lOMoARcPSD|19691023

PROJECT REPORT
ON
HUMAN RESOURCE
Submitted In Partial Fulfillment for the Award of the Degree of
BACHELOR OF BUSINESS ADMINISTRATION SESSION2020-
2023)

Submitted to

MAHARISHI DAYANAND UNIVERSITY

Rohtak, Haryana

Submitted by: Deepak Singh Bisht

Under the Guidance of: Mrs. Deepika Asst. prof.
Roll No: 2013091018
Batch: 2021-2023

Delhi Technical Campus, Bahadurgarh

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Offer letter
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Certificate
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This is certificate of lor I received from aashman foundation

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ACKNOWLEDGEMENT

It is in particular that I am acknowledging my sincere feeling towards my mentors who

graciously gave me their time and expertise.

They have provided me with the valuable guidance, sustained efforts and
friendly approach. It would have been difficult to achieve the results in such a
short span of time without their help.

I deem it my duty to record my gratitude towards the Internal project supervisor shivani
gaur who devoted his precious time to interact, guide and gave me the right approach to
accomplish the task and also helped me to enhance my knowledge and understanding of the
project.

Name – Deepak Singh Bisht

Course – BBA
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DECLARATION

I hereby declare that the following documented project report is an

original and authentic work done by me for the partial fulfillment of
Bachelors of

Business administration degree program at “Aashman Foundation”

I hereby certify that all the Endeavour put in the fulfillment of the task are
genuine and original to the best of my knowledge & I have not submitted it
earlier elsewhere.

Name – Deepak Singh Bisht

Course – BBA
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Table of content

S.NO CONTENT PAGE NO

1. EXECUTIVE SUMMARY 8

2. PROBLEM STATEMENT 10

3. OBJECTIVES 11

4. SCOPE OF WORK 13

5. COMPANY PROFILE 14

6. MY J0B PROFILE 15

7. DESCRIPTION OF WORK 16

8. SOCIAL MEDIA 17

9. HUMAN RESOURCE 32

10. SALES AND MARKETING 39

11. FUND RAISER 42

12. VIDEOGRAPHY 44

13. Methodology Applied 51

14. 55
REPORT FORMAT
15. 59
RECOMMENDATION 62
16. LEARNING FROM INTERNSHIP
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Executive Summary

AASMAAN FOUNDATION is an NGO that helps widows, Underprivileged

children, Underprivileged old ones, and destitute ones. They conduct various

campaigns and camps like Milk for everyone, Sanitary pads for the needy,

Etc.

As an intern, I was responsible for recruiting people for internships. This

process involved hosting vacancies on various platforms like LinkedIn,

Facebook, Instagram, Internshala, Etc. The candidates are then followed by

screening eligible profiles. The shortlisted candidates were then made to fill

up the application form for further processing.

The second task of the internship is that I have been given a direct promotion

as an Assistant Supervisor, Where I had to manage 29 interns allotted to me

and a Core Team of two Interviewers, two Process Partners, and an MIS. I

have to guide the interns daily on recruiting tasks in which they have to

collect potential leads. The Core Team will then process all I will be

reporting to my Group Supervisor daily on the interns' performances.

I will also have to train existing employees of the organization and assigning

their tasks.
 1. Problem Statement

The first task given to me was the lead generation from various

sources. It involves generating interest amongst potential candidates

and encouraging them to apply

The second task is to guide the interns and manage a core team of diverse
people.

Training the existing employees, assigning the work to them, and get it
completed.
2. Objectives

The Target for my first task is to get at least 5 Onboarding’s in 21

days by generating leads from various sources.

The Second task is to guide the teams in collecting and onboarding the

candidates that are given as leads by the interns’ team.

The total on boards from my team should be minimum of 5 from all

the candidates in my group candidates.

The third task is to train the existing employee’s i.e. Core Team.

Allocating their work. Getting a minimum of 5 on boards daily.

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The fourth task is reporting & promotion, where I have to report to my

Supervisor daily. The performances of all the candidates should be

monitored and given a promotion after completion of the task.

3. Scope of Work

The work that was allotted when joining the foundation is to generate

leads. The leads can be generated using various platforms like

LinkedIn, Internshala, Etc. Those leads will be then onboarded after

being interviewed by the core team of the supervisor that I was

assigned.

After completion of the minimum requirement of the task and tenure

of 21 days, I have been promoted to Assistant Supervisor. As an

Assistant Supervisor, I was responsible for maintaining a group of

interns and a core team with two interviewers, two Process Partners,

and an MIS. I have to conduct weekly meetings with the team and

ensure all of them are performing their best. I will be reporting the

daily performances of the interns to my group supervisor daily.

This helped me in learning how to handle teams and experience in

guiding the team to success. This has also increased my knowledge

about how well an HR department works.

 4. Company Profile

AASMAAN Foundation is one of the largest youth-run NGOs in

Ahmedabad with its operations extended in the city of Bangalore. It

was started in the year 2009, as a group of people who wanted to give

something back to society in some or another way.

Started as a group of 10 friends, today AASMAAN Foundation has

more than 100 volunteers who work hard round the year for the

betterment of society.

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Later in the year 2012, it got registered as a Non-Governmental

Organization. It has been working since 2009 for under and less

privileged children in the field of education, health, and rights.

It works with a vision to create a society where children can prosper to

their complete potential and enjoy equality in its true essence. It

promotes a culture of kindness and wants to instill a sense of giving

back to society amongst modern youth.

It is working for the upliftment and betterment of the less-privileged

kids, in the field of child's education, health, and rights.

Over the years, AASMAAN Foundation has conducted a plethora of

projects which not only include grass-root level projects which are

directly related to the kids but also include fund-raising events.

