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BUS 800 Final

The document is a case analysis report for JetBlue airline in 2022 that provides recommendations to the CEO. It analyzes JetBlue's external environment using PESTEL and Porter's Five Forces. It also examines internal factors through financial analysis, SWOT analysis and competitive advantage assessment. The report evaluates alternatives like fleet optimization, landing space, and customer service improvements. It ultimately recommends mitigating costs while pursuing other alternatives was not pursued.

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adnan.pervez
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251 views4 pages

BUS 800 Final

The document is a case analysis report for JetBlue airline in 2022 that provides recommendations to the CEO. It analyzes JetBlue's external environment using PESTEL and Porter's Five Forces. It also examines internal factors through financial analysis, SWOT analysis and competitive advantage assessment. The report evaluates alternatives like fleet optimization, landing space, and customer service improvements. It ultimately recommends mitigating costs while pursuing other alternatives was not pursued.

Uploaded by

adnan.pervez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Group Case Analysis:

JetBlue in 2022
Airline Industry

BUS 800 – LEC 041


Dr. Naïma Cherchem
December 11th, 2023

Adnan Pervez

Toronto Metropolitan University


TABLE OF CONTENTS
REPORT TO THE CEO 4
Introduction 4
Analysis 4
Alternatives 4
Fleet Optimization 4
Landing Space 5
Customer Service Improvements 5
Recommendation 6
Mitigation of Cons 6
Why Other Alternatives Were Not Pursued 6
Conclusion 7
APPENDICES 8
Appendix 1 – External Analysis 8
1.1 The Macro Environment (PESTEL) 8
Political Factors 8
Economic Factors 8
Social Factors 9
Technological Factors 9
Environmental Factors 10
Legal Factors 10
Conclusion 11
1.2 Porter’s Five Forces Analysis 11
Competition from Rival Sellers - Moderate 11
Competition from Potential New Entrants – Weak to Moderate 11
Competition of Producers from Substitute Products - Moderate 12
Supplier Bargaining Power - High 12
Customer Bargaining Power – High 12
Conclusion 13
1.3 Driving Forces 13
Changing Societal Concerns, Attitudes and Lifestyles 13
Technological Change and Manufacturing Process Innovation 13
Changes in Cost and Efficiency 14
1.4 Strategic Group Map 15
Positioning Dimensions 15
Subgroup Barriers 15
Empty Space Opportunities 16
Competitive Structure Change 16
Airline Positioning 16
1.5 Key Success Factors 16
Customer Service and Differentiation 16
Managing the Aircraft Fleet 17
Pricing and Fare Structure 17
1.6 Company Outlook for Profitability 18
Macro Environment Impact 18
Effect of Strong Competitive Forces 19
Industry Profitability 19
Strategy Delivery 20
Appendix 2 – Internal Analysis 20
2.1 Financial Analysis 20
Financial Calculations 20
Findings 20
Conclusion 21
2.2 Current and Generic Strategy 21
JetBlue Mission 21
Best Cost Strategy 21
2.3 SWOT Analysis 22
Internal Strengths 22
Internal Weaknesses 22
Market Opportunities 22
External Threats 22
Strategic Implications 23
2.4 Competitive Advantage and VRIN 23
VRIN Table 23
Strategic Implications 24
2.5 Strategic Issue 24
REFERENCES 26
APPENDICES
Appendix 1 – External Analysis
1.1 The Macro Environment (PESTEL)
Political Factors

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