Tutorial 7 - Supply Chain Management (Student)
Tutorial 7 - Supply Chain Management (Student)
Answer: A chain of operations/activities/business processes from the beginning till the end of a
product or service to meet customer satisfaction effectively in efficient manner
Question 2: What are the key components of a supply chain? (10 minutes)
Question 3: How many types of products are there in supply chain? What are their characteristics
and how do these product characteristics determine different types of supply chain
strategy? (10 minutes)
Answer: There are 2 types of products in supply chain: functional products and innovative
products. These 2 types of products determines 2 types of supply chain strategy as
described as follow:
1. Functional products. Its demand is rather predictable due to the low product
variety and high production volume as well as low rate of new product
development cycle. Hence, this product’s supply chain focuses on COST
leadership, resulting in pursuing a LEAN supply chain strategy.
2. Innovative products. Its demand is very difficult to predict due to the high
product variety and low production volume as well as high rate of new product
development cycle. Hence, this product’s supply chain focuses on SPEED,
resulting in pursuing a QUICK RESPONSE supply chain strategy.
iAcademy Page 1 of 4
Operations and Supply Chain Management Tutorial: Week 7
Question 1: Please map the supply chain of Cadbury starting from its raw materials until the
end. Please use the key components of supply chain (shown in the table below) as a guideline
to map the supply chain.
iAcademy Page 2 of 4
Operations and Supply Chain Management Tutorial: Week 7
Player
Process
Inputs/
Outputs
Location
iAcademy Page 3 of 4
Operations and Supply Chain Management Tutorial: Week 7
Question 1: Please identify the product type, product characteristic, and supply chain strategy
of each product in the videos.
Product variety
Production
volume
Rate of new
product
development
Product type
(Functional or Innovative product)
iAcademy Page 4 of 4