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Profile Optimization Guide

This document provides tips for optimizing an Upwork profile by understanding one's niche, choosing the right profile elements like pictures and titles, crafting compelling descriptions, adding a video, displaying a relevant portfolio, including skills and keywords, optimizing project catalogs, filling out background sections, and collecting testimonials. The goal is to clearly communicate one's services and qualifications to clients through repeating important keywords throughout the profile.

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dasp10915
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111 views17 pages

Profile Optimization Guide

This document provides tips for optimizing an Upwork profile by understanding one's niche, choosing the right profile elements like pictures and titles, crafting compelling descriptions, adding a video, displaying a relevant portfolio, including skills and keywords, optimizing project catalogs, filling out background sections, and collecting testimonials. The goal is to clearly communicate one's services and qualifications to clients through repeating important keywords throughout the profile.

Uploaded by

dasp10915
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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OPTIMIZING YOUR

UPWORK PROFILE
A COMPREHENSIVE GUIDE
UNDERSTAND YOUR NICHE

Research on Upwork for your


niche keywords

Find 1 Main keyword and 3 micro


keywords.

[email protected]
UNDERSTAND YOUR NICHE
Example: you are a WordPress
developer and you are
offering services like:
Front-End Development
Speed Optimization
Malware removal etc.

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UNDERSTAND YOUR NICHE
Search for each service on Upwork
and grab your 3 services keywords

P.S: You can't be an authority in all


services as a WordPress developer
so choose those services where
you are the best and can provide
quality work in those.

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UNDERSTAND YOUR NICHE

Got your 4 keywords now let's


tailor your profile!

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CHOOSING THE RIGHT PROFILE
PICTURE
Before we jump to the next
make sure you choose the right
profile picture.

Use a headshot with a smiling face


and a plain background

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CHOOSING THE RIGHT PROFILE
PICTURE

Surely I will give a check on second


one first, if i am the client.
CRAFTING A COMPELLING TITLE
Your job title needs to tell client
who you are and what you can
offer them.

WordPress developer, Web


developer, Graphic designer

Expert WordPress Developer with


Specialization in SEO and Speed
Optimization

[email protected]
CRAFTING A COMPELLING TITLE

Make Sure you include your main


keyword in your job title once.

P.S: Dont do keyword stuffing.

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WRITING AN OUTSTANDING
OVERVIEW
That's the main thing where most
people fail to grab clients even if
they land on your profile.

Stop doing formal introductions.


the client already sees your name
with your profile picture.

Clients don't care if you did a


Ph.D. in computer science they
only care about their problem if
you can provide the solution.

[email protected]
WRITING AN OUTSTANDING
OVERVIEW
Trigger Client pain point in first 2
lines. because they see the first 2
lines while choosing a freelancer.

Repeat your main keywords at


least 3 times in the whole
overview. ad micro keywords 1
time.

List your services in bullets with


emojis to make them prominent.

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A CLIENT REVIEW OR INTRO
VIDEO
Video testimonials from previous
clients with a good thumbnail
always make authority.

If you do not have a client


testimonial create a portfolio
video by showcasing your best
work.

Add your main keyword in video


title and in thumbnail

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DISPLAYING YOUR PORTFOLIO
Always add a concise portfolio
when you complete a job add
screenshots or a video depending
on your niche.

Explain in detail what was the


problem of the client and how
effectively you solved it.

Add your main keyword and any


micro keyword in the portfolio
title and overview.

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ADD YOUR RELEVANT KEYWORDS
IN SKILLS

Add skills depending on your


niche make sure you have your
main keyword and 3 micro
keywords in there.

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OPTIMIZE PROJECT CATALOGES

Repeat your main keyword or


micro keyword in the project
catalog title and overview.

Create at least 4 project catalogs.

[email protected]
FILLING OUT THE EMPLOYMENT
HISTORY, EDUCATION AND
CERTIFICATION SECTIONS

Use these sections to show your


work history and make sure you
repeat your 4 keywords in each
once

[email protected]
COLLECTING AND GIVING
TESTIMONIALS

Refer your old clients to give


testimonials. and again repeat
your main and micro keywords in
there.

[email protected]

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