AASMAAN Foundation was started in the year 2009, as a group of people

who wanted to give something back to the society in some or the other way.
Later in the year 2012 it got registered as a Non Governmental Organization.
AASMAAN Foundation is working for the upliftment and betterment of the
less-privileged kids. It works in the field of child's education, health and his
rights.
Started as a group of 10 friends, today AASMAAN Foundation has more than
100 volunteers who work hard round the year for the betterment of the
society.
Over the years, AASMAAN Foundation has conducted plethora of projects
which not only includes grass-root level projects which are directly related to
the kids but also includes fund-raising events.
5. My Job Profile
• Following is the Job Description outlining my role and responsibilities
at

Aasmaan Foundation:

o Running internship drives on college campuses

o Using online sources to enroll candidates

o social media marketing

o Schedule and confirm interviews with candidates

o Post, update & remove internship ads from intern boards, career

pages, and social networks

o Prepare HR-related reports as needed

o Participate and organizing company events and careers

• Work from Home

• Target

o The Target for the first task is the total onboarding

from my referrals should be a minimum of 8 Candidates

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o The target as an Assistant Supervisor is to get 5 on

boards each from the

Interns assigned to me

• Training

o Training and guiding of the interns assigned to me.

o Allocating the workload among the core teams

o Training the existing employees i.e Core team

• Reporting

o Weekly review meeting with the interns, Performance

appraisal

o Daily Performance of core team

o o Overall performance of both teams reported at the

end of 21 days

6. Description of Work

• Lead Generation by advertising in LinkedIn and other social media

platforms
 • Posting the job vacancies and posters on various platforms to get

potential leads

• Screening and Selecting the potential candidates

• The screening of candidates resumes with their experience and

educational background

• Post vacancies on various platforms

• Managing and training new trainee interns

• Training and guiding new and existing employees

• Reporting to superiors daily

• Reporting on the status of applicants

• Discussing the performance of candidates

• Updating the vacancies from time to time Below is the list of

vacancies that I had

• Social Media Marketing

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Social media marketing (SMM) is a form of internet marketing that uses

social media apps as a marketing tool. These social media platforms enable

brands to connect with their audience to: build a brand; increase sales; drive

traffic to a website

Some advantages are:

1. Faster, Easier Communication

Customers can contact a customer service representative faster and easier now
than ever before thanks to social media.

Businesses can also receive, review, and respond to customers’ grievances faster
and easier than ever before.
Depending on the industry and the grievance, challenges certainly still remain, but
the line of communication that once was somewhat challenging to establish is no
longer nearly as difficult to do so.

2. Social Makes Your Brand More

Relatable
One of social media’s greatest qualities is its ability to humanize the brands people
use the most throughout their lives.

Not only does it give a brand a likeliness and vibe, but it makes it more relatable
too.

Our lives feel much more at ease with a highly qualified board of parents, nurses,
teachers, and doctors being the brainchildren of the new backpack made to ease
tension on young kids’ backs and shoulders.

3. Social is Great for Promoting Content

One way to get that humanization of a brand out there is through the major
promotion of quality content.

Brands sharing valuable content with the right people is always going to be an
enormous differentiator from those brands that don’t at all or simply miss the
mark in doing so.

4. Reputation Management
Upholding – and surpassing – expectations as a brand goes a long way with each
individual that engages with that brand at any level.

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Of course, promoting and sharing great content is one way a brand can attract
people, as well as keep them loyal to the brand, but that being likable is only
going to go so far.

Businesses are going to have bad experiences. It’s part of life.

The idea is to greatly minimize those “bad” experiences and capitalize on them by
learning and reacting. Social media is the ideal place to do that.

5. Generate Leads Directly & Indirectly

Most marketers and business owners know that social media is a great tool to let
people get to know and even understand a brand, but it can still be a great driver
for leads, too, both directly and indirectly.

It seems obvious but is overlooked far too often. Make sure it is easy for people to
convert through all of the social media platforms used by your brand.

As social media platforms have evolved over the years, they have become more
and more powerful for driving leads, with most of the platforms eventually adding
clear calls-to-action to brand pages posts, and more.

6. Networking & Partnerships

Building and maintaining relationships is such a significant part of nearly
everything we do as humans.

From jobs, friendships, partnerships, volunteer organizations, and most anything

else that requires teamwork and the collective power of that team, social media
has made it that much easier to maintain – and develop – real relationships.

Social media makes it that much easier to do.

  They need to use their own Facebook, Instagram, and Whatsapp

to create awareness about Aashman Foundation and make its

voice reach to masses using social media.

Steps to Build a Creative Social Media Advertising

Strategy

1. Determine what to sell.

If your ecommerce business only produces and sells one

product, or if you already have an obvious bestseller, you can
skip this step.
However, if your business has a larger product catalog, you’ll
need to identify which of your products are most valuable and
therefore should be central to your advertising efforts.
Below is a helpful diagram that can help you calculate your
gross profit per SKU to determine which of your products hold
the highest value.

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Once you calculate each of your products’ value, you can

determine which ones are generating high profits but are
underrepresented in the ad account and adjust accordingly.
While you can create a good advertisement for an average-
selling product, featuring a bestselling product will likely result
in more conversions and sales.
2. Research your audience.

Ultimately, the customer is not just purchasing the physical

product itself, but more importantly, what the product can do
for them. In fact identifies three levels of product problems:
1. Physical: The product itself.
2. Functional: What the product does for the customer.
3. Identity: How the product makes the customer feel.
Therefore, before trying to sell to your audience, you first have
to understand who they are and what they want. But knowing
the functional purpose of your product and what your
customers actually want isn’t always black and white.
Here are a few tips to help answer these questions.
First, read reviews! Whether positive or negative, customer
reviews are valuable insights to what your customers want and
how they actually view your product. These reviews can come
from your online store, blogs, YouTube videos or Reedit posts.
Take time to read through them — they’ll either provide
reassurance that your business is on the right track, or they’ll
give you insights about how to shift directions.
Second, utilize Google Trends and keyword searches to help
understand how customers are thinking about different
products and/or topics.
All you have to do is type in a word or phrase, and the “related
queries” section will highlight which regions hold the highest
search volume for that term, as well as related topics and
queries, which open up avenues that could hold potential for
your business.
Lastly, on your brand’s social networks — this could be a great
opportunity to find organic search for your products.
3. Use a creative platform.

