Knorish identified a market opportunity while consulting for educational institutions and realizing that online instructors struggled to market and sell courses cost-effectively. Knorish aims to solve the problem of helping online content creators grow their revenues through affordable tools without large teams. From a customer perspective, the problem Knorish solves is a "need to have" as the platform can significantly benefit educators and creators looking to succeed in online education. Knorish validated demand by directly pitching and selling to their first 100 customers, gathering feedback to incorporate into their minimum viable product developed using lean methodology.
Knorish identified a market opportunity while consulting for educational institutions and realizing that online instructors struggled to market and sell courses cost-effectively. Knorish aims to solve the problem of helping online content creators grow their revenues through affordable tools without large teams. From a customer perspective, the problem Knorish solves is a "need to have" as the platform can significantly benefit educators and creators looking to succeed in online education. Knorish validated demand by directly pitching and selling to their first 100 customers, gathering feedback to incorporate into their minimum viable product developed using lean methodology.
Knorish identified a market opportunity while consulting for educational institutions and realizing that online instructors struggled to market and sell courses cost-effectively. Knorish aims to solve the problem of helping online content creators grow their revenues through affordable tools without large teams. From a customer perspective, the problem Knorish solves is a "need to have" as the platform can significantly benefit educators and creators looking to succeed in online education. Knorish validated demand by directly pitching and selling to their first 100 customers, gathering feedback to incorporate into their minimum viable product developed using lean methodology.
Knorish identified a market opportunity while consulting for educational institutions and realizing that online instructors struggled to market and sell courses cost-effectively. Knorish aims to solve the problem of helping online content creators grow their revenues through affordable tools without large teams. From a customer perspective, the problem Knorish solves is a "need to have" as the platform can significantly benefit educators and creators looking to succeed in online education. Knorish validated demand by directly pitching and selling to their first 100 customers, gathering feedback to incorporate into their minimum viable product developed using lean methodology.
-The genesis of the business venture started when Rakhi Wadhwa
and Kinner N Sachdev met in Newcastle University in the UK they both shared a passion for exploring ideas, especially in the education space. Their entrepreneurial spirit led to the creation of a consulting firm helping educational institutions and it expand globally. Over time, they will realized the need to empower educators to share their knowledge online that leading to the development of Knorish.
2. How did Knorish identify the market
opportunity? - Knorish identified the market opportunity when consulting the educational institutions and realizing that online academies, trainers, and coaches struggled to do market themselves. They saw a need for a product that could help their educators share their knowledge online and at scale, the existing solutions were time- consuming and expensive.
3. Which kind of market would you categorize the education
industry? -The education industry can be categorized as a dynamic and rapidly evolving market in the world, especially with the growing demand for online education nowadays and the emergence of the passion economy.
4. What is the Key Problem - The Job to be Done - that Knorish is
attempting to solve?
- Knorish is attempting to solve the key problem about helping
content creators, instructors, and training organizations market and sell their courses online. They aim to empower these kind of creators to grow their revenues without the need for large teams or complex tools.
5. From a customer's perspective how would you categorize the
problem? – one for which a solution is good to have / or need to have? If it is the latter, do you think it makes business sense to go after a product that a customer does not attach critical value to?
-from a customer's perspective, the problem Knorish is solving can
be categorized as a "need to have." Educators and the content creators can both significantly benefit from the tools and platform provided by the Knorish to expand their online presence and enhance their knowledge. While it may not be a critical need like basic necessities, it's essential for those looking to succeed in the online education space.
6. How did Knorish validate the demand for
their products? - Knorish validated the demand for their products by pitching and selling to the first 100 customers themselves. This approach allowed them to gather direct enouch feedback and incorporate it into the product development process. They followed the lean product process development (LPPD) methodology, which is focused on putting customers first , understanding their needs, and the building a minimum viable product (MVP) that addressed those needs. This kind of approach helped validate the demand and fine-tune their product.
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