Bernstein - India Financials Credit On UPI and The US$100 BN Consumer Transaction Credit Opportunity 2023-11-08
Bernstein - India Financials Credit On UPI and The US$100 BN Consumer Transaction Credit Opportunity 2023-11-08
Bernstein - India Financials Credit On UPI and The US$100 BN Consumer Transaction Credit Opportunity 2023-11-08
India Financials
India Financials: Credit on UPI and the US$100 bn consumer
transaction credit opportunity
All the current furor over the growth and asset quality of unsecured loans notwithstanding,
Pranav Gundlapalle
+91 226 842 1407 the consumer transaction credit opportunity in India is large (~US$21bn currently and >US
[email protected] $100bn by FY30E) and under penetrated. We see credit products delivered over the UPI
rails capturing a significant part of this opportunity as they have a clear edge over traditional
Ishan Mittal formats such as credit cards. The introduction of credit line on UPI brings the banks into this
+91 226 842 1442
[email protected] race where payment platforms like PayTM have had a head start. In this note, we outline the
reasons why credit on UPI will emerge as the winner and discuss the likely winners in this
Dhruv Luthra space
+91-226-842-1493
[email protected] How big is the opportunity? We estimate the transactions credit to be a ~$100 bn
credit opportunity by FY30E (from ~US$21bn currently) and credit on UPI could capture
a significant share of this opportunity. This could translate to a profit pool of ~$3-4 bn —
almost as large as the total profit of ICICI bank today.
Why will credit on UPI win vs. Credit cards? Credit on UPI is a more efficient way to
deliver credit (thanks partly to the low cost rails) and allows greater price discrimination
both on the merchants and the consumer side. The lower costs (of acquisition and
transactions) would allow a larger customer base while the ability to price discriminate
amongst the merchants (charge lower MDR for smaller merchants) would allow wider
acceptance vs. cards, which in turn would boost the volume of transactions.
What are the current offerings? Payment platforms like PayTM already offer loans that
are integrated seamlessly into the payment app, mimicking a transaction credit product.
RBI recently approved credit lines to be operated through UPI and this has brought the
banks into the race. The 'Credit line on UPI' product is in a pilot phase for most banks with
product design differences centered around the interest free period, upfront fees, nature
of fees (interest rates vs. flat fees), credit limit etc. For most banks, consumers are the only
source of revenue (zero MDR for merchants), in contrast to the banks' existing "Flexi pay"/
BNPL products where the merchants are the primary source of revenue.
Who would be the winners? Payment platforms like PayTM have the advantage of both
a large consumer and a large acquired merchant base that allows greater flexibility on
the product design vs. having only a large merchant base or only a large consumer base.
However, they have to split economics with the lending partner whereas banks can lend
directly to consumers. In addition to lending directly, banks have the advantage of a large
deposit customer base that they can leverage