While the genesis of social media has opened the door to so

many new opportunities for digital advertising, you have to
face the fact that all social platforms have their own
limitations. Instagram, Snap chat, Facebook — all of them.
But that doesn’t mean you can’t still get creative within those
limitations. There’s a world of possibilities for social media
advertising, but, of course, social platforms are much different
from television and magazines, so you’ll need to keep in mind a
few limitations.
You have less time to grab the audience’s attention.

In a world of endless scrolling and short-form videos, it’s no

wonder that Facebook users spend, on average, with a piece
of mobile content.
Therefore, marketers have less and less time to capture
customers’ attention before they end up scrolling to the next
thing. And the way to do this is by rejecting the traditional TV
story arc — rising action, climax, falling action — and instead
embracing an emerging story arc, which starts with the

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climax. By doing so, your ads can hook customers from the
beginning and seamlessly lead them to a call-to-action.
Your product should be the star of the show.

While there is value in lifestyle product photography and ads,

at the end of the day, the goal is to sell a product, so it should
be your main focal point. Don’t focus too much on the models,
the actors or all the fluff that goes into making ads — instead,
focus on capturing the product itself and allowing it to shine
on its own.
Create ads for mobile.

Considering over 98% of Facebook users access the app it’s

vital that your ads aren’t only made to fit a 16-by-9 TV or
desktop screen — they need to be adjusted for mobile use,
too.
Not only should your ads physically fit on a mobile screen, but
they also need to be designed with the mobile user in mind.
This means legible branding, large and clear text, eye-catching
graphics and interactivity whenever possible.
4. Create a digital marketing campaign.

Now that you know your product, audience and platform, it’s
time to start putting the pieces into action.
Not sure where to start? Here are four steps to get you on your
way to building a successful digital marketing campaign.
Define your goals.

Although it might be an obvious first step, setting clear and

reachable goals is a vital foundation for creating a successful
campaign. It can be easy to jump into a campaign with lots of
vision and ambition, but if you don’t have a focused approach,
these ambitions may fall short. Whether it’s brand awareness,
more social media followers or a higher SEO ranking, make
sure you have a definable goal in mind that can guide you in
your decisions throughout the process.
 Identify your target audience.

Although we already touched on this, it’s worth saying again:

know your audience! The more you understand who your
customers are and what they want, the better you’ll be able to
refine your advertising to better meet their needs.
Create customer personas.

This goes along with the previous step, but here is where you’ll
go a bit more in depth. A customer persona is a detailed
description of your target customer, which highlights their
demographics such as age, location, occupation, income and
other details that may influence the way they make purchase
decisions.
Determine your budget.

While this might not be the most fun part, assessing your
budget is key to determining what your limitations are and how
you should be allocating your resources. Luckily, is generally
less expensive than traditional marketing, so your investments
in digital will often give you more bang for your buck.
5. Improve your performance.

Return on advertising spend (ROAS) can clue you in to whether

your ads are working, but they can’t tell you why if they
aren’t.
In the end, the goal of social media advertising is to drive
traffic and gain more sales. But before a customer hits the
“Complete Purchase” button, there are several steps they have
to move through to get there — and as a marketer, it’s your job
to make sure they do.
To help understand how customers experience advertisements
and content, you can use the AIDA system, which stands for
attention, interest, desire and action.

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Designed in 1898 by ad executive E. St. Elmo Lewis, is a

behavioral model that highlights the four effects an ad should
produce in a customer. Below is a great visual that details
each of these effects and what they look like in practice.
Types of Social Media Marketing

Gone are the days of billboards and magazines being the only
advertising mediums. As and digital marketing grows, there
is a buffet of advertising options to choose from, each holding
its own unique strengths and limitations. Here we’ll highlight
some of the most common types of ads and how they can add
value to your campaign.
1. Photo ads.

Likely the most familiar type of ad, you’ll often see photo ads
strewn across news feeds, sidebars and banners. They’re a bit
simpler to create than other ads like videos and stories, but
you’ll need to make sure that your photos are high-quality. For
instance, recommends 1080×1080 pixels for Instagram
image and carousel ads.
Photo ads are great for building brand awareness, since they
place your product right in front of the customer. Just make
sure that your images are consistent in style with your posts
and stories so that users immediately associate the ad with
your brand.
And of course, photo ads are effective in bringing traffic to
your website. In fact, found that a series of photo-only ads
outperformed other ad formats in bringing unique traffic.
Unlike organic posts, photo ads may include a call-to-action
button like “Shop Now” or “Download,” which helps create a
seamless purchase experience for the customer.
2. Video ads.

According to over half of all social media users will watch a

full video if it is under one minute long, and the longer the
video is, the smaller this percentage becomes.

This means that you only have a short length of time to reel in
a user and keep them hooked. Luckily, platforms like
Instagram and Facebook allow you to create short, looping
video ads that users can quickly view and interact with while
scrolling through their feed.
However, if you have a compelling message and the resources
to do so, you can also opt for longer video content, like this
video from
3. Stories ads.

According to a study by , half of the users surveyed said they

visited a website to purchase a product or service as a result
of viewing it on a Stories ad. And considering Instagram has 1

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billion active users, this is a huge opportunity for you to make

your brand known.
If you’re advertising on Facebook Stories, a photo can be
viewed for six seconds, while a video can play for up to 15
seconds. On the other hand, can be up to 120 seconds long,
whether you’re using photos or videos. On both platforms,
Stories ads display in full-screen format, allowing your product
to be in full focus as long as you have your customer’s
attention.
4. Messenger ads.

