Course Title: Managerial Communication (MC)

Semester: Fall 2023-24 Class: MBA

Instructor: Dr. Anjum Fayyaz Email: [email protected]

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Room # 410 Telephone: +9235608134

Office Hours: TBD Secretary/TA Kashif Saeed (8023)

COURSE OVERVIEW

Managerial Communication (MC) trains students on how to communicate in a professional

context. Students will learn how to deliver coherent presentations, compose formal
documents and engage in directed discussions. The course welcomes students from all
academic backgrounds who wish to burnish their skills in writing and speaking. The
assignments encourage attention to details, research and iteration.

MC course will equip students with the effective writing and oral communication skills. As the
course starts with the philosophy of communication as well the connection of belief and
application of tools, it is based on belief on customer focus, employee empowerment,
continuous improvement and systematic management. Values and Ethics are some of the
major features being focused throughout the course as the effective communication and
presentation is based on a relationship with the audience through trust building and
networking, which is not possible through unethical means.

Students would be able to apply analytical thinking and problem solving skills once they are
active listeners through a 2-way communication. During the course, students would be
required to use information technology to prepare well not only for the individual lectures but
also for their assignments and presentations. Course is designed in such a way that students
would be able to work in teams and would be required to interact with the organizations to
get the exposure of the diverse and multicultural environments (online as well as offline).

Students might be required to work on their own strategic positioning thorugh ERRC model of
blue ocean strategy. Instructor might ask the students to write their won autobiography
keeping in view the ERRC Model of Blue Ocean Strategy – a kind of reflective and self-
exploratory mechanism to create a mind-set of self-reflectivity and self-reflexivity. The whole
course revolves around sense-making communications to produce desired results, which
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COURSE OVERVIEW
would result in a right decision, at the right time in the right situation for the right target
audience. This course would also help the students learn how to manage their relationships
through problem solving and decision making.

LEARNING OBJECTIVES

It is expected that at the end of the course:

1. Students will learn to use structured/unstructured communication processes in internal

and external communicative scenarios & recognize causes for communication breakdowns
to develop & employ effective communication strategies for different workplace contexts.
2. Students will be able to develop well-structured, clear, concise, and coherent goal-
oriented documents that are unified and relevant to the situation and that create credibility
and goodwill using adequate, logical supporting details
3. Students will be able to compose professional email messages that effectively deliver
positive, neutral, or negative news in an appropriate manner.
4. Students will recognize & employ logical persuasive techniques in an effective manner to
persuade their audiences in varied settings
5. Students will be able to design, develop and deliver effective presentations & speeches
keeping in mind: purpose and audience awareness, appropriate content, idea organization,
coherence, enunciation, and appropriate tone & choice of words
6.Students will effectively utilize the principles of non-verbal communication and
paralinguistic features in oral communication
7. Students will overcome nervousness and develop confidence in public speaking scenarios
thereby developing a persona that exudes professionalism & displays leadership potential
8. Students will develop interpersonal & active listening skills that will enable them to
communicate effectively in different and difficult managerial situations

MBA PROGRAM LEARNING GOALS & OBJECTIVES

1. Leadership and teamwork: Students will be able to assume leadership roles, perform
leadership tasks responsibly, and work effectively in teams.
2. Functional, integrative, and strategic abilities: Students will demonstrate
understanding of the functional and strategic aspects of business and management,
be able to integrate across functional areas, and develop feasible strategies and
action plans.
3. Critical thinking and decision making: Students will be able to identify key problems,
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 MBA PROGRAM LEARNING GOALS & OBJECTIVES
collect and use information critically, and generate viable alternatives and solutions.
4. Global perspective and flexibility: Students will demonstrate understanding of global
and multi-cultural perspectives within the local context and be able to work
effectively in multi-cultural settings.
5. Social, ethical, economic, and environmental responsibility: Students will be able to
understand the broader ramifications of their decisions and assess the impact of
economic, ethical, environmental factors on the policies, strategies and operations of
the organization.
6. Effective communication: Students will be able to communicate clearly and
persuasively in writing and verbally, in ways appropriate for a variety of objectives
and audiences.
7. Entrepreneurialism and innovativeness: Students will be able to create, identify,
assess, shape and act on opportunities in a variety of contexts and organizations.
8. Managing pressures, complexities, and uncertainties: Students will be able to
manage pressures and resource constraints, and think, decide and act in complex
and ambiguous situations.
9. Diversity and Inclusion: Students will be able to appreciate differences in gender,
class, religion, ethnicity, learning styles etc. and learn how these differences enrich
spaces, teams, and institutions.

