficiencies.
• Remove Key Hassles: Rather than create a new product or service, you can innovatively
improve a product,service or process.
• Create Something New: Think about how you can create a new experience for customers,
based on existingbusiness models.
• Pick a Growing Sector/Industry: Research and find out which sectors or industries are
growing and thinkabout what opportunities you can tap in the same.
• Think About Product Differentiation: If you already have a product in mind, think about
ways to set it apartfrom the existing ones.
SWOT Analysis: An excellent way to identify opportunities inside your business is by creating a
SWOT analysis.
The acronym SWOT stands for strengths, weaknesses, opportunities, and threats. SWOT analysis
framework:
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By looking at yourself and your competitors using the SWOT framework, you can uncover
opportunities that you can exploit, as well as manage and eliminate threats that could derail your
success.
Establish your USP and position yourself as different from your competitors. Identify why customers
should buy from you and promote that reason.
Opportunity Analysis
Once you have identified an opportunity, you need to analyze it. To analyze an opportunity, you
must:
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Types of Entrepreneurs
• The Traditional Entrepreneur: This type of entrepreneur usually has some kind of skill – they
can be a carpenter,mechanic, cook etc. They have businesses that have been around for
numerous years like restaurants, shops and carpenters. Typically, they gain plenty of
experience in a particular industry before they begin their own business in a similar field.
• The Growth Potential Entrepreneur: The desire of this type of entrepreneur is to start an
enterprise that willgrow, win many customers and make lots of money. Their ultimate aim is
to eventually sell their enterprise for a nice profit. Such entrepreneurs usually have a science
or technical background.
• The Project-Oriented Entrepreneur: This type of entrepreneur generally has a background in
the Arts orpsychology. Their enterprises tend to be focus on something that they are very
passionate about.
• The Lifestyle Entrepreneur: This type of entrepreneur has usually worked as a teacher or a
secretary. Theyare more interested in selling something that people will enjoy, rather than
making lots of money.
Characteristics of an Entrepreneur
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• They have excellent business skills – they know how to evaluate their cash flow, sales and
revenue
• They are willing to take great risks
• They are very proactive – this means they are willing to do the work themselves, rather than
wait for someone else to do it 333
• They have a vision – they are able to see the big picture
• They are flexible and open-minded
• They are good at making decisions
Entrepreneur Success Stories
Dhiru Bhai Ambani
Dhirubhai Ambani began his entrepreneurial career by selling “bhajias” to pilgrims in Mount Girnar on
weekends. At 16, he moved to Yemen where he worked as a gas-station attendant, and as a clerk in an oil
company. He returned to India with Rs. 50,000 and started a textile trading company. Reliance went on to
become the first Indian company to raise money in global markets and the first Indian company to feature
in Forbes 500 list.
Karsanbhai Patel made detergent powder in the backyard of his house. He sold his product door-to-
door and offered a money back guarantee with every pack that was sold. He charged Rs. 3 per kg
when the cheapest detergent at that time was Rs.13 per kg. Dr. Patel eventually started Nirma which
became a whole new segment in the Indian domestic detergent market.
• Stage 1: Idea Generation. The entrepreneurial process begins with an idea that has been
thought of by theentrepreneur. The idea is a problem that has the potential to be solved.
• Stage 2: Germination or Recognition. In this stage a possible solution to the identified problem is
thought of.
• Stage 3: Preparation or Rationalization. The problem is studied further and research is done
to find out howothers have tried to solve the same problem.
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• Stage 4: Incubation or Fantasizing. This stage involves creative thinking for the purpose of
coming up withmore ideas. Less thought is given to the problem areas.
• Stage 5: Feasibility Study: The next step is the creation of a feasibility study to determine if
the idea will makea profit and if it should be seen through.
• Stage 6: Illumination or Realization. This is when all uncertain areas suddenly become clear.
The entrepreneurfeels confident that his idea has merit.
• Stage 7: Verification or Validation. In this final stage, the idea is verified to see if it works
and if it is useful.Take a look at the diagram below to get a better idea of this process.
What is an Entrepreneur?