No, social media ads don’t have to only appear in a user’s news
feed! Facebook Messenger ads, unlike photo, video and Story
ads, are displayed between conversations in a user’s Chats tab
in Messenger. Potential customers can click on the ad to begin
an automated conversation through Messenger, or the ad can
link them to your website to browse products.
Social Media Platforms Examples

When deciding where to place your ads, keep in mind that each
social media site holds its own unique audience — so find out
where your ideal customers are and meet them there. If your
target audience is in the age range of 60 and up, a social
platform like TikTok probably isn’t your best option, but
perhaps Facebook is.
And if your brand is already active on social media, find out
which platforms are already performing well organically — this
might be a good indicator of where you should be targeting
your advertising efforts.
 1. Facebook.

As the , it’s safe to say that is a reliable choice when

deciding where to advertise. Facebook is popular among a
wide variety of demographics, including gender and age
(shown in a report below by Hootsuite), which means there’s a
good chance your target audience is engaging with the
platform, too.

Aside from allowing Facebook users to connect with one

another and , the platform also offers merchants the
opportunity to advertise their products and services online.
Among a laundry list of benefits, these are a few ways that
Facebook ads can help you meet campaign goals:
 Build brand awareness: Increase your reach and get your
products in front of potential customers.
 Consideration: Direct traffic to your website, harness lead
generation through opt-in emails, blog posts and content
and reach out to potential customers through Messenger.
 Conversion: Set up a Facebook Shop to give customers a
more seamless shopping experience, to both your online
and brick-and-mortar stores and increase conversion
rates.
Plus, Facebook advertising allows merchants to target
customers by location (within a 5-mile radius), occupation,
interests, past activity and several other valuable data points.
Pricing for Facebook ads varies depending on several factors,
including the audience you’re trying to target and the budget
you set for your ads. However, as a rule of thumb, the more ad
spend, the more efficient Facebook’s algorithm becomes at

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spending your money and increasing your ad performance over

time.
2. Instagram.

Known for its glossy photos and videos, Instagram is an ideal

platform for brands with products that are visually appealing
and easily incorporated into visual media.
Plus, with an 58% higher than Facebook’s and 2,000% higher
than Twitter’s in 2016, Instagram holds a massive user base,
although one that’s than other advertising platforms.
So, if your business and target audience fits both of those
characteristics, Instagram advertising might be the best option
for you.

Although organic posts and stories can be great ways to boost

traffic to your website can be directly linked to your product
page or another landing page, allowing for quick and easy
engagement with your products.
3. Twitter.

As the go-to platform for discovering breaking news and

engaging with small- and big-name influencers, Twitter has
been one of the most popular social media channels since its
launch in 2006.
Twitter advertising offers two options for brands to create ads:
1. Quick promote: Twitter automatically promotes Tweets to
your target audience. All you have to do is choose a
promotable Tweet from your timeline and specify your
target audience, and Twitter will do the rest of the work
for you.
 2. Twitter ads: These ads are objective-based, meaning you
first have to choose your preferred business objective,
and Twitter will only bill you for actions that align with
your goal.
4. Tiktok.

Although a relatively newer player in the social advertising

game, holds huge potential for reaching potential customers,
especially younger audiences.
According to emarketer, many of TikTok’s social commerce
capabilities have primarily focused on product ads which
appear as native videos on users’ “For You” feeds. The ads are
full-screen and appear for nine seconds, just like an organic
TikTok post. Under each advertisement, users can tap the
“Shop Now” button, which brings them directly to the
merchant’s ecommerce site to complete their checkout.
Besides in-feed ads, other ad option include Brand Takeovers,
which means that your ad will be displayed as soon as a user
opens the app, or a Branded Hashtag Challenge, which
encourages user-generated content through trending hashtags
and fun video challenges, like a popular dance or creative
filter.
5. Pinterest.

Like Instagram, Pinterest is a highly visual platform, decorated

with whimsical wedding photos, cooking videos and fashion
reels. But with that being said, Pinterest is largely geared
toward women with.
Considering Pinterest users intentionally use the platform to
find and purchase products, Pinterest is one of the most ideal
platforms for social media advertising. Promoted pins easily
blend into the Pinterest boards without distracting users like
some other platforms do. In fact, have made a purchase
based on Pins they see from brands.
Especially beneficial for ecommerce retailers, Pinterest has a
highly targeted search engine which allows brands to
advertise their products by promoting their highest-performing
pins.

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6. Linkedin.

As the, LinkedIn holds a large professional user base and is

able to target customers based on job qualifications. Thus,
LinkedIn advertising is largely geared toward a corporate
audience.
Considering 69% of LinkedIn US users earn $50,000 or more
per year, this platform tends to hold the highest average
disposable income and high-quality leads in certain
industries.
However, unlike most other platforms, which focus on B2C
advertising, the nature of LinkedIn makes it better suited to
B2B advertising campaigns. So, service businesses and B2B
product businesses tend to get better results on LinkedIn than
other platforms.
There are four types of LinkedIn ads:
 Sponsored content: These ads — often through photos,
videos or carousels — are displayed in LinkedIn’s
newsfeed in order to reach a larger audience.
 Sponsored Messaging: This is LinkedIn’s version of email
marketing, but rather than sending a message to the
user’s inbox, it goes to their LinkedIn inbox, where the
user can then interact either with a Chabot or a human
customer representative.
 Text and Dynamic ads: Only visible to desktop users, text
ads are small advertisements displayed at the top of the
screen above the user’s newsfeed.
 Lead Gen forms: Using pre-filled forms in your LinkedIn
ads, you can collect quality leads at scale.
Social Media Advertising Examples

After you’ve determined your social platform and the types of

ads you want to display, it’s time to put your advertising
wheels in motion. To help get you started, here are five social
media hacks to get more eyes on your content and start
turning viewers into customers.
 1. Audience targeting.

