MARKETING MANAGEMENT SERVICES INCLUDES:

 Development of a Project Marketing Strategy for the launch of the Project

 Day-to-day account management.
 Coordination, attendance at weekly, bi-weekly or monthly meetings
 Prepare calendars for Marketing starts, Sales Related Events with due dates for materials, invitations etc.….
 Planning, placement and management of all media advertising
 Administration of ongoing marketing budget(s) and critical path
 Ensuring maximum value for collateral purchases acting as Client's agent
 Co-ordination of all production according to Client approved estimates

Branding & Positioning Strategy

• Project name

• Develop a logo concept based on the chosen name and to prepare each logo in a black and white format as well as
colour√

• Work with creative to develop a project colour scheme that will be used on the logo, brochure, signage
advertisements and web design.

• Produce finished artwork for the chosen logo concept in a digital format suitable for all marketing applications√√

• Design the look of a typical sign to determine the size, shape, and colour and how the logo will function with the sign
design format.

Advertising and Design:

Development of a comprehensive advertising program for the Project. Work with creative to write and design an ad
campaign that will be adapted to digital, magazine and newspaper formats. Design a direct mail piece for the launch of
the project. Format the general emails that the sales team will use as a community so that we have a consistent look
and feel. The signatures to all be the same with links to social media, and the logo included. Concept transferable to
produce design concepts for a brochure package including cover and insert pages. Produce a fully detailed mock-up for
review, detailed enough to be used to obtain printing quotes. Obtain price quotes from suppliers in order to produce
estimates for production of all of the marketing materials required.

Media Planning:

Development of a media plan and costs.

Format social media to maintain a consistent image.

Format landing page and interactive

Format other website pages

Signage Package:

Design a signage program which will include creative for sales office signage, main freestanding signage, all off site
signage such as billboards, A-frames and any other signage required to successfully market the Project(s). All types of
signage are included.

Project brochure, black lines, floor plans, inserts, and other merchandising inserts:

Work with creative to design and copywrite a brochure and all required inserts, including but not limited to, elevations
and floor plans, unlimited number of black lines (to draw floor plans and/or design marketing floor plans), builder story,
site plan, feature sheet, amenities map, etc. and full broker’s package (if deemed necessary by the client) for the
Project(s).

Renderings and model:

Engage professionals to provide direction and collaborate with architectural and interior designers and the renderer and
model-maker for all renderings and models that are necessary for the Project. We will select from a pool of renderers
and model-makers that will provide the best possible price and quality.

PROJECT WEBSITE AND INTERACTIVE SERVICES

Project Website Strategy:

 Overall objectives, competitive research and best practices

 Look and feel, brand strategy for the project web site
 Architecture (site map and wireframes)
o Design concept for one web page, including database
o Design concept for multiple pages

Web Site Creative Design:

 Concept development
 Production of layout based on creative brief
 Layout presentation (meeting/teleconference)
 One round of revisions, or concept #2 if necessary
 Sub-page layouts – if required
 Walk-through video and drone footage of area
Web Site Development:

 Coding of main structure of website

 Insertion of client's static content
 Meta-tags, page titles and description, body copy, links
 Quality assurance testing and debugging
 Client testing – one round of modifications
 Website pages developed AS PER SITE MAP
 Content to be provided by the client
 Client to populate sections with content admin control

SEO Pre-Production Keyword Research:

 Must be included for new websites that require SEO

 Includes initial set up
 Identify branded and unbranded keywords
 Aim to find relevant keyword phrases

Local Search Engine Optimization – Google Places Plus:

 Set up and maintain local search engines, directories, portals, and social networking sites
 Designed to provide maximum local exposure
 Designed for small and mid-sized local businesses

E-Blasts:

 All types of email blasts (creative + art included) including invitations, reminders, thank you, save the date,
agent, prospect and purchaser e-blasts

PROJECT TOUCHSCREEN DESIGN AN IMPLEMENTATION

 Coding of main structure of touchscreen

 Programming and implementation

PRINT PRODUCTION SERVICES

  Ryan Design shall prepare final art for all merchandising materials required for launching a new project such as
project brochure, all inserts – floor plans etc., all displays, all advertising and promotional material, a preview
and grand opening ad, in a format requested by the suppliers