The entrepreneurship support ecosystem signifies the collective and complete nature of
entrepreneurship. New companies emerge and flourish not only because of the courageous,
visionary entrepreneurs who launch them, but they thrive as they are set in an environment or
‘ecosystem’ made of private and public participants. These players nurture and sustain the new
ventures, facilitating the entrepreneurs’ efforts.
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• Favorable Culture: This includes elements such as tolerance of risk and errors, valuable
networking andpositive social standing of the entrepreneur.
• Facilitating Policies & Leadership: This includes regulatory framework incentives and
existence of publicresearch institutes.
• Financing Options: Angel financing, venture capitalists and micro loans would be good
examples of this.
• Human Capital: This refers to trained and untrained labor, entrepreneurs and
entrepreneurship trainingprogrammes etc.
• Conducive Markets for Products & Services: This refers to an existence or scope of
existence of a market forthe product/service.
• Institutional & Infrastructural Support: This includes legal and financing advisers,
telecommunications,digital and transportation infrastructure, and entrepreneurship
networking programmes.
These domains indicate whether there is a strong entrepreneurship support ecosystem and what
actions should the government put in place to further encourage this ecosystem. The six domains
and their various elements have been graphically depicted.
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Every entrepreneurship support ecosystem is unique and all the elements of the ecosystem are
interdependent. Although every region’s entrepreneurship ecosystem can be broadly described by the
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above features, each ecosystem is the result of the hundred elements interacting in highly complex and
particular ways.
Entrepreneurship ecosystems eventually become (largely) self-sustaining. When the six domains are
resilient enough, they are mutually beneficial. At this point, government involvement can and should
be significantly minimized. Public leaders do not need to invest a lot to sustain the ecosystem. It is
imperative that the entrepreneurship ecosystem incentives are formulated to be self-liquidating,
hence focusing on sustainability of the environment.
Encouraging new ventures is a major focus for policymakers. Governments across the world are
recognizing that new businesses flourish in distinctive types of supportive environments.
Policymakers should study the scenario and take into account the following points whilst they
formulate policies and regulations that enable successful entrepreneurship support ecosystems.
Policymakers should avoid regulations that discourage new entrants and work towards building
efficient methods for business startups. Policies and regulations that favor existing, dominant firms
over entrepreneurial ventures restrict competition and obstruct entry for new companies.
Instead of developing policies conceptually intended to correct market failures, policymakers should
interact with entrepreneurs and understand the challenges faced by them. The feedback should be
used to develop policies that incite idea exploration, product development and increased rates of
deal flow.
Entrepreneurial supporters should create a database that enables identifying who the participants in
the ecosystem are and how they are connected. These ecosystem maps are useful tools in
developing engagement strategies.
Disruptions are unavoidable in economic and social life. However, it’s important to note that
economic disruption gives rise to entrepreneurial opportunities. Architects of the entrepreneurship
ecosystems (entrepreneurs, mentors, policymakers and consumers,) should anticipate these dips,
thus capitalizing on the opportunities they create.
The need for effective strategies to enable local entrepreneurship support ecosystems is a practical
one. Better understanding of the actual ecosystems provides a framework within which policy
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makers can ask relevant questions, envisage more efficient approaches, and assess ensuing
outcomes.
• We need to review our attitude towards failures and accept them as learning experiences.
• We must encourage the educated to become entrepreneurs and provide students in schools
and colleges with entrepreneurship skills.
• Universities, research labs and the government need to play the role of enablers in the
entrepreneurship support ecosystem.
• Policymakers need to focus on reducing the obstacles such as corruption, red tape and
bureaucracy.
• We need to improve our legal systems and court international venture capital firms and bring
them to India.
• We must devise policies and methods to reach the secondary and tertiary towns in India,
where people do not have access to the same resources available in the cities.
• Today, there is a huge opportunity in this country to introduce innovative solutions that are
capable of scaling up, and collaborating within the ecosystem as well as enriching it.
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Entrepreneurs are inherently risk takers. They are path-makers not path-takers. Unlike a normal,
cautious person, an entrepreneur would not think twice about quitting his job (his sole income) and
taking a risk on himself and his idea.
