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Week 1 Task Set 1

The document provides information about a digital marketing service for catering businesses. It offers two pricing plans - a basic plan for PKR 4,000/month to establish an online presence and attract clients, and an advanced plan for PKR 8,000/month to maximize visibility and engage clients. The services include setting up websites and social media profiles, posting on social media, search engine optimization, content creation, and optional services like email marketing and Google ads. The business aims to help caterers stand out online by creating engaging content that showcases their culinary expertise, while handling digital marketing tasks.

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b00054584
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20 views

Week 1 Task Set 1

The document provides information about a digital marketing service for catering businesses. It offers two pricing plans - a basic plan for PKR 4,000/month to establish an online presence and attract clients, and an advanced plan for PKR 8,000/month to maximize visibility and engage clients. The services include setting up websites and social media profiles, posting on social media, search engine optimization, content creation, and optional services like email marketing and Google ads. The business aims to help caterers stand out online by creating engaging content that showcases their culinary expertise, while handling digital marketing tasks.

Uploaded by

b00054584
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Product Idea

Is your business grappling with low online visibility, limited social media engagement,
wasted ad spend, and struggling to convert awareness into purchases? Our comprehensive
digital marketing services provide tailored solutions. With Social Media Marketing, we foster
vibrant communities, Content Marketing boosts visibility and engagement, and Google Ads
Mastery ensures maximum ROI. We build engaged online communities, turning casual
visitors into loyal customers. Our integrated approach strategically converts awareness into
action, delivering tangible results. Say goodbye to obscurity, indifference, and wasted
resources; embrace the future of digital marketing with us. Connect today to transform your
brand's digital journey.

Business Plan
Pricing
Service Basic Plan (PKR Advanced Plan (PKR
4,000/month) 8,000/month)
Objective Establish online presence, Maximize online visibility,
attract clients engage clients
Website Setup PKR 2,000 (one-time cost) PKR 2,500/month
(enhancement and SEO)
- Mobile-responsive website Create basic website Expand and enhance website
- Content & Testimonials Showcase catering services, Additional pages, advanced
testimonials SEO
Social Media Presence PKR 500/month PKR 2,000/month
(comprehensive
management)
- Social Media Profile Setup Set up and optimize one Manage two profiles (e.g.,
profile (e.g., Facebook) Facebook, Instagram)
- Posting Frequency 2 posts/week 3 posts/week per platform
Local SEO PKR 500/month PKR 1,500/month (SEO &
reputation management)
- Google My Business Create and optimize GMB Continuous optimization,
(GMB) listing review management
- Online Reviews Manage reviews and Respond to reviews,
encourage feedback encourage more reviews
Content Marketing Not included PKR 1,500/month (monthly
blog post)
- Blog Posts or Recipes N/A Create and publish monthly
catering-related blog post
Email Marketing Not included PKR 1,000/month
(Optional) (newsletter)
- Email List N/A Build and maintain email
list, send monthly newsletter
Google Ads (Optional) Not included PKR 2,500/month (Google
Ads campaign)
- Advertising Campaign N/A Set up and manage Google
Ads campaign
- Monthly Ad Spend Budget N/A Allocate monthly ad spend
budget
Monthly Reporting Not included PKR 1,000/month (reporting
and analysis)
- Performance Reports N/A Provide detailed monthly
performance reports
- Data-Driven Adjustments N/A Use data insights to make
adjustments

Positioning
We are dedicated to helping catering owners stand out online. Our tailored Digital Marketing
Service is designed to showcase your culinary expertise. We blend our passion for food with
digital marketing savvy to create captivating content and visuals that engage your target
audience. While we handle the digital details, you can focus on your culinary creations.
Elevate your catering business with us and watch your success soar.
Choice of Target Customer

Segmentation
Cuisine Specialization: Continental/Desi
Caterers specialize in continental cuisine, offering a range of Western dishes as well as desi
dishes.
Event Type: Social Gatherings
Focus on catering services for social gatherings, including parties, receptions, and upscale
events.
Location: DHA (Defence Housing Authority)
Caterers primarily serving clients in DHA and surrounding areas, with a focus on the local
market.
Clientele: High-End Clients
Targeting high-end clients who seek premium catering services and are willing to invest in
quality dining experiences.
Digital Maturity: Tech-Savvy
Caterers who are tech-savvy and open to leveraging digital marketing strategies to enhance
their online presence and reach.

Trend Analysis

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