Department of Education

Division of Aklan
Linabuan National High School
Senior High School Department

(BUSINESS PLAN)

OWNERS

Jhon Mark Dela Cruz

Icelle Hanz L. Iray

Rodrigo N. Maru

Rico P. Paderes

John Michael D. Ricaforte

Reylie Mae S. Rillo

GR.XII-Ingenuity

FEBRUARY 2023
 TABLE OF CONTENTS
Contents Page
Title Page………………………………………………………………………………...……i
Table Contents…………………………………………………………………………….....ii
Executive Summary………………………………………………………………...……….1
Personal
Details……………………………………………………………………………...3
Overview of the Business………………………………………………………….....…….4
Business Plan Proper………………………………………………………...…….…...
…..5
Vision, Mission, Values………………………………………………………………………
6
Marketing Plan…………………………………………………………………………….…7
Market Segmentation……………………………………………………….....………..…..8
Market Mapping…………………………………………………………………...…………9
Target Market……………………………………………………………….………….
…...10
Competitor Comparison Chart…………………………………………..
…………..........11
Promotion…………………………………………………………………………….……..15
Market Research……………………………………………………….…..…..………….16
Market Research Result……………………………………………….….….…..……….21
SWOT Analysis………………………………………………………...…………………..23
Operational Plan…………………………………………………………….……………..24
Organizational Plan………………………………………………………………………..22
Contribution in the Business………………………………………………………….…..23
Financial Plan…………………………………………………………………….…….…..24
Social Impact……………………………………………………………………….………25
EXECUTIVE SUMMARY

The project “Affordable Lumpiang Shanghai” will be handled by the six students of
Grade 12 who are taking Academic strand, General, Academic, Strand and one of the
requirements for the certain subject.

This will be their method of assessing the skills they will develop from performing
this study. This will also provide students with the ability to learn or develop their
entrepreneurial, managerial marketing talents. Furthermore, this project will benefit of the
students involved for they can gain profit that they may use as financial aid and supports to
their needs.

After the community lockdown have been lifted, the team came to conclusion that
tourists within the place has somewhat became excessive. We witnessed the merging of
different business and the creation of different products that are not usually found within the
island. Upon these information that the team gather and with the help of SWOT analysis, the
team were able to identify strengths, weaknesses, opportunities, and the threats for the future
business the team will venture.

Thus, the team concluded that this proposal outlines in creating a new form of
snack that locals are not accustomed into. This was generated through the groups planning
and observation of the locale. Furthermore, the team decided to set forth for a
business about a food which is the “lumpia”. Lumpia are the type of food or street food also
which is not very hard learn and try. It is made up of lumpia wrapper, ground pork and other
side ingredients.
These are the following easy steps in cooking lumpia. First, combine all filling
ingredients in a bowl. Mix well, the lower the fire, the good texture you achieve. Lumpiang
Shanghai are greatly known as food, snack, occasion or even business just like street foods.
Although, the locale and international have the same type of food which is known as
“lumpia” and it serves as one of the usual food snack occasion or even business just like
street foods of people within. Even though the team offers affordable food that the locale are
customed to, they considered the sentimental values of what have been traditions such that
the original way of lumpia, a new variety yet they can still have the nostalgic feelings of
eating food that they’ve grown up into.
 The team can guarantee for service they will provide upon selling the generated
products and can also guarantee product’s quality, food safety and cleanliness, enjoyment of
eating the lumpia without worrying about the price, an “instagramable” and “story” worth it
product.
 PERSONAL INFORMATION

The owners:
Jhon Mark Dela Cruz
He was born on April 8,2005. He is the son of Mr. & Mrs. Rodel and Robelyn Dela
Cruz. He is currently a Grade 12 student taking up the General Academic Strand (GAS) at
Linabuan National High School. He wants to be a Policeman.

Icelle Hanz L. Iray

He was born on November 10,2004, Icelle Hanz L. Iray is the son of Herminio and
Lorely Iray. He is currently a Grade 12 student taking up the General Academic Strand GAS
at Linabuan National High School. He wants to be Police.