Targeting an audience means to zone in on a select

demographic, whether it be age, gender, occupation or interest
— but you can’t target everyone using the same tactic.
Using keyword search, surveying and interviewing customers
and creating clear customer personas, you’ll get a better
picture of who your customer is, and therefore you’ll be able to
target them more accurately.
Not only should you be targeting new and potential customers,
but also make sure to retarget existing customers. This will
help remind customers of your brand even if they’ve already
made a purchase, and it’s much more cost-effective than
advertising to potential customers.
2. Promote on social media platforms.

This may go without saying, but a key aspect of social media

advertising is upping your social media strategy. Promoting
and repurposing your organic content across social media
channels will help you to tell your brand story and make it
stand out.
3. Paid search and social ads.

Using remarketing lists for search ads (RLSA), you can tailor
your PPC search ads based on whether a customer has
previously visited your online store as well as which pages
they viewed. This way you can target users who are already
familiar with your business.
However, you can take this up a notch by ads to target both
those who know and don’t know your brand.
By first targeting with social ads, you can build brand
awareness and help customers become more familiar with
your products. Then, when they see your PPC ads later on,
they’ll feel more comfortable and inclined to click on your
website.
4. Improve quality score.

Quality score is a ranking metric that search engines use to

indicate the quality of your keywords and PPC ads, and

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therefore it’s a key aspect of social media advertising. The

higher your quality score, the higher your ad will rank and the
more impressions it will get at a lower cost per engagement.
By posting organically to social advertising platforms and with
each ad, you’ll be able to pinpoint which paid ads are top-
performing — these are the ones you want to promote.
5. Optimize user engagement for SEO.

One of the key ways to bring traffic to your website and

consequently drive sales is by optimizing your ad content.
Among other ranking factors like keywords, page speed and
mobile friendliness, one potential factor is user engagement.
These metrics include click-through rate (CTR), bounce rate
and conversion rate, among others.
However, even if user engagement isn’t a core ranking factor
for search engines, high CTRs and conversion rate will still
achieve better organic search rankings and more
conversions.

o Human Resource
 The importance of human resource management
The role of HRM practices are to manage the people within a workplace to
achieve the organization's mission and reinforce the culture. When done
effectively, HR managers can help recruit new professionals who have
skills necessary to further the company's goals as well as aid with the
training and development of current employees to meet objectives.

A company is only as good as its employees, making HRM a crucial part of

maintaining or improving the health of the business. Additionally, HR
managers can monitor the state of the job market to help the organization
stay competitive. This could include making sure compensation and
benefits are fair, events are planned to keep employees from burning out
and job roles are adapted based on the market.

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HR function is all about knowing the future needs of the

organization. What kind of people does the organization need, and

how many? Knowing this will shape recruitment, selection,

performance management, learning and development, and all other

human resources functions.

Recruitment and selection

The second HR function involves attracting people to work for the

organization and selecting the best candidates.

Attracting people usually starts with an employee brand. Being an

attractive employer has plenty of advantages – just as it is the other way

around. A good example of the latter is the tobacco industry

which struggles to attract talent due to its tainted reputation.

Performance management

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Performance management is essential in ensuring that workers stay

productive and engaged. Good performance management involves good

leadership, clear goal-setting, and open feedback.

Performance management tools include the (bi)annual performance

review, in which the employee is reviewed by his/her manager. It also

includes 360-degree feedback tools in which peers, managers,

subordinates, and sometimes even customers review the employee’s

performance. These kinds of tools can be very helpful in providing

feedback.

Performance management is a corporate management tool that helps

managers monitor and evaluate employees' work. Performance

management's goal is to create an environment where people can perform

to the best of their abilities and produce the highest-quality work most

efficiently and effectively.

Performance-Management Programs

Although performance-management software packages exist, templates

are generally customized for a specific company. Effective performance-
management programs, however, contain certain universal elements, such
as:
 Aligning employees' activities with the company's mission and
goals. Employees should understand how their goals contribute to
the company's overall achievements.
 Developing specific job-performance outcomes. What goods or
services does my job produce? What effect should my work have on
the company? How should I interact with clients, colleagues, and
supervisors? What procedures does my job entail?
  Creating measurable performance-based
expectations. Employees should give input into how success is
measured. Expectations include results—the goods and services an
employee produces; actions—the processes an employee uses to
make a product or perform a service; and behaviors—the demeanor
and values an employee demonstrates at work.
 Defining job-development plans. Supervisors and employees
together should define a job's duties. Employees should have a say
in what types of new things they learn and how they can use their
knowledge to the company's benefit.
 Meeting regularly. Instead of waiting for an annual appraisal,
managers and employees should engage actively year-round to
evaluate progress.

Learning and development

Enabling employees to develop the skills they need for the future is an

essential responsibility for HR. This is also related to the first HR function

we listed, in which HR bridges the gap between the workforce today and

the workforce needed in the near future.

Rewards
Rewarding employees for their work is a function that is impossible to

miss. Compensation and benefits are integral to attracting the right kind

of candidate for the role, and company. These will vary across different

fields, countries, and cultures.

1. Increase employee motivation

Offering recognition and rewards for employee performance will boost motivation
so workers stay on track and maintain a positive attitude. These programs

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encourage collaboration and give employees something to work toward. When

they receive a reward for doing something right, they’ll be more motivated to do it
again and again.

2. Show appreciation
Employee satisfaction just isn’t possible without showing teams how much you
appreciate what they do. By recognizing wins, you’re sending a direct message that
they matter to you and to the company as a whole. This helps employees feel seen,
heard, and valued, which are all required for satisfaction at work. Appreciated
employees are happy employees who want to work hard to help the company grow
and succeed.

3. Encourage friendly competition

Rewards programs support feelings of friendly rivalry among workers. Workers
will start to compare their performance to each other and strive to do better next
time. When they’re finally at the top of the list, they’ll feel accomplished and
everyone on the team will want to get there.