Indicate below how the course learning objectives specifically relate to any
program learning goals and objectives.

Program Learning Goals and Course Learning Course Assessment Item

Objectives Objectives

Goal 1 – Leadership and Learning Objective 1 to In-class written assignments &

Teamwork 9 oral communication tasks

Goal 2 – Functional, Learning Objective 1, 2, In-class written assignments &

integrative and strategic 3, 4, 5, 6, 7, 9 oral communication tasks as well
abilities as CP

Goal 3 – Critical Thinking – Learning Objective 1 to In-class written assignments &

Decision making capabilities 9 oral communication tasks as well
as CP

Goal 4 – Global perspective Learning Objective 1, 2, In-class written assignments &

and flexibility 4, 6, 7, 9 oral communication tasks

Goal 5 – Social, Ethical, Learning Objective 1 to In-class written assignments &

Economic and 9 oral communication tasks as well
Environmental
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Indicate below how the course learning objectives specifically relate to any
program learning goals and objectives.
Responsibility as CP

Goal 6 – Communication Learning Objective 1 to In-class written assignments &

competency 9 oral communication tasks as well
as CP

Goal 7 – Entrepreneurialism Learning Objective 1 to In-class written assignments &

and innovativeness 9 oral communication tasks as well
as CP

Goal 8 – Managing Learning Objective 1 to In-class written assignments &

pressures, complexities, and 9 oral communication tasks as well
Uncertainties as CP

COURSE ASSESSMENT/GRADES

Class Participation / Presentations 40%

Project/Report (Mid). 15%
Quizzes 15%
Final Project 20%
Graded Office Hours 10%

In each section (if there are 70 students) all the students will be divided into two subsections
(35 each). There will be two TAs working for each section and will be responsible for each
subsection of 35 students. All the graded office hours will be done a day before the session
(say around 45 to 60 minutes session) and in these office hours, the students will improve their
presentation skills and body language. They will also learn how to improve the engagement
with the participants.

CLASS-MANAGEMENT POLICY / NORMS OF PARTICIPATION

Please consult MBA handbook for attendance, timelines, and norms of professional conduct.

Policies specific to MC:

A cooperative learning environment is a pre-requisite for the success of a communication

course

Late assignments will not be accepted under any circumstances

Some assignments & class activities will be unannounced

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CLASS-MANAGEMENT POLICY / NORMS OF PARTICIPATION
Some reading material is not available in the course package and will be provided by the
instructor when required

There will be no make-up for missed assignments / presentations

In-class discussions, role plays & writing activities may all count towards the final grade

Plagiarism will not be tolerated and will be reported for disciplinary action

Class timings are to be strictly adhered to – students who arrive late will be marked absent
and awarded a zero in the CP (the same applies to stepping out for a long time, talking to
each other, and using cell phones and other personal devices during the class)

Students are not allowed to leave the auditorium during presentations

There is a zero-tolerance policy for not reading the assigned material

Please check LMS regularly for uploaded reading material & assignment prompts

Please bring your laptops to each class session for in-class writing activities

For any online sessions cameras must remain on at all points in time during DRs and sessions.
Any communication to the TA or the instructor asking for an unfair advantage may be used as
evidence in DC proceedings

There may be negative CP or an absence penalty for not being prepared for a session