Rodrigo N. Maru
He was born on July 3,2004. Rodrigo N. Maru is the son of Roderick and Rosie Maru.
He is currently a Grade 12 student taking up the General Academic Strand GAS at Linabuan
National High School. He wants to be a Electrical Engineer.

Rico P. Paderes
He was born on April 3,2004. Rico P. Paderes is the son of Anthonio and Gloria
Paderes. He is currently a Grade 12 student taking up the General Academic Strand GAS at
Linabuan National High School. He wants to be a Seaman.

John Michael D. Ricaforte

He was born on March 15,2004. John Michael D. Ricaforte is the son of Manny and
Salve Ricaforte. He is currently a Grade 12 student taking up the General Academic Strand
GAS at Linabuan National High School. He wants to be a Police Officer.

Reylie Mae S. Rillo

She was born on November 26,2004. Reylie Mae S. Rillo is the daughter of Reynaldo
and Lida Rillo. She is currently a Grade 12 student taking up the General Academic Strand
GAS at Linabuan National High School. She wants to be a Licensed Professional Teacher
(LPT) someday.
 OVERVIEW OF THE BUSINESS

The team's “Affordable Shanghai” will undoubtedly provide the consumer with
product that is reasonably priced, of a high standard, and guaranteed to be safe and hygienic.
The business will offer inexpensive Shanghai food in a range of tastes so that clients can
preferred flavor when paired with our product. The owners Jhon Mark, Icelle Hanz, Rodrigo,
Rico, John Michael, and Reylie Mae saw that everyone was cooking this type of food,
especially this time of pandemic. As a result, the group thinks that everyone deserves a
product of high quality and inexpensive that would fill their stomachs and allow them to
occasionally experience that they eat affordable and deliciously food.

NAME OF THE BUSINESS

The team comes up with the business name “Affordable Shanghai” from the primary
product which is “lumpia” and added the adjective word “affordable” since the team’s goal is
to let their customer experience affordable and guaranteed to be safe and hygienic food by
eating the shanghai.
 BUSINESS PLAN PROPER

The needs
The market research data as well as the team's observations are the aspects that the
project "Affordable Shanghai” must consider.
 Accept the unusual
People now have access to a variety of goods that are not common among the locals
thanks to the emergence of new businesses in the area. We observe the unexpected events and
changes that had occurred throughout the pandemic as we adjust to the new normal.
Traditions aren't always bad, but people usually find a way to try something new. The
"Affordable Lumpia" concept will give individuals new eating experience by allowing them
to occasionally feel as though they have eaten a product of well-good and inexpensive while
still satisfying their tummies with high-quality food.

 Budget-friendly and good quality will always be the priorities.

In the midst of pandemic, people learn the hard way of saving money. "Affordable
Shanghai" is a budget-friendly food or snack that can be enjoyed in an inexpensive but could
fill their stomachs. The product's quality will be worth it, as it will make consumers realize
that every penny they've paid has worth.

 For social media purposes

Good quality and satisfaction are necessary for producing a product, customers have
different intentions when purchasing a specific product. This is especially true for food and
beverages, as the majority of customers are young and have social media accounts.
"Affordable Shanghai" is a product that provides both satisfactory and appealing images of
the product, making it worthwhile to include it in someone's story.

 Satisfy one’s craving

It is known that one’s business goal is the satisfaction of its customer. Affordable
Shanghai is a budget-friendly and good quality food that can satisfy one's craving. It
contains ground pork, eggs, and sugar.
 VISION, MISSION, AND VALUES

Vision:
The goal of the initiative is to build a business that works for everyone involved by giving
customers what they want without asking anything in return.

Mission:
The project's major objective is to offer customers high-quality at reasonable prices. Along
with the qualities, the crew will guarantee the product's cleanliness and safety. Also, the crew
will deliver mouthwatering treats with a beautiful presentation for the clients' social media
accounts.

Values:
The project is centered on the product, but the team ensures that high-quality service is
provided.
 MARKETING PLAN

The following information illustrates marketing based on the product concept and
data collected. It includes product or service features, target audience, and marketing
strategies.
Products
Affordable Lumpia is a business that sells a variety of affordable shanghai. The following are
the products that we sell.