Communicating with the entire company about one person’s or team’s success
increases awareness and encourages employees to give it their all.

4. Improve productivity
Employees are more engaged at work when their successes are recognized, either
verbally or with a reward. Teams of workers who are trying to reach goals are
more productive, as they become more efficient with their time and energy to reach
those goals and see actual results.

When employees are more invested in what they’re doing and take pride in it,
they’re empowered to take control of their tasks and more likely to complete them
on time. They’ll make sure that the work is high-quality when they’re being
measured against other employees or working toward a reward.

5. Boost employee retention

Satisfied, engaged employees are more likely to stick around. One survey of HR
professionals showed that 68% of them said that their recognition programs .
That’s because employees want to work for companies that value them and show
that appreciation with tangible actions.
Incorporating rewards and recognition is the kind of action that will retain more
employees, contributing to the long-term success and growth of the company.

6. Create a positive workplace

Teams comprised of satisfied, motivated, appreciated employees are not only more
productive, they’re also more positive. And those feelings are contagious, leading
to a better overall workplace of enthusiastic and fulfilled employees.

is one of the most important components of a successful business. With rewards

and recognition initiatives, engagement, satisfaction, motivation, and collaboration
are all encouraged. And all of these components work together to create a flat-out
great place to work.

 Create internship drives on college campuses

 Use online medium to enroll candidates

 Screen resumes and application forms

 Schedule and confirmed interviews with candidates

 Post, update & remove internship ads from intern boards,

career pages, and social networks

 Prepare HR-related report's as needed (like training budget

by department)

 Participate in organizing company events and careers.

o Sales & Marketing

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Business functions like selling, advertising, and logistics are a part of

marketing. The marketing department of a company ensures that the right
information regarding the products or services are available to the customer
while ensuring the delivery and good quality of the products or services.
Steps to Creating a Successful Marketing Strategy

Now that you know what marketing is, it’ll be easier for you to understand and follow the
steps to devise successful marketing strategies. A successful marketing strategy is directly
correlated to the revenue generated. Therefore, the profits of a company are largely credited
to a well-implemented marketing strategy.
Here are the common steps that businesses undertake to develop a marketing strategy for
their product or services.
Market Research

Conducting extensive market research helps gauge the wants and needs of the customers.
Through market research, a company collects information about the buying behaviors,
patterns, cultural beliefs, and others of customers, which then can be translated into the
product.
Recognizing Target Customers

Every product or service has a target customer base. For instance, face tints will only be used
by urban women in their early-20s or late 30s. This understanding will help in devising a
marketing strategy that caters to the target audience. Top courses in sales and marketing can
help you understand the importance of target audience in the best way.
 Identifying Unique Selling Proposition

USP or unique selling proposition is the factor that makes a product or service stand out. It is
crucial for businesses to recognize the USP of their products and services and communicate
the same to their target audience through marketing campaigns.
Developing a Brand

A brand is defined as – a type of product manufactured by a particular company under a

particular name. A brand is unique to a product, and it distinguishes one brand’s product from
the other.
Choosing Right Marketing Channels

A marketing channel is a medium through which the customers learn about a new product. It
can be a print advertisement, a TV commercial or a Facebook ad. Depending on the target
audience and type of product, it is important to choose the right marketing channel.
Exceptional After-Sales Services

Marketing is an ongoing business activity. It does not merely encapsulate selling products,
but it also involves after-sales services. Communicating with the customers is the key to
customer loyalty.
Monitoring and Reviewing

Marketing strategies require constant monitoring and reviewing. It allows businesses to make
effective changes.
Now that we have gotten an idea about marketing and creating marketing strategies, it is
important to have a thorough understanding of sales. Let’s delve deeper into understanding
what is sales and how to increase the same.
What is Sales?

A sale takes place when a buyer purchases tangible or intangible commodities from a seller.
It involves the passing of ownership from the seller to the buyer and relies mainly on the trust
that the latter has in the former. Sales is a competitive activity and may involve middlemen
like salespeople, retailers, wholesalers, etc. It can either be a contract between a buyer and
seller or a process in which a salesperson sells different products.
How to Increase Sales?

Besides marketing, boosting sales is a crucial function for any organization. However, the
degree of difficulty in increasing sales may vary across different industries and companies.
Here are some of the ways in which companies can boost their sales.
Setting Goals: During the incubation of a product, setting a specific goal will help in
maximizing investments. It is imperative to set business goals that are achievable.

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Analyze Previous Sales: Analyzing past sales records helps gauge the company’s
performance. It also helps in evaluating gaps and mistakes made in the past that can be
corrected in the future.
Evaluating Target Audience: Understanding the target audience is one of the most
important steps of the selling process. Evaluating the likes and dislikes of the customers and
implementing them in the products boosts sales. It also increases customer satisfaction, which
leads to customer loyalty.
Implementing Marketing Strategies: A proper marketing strategy boosts the visibility of
the business. Marketing is a business function that educates the buyers about products.
Therefore, a good marketing strategy can increase sales.

 Generate funds for the organization to support the needy,

collaborate with brands & individuals for gathering either

funds or brand awareness, branding, lead generation, client

relationship management, etc

o Fund Raiser
 Fundraising or fund-raising is the process of seeking and gathering voluntary

financial contributions by engaging individuals, businesses, charitable

foundations, or governmental agencies. Although fundraising typically refers to

efforts to gather money for npo’s it is sometimes used to refer to the identification

and solicitation of investors or other sources of capital for for-profit enterprises.

 Fundraising person must be energetic and ready to connect

with new individuals as well as institutional organizations,

need to support the organization in running campaigns with

monetary as well as in-kind support

o Videography

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 The person should not be completely a Fresher. Bit

experienced is required

 Should have a camera. We are not hiring anyone who calls

himself or herself a videographer by making videos on

phone.