An entrepreneur is aware that while pursuing his dreams, assumptions can be proven wrong and
unforeseen events may arise. He knows that after dealing with numerous problems, success is still
not guaranteed. Entrepreneurship is synonymous with the ability to take risks. This ability, called
risk-appetite, is an entrepreneurial trait that is partly genetic and partly acquired.
Risk appetite is defend as the extent to which a company is equipped to take risk, in order to achieve
its objectives. Essentially, it refers to the balance, struck by the company, between possible profits
and the hazards caused by changes in the environment (economic ecosystem, policies, etc.). Taking
on more risk may lead to higher rewards but have a high probability of losses as well. However,
being too conservative may go against the company as it can miss out on good opportunities to grow
and reach their objectives.
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The levels of risk appetite can be broadly categorized as “low”, “medium” and “high.” The
company’s entrepreneur(s) have to evaluate all potential alternatives and select the option most
likely to succeed. Companies have varying levels of risk appetites for different objectives. The levels
depend on:
Companies have to define and articulate their risk appetite in sync with decisions made about their
objectives and opportunities. The point of having a risk appetite statement is to have a framework
that clearly states the acceptance and management of risk in business. It sets risk taking limits within
the company. The risk appetite statement should convey the following:
Entrepreneurs are characterized by a set of qualities known as resilience. These qualities play an
especially large role in the early stages of developing an enterprise. Risk resilience is an extremely
valuable characteristic as it is believed to protect entrepreneurs against the threat of challenges and
changes in the business environment.
Resilience is used to describe individuals who have the ability to overcome setbacks related to their life
and careeraspirations. A resilient person is someone who is capable of easily and quickly recovering
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from setbacks. For the entrepreneur, resilience is a critical trait. Entrepreneurial resilience can be
enhanced in the following ways:
The characteristics required to make an entrepreneur resilient enough to go the whole way in their
business enterprise are:
Interviewer: Shyam, I have heard that entrepreneurs are great risk-takers who are never afraid of
failing. Is thistrue?
Shyam: Ha ha, no of course it’s not true! Most people believe that entrepreneurs need to be
fearlesslyenthusiastic. But the truth is, fear is a very normal and valid human reaction, especially
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when you are planning to start your own business! In fact, my biggest fear was the fear of failing.
The reality is entrepreneurs fail as much as they succeed. The trick is to not allow the fear of failing
to stop you from going ahead with your plans. Remember, failures are lessons for future success!
Shyam: Well, there is no one single reason why entrepreneurs fail. An entrepreneur can fail due to
numerousreasons. You could fail because you have allowed your fear of failure to defeat you. You
could fail because you are unwilling to delegate (distribute) work. As the saying goes, “You can do
anything, but not everything!” You could fail because you gave up too easily – maybe you were not
persistent enough. You could fail because you were focusing your energy on small, insignificant tasks
and ignoring the tasks that were most important. Other reasons for failing are partnering with the
wrong people, not being able to sell your product to the right customers at the right time at the right
price… and many more reasons!
Shyam: I believe we should all look at failure as an asset, rather than as something negative. The
way I see it, ifyou have an idea, you should try to make it work, even if there is a chance that you will
fail. That’s because not trying is failure right there, anyway! And failure is not the worst thing that
can happen. I think having regrets because of not trying and wondering ‘what if’ is far worse than
trying and actually failing.
Interviewer: How did you feel when you failed for the first time?
Shyam: I was completely heartbroken! It was a very painful experience. But the good news is you do
recoverfrom the failure. And with every subsequent failure, the recovery process gets a lot easier.
That’s because you start to see each failure more as a lesson that will eventually help you succeed,
rather than as an obstacle that you cannot overcome. You will start to realize that failure has many
benefits.
Shyam: One of the benefits that I have experienced personally from failing is that the failure made
me see thingsin a new light. It gave me answers that I didn’t have before. Failure can make you a lot
stronger. It also helps keep your ego in control.
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Interviewer: What advice would you give entrepreneurs who are about to start their own
enterprises?