Figure No. 1 THE TRADITION

Figure
No. 1
 DEMOGRAPHIC BEHAVIORAL

 Name  Purchasing habits

 Age MARKET SEGMENTATION  Spending habits
 GEOGRAPHIC
Sex  User status
 Grade and  Brand interaction
Section
 ZIP code PSYCHOGRAPHIC
 Province
 Municipality
 Climate  Personality traits
 Urban or rural  Values
 Attitudes
 Lifestyles
 Motivations
 MARKET
MAPPING

High Quality

Low Price High Price

Low Quality
 TARGET MARKET

The products are to be sold to everyone, students, workers, or just regular people who:

 Stress from school, work, and the pandemic can be relieved by eating Shanghai.

 love to share their food adventure on the social media.

 People who loves adventure and try something new.

 People who just love to eat.

 COMPETITORS
The following are the fellow competitors. The team’s business does offer the same product
with the following businesses.

1. Mugz n’ Wheelz
Mugz n’ Wheelz is one of the operating businesses within the municipality of Kalibo.
They offer from food and drink to their restobar and has a good spot because it the restobar is
near the highway.

2. Food Talk
Food Talk is also one of the catering services at the same time restaurant operating
business in Kalibo. They offer catering services in any occasions and at the same time they
have their location wherein they can entertain costumer who wants to eat and try their
products.
3.The BACKYARD
The BACKYARD is one of the operating businesses within the municipality of Kalibo
wherein they offer from food and drink also they offer catering services, delivery services to
their customer and has a good ambiance and refreshing also.
Comparison of Competitors through online survey

AVERAGE GOOD EXCELLENT

MARKET SHARE 18.3% 71.5% 10.2%
QUALITY 20.5% 79.58%
LOCATION 27.3% 63.6% 9.1%
PRICE 35.5% 64.5%
COSTOMER 30.7% 69.3%
RELATION
COSTOMER 15.2% 84.8%
SERVICES
Mugz n’ Wheelz

Food Talk

AVERAGE GOOD EXCELLENT

MARKET SHARE 20.3% 64.6% 15.1%
QUALITY 25.3% 70.5% 4.2%
LOCATION 27.3% 60.5% 12.2%
PRICE 25.5% 65.4% 9.1%
COSTOMER 35.9% 64.1%
RELATION
COSTOMER 15.5% 84.6%
SERVICES

the BACKYARD

AVERAGE GOOD EXCELLENT

MARKET SHARE 18.5% 63.4% 18.1%
QUALITY 44.4% 37.5% 18.1%
LOCATION 17.2% 71.5% 11.3%
PRICE 25.3% 65.5% 9.2%
COSTOMER 25.2% 63.5% 11.3%
RELATION
COSTOMER 35.5% 60.8% 3.7%
SERVICES
 COMPETITORS

MARKET SHARE Good Good Good

QUALITY Good Good Average
LOCATION Good Good Good
PRICE Good Good Good
COSTOMER Good Good Good
RELATION
COSTOMER Good Good Good
SERVICES
Comparison Chart of Competitor

Pricing
The team will offer a budget-friendly price for our lumpia products which is depends on the
selected variety of lumpia.
The prices are affected directly by the prices of intermediate inputs of the product the
Philippine is imposing Train Law which is primary reason of the rampant increase of the
product prices.
The competitors charge in good. It means that their prices depend on market demand for
their avid customers. They charge this way to maintain the competitiveness to the business
world.
 PROMOTION
The following are promotions to be used by Affordable Shanghai
Public Relations
This is the team’s prospective buyers to conveniently see and comments on the
product we provided.

The following are several strategies for gaining market share and being recognized
by the target markets.

 Word of Mouth – We would value and enhance customer relationships and

support in order to receive positive feedback or, at the very least, a positive word for
our product from potential customers.
 Mark Down and Special Offers - We will make exclusive deals to potential
customers as well as provide discounts to existing customers.

