BACHELOR OF BUSINESS ADMINISTRATION (BBA)

Course name Bachelor of Business

Administration (BBA)
Education Level Undergraduate
Duration 3 years
Basic Eligibility 10+2 in any stream or
Criteria its equivalent from a
recognized board of
education
Entrance Exams for IPU CET, UGAT,
BBA in India NPAT, etc.
Top Universities Massachusetts Institute
of Technology;
University of Oxford;
University of Alberta;
University of Tasmania.
Career Prospects Marketing Associate;
Finance Executive;
Business Consultant;
Research and
Development Manager;
Information Systems
Associates.

Why Pursue BBA Course?

When it comes to choosing the right bachelor course, there are tons of options
available before one. Whether you are planning to study abroad or in India, you
will find that a bunch of courses like BBA, BCOM, etc. Are often pursued by the
students. Do you know why students in the majority opt to study BBA courses?
Mentioned below are some reasons elucidating the same-
Enhancing Knowledge Base
BBA is a popular force in the field of Administration that can be easily combined
with a specialization of your choice. Along with learning the insights related to
business management and accounting, you can simultaneously learn branding and
marketing.
Personality Development
Pursuing a trending course like BBA will help you have an edge over the others as
the course aims to impart students with essential skills that help them enhance their
personality traits.
Leading Career Opportunities
In the corporate industry, BBA graduates have always been in demand. After
completing BBA course, you can easily get placed in leading job profiles in
esteemed organizations.
General Overview
BBA aims to impart students with the conceptual, theoretical and practical
knowledge of the business world. Further, the curriculum of a BBA course is
designed in a manner that it covers the foundational and core disciplines of a
certain specialization as well as equip students with key skills such as
communication, decision-making, strategizing, etc. Generally, BBA subjects help
you in developing a better understanding of the market system and business
management. Moreover, these interdisciplinary topics are complemented with
practical work like presentations, field trips, and event management which are
integrally constituted in the BBA syllabus.
TYPE OBJECTIVES
Foundation To provide students with
a basic
overview of the
fundamental
disciplines of
Business Administration
Core To help students
understand
the essentials of Business
and
Management as well as
the factors
that are integral to the
commercial and
corporate sector.
Elective Subjects To offer students a pool
 of
specializations under
the umbrella of Business
Administration
and help them specialize
in their field of interest.
Skills To equip students with
the quintessential
skills required to thrive in
a business
environment.

LIST OF BBA SUBJECTS

Now that you know about how the structure of this degree program is like, here is a
list of some of the prominent BBA subjects that are usually included under this
course:
 Essentials and Principles of Management
 Business Economics
 Management Accounting
 Statistics
 Marketing Management
 Business Mathematics
 Accounting Management and Financial
 Security Analysis
 Corporate Planning
 Production and Material Management
 International Marketing
 Organizational Behavior
 Operations Research
 Industrial Relations
 Personal Management
 Business Finance
 Environmental Management
 Human Resource Management
 Sales and Distribution
  Strategic Management
Semester1 Semester2 Semester Semester Semester Semester6
3 4 5
Microecono Cost Direct Business Research Finance
mics Accounting Tax & Law Methodol Electives
Indirect ogy
Tax
Financial Environment Banking Business Financial Entrepreneur
Accounting al & analytics Statement ship &
Management Insurance Analysis Business
Plan
Quantitative Quantitative Indian Financial Strategic International
techniques – Techniques economic Managem Managem Business &
I – II s in ent ent EXIM
Global
scenario
India Socio- Effective Consumer Managem Finance Operations &
Political Communicat behavior ent Electives Supply Chain
Economics ions Android accountin Management
services g
marketing
Principles of Principles of Operation
Costumer Advanced Marketing
Management Marketing s research
relationshi Financial Electives
p Managem
managem ent
ent
Essentials of Microecono Human Human
IT mics resource behavior
managem and ethics
ent at work
place
ESSENTIALS AND PRINCIPLES OF MANAGEMENT
At the most fundamental level, management is a discipline that consists of a set of
four general functions: planning, organizing, leading and controlling. These five
functions are part of a body of practices and theories on how to be a successful
manager.
14 principle of management according to Henri Fayol.

 Division of Work.
 Balancing Authority and Responsibility.
 Discipline.
 Unity of Command.
 Unity of Direction.
 Subordination of Individual Interests to the General Interest.
 Remuneration.
 Centralization.
 Scalar Chain.
 Order.
 Equity.
 Stability of Tenure of Personnel.
 Initiative.
 Esprit De Corps.
Henri Fayol, a French industrialist, is now recognized as the Father of Modern
Management. In the year 1916 Fayol wrote a book entitled “Industrial and General
Administration”. In this book, he gave the 14 Principles of Management.