 The person should be living in the cities of Chandigarh,

Panchkula, Mohali, Zirakpur

Stop Motion Graphic

 The person should know how to make stop graphic motions.

 The candidate should submit a sample video by which they

will be evaluated

o Video editing
  The person must be professional and know all the editing’s

done in the video

 Experience is a Must

 o Youth Mediation

 Intern has to make videos on projects

 Success stories would be displayed as a project

 Responsible for maintaining data for weekly, fortnight,

monthly reports in work update magazine.

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o Psychology

Psychology is the scientific study of the mind and behavior, according to the

American Psychological Association. Psychology is a multifaceted

discipline and includes many sub-fields of study such areas as

human development, sports, health, clinical, social behavior and

cognitive processes.

The major branches of psychology include:

 Abnormal psychology.
 Behavioral psychology.
 Biopsychology.
 Clinical psychology.
 Cognitive psychology.
 Comparative psychology.
 Counseling psychology.
 Cross-cultural psychology.
 Benefits of studying psychology

1. You’ll learn more about yourself and others

Have you found yourself questioning why people behave in certain ways? Do you
want to learn more about your own mind, emotions, and actions? Studying
psychology is an excellent way to gain a greater understanding of yourself and
others. In addition, a solid understanding of human nature will serve you well in a
number of job settings, including social services, advertising, marketing, education,
healthcare, and politics.

2. You’ll gain valuable research and analytical

skills

Part of being an ethical practitioner means ensuring that the knowledge that you
apply is solidly supported by research. It is not all diagnosis and symptoms; psych
students spend a lot of time mastering research methods and statistics so that they
can both understand and contribute to the body of knowledge of helping others.
Even if you’d rather focus on Freud or Jung, learning how to successfully gather,
organise, analyse, and interpret data is an invaluable skill needed in a number of
careers. For example, educators, administrators, scientists, marketers and
advertisers often perform such tasks in order to make decisions, evaluate progress,
and complete projects.

3. You’ll become a better communicator

Good communication skills are critical. Many think that communication is just about
speaking and writing, but research indicates that non-verbal cues play a huge role in
our interpersonal connections. In many ways, psychology teaches you how to build
healthy relationships by communicating thoughtfully, purposefully and clearly. When
you communicate like this, both you and the person to whom you speak will feel
secure and happy because you both know that you have been understood and are

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on the same page. Tone of voice, good eye contact and listening skills are just a few
key communication points you’ll touch on when studying psych.

4. You’ll learn how to resolve conflict

No relationship, be it professional or personal, is totally free of conflict. Psychology

will assist you in identifying the reasons behind the behavior, the motivation for the
conflict, thus enabling you to be better prepared in finding a resolution. As a
psychology student, you are often challenged to understand phenomena from a
range of different perspectives, which is a useful skill when listening to the thoughts
and opinions of others. Fully investing yourself in a process of finding a common
understanding between yourself and others encourages resolution rather than
adding fuel to the fire.

5. You’ll be well prepped for countless careers

Do you want to be a writer, a teacher or an employment counsellor? Psychology not

only offers you the opportunity to become a psychologist, but also lays the
foundation for many other career options. In fact, students who earn an
undergraduate degree in psychology but don’t do a master’s or doctoral degree
usually find alternative (and very rewarding) ways to put their psychology knowledge
to work. Graduates with BPsych degrees are equipped with the skills needed in
various work roles. A good understanding of human behavior and thought processes
is the key to a number of fulfilling job opportunities.

6. You could even gain a better social life

It is not all about studying and career options however, the use of psychology in your
daily life is extremely important on an interpersonal level. The understanding of
social cues and human interaction is vital in all aspects of life from finding a job to
asking someone on a date. Studying psych will equip you to communicate effectively
with others and teach you how to decipher their underlying feelings, motivations and
emotions. This is important not only for your own overall mental health, but also for
generating empathy for others.

 Experience Psychology

 Understand Behavior
  Personal Experience to learn the thought process

 Social Observations of the widow, underprivileged child,

Underprivileged old ones, destitute ones

7. Methodology Applied

• Task 1: Recruitment & Selection:

o Posted a job post on LinkedIn, Apna, etc.

 I have asked my professional friends for the suggestion for

hiring candidates

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 They have mentioned many sites and I have created a job

post on that o Floated the vacancies among friends who are

looking for internships

 Posted the vacancies in the What Sapp groups

 Contact Colleges and other sources for leads

 Mail colleges for internship offer for their students

 Contacted helping hands for the leads

 Screening the resume of applicants

 Filtered the candidates with their education

 Willingness to work without stipend o Made them fill the

form for further processing

 They are required to fill the form in which they will be asked

for their contact details

 The details will be used for interviewing and processing of

candidates if selected

• Task 2: Performance management & Employee guidance

o Managing a team of interns and core members

 o Training the interns about task

 How to generate lead and the process of selection

o Conduct weekly meeting to boost and appreciate their

performances

 Appreciating the well-performed and encouraging poor

performance candidates

 Clearing their doubts

o To review the performances of each intern

 Calculating the onboard percentage of each intern

o Maintaining Excel sheets daily

 Follow up on the candidates brought by interns

• Task 3: Mentoring & Follow-up

o Training the existing employees i.e Core team on their work

 Instructing their duties and responsibilities

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 Clearing any doubts and problems they face

o Allocating work for each member

 Daily work allocation to start work

o Conducting weekly review meetings

 Meetings to discuss Referrals the challenges they face

 Motivating them

o Guiding them through the progress

o Conducting Problem-solving sessions with core team members

o Collecting feedback of interviewers from interns

o Maintaining Excel sheets and updating daily

 Updating on how many candidates they contacted and

processed

 How many candidates are on boarded each day

 • Task 4: Reporting & Promotion

o Reporting the performance of interns to Group Supervisor daily

 The reporting format is as follows

Reporting Format

Date- Batch Day-

Assistant superName-

1.Total interns Allotted- 2.

