Persuasive Techniques

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PERSUASIVE TECHNIQUES AND DEVICES: CARD SORT

(TEACHER COPY)

Emotional words or phrases that help us


EMOTIVE LANGUAGE understand the issues and draw on our
emotions.

A question asked to involve the reader. It


RHETORICAL QUESTION doesn’t require a direct answer.

Important words or phrases that are


REPETITION repeated to emphasise their importance.

Repetition of the same letter or sound in


ALLITERATION a sentence to attract attention to what is
being said.

These often include numbers and add


FACTS AND STATISTICS factual weight to an argument.

Overstating a viewpoint, statement or


EXAGGERATION idea. Used to impress, to make things
sound better than they really are.

A word or phrase repeated three times to


TRIPLING / RULE OF THREE add emphasis and create anticipation.

This often helps people understand


issues in ways that a general account will
PERSONAL TESTIMONY not. This technique is often used by
charities so people will empathise with
the suffering.

PERSONAL PRONOUNS / Used to draw people into an argument as


DIRECT ADDRESS if they are being spoken to in person.

PERSUASIVE TECHNIQUES AND DEVICES: CARD SORT

Copyright © 2009 www.englishteaching.co.uk + www.english-teaching.co.uk


(PUPIL COPY)

Overstating a viewpoint, statement or


EMOTIVE LANGUAGE idea. Used to impress, to make things
sound better than they really are.

A word or phrase repeated three times to


RHETORICAL QUESTION add emphasis and create anticipation.

This often helps people understand


issues in ways that a general account will
REPETITION not. This technique is often used by
charities so people will empathise with
the suffering.

Emotional words or phrases that help us


ALLITERATION understand the issues. And draw on our
emotions.

Repetition of the same letter or sound in


FACTS AND STATISTICS a sentence to attract attention to what is
being said.

These often include numbers and add


EXAGGERATION factual weight to an argument.

Used to draw people into an argument as


TRIPLING / RULE OF THREE if they are being spoken to in person.

Important words or phrases that are


PERSONAL TESTIMONY repeated to emphasise their importance.

PERSONAL PRONOUNS / A question asked to involve the reader. It


DIRECT ADDRESS doesn’t require a direct answer.

Copyright © 2009 www.englishteaching.co.uk + www.english-teaching.co.uk

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