1.The full work of the organization among individuals and creating departments is
called the division of work.
= Division of work leads to specialization, and specialization helps to increases
efficiency and efficiency which results in improvements in the productivity and
profitability of the organization.
2. Balancing Authority and Responsibility
= Authority must be equal to responsibility. According to Henri Fayol, there
should be a balance between Authority (power) and responsibilities (duties). The
right to give orders should not be considered without reference to responsibility. If
the authority is more than responsibility then chances are that a manager may
misuse it. If responsibility is more than authority then he may feel frustrated.
3. Discipline
= Outward mark of respect in accordance with formal or informal agreements
between a firm and its employees.
4. Unity of Command
= According to this principle, a subordinate (employee) must have and receive
orders from only one superior (boss or manager).To put it another way, a
subordinate must report to only one superior. It helps in preventing dual
subordination. This decreases the possibilities of “Dual subordination” which
creates a problem is a function of managers.
5. Unity of Direction
= One head and one plan for a group of activities with the same objective. All
activities which have the same objective must be directed by one manager, and he
must use one plan. This is called the Unity of Direction. For example, all
marketing activities such as advertising, sales promotion, pricing policy, etc., must
be directed by only one manager. He must use only one plan for all the marketing
activities. Unity of direction means, activities aimed at the same objective should
be organized. So that there are one plan and one person in change.

6. Subordination of Individual Interests to the General Interest

= The interest of one individual or one group should not prevail over the general
good. The individual interest should be given less importance, while the general
interest should be given the most importance. If not, the organization will collapse.
The interest of the organizational goal should not be sabotaged by the interest of an
individual or on the group.
7. Remuneration
=Remuneration is the price for services received. Pay should be fair to both the
employee and the firm. If an organization wants efficient employees and best
performance, then it should have a good remuneration policy. This policy should
give maximum satisfaction to both employers and employees. It should include
both financial and non-financial incentives. Compensation should be based on a
systematic attempt to reward good performance.
8. Centralization
It is always present to a greater or lesser extent, depending on the size of the
company and the quality of its managers. In centralization, the authority is
concentrated only in a few hands. However, in decentralization, the authority is
distributed to all the levels of management. No organization can be completely
centralized or decentralized. If there is complete centralization, then the
subordinates will have no authority (power) to carry out their responsibility
(duties). Similarly, if there is complete decentralization, then the superior will have
no authority to control the organization. Therefore, there should be a balance
between centralization and decentralization. The degree to which centralization or
decentralization which identifies the superior and subordinate relationships in the
organizational structure. Or it is the line of authority from top to bottom of the
organization. This chain implements the unity-of-command principle and allows
the orderly flow of information. Under the unity of command principle, the
instructions flow downward along the chain of command and accountability flows
upward. More clear-cut the chain of command, the more effective the decision-
making process and the greater the efficiency.

10. Order
A place for everything and everything in its place’ the right man in the right place.
There should be an Order for material/things and people in the organization. Order
for things is called Material Order and order for people is called ‘Social Order’.
Material Order refers to “a place for everything and everything in its place.” Social
Order refers to the selection of the “right man in the right place”. There must be an
orderly placement of the resources such as Men and Women, Money, Materials,
etc. Human and material resources must be in the right place at the right time.
Misplacement will lead to misuse and disorder.
11. Equity
While dealing with the employees a manager should use kindliness and justice
towards employees equally. Equity is a combination of kindness and justice. It
creates loyalty and devotion in the employees toward the organization. The equity
principle suggests that the managers must be kind as well as equally fair to the
subordinates.
12. Stability of Tenure of Personnel
Although it could take a lot of time, Employees need to be given fair enough time
to settle into their jobs. An employee needs time to learn his job and to become
efficient. The employees should have job security because instability leads to
inefficiency. Successful firms usually had a stable group of employees.
13. Initiative
Without limits of authority and discipline, all levels of staff should be encouraged
to show initiative. Management should encourage initiative. That is, they should
encourage the employees to make their own plans and to execute these plans. This
is because an initiative gives satisfaction to the employees and brings success to
the organization. It allows the subordinates to think out a plan and do what it takes
to make it happen.
14. Esprit De Corps
Esprit de Corps means “Team Spirit”. Therefore, the management should create
unity, co-operation, and team-spirit among the employees.

They should avoid dividing and rule policy. Harmony, cohesion among personnel.
It’s a great source of strength in the organization. It is a quality in every successful
business.
These principles are guidelines for every management function. The manager must
act according to the 14 principles of management; in order to reach the goal and
create a surplus.
These 14 management principles of Henri Fayol are universally accepted. They
work as a guideline for managers to do their job according to their responsibility.
BUSINESS ECONOMICS
Business economics is a field in applied economics which uses economic theory
and quantitative methods to analyze business enterprises and the factors
contributing to the diversity of organizational structures and the relationships of
firms with labor, capital and product markets.

Business economists are the persons who perform job in context to identify various
problems that are uplifting a company, find out various reasons behind these
problems, analyze their effects on the functioning of the company and finally
suggest rational alternative and corrective measures to be taken by the
management. Various companies face many problems such as labour problems,
pricing problems, and other problems related to Government controls and
restrictions. The business economics with his vast experience has to provide a
quantitative base for decision making, policy making & forward planning in a
business.
In order to make the business more viable and profitable the business economist
should have a detailed knowledge and information about the environment of a
company. Business Economist always remains in touch with all the latest
economic developments and environmental changes for informing the
management. He has an efficient role in earning reasonable profits on invested
capital as it supplies all relevant information which helps in making proper plans
and strategies.
Business economist has three important roles in every business organization:
Demand analysis and forecasting, capital management and profit management.
Demand Analysis and Forecasting
It is a technique for estimation of probable demand for a product or services in the
future. It is based on the analysis of past demand for that product or service in the
present market condition.