Copy of the Course-pack is mandatory for each student. Only the selective material and/or
weekend readings will be uploaded in case they are not given in the course pack

Any distraction such as use of mobile during the sessions is not allowed. In case of any non-
seriousness, you might fail the course without knowing about it

COURSE REQUIREMENTS
 Listening and Resilience
 Serious desire to learn

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 RECOMMENDATION FOR FURTHER EDUCATION
Will be shared as we go along

RECOMMENDED TEXTBOOKS/SUPPLEMENTARY READINGS ( if Applicable)

Will be shared as we go along

REQUIREMENTS (FOR PCO OFFICE)

Midterm Exam: Yes/No: No If yes please specify the format
( e.g. if closed book/closed notes or
open book/open notes etc.)

Final Exam: Yes/No: No If yes please specify the format

( e.g. if closed book/closed notes or
open book/open notes etc.)

Double Session: Yes/No: Yes If yes then which session(s): Given

in the course pack

Joint Session (combined of two Yes/No: No If yes then which session(s):

sections):

Simulation: Yes/No: No If yes, then which session(s):

Type of simulations (Harvard etc.)
must also be mentioned.

Video Recording: Yes/No: Yes If yes, then which session(s): To Be

Conveyed

IT Lab sessions Yes/No: No If yes, then which session(s):

Additional session or review Yes/No: No If yes, then after which session(s):

session

Course Cap (applicable for elective Please If yes, then what should be the
courses) mention if cap? If there are more than 40
you would students, it reduces the impact and
Standard Cap in an Elective Course like to cap the effectiveness of the course.
is 50
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 REQUIREMENTS (FOR PCO OFFICE)
course at a
number other
than 50: 40

Yes/No: Yes

Any other requirement (e.g. Yes/No: Yes If yes, what requirement:

laptop/computer etc.): Equipment in place for online
sessions

And in which session(s): All

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 Module and ASSIGNMENT
Session No. TITLE OF CASE READING MATERIAL
Topic: QUESTIONS
Session 1 Module 1 – First four chapters of the Book –
(Philosophy & Sophie’s World will be assigned
Effectiveness of to 8 groups in the class. Groups
Communication) 1&2 will prepare and present
chapter 1, Groups 3&4 will
prepare and present chapter 2, Will be shared
Groups 5&6 will work on chapter through
3 and Groups 7&8 will be announcements
assigned chapter 4. All the group and in sessions.
members are required to be on
the stage and contribute. A total
of 10 minutes will be allocated to
each group including 3 minutes
for Q&A. Each group will prepare
and send the presentation slides
beforehand and not more than 3-
4 slides per group.

Session 2 Communication and Read the article on “Personal and

Personal Organizational Beliefs,
Effectiveness in Communication and
Covid / Crises Effectiveness
during COVID-19” and answer
the following questions (Group-
based assignment):

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 1. How did your personal beliefs
help you in coping with your
personal and organizational
circumstances during COVID-19?
2. What changes did you
undertake in your
communication style and tools
while coping
with COVID 19?
3. What changes did you
undertake in your organizational
communication style and tools
while coping with COVID 19?
4. How was any change in
communication style and tools
affected by your personal and
organizational beliefs?
5. To what extent did any
changes and interplay among
beliefs and communication affect
your personal and organizational
effectiveness?
Session 3 Nature Vs. Nurture 1. Winter Oak – Story Read the story and the material
– The Winter Oak 2. Nature Vs. Nurture on Nature Vs. Nurture and try to
Story Document answer the questions attached to
the assignment (group based)
Session 4&5 Module 2 – 1. The Origin of Language Basic cycle of communication