Interns present in your
group-

3. Total references-

4. References today-

5. Interviews conducted
today-

6. Selected interns
today-

7. Rejected intern’s
today8. Processing
done today-

9. On Boarding’s today-

10. Total on Boarding’s

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11. Conducting weekly review

meetings with the Interns

o Daily Reporting of both teams

 Collecting reports of interns in the format of

Report Format

Name-
Date-
Referrals today-
Total Referrals -
 Collecting reports of the core team as

Report Format
Name-
Date-
No of Interviews Conducted-
No of Selected-

o Promoting the Interns after

completion of the task

 Discussing the performance of interns with supervisor

 Promoting the best candidates
  Filling up the promotion form for the candidates

 Explaining the next task and process of workflow

8. Recommendations

• The Internship Roles and Responsibilities should be clear

• The Description should mention all the work they will do in their

tenure

• The description and the given work shouldn’t differ

• Guiding of the candidates should be better

• Training on how to generate leads can be given

• The Supervisor should be given some tips on how to handle teams

• Supervisors should be polite

• Can conduct activities to keep all employees engaged

• The time taken for issuing the completion certificate can be less

9. Problems Faced

• Lead Generation

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o Generation a lead as a fresher is pretty difficult

o Hard to find the best source of leads

• Screening Documents

o The documents of clients should be real if its

mismatch then we can’t do anything

• Selection of Clients

• The Clients often need some benefits

• They don’t qualify for the position they want

• Guiding of clients

• Guiding clients about the work and explaining

o Language barrier

o Candidates don’t understand the task

• Assigning Work

o Sometimes clients are refused to gives their

documents

o They don’t understand the work allotted to them

 • Reporting

o Daily reporting to supervisor

o Daily performance Tracking

10 .Learnings from the internship

The things that I learned from the internship are:

• Lead Generation

• Generation of leads from various sources like

LinkedIn and social media platforms

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• Convince to the Clients

• Convince to my Clients and make sure they are fit

and Checking the eligibility of candidates

• Selection Techniques

• Phone and What Sapp call Calling the candidates

and ask them questions to know about our company

• Mentoring and guidance of my Clients

• Calling the Clients day to day for Documentation

• Solving the issues faced by Clients

• Time management

• Submitting the report on time

• Target completion
 • completion of required targets which is given by

the HR

• Reporting

Daily and weekly report

• Performance tracking

Discipline:
Be respected by others
Discipline helps command respect from others. Many people struggle to
gain respect from others in the workplace. But the easiest way to get
respect is to be disciplined.

Have you ever come to people who are disciplined and not respected?

People around and also the sub-ordinates respect a disciplined person. The
reasons are

 Firstly it is tough to be disciplined for anyone. And if you follow it,

then you will have respect from others for that ability.
 If you are an employee, due to discipline, you tend to complete work
in time, be in the workplace at a time, etc. This helps you win respect
from your boss or employer.
 In studies, being disciplined helps you complete your homework,
exam preparation in time and helps you gain the highest score. This
wins you respect from your colleagues.

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 If you are a boss or leader of the group, being disciplined helps you
command your subordinates’ respect. In turn, they tend to be
disciplined and helps to complete your goals and reach higher levels.
 There are chances that, based on your self-discipline, others might
consider you as a role model.

3. Attain self-confidence
Self-confidence is an essential attitude a person needs to make an effort in
life. For any major goal or work, self-confidence help to take up the task,
learn and work for and achieve the goal.

Being disciplined helps one achieve sufficient levels of self-confidence in

yourself.

4. Stay healthy
Disciplined life includes regular habits like taking food, medicine (if any),
having a bath, exercise, walking, and sleeping at the right time.

Exercise and other regular habits will tune the body and mind to always
remain healthy. Even in case of a chronic disease taking medicines at a
regular time helps get well soon. Having food on time is very important
because even food is also medicine. Read the importance of food for life.

6. Gain Self-control
A person with self-discipline has more self-control over himself. He is
careful in using words while talking, his behavior, etc. avoiding being
entangled in silly problems. This way, he also builds good relations with
people.

7. Perform Better in academics

Discipline in education is essential for better education. Education is
incomplete without learning discipline. Classroom discipline helps students
to listen to teachings well and also cover the entire syllabus. While coming
to school in time helps them awake early, attend nature calls, have a bath
and breakfast in time. Hence discipline in schools helps students stay
healthy, which is good for the growth of both body and mind.

8. Achieve goals in life & be happy

If you have larger goals in life, you can achieve them with a combination of
passion, discipline and hard work.

Being disciplined helps get things done faster and at the right time. Though
some things happen late due to other factors, still one with discipline gets
them done faster than others due to his self-discipline, like being on time.

So this leads to peace of mind and keeps one happier.

Consider yourself in a situation when one of your family members asked

you to go out in the evening. If you are disciplined, you complete your work
in time and try to give your time to them. If not, they get hurt by you and
this leads to loss of happiness. This is a common or routine issue in many
families. So try to stay disciplined. It helps you to keep your family and
friends happy as you can give them extra time.

9. Have more time in a day

A disciplined person has more time in a day than an undisciplined person.
So more time means there is more chance to do extra works or other
pending works. We can overcome procrastination and laziness at work.

10. Avoid stress & remain tension-free

One has tension during competitive exams or daily routine work. This is
internal anxiety or unknown fear about the outcome of the work. Staying
disciplined helps one study well in advance and not just before exams, so
he remains tension-free. If it is a workplace, the work is planned well and
executed in time due to discipline, so there is no stress. So discipline helps
one stay stress-free, raise your self-esteem and also get out of possible
depression.

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Conclusion : Internship as an HR in aashman

foundation is a wonderful experience I learned a lot of

new things from decision making to problem solving

skills I participated in different aspects of social work

like in fund raising, organizing campaign and doing

donation for a great cause.