Chapter 4
Chapter 4
Lead-in
Comprehension
1 Why is it important for companies to be aware of local cultures?
Lewis stated that companies that want to be successful in foreign markets have to be
aware of the local cultural characteristics that affect the way business is done.
2 What are the differences between individualists and collectivists?
Individualists are those who are not afraid of confrontation but will compromise when
necessary to achieve something. They believe in respecting rules, regulations and
contracts, and they think that rules apply to everybody. On the other hand, the
collectivists believe that personal relationships and friendships should take precedence
over rules and regulations.
3 Who is more likely to think: ‘i’ll let them speak first.’
I think the collectivists would be the one saying this line. As stated in the text, the
collectivists are very open, flexible, and are good at changing plans.
4 Who is more likely to say, about other people: ‘They can’t be trusted because they
will always help their friends or family’ - universalists or particularists?
Universalists are often described as those who respect rules, regulations and contracts.
They are very strict to abide by these set of rules and regulations, with that being said,
they are more likely to say ‘They can’t be trusted because they will always help friends
or family’.
5 Who is more likely to say: ‘Oh, you can’t trust them; they wouldn’t even help a
friend’?
Particularists will definitely stand by this sentiment. As stated earlier, the universalists are
very rigid people, and would not take personal relationships into consideration when
making a decision.
Vocabulary
1 an invented word combining worldwide and regional concerns GLOCALIZATION
2 thought based on reason and judgement rather than feelings and emotions LOGIC
2 If your country is not shown in the diagram, where do you think it should be
situated? If your country is shown, do you agree?
My country, Philippines, was shown in the diagram somewhat heading towards the
reactive section of the diagram. I certainly agree to this because I see Filipino people as
someone who would avoid conflict and confrontations. They are very courteous and
accommodating.
I believe one of the greatest contributors to why I fall to the categories I mentioned above
is the country I grew up with. I see most of the people in my country falling into the same
category as well.
5 Which of the following working practices would be effective or damaging in your
country? Why?
I would always go with a balance of both categories would be very effective. I think that
there should really be a set of rules to guide us on what to do and not what to do, but
also we should make room for mistakes and questions as not at all circumstances rules
should be followed.
I believe all of the choices below can be an effective work practice given the right
limitations.
d extensive teamwork