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 Communication & and Communication and 1-2 exercises (Understand
Body Language) 2. Can You Break the the assumptions and pre-
Cycle of Bad Comm'n conceived notions attached to
Gesture Exercises (4P) communication)
and Where did the 3. Thinking Strategically
communication go About Communication Gestures Exercise to be
wrong? (5P) distributed in the class.
4. Gestures-your body
speaks
Session 6 Module 3 – 1. Effective Oral Presentation
Effective Oral Presentation
Communication 2. How to Give a Stellar
Presentation
3. Want to give a killer
presentation

Session 7&8 Presentation by Rubrics Oral and Written

Groups (To be Video
Captured)

Session 9, 10 & Feedback on the Gestures-your body speaks

11 presentations

Session 12 Module 4 – 12a. 4 Steps to Improving TBD

(Effective Written Your Writing
Communication)
12b. Good Writing It
Begins with Principles

12c. The One Unbreakable

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 Rule in Business Writing

12d. How to Improve Your

Business Writing

12e. Five Competency

Approach

12f. MACJ model

Session13 Email Etiquettes 13. Email Etiquette Tips 101 tips of email writing

13a. Email Etiquettes

13b. Everyday Writing

Memos Letters and E mail

13c. The Art of Irresistible

Email

Email Assignment (Group

Based to be shared)

Session 14 Email Exercise and

Feedback
Session 15 Formal Writing 15. The Start _ TBD – Reading the chpaters and
(Inframethodology) Inframethodology blogs to learn and understand
how to write 40 paragraphs in
15a. The Moment _ one week.
Inframethodology

15b. The Key _

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 Inframethodology

15c. The Paragraph _

Inframethodology

15d. The Paper _

Inframethodology

15e. Introduction _
Inframethodology

15f. Background _
Inframethodology

15g. Theory _
Inframethodology

15h. Method _
Inframethodology

15i. Analysis _
Inframethodology

15j. Discussion _
Inframethodology

15k. Conclusion _
Inframethodology

15l. The Rules _

Inframethodology

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 Session 16 Mid-Term – Report To be announced/shared
Writing Project

Session 17&18 Module 5 – (Public 8 tip to improve your TBD

Speaking) public speaking skills

Session 19&20 Module 6 – (Science TBD TBD

of Persuasion,
Leadership & Communication in Crises
Communicaiton in
Crises)
Session 21 Science of 21. 5 Levels of Leadership_ Material to be shared –
Persuasion and 5 Which Stage Have You Connecting leadership with
levels of Leadership Reached? communication

21a.
5+Levels+of+Leadership-
The.Maxwell.EBS

21b. Five Levels 1

21c. Five Levels 2

21d. Gunnerson_5-Levels-
of-Leadership-Assessment-
Self

21e. Science of Pursuation

Content

Session 22&23 Module 7 – 22. CASE CottonWeb Readings and frameworks to be

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 Strategic shared along with the discussion
Communication questions. Connecting
and Change 22a. Discussion Questions - Communication with Corporate
Management CW Case Culture, change and readiness for

CW Case 22b. role of change.

communciation in
organisational change

22c. A strategic framework

for change management

22d. Kurt Lewinschang

organizational change

22e. Figure 1 - CW Case

22f. Figure 2 - CW Case

22g. Figure 3 - CW Case

Session 24 Instructions on 24. How to Write a Material to be shared on

Strategic Communication Strategy communication strategy –
Communication to Readings on corporate
work on the final 24a. Writing a communication strategy,
project. communication strategy _ benchmark and best practices
GCSGCS how to develop a communication
24b. UNEP-POPS-RC-OTH- strategy document.
013-01-
CommunicationStrategy.En

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 Session 25 Work on the final Work on any department in or
project outside LUMS and develop their
communication strategy

Session 26 Work on the final Work on any department in or

project outside LUMS and develop their
communication strategy

Session 27&28 Final Project Each Group will be assigned 15-

Presentations and 20 minutes per presentation and
Wrap Up 5 minutes for Q&A

Please note the instructor reserves the right to modify all the above to better meet learning needs and goals. Additional readings, tasks, and
assignments may be added. Sessions may be moved around for scheduling ease.

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