 Ryan Design will conduct press proofs (and approvals) to ensure proper color paginations, review signage
fabrication prior to installation, ensure proper fabrication of all displays, coordinate and supervise installation of
all merchandising materials into the sales center and supervise the fabrication of any other merchandising
including signage. With respect to print coordination and purchasing, Ryan Design shall source and provide
Client with two quotes for Client’s review after which, Client may approve one of the quotes

 The Client must approve all designs and marketing. Ryan Design shall provide the Client with several design and
marketing concepts and proofs. The Client has the privilege of changing, correcting and/or commenting on any
of the designs and marketing proposals presented). If the Client does not approve of a particular design or
marketing proposal, Ryan Design shall provide a new design or marketing proposal as the case may be

 Client can request any and all Project material files at any time by e-mail or download link upon completion and
full payment of project material

How the numbers were arrived at;

Branding and Concept of Marketing

The important thing is to take advantage of the location and maintain consistency. To do this we must break rules long
established in the condo marketing game and that is to give out as little information as possible. We must concentrate
our marketing on making sure the potential client is exactly sure of the location, including zones within the building
itself. This level of disclosure will have a duplicate effect of being transparent while creating trust in the eyes of the
buyer.

Choosing how aggressively we pursue this is the real question. That is why web and ad creative is necessary including a
review of what has gone before. We need to put this in the hands of those who are responsible for selling the units.

Activation

DIGITAL/WEB To me activation is the mechanism with which you market your brand. Digital is the way of targeting and
harvesting the most people in the smallest spend. These programs are monthly, generally in pre selected time arcs, such
as 6 months. I suggest we do three months through November and three months starting Feb through April. This will
run $15,000 per active month ($60,000) and cover the next 8 month period. It will include website updates and page

and creative development as well as all points optimization (Google

Adwords, SEO, etc) per the Adfuel quote.

PROJECT WEBSITE AND INTERACTIVE SERVICES

Project Website Strategy:

 Overall objectives, competitive research and best practices

 Look and feel, brand strategy for the project web site
 Architecture (site map and wireframes)
o Design concept for one web page, including database
 o Design concept for multiple pages

Web Site Creative Design:

 Concept development
 Production of layout based on creative brief
 Layout presentation (meeting/teleconference)
 One round of revisions, or concept #2 if necessary
 Sub-page layouts – if required
 Walk-through video and drone footage of area

Web Site Development:

 Coding of main structure of website

 Insertion of client's static content
 Meta-tags, page titles and description, body copy, links
 Quality assurance testing and debugging
 Client testing – one round of modifications
 Website pages developed AS PER SITE MAP
 Content to be provided by the client
 Client to populate sections with content admin control

SEO Pre-Production Keyword Research:

 Must be included for new websites that require SEO

 Includes initial set up
 Identify branded and unbranded keywords
 Aim to find relevant keyword phrases

Local Search Engine Optimization – Google Places Plus:

 Set up and maintain local search engines, directories, portals, and social networking sites
 Designed to provide maximum local exposure
 Designed for small and mid-sized local businesses
E-Blasts:
  All types of email blasts (creative + art included) including invitations, reminders, thank you, save the date,
agent, prospect and purchaser e-blasts

PROJECT TOUCHSCREEN DESIGN AN IMPLEMENTATION

 Coding of main structure of touchscreen

 Programming and implementation

SALES CENTRE We have priced the sales centre accordingly in the pro forma. What is spent on the inside is flexible.
The cost of the unit is fixed. Sales centre budget as shown in proforma.

PRINT Print ads generally support other forms of advertising and simply supply brand recognition as nowadays they
direct you to the website generally. If we had the chance to get a meaningful ad space I would support this. Just being
one of many I would not.

COLLATERALS (Project brochure, black lines, floor plans, inserts and other merchandising) Necessary evil. Must have at
POS.

SIGNAGE Should match the rest of the creative and include sales centre.

RENDERINGS/MODEL Although these would normally come from the architect, we suggest that the architect’s renderer
work with our selected creative to get the best result.