1. Publicity
This is for our target market outside of the scope to easily see the products we offer.

2. Advertising
We will use the following tool of advertisement:

Social media. This is for a better customer communication and for them to know the
details about our business and our products offered.

Print media. Uses physically printed media to reach customers on a broad scale.
 MARKET RESEARCH

General Instructions:
The market trends of potential consumers are the subject of this report. The
confidentiality of the issues and the privacy of the participants will be ensured.
Kindly, put a check (/) to the corresponding answers.

A. Demographic Profile
I. Name____________________________ Sex ________
Grade and Section_________ Age ________
B. Survey Questions
1. Are you a fan of Filipino street foods?
( ) Yes ( ) No ( ) Maybe

2. Are you familiar with lumpiang shanghai?

( ) Yes ( ) No ( ) Maybe

3. What are your preferences when it comes to lumpiang shanghai?

( ) Ready to Cook ( ) Homemade

4. How often do you eat lumpiang shanghai?

( ) when you were stressed ( ) occasionally ( ) Others

5. How much is your budget for buying lumpiang shanghai?

( ) 10-30 ( ) 31-60 ( ) 61- above

6. How do you want affordable lumpiang shanghai to be served?

( ) The expected food should be in a airtight container.
( ) The expected food should be wrapped by styro.
( ) The expected food should be in a plastic wrapped.
( ) others: ________________________________________________
7. What ae your expectations to the product we offered?
( ) The expected should be worth is to be put in a “story” and “instagramable.”
( ) The expected product should be delicious.
( ) The expected product should be comes out clean and presentable.
( ) The expected product should be worth it for its price.
( ) Others: ________________________________________________

8. How would you rate our product/services?

( ) Good
( ) Better
( ) Best

9. How likely are you to recommend this product to others?

( ) Through social media
( ) Through your own experience

10. What are the improvements we need for our product?

( ) Package
( ) Taste
( ) No. of piece per serving
Market Research Result through Online Survey
I. Demographic Profile

Age
17 - 14 33.3%
18-55 66.7%

II.
1. Are you a fan of Filipino street foods?

Yes 100%
No
Maybe

2. Are you familiar with lumpiang shanghai?

Yes 100%
No 0%
Maybe 0%
3. What are your preferences when it comes to lumpiang shanghai?

Ready to Cook 25.1%

Homemade 74.1%

4. How often do you eat lumpiang shanghai?

when you were stressed 46.4%
occasionally 53.6%

5. How much is your budget for buying lumpiang shanghai?

10 - 30 25.8%
31 - 60 34.1%
61 - Above 40.1%

6. How do you want affordable lumpiang shanghai to be served?

 The expected food should be in a airtight 74.6%
container.
The expected food should be wrapped by styro. 25.4%

The expected food should be in a plastic 0%

wrapped.
others: 0%

7. What ae your expectations to the product we offered?

The expected should be worth is to be put in a “story” 12.2%

and “instagramable.”
The expected product should be delicious. 25.4%
The expected product should be comes out clean and 62.4%
presentable.
The expected product should be worth it for its price. 0%

Others: 0%

8. How would you rate our product/services?

Good 28.4%
Better 31.3%
Best 40.3%

9. How likely are you to recommend this product to others?

Through social media 37.1%

Through your own experience 62.9%

10. What are the improvements we need for our product?

Package 65.7%
Taste 0%
No. of piece per serving 34.3%
SWOT ANALYSIS
 Operational Plan

PROCESS

 Combine all fiilling

ingredients in a bowl. Mix
well.

INPUT  Scoop around 1 to 1 ½

tablespoons of filling and
 50 pcs. Lumpia wrapper place over a piece of lumpia
 3 cups cooking oil wrapper. Spread the filling
and then fold both sides of
FILLING INGREDIENTS the wrapper. Fold the
 1 ½ ground pork
bottom . Brush beaten egg
 2 pcs. Onion minced
mixture on the top of the
 2 pcs. Carrots minced
 1 ½ teaspoon garlic powder end of the wrapper. Roll-up
 1 ½ teaspoon ground black until completely wrapped.
pepper Perform the same step until
 ½ cup parsley chopped all mixture area consumed.
 2 eggs  Heat oil in a cooking pot.
Deep fry lumpia in medium
heat until it floats.
 Remove from the pot. Let
ORGANIZATIONAL excess oil drip. Serve.
Share and enjoy

