Job Description - Marketing Specialist

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Job Title: Marketing Specialist

Location: Pune

Company: iNode Software Co.

About Us:

iNODE Software Company is a cloud-based technology development firm with a dedicated


mission to deliver holistic solutions utilizing AI and the Internet of Things for the built
environment. As a trusted industry leader, iNode Software Co. offers a range of software
solutions that empower businesses in the built environment. Our innovative tools and
software are relied upon by organizations globally, and our commitment to continuous
improvement and growth remains unwavering.

Notably, one of our tools in the water sector has earned the prestigious approval of the
Ministry of Jal Shakti, recognizing it as an innovative solution. Furthermore, our educational
model in water has received the seal of approval from the Ministry of Education, signifying
its excellence as an educational resource.

In addition to our extensive portfolio, our latest addition is the Rack Inspection Software,
which is yet another pioneering achievement, marking a first in India.

Job Description:

We are looking for a dynamic and creative Marketing Specialist to join our team. In this role,
you will be responsible for developing and implementing marketing strategies for our Rack
Inspection Software. You will have the opportunity to contribute to our growth by generating
and executing innovative marketing ideas. Your insights and initiatives will be highly valued
as we work together to expand our market presence.
Key Responsibilities:

 Market Research: Stay up-to-date with industry trends, competitors, and customer
needs to identify marketing opportunities.
 Strategy Development: Collaborate with the marketing team to develop and execute
marketing plans that drive product awareness and adoption.
 Innovative Ideas: Regularly brainstorm and propose new and innovative marketing
strategies to increase software visibility and user engagement.
 Content Creation: Develop compelling and targeted marketing content, including
blog posts, social media updates, and email campaigns.
 Social Media Management: Manage and grow our social media presence on
platforms like LinkedIn, Twitter, and others.
 Campaign Execution: Plan and execute marketing campaigns to generate leads and
conversions.
 Collaboration: Work closely with the sales and product development teams to align
marketing efforts with business goals.
 Analysis and Reporting: Track and analyze the performance of marketing initiatives
and campaigns, providing insights for improvement.
 Feedback Loop: Act as a bridge between customer feedback and product
development, ensuring that marketing efforts align with customer needs.

Qualifications:

 Bachelor's degree in Marketing, Business, or a related field.


 Proven experience in marketing, especially within the technology or software
industry.
 Strong creative thinking and problem-solving skills.
 Excellent communication and writing skills.
 Familiarity with digital marketing, including social media, content marketing, and
email campaigns.
 A track record of developing and executing innovative marketing ideas that have
driven results.
 Ability to work independently and in a collaborative team environment.

How to Apply:

Interested candidates are invited to submit their resumes along with a brief description of
an innovative marketing idea they would implement to promote our Rack Inspection
Software. For more information visit us at https://rams.inodedesign.com/

Please send your application to [email protected].


Deadline for Application: 31 October 2023

We encourage candidates to apply [email protected]

Join us in shaping the future of Rack Inspection Software marketing and making a positive
impact on warehouse safety and compliance. We look forward to receiving your creative
ideas and learning from your expertise in marketing.

Visit us at: https://rams.inodedesign.com/

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