CALL PITCH

1) Introduction:-
HELLO!! GREETINGS (Acc. to time of the day.)
• Sir am i speaking to Mr. Aakash Kapoor?
• Ohk !! Great.
• Sir this is Faisal Khan calling from

AUTO MECHANICS(India's leading

Automobile service provider company for both Car
and Bike)
--> (AUTO MECHANICS is a Tech Enabled
Servicing, Repairing & Detailing platform,
providing 24*7 RSA for both Car & Bike.)
--> Haan abhi 1.5 mahine pahle hi service
karwayi hai, par aapko mera number kaha
se mila.
Sir aapne jis jagah se apni gadi last
service karwayi this wahi se aap k
contact details humare paas aaye hai.
Aakash sir waise mai janna chauga
Konsi Gadi hai aapke paas?
which year?
Servicing Frequency
Authorized Dealer or Local Garage
Single four wheel vehicle in the family?
Number of Drivers?
Profession ?
Daily or weekly run-up of the vehicle?
Under warranty or out of warranty?
First owner or repurchased ?
Listen Well.
Let the Caller Know You Are Listening and make sure he is attentive on the call.
Use Words That Your Caller Uses.
Show Empathy With Your Caller.
Go Off Script.
Be Friendly.

2) & Rapo & Probing Building:-

--> (caller must keep this in mind that,
they do not have to interview the CX by
shoot back to back Questions, rather they
have to build up a conversation with the
CX, this conversation will help you to break the ice
and will also help you to build up a
rapo.

For Rapo Building-

1. who is the decision maker.
2. Private car/commercial car.
3. new car/ old car
4. Happy with the current service or curious for trying some new
5. service in the market.
6. Cx connection with his car.)

Sir pehli baat to ye hai humari gadi ka jo

car insurance hota hai wo puri gadi ka
coverage nahi provide karta hai.
Sir uske aage agar baat karu to sabse
bada impact jo directly hamari pocket
pe attack karta hai wo hai inflated
service charges by the authorised
service centers.

*Lack of 24*7 RSA (Major & Minor repairs servicing.

*Lack of trust.
*Lack of warranty on service
once you have done your probing part
properly, you will be in a position to
qualify you CX to the next stage.
3) Need Creation & FOMO:-
( Only windshield and bumper is covered no plastic part
is covered and also the L shape of car is mainly covered
in car insurance _(If asked about insurance.)
(authorized service centers and local
garages Comparison)
(No transparency, local spare parts used.)
Aakash sir jaise aapne mujhe bataya k
aap har teen mahino me company
authorised car service center se apni
gadi service karwate ho, isiliye sir mai
aapko yaha batana chahunga aaj ki date
me Indian Car service and repair
market ka original scenario kya hai.
Sir, AUTO MECHANICS is field me kal ka
aaya ko naya player nahi hai, humne iss
particular market ko Ghol k peeliye hai,
we exactly know what all malpractices
and conversation are happening with the lesser
aware CX.
Sir agar briefly baat karu to Car Repair
& service industry me 2 type k services
providers hai-
Company Authorized Service Centers
Local Garages.

1. Quality Service
2. Quicker Delivery
3. Compromised
4. Quality of Spare Parts
5. Cheaper Service
6. Specialized Staff
7. Inflated Bill 20%-30% higher than local garage

4. (Explain the above table in detail to the

CX)
All USP's
• We have JD authorized and verified garages only.
• We provide doorstep car washes
• CX should provide electricity and water
• Operational till evening only

• Professional and Trained staff.

• Genuine products with barcode replacement.
• 24*7 Roadside Assistance facility (RSA):-
• Free car towing facility.
• Response with in 30 mins maximum 1 hrs
• No charges including with - 30 km range
 • Major and minor breakdowns
• 1 month Warranty on post service on what part we replace.
• Customer can avail services anywhere pan India*.
• Quick job completion - We try to deliver the car within a day or two.
• Free pick up and drop facility*.
• Customers can avail 2 car service in 1 membership (6 months each).
• We provide 15 days money back guarantee, if not done as promised.
• Refund is applicable on CX request, when we are not able to provide
service within 15 days.

WHAT ARE WE PROVIDING?

In order to create Fomo in cx's mind you

can create urgency scenario by either
saying that, since the company is trying
take the gripe in your city hence we are
providing lump sum discounts to the
First few cx or else you can even give
reference of the current festive session
of that time.
You can say since you people are the
initial few cx from your city hence we are
bound to provide you our service at a
very affordable prices since you will the
one who will help the co. by doing mouth
publicity(organic marketing) and
providing reference if you remain happy
with our services.
ji aap mujh se baar baar puch
rahe k AUTO MECHANICSka subscription
package kya hai, sir mai price to aapko
bata hi duga aur uspe jo bhi best offer
and benefits hai mere pass wo bhi add
karuga par sir uske baad aap mujhe
kahoge chal yaar theek hai faisal mai ek
baar family se bhi discuss kar leta hu aur
phir mai kal ya parso kal back karta hu,
mai baad me call karunga par baat dely
hogi sir aur eventually jo inconveniences
or inflated prices aap aaj tak suffer kar
rahe wo sab aage bhi continue rahega, so
better option ye hai k
sir ye number aapka watsapp pe hai?

5) PRICING:-
1. Fine, i'll do one thing, maine abhi call pe
abhi aap ko jo bhi benefits AUTO MECHANICS se
related bataye hai wahi sari cheeze mai
aapko pdf me bhej deta hu aur sath hamara
jo agreement ka performa hota wo bhi share
kar deta hu app ek baar un sari cheezo ko
thoroughly padh lo and then i'll give you a
call in the evening time and we'll move
forward with the payments.
Sir dekhiye jo best hoga wahi karunga
aap ke liye, agar approx. amt kahu
1k/month se kam ka price aayega aap har
service jo maine aapko bataya hai un
sabhi k liye. and that on written
agreement with the company.
Q- Sir approx amount to batado?
(You have to make sure that cx has
understood each and everything you have
said before quoting him the prices.)

6) Closure:-
Payment link, order process and order
punching by filling G-Form from CX