Shyam: I would tell them to do their research and ensure that their product is something that is
actually wantedby customers. I’d tell them to pick their partners and employees very wisely and
cautiously. I’d tell them that it’s very important to be aggressive – push and market your product as
aggressively as possible. I would warn them that starting an enterprise is very expensive and that
they should be prepared for a situation where they run out of money.
I would tell them to create long term goals and put a plan in action to achieve that goal. I would tell
them to build a product that is truly unique. Be very careful and ensure that you are not copying
another startup. Lastly, I’d tell them that it’s very important that they find the right investors.
Interviewer: That’s some really helpful advice, Shyam! I’m sure this will help all entrepreneurs to be
moreprepared before they begin their journey! Thank you for all your insight!
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Unit Objectives
At the end of this unit, you will be able to:
Market research is the process of gathering, analyzing and interpreting market information on a
product or service that is being sold in that market. It also includes information on:
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Primary research
Secondary research
Secondary research uses outside information. Some common secondary sources are:
• Public sources: These are usually free and have a lot of good information. Examples are
governmentdepartments, business departments of public libraries etc.
• Commercial sources: These offer valuable information but usually require a fee to be paid.
Examples areresearch and trade associations, banks and other financial institutions etc.
• Educational institutions: These offer a wealth of information. Examples are colleges,
universities, technicalinstitutes etc.
• Product,
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• Price,
• Promotion and
• Place.
Product
• A tangible good
• An intangible service
Whatever your product is, it is critical that you have a clear understanding of what you are offering,
and what its unique characteristics are, before you begin with the marketing process. Some
questions to ask you are:
Price
Once all the elements of Product have been established, the Price factor needs to be considered.
The Price of a Product will depend on several factors such as profit margins, supply, demand and the
marketing strategy. Some questions to ask you are:
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Once you are certain about your Product and your Price, the next step is to look at ways to promote
it. Some key elements of promotion are advertising, public relations, social media marketing, email
marketing, search engine marketing, video marketing and more. Some questions to ask you are:
Place
According to most marketers, the basis of marketing is about offering the right product, at the right
price, at the right place, at the right time. For this reason, selecting the best possible location is
critical for converting prospective clients into actual clients. Some questions to ask you are:
• Will your product or service be looked for in a physical store, online or both?
• What should you do to access the most appropriate distribution channels?
• Will you require a sales force?
• Where are your competitors offering their products or services?
• Should you follow in your competitors’ footsteps?
• Should you do something different from your competitors?
Importance of an IDEA
Ideas are the foundation of progress. An idea can be small or ground-breaking, easy to accomplish or
extremely complicated to implement. Whatever the case, the fact that it is an idea gives it merit.
Without ideas, nothing is possible. Most people are afraid to speak out their ideas, out for fear of
being ridiculed. However, if are an entrepreneur and want to remain competitive and innovative,
you need to bring your ideas out into the light. Some ways to do this are by:
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• Establishing a culture of brainstorming where you invite all interested parties to contribute
• Discussing ideas out loud so that people can add their ideas, views, opinions to them
• Being open minded and not limiting your ideas, even if the idea who have seems ridiculous
• Not discarding ideas that you don’t work on immediately, but instead making a note of them
and shelving them so they can be revisited at a later date.
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CRM stands for Customer Relationship Management. Originally the expression Customer
Relationship Management meant managing one’s relationship with customers. However, today it
refers to IT systems and software designed to help companies manage their relationships.
The better a company can manage its relationships with its customers, the higher the chances of the
company’s success. For any entrepreneur, the ability to successfully retain existing customers and
expand the enterprise is paramount. This is why IT systems that focus on addressing the problems of
dealing with customers on a daily basis are becoming more and more in demand.
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Customer needs change over time, and technology can make it easier to understand what customers
really want. This insight helps companies to be more responsive to the needs of their customers. It
enables them to modify their business operations when required, so that their customers are always
served in the best manner possible. Simply put CRM helps companies recognize the value of their
clients and enables them to capitalize on improved customer relations.