OUTPUT
Delicious and High Quality
Affordable lumpiang Shanghai

PLAN
 Jhon Mark Dela Cruz Icelle Hanz L. Iray John Michael D. Ricaforte
Marketing Supervisor and Seller Seller Promoter and Seller
 CONTRIBUTION TO THE BUSINESS

OWNERS DUTIES AND RESPONSIBILITIES

Reylie Mae S. Rillo President and Financial manager tasks that fall under the
purview of the financial manager include budgeting,
investing, and financing. The primary objective of the
financial manager, whose choices frequently have long-
term consequences is to maximize the firm’s value.
Rodrigo N. Maru The company's Head Manufacturer is in charge of
ensuring that all tasks are completed on budget, on
schedule, and to the highest quality requirements.
Rico P. Paderes Production assistants are in charge of aiding production
managers and tracking program schedules, as well as
knowing the raw materials that will be used.
Jhon Mark Dela Cruz Keep an eye on how well their team members are doing.
They make sure that the department’s staff abides by the
standards, rules and regulations of the business. They
design marketing campains, communicate the mechanics
of these efforts to staff, and oversee the execution.
John Michael D. Ricaforte Promoters' responsibilities include demonstrating and
providing information about the goods to prospective
buyers. They also answer questions and try to persuade
consumers to purchase the item.
Icelle Hanz L. Iray Seller’s job is to start sales talks and make the selling
process as simple as possible for buyers.
 Financial Plan
This part shows the financial plan in which it totals the cost of ingredients and initial capital
needed of the project.

Estimated Expenses
Lumpiang Shanghai

Ingredients Cost
Lumpia Wrapper (50 pcs.) P 25.00
Cooking Oil (3 cups) P 20.00
FILLING INGREDIENTS
½ ground pork P 125.00

2 pcs. Onion minced P 10.00

1 pcs. Carrots minced P 25.00

1 ½ teaspoon garlic powder P 5.00/pack
1 ½ teaspoon ground black pepper P 5.00/pack
½ cup parsley chopped P 5.00
2 eggs P 18.00

TOTAL

Variable cost P 238. 00/ savings

Cost per serving P 35/ half dozen
Mark-up P 19.67
Selling price P 5.00 per piece

Capitalization

Affordable Shanghai estimated expenses is P 238.00 and the owner decided to initiate capital
of P250.00 since the prices may change. There are 6 members within the group and each
member share atleast P42.00.
 SOCIAL IMPACT

In this part, the social impact of our chosen business is shown by answering the
following questions:

1. What is the desired outcome of your business as stated in your vision statements?

According to the vision statement that, “The goal of the initiative is to build a business that
works for everyone involved by giving customers what they want without asking anything in
return.” The desired outcome of the project is to provide a business that works for everyone
in which for the target customers to purchase the product and patronize our product and we
will provide them budget-friendly, clean and safe.

2. What are the business activities and corresponding social impact?

Business Activity Social Impact

Business Expo - Customers will have a chance to see
the product offerings in the
culminating of business expo.
Research Congress - We will have a special offers and
discounts to the customers.

3. What are the businesses programs directly benefiting the following stakeholders?

A. Employees

As student workers take on this project, they will be in competitive position.

Somebody capable of facing life’s challenges as a responsible person. Even at such an early
age, they are still producing money. Because they will be earning simple for them when they
connect with their peers or classmates.

B. School

It is mostly advantageous to our school. This project provides advertisement that will
encourage outsiders to join and explore our educational system, as well as raise the students
pride and identification as Linabuan National High School students.
C. Neighborhood

The community would look up to the pupils and the school. Were able to generate
funds at such an early age through their hard work and entrepreneurial abilities. Furthermore,
the community will be proud of the school because it helps students strengthen their talents in
areas that will be useful to them in the future. This demonstrates that the students are the hope
of the country by lowering the country’s unemployment rate.