Benefits of CRM
• It helps improve relations with existing customers which can lead to:
o Increased sales
o Identification of customer needs
o Cross-selling of products
• It results in better marketing of one’s products or services
• It enhances customer satisfaction and retention
• It improves profitability by identifying and focusing on the most profitable customers
In business, networking means leveraging your business and personal connections in order to bring
in a regular supply of new business. This marketing method is effective as well as low cost. It is a
great way to develop sales opportunities and contacts. Networking can be based on referrals and
introductions, or can take place via phone, email, and social and business networking websites.
Networking is an essential personal skill for business people, but it is even more important for
entrepreneurs. The process of networking has its roots in relationship building. Networking results in
greater communication and a stronger presence in the entrepreneurial ecosystem. This helps build
strong relationships with other entrepreneurs.
Business networking events held across the globe play a huge role in connecting like-minded
entrepreneurs who share the same fundamental beliefs in communication, exchanging ideas and
converting ideas into realities. Such networking events also play a crucial role in connecting
entrepreneurs with potential investors. Entrepreneurs may have vastly different experiences and
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backgrounds but they all have a common goal in mind – they all seek connection, inspiration, advice,
opportunities and mentors. Networking offers them a platform to do just that. Benefits of
Networking
Networking offers numerous benefits for entrepreneurs. Some of the major benefits are:
Short-Term Goals
• These are specific goals for the immediate future. Example: Repairing a machine that has
failed. Medium-Term Goals
• These goals are built on your short term goals.
• They do not need to be as specific as your short term goals.
Example: Arranging for a service contract to ensure that your machines don’t fail again.
Long-Term Goals
• These goals require time and planning. They usually take a year or more to achieve.
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A business plan is a tool for understanding how your business is put together. It can be used to
monitor progress, foster accountable and control the fate of the business. It usually offers a 3-5 year
projection and outlines the plan that the company intends to follow to grow its revenues. A business
plan is also a very important tool for getting the interest of key employees or future investors. A
business plan typically comprises of eight elements.
The executive summary follows the title page. The summary should clearly state your desires as the
business owner in a short and businesslike way. It is an overview of your business and your plans.
Ideally this should not be more than 1-2 pages.
Nike’s mission statement is “To bring inspiration and innovation to every athlete in the world.”
• Company Information: Provide information like when your business was formed, the
names and roles ofthe founders, the number of employees, your business location(s)
etc.
• Growth Highlights: Mention examples of company growth. Use graphs and charts where
possible.
• Your Products/Services: Describe the products or services provided.
• Financial Information: Provide details on current bank and investors.
• Summarize future plans: Describe where you see your business in the future.
• Business Description
The second section of your business plan needs to provide a detailed review of the different
elements of your business. This will help potential investors to correctly understand your business
goal and the uniqueness of your offering.
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Market Analysis
The market analysis section usually follows the business description. The aim of this section is to
showcase your industry and market knowledge. This is also the section where you should lay down
your research findings and conclusions.
This section should come immediately after the Market Analysis. Your Organization & Management
section should include:
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The next section is the service or product line section. This is where you describe your service or
product, and stress on their benefits to potential and current customers. Explain in detail why your
product of choice will fulfill the needs of your target audience.
A list of any copyright or patent flings. A description of any R&D activities that you are involved in or
planning
Marketing & Sales
Once the Service or Product Line section of your plan has been completed, you should start on the
description of the marketing and sales management strategy for your business.
• Market penetration strategy: This strategy focuses on selling your existing products or
services in existingmarkets, in order to increase your market share.
• Growth strategy: This strategy focuses on increasing the amount of market share, even if it
reduces earningsin the short-term.
• Channels of distribution strategy: These can be wholesalers, retailers, distributors and even
the internet.
• Communication strategy: These can be written strategies (e-mail, text, and chat), oral
strategies (phone calls,video chats, and face-to-face conversations), non-verbal strategies
(body language, facial expressions, tone of voice) and visual strategies (signs, web-pages,
illustrations).
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A sales force strategy: This strategy focuses on increasing the revenue of the enterprise.
A breakdown of your sales activities: This means detailing out how you intend to sell your products
orservices – will you sell it offline or online, how many units do you intend to sell, what price do you
plan to selleach unit at, etc.
Funding Request
This section is specifically for those who require funding for their venture. The Funding Request
section should include the following information:
Financial Planning
Before you begin building your enterprise, you need to plan your finances. Take a look at the
steps for financial planning:
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• Step 1: Create a financial plan. This should include your goals, strategies and timelines for
accomplishingthese goals.
• Step 2: Organize all your important financial documents. Maintain a file to hold your
investment details,bank statements, tax papers, credit card bills, insurance papers and any
other financial records.
• Step 3: Calculate your net worth. This means figure out what you own (assets like your
house, bank accounts,investments etc.), and then subtract what you owe (liabilities like loans,
pending credit card amounts etc.) the amount you are left with is your net worth.
• Step 4: Make a spending plan. This means write down in detail where your money will come
from, andwhere it will go.
• Step 5: Build an emergency fund. A good emergency fund contains enough money to cover
at least 6 months’worth of expenses.
• Step 6: Set up your insurance. Insurance provides long term financial security and protects
you against risk.
Risk Management
As an entrepreneur, it is critical that you evaluate the risks involved with the type of enterprise that
you want to start, before you begin setting up your company. Once you have identified potential
risks, you can take steps to reduce them. Some ways to manage risks are:
Research similar business and find out about their risks and how they were minimized.
Evaluate current market trends and find out if similar products or services that launched a while ago
are still being well received by the public.
Think about whether you really have the required expertise to launch your product or service.
Examine your finances and see if you have enough income to start your enterprise.
Be aware of the current state of the economy, consider how the economy may change over time,
and think about how your enterprise will be affected by any of those changes.
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For entrepreneurs, one of the most difficult challenges faced involves securing funds for startups.
With numerous funding options available, entrepreneurs need to take a close look at which funding
methodology works best for them. In India, banks are one of the largest funders of startups, offering
funding to thousands of startups every year.
When approaching a bank, entrepreneurs must have a clear idea of the different criteria that banks use
to screen, rate and process loan applications. Entrepreneurs must also be aware of the importance of
providing banks with accurate and correct information. It is now easier than ever for financial institutions
to track any default behavior of loan applicants. Entrepreneurs looking for funding from banks must
provide banks with information relating to their general credentials, financial situation and guarantees or
collaterals that can be offered.
General Credentials
This is where you, as an entrepreneur, provide the bank with background information on yourself.
Such information includes:
• Letter(s) of Introduction: This letter should be written by a respected business person who
knows you wellenough to introduce you. The aim of this letter is set across your
achievements and vouches for your character and integrity.
• Your Profile: This is basically your resume. You need to give the bank a good idea of your
educationalachievements, professional training, qualifications, employment record and
achievements.
• Business Brochure: A business brochure typically provides information on company
products, clients, howlong the business has been running for etc.
• Bank and Other References: If you have an account with another bank, providing those bank
references is agood idea.
• Proof of Company Ownership or Registration: In some cases, you may need to provide the
bank with proofof company ownership and registration. A list of assets and liabilities may
also be required.
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• Financial Situation: Banks will expect current financial information on your enterprise. The
standard financial reports you should be prepared with are:
o Balance Sheet
o Profit-and-Loss Account
o Cash-Flow Statement
o Projected Sales and Revenues
o Business Plan
o Feasibility Study
• Guarantees or Collaterals: Usually banks will refuse to grant you a loan without security.
You can offer assets which the bank can seize and sell off if you do not repay the loan.
Fixed assets like machinery, equipment, vehicles etc. are also considered to be security
for loans.
Your request for funding will have a higher chance of success if you can satisfy the following
lending criteria:
The Procedure
• To apply for funding the following procedure will need to be followed.
• Submit your application form and all other required documents to the bank.
• The bank will carefully assess your credit worthiness and assign ratings by analyzing your
business information with respect to parameters like management, financial, operational
and industry information as well as past loan performance.
• The bank will make a decision as to whether or not you should be given funding.
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To manage your enterprise effectively you need to look at many different aspects, right from
managing the day-to-day activities to figuring out how to handle a large scale event. Let’s take a look
at some simple steps to manage your company effectively.
Step 1: Use your leadership skills and ask for advice when required.
Let’s take the example of Ramu, an entrepreneur who has recently started his own enterprise. Ramu
has good leadership skills – he is honest, communicates well, knows how to delegate work etc.
These leadership skills definitely help Ramu in the management of his enterprise. However,
sometimes Ramu comes across situations that he is unsure how to handle. What should Ramu do in
this case? One solution is for him to find a more experienced manager who is willing to mentor him.
Another solution is for Ramu to use his networking skills so that he can connect with managers from
other organizations, who can give him advice on how to handle such situations.
Step 2: Divide your work amongst others – realize that you cannot handle everything
yourself.
Even the most skilled manager in the world will not be able to manage every single task that an
enterprise will demand of him. A smart manager needs to realize that the key to managing his enterprise
lies in his dividing all his work between those around him. This is known as delegation. However,
delegating is not enough. A manager must delegate effectively if he wants to see results. This is
important because delegating, when done incorrectly, can result in you creating even more work for
yourself. To delegate effectively, you can start by making two lists. One list should contain the things that
you know you need to handle yourself. The second list should contain the things that you are confident
can be given to others to manage and handle. Besides incorrect delegation, another issue that may arise
is over-delegation. This means giving away too many of your tasks to others. The problem with this is, the
more tasks you delegate, the more time you will spend tracking and monitoring the work progress of
those you have handed the tasks to. This will leave you with very little time to finish your own work.
Hiring the right people goes a long way towards effectively managing your enterprise. To hire the
best people suited for the job, you need to be very careful with your interview process. You should
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ask potential candidates the right questions and evaluate their answers carefully. Carrying out
background checks is always a good practice. Running a credit check is also a good idea, especially if
the people you are planning to hire will be handling your money. Create a detailed job description
for each role that you want filled and ensure that all candidates have a clear and correct
understanding of the job description. You should also have an employee manual in place, where you
put down every expectation that you have from your employees. All these actions will help ensure
that the right people are approached for running your enterprise.
Your enterprise can only be managed effectively if your employees are motivated to work hard for
your enterprise. Part of being motivated involves your employees believing in the vision and mission
of your enterprise and genuinely wanting to make efforts towards pursuing the same. You can
motivate your employees with recognition, bonuses and rewards for achievements. You can also
motivate them by telling them about how their efforts have led to the company’s success. This will
help them feel pride and give them a sense of responsibility that will increase their motivation.
Besides motivating your people, your employees should be constantly trained in new practices and
technologies.
Remember, training is not a one-time effort. It is a consistent effort that needs to be carried out
regularly.
Your employees need to be well-versed in the art of customer management. This means they should be
able to understand what their customers want, and also know how to satisfy their needs. For them to
truly understand this, they need to see how you deal effectively with customers. This is called leading by
example. Show them how you sincerely listen to your clients and the efforts that you put into understand
their requirements. Let them listen to the type of questions that you ask your clients so they understand
which questions are appropriate.
Use all your skills and the skills of your employees to market your enterprise in an effective manner.
You can also hire a marketing agency if you feel you need help in this area.
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Now that you know what is required to run your enterprise effectively, put these steps into play, and
see how much easier managing your enterprise becomes!
It is very important to validate your business ideas before you invest significant time, money and
resources into it.
The more questions you ask yourself, the more prepared you will be to handle to highs and lows of
starting an enterprise.
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Footnotes:
• A mentor is a trusted and experienced person who is willing to coach and guide you.
• A customer is someone who buys goods and/or services.
• A competitor is a person or company that sells products and/or services similar to your
products and/or services.
• SWOT stands for Strengths, Weaknesses, Opportunities and Threats. To conduct a SWOT
analysis of your company, you need to list down all the strengths and weaknesses of your
company, the opportunities that are present for your company and the threats faced by
your company.
• A minimum viable product is a product that has the fewest possible features, that can be sold
to customers, for the purpose of getting feedback from customers on the product.
• A company is said to break even when the profits of the company are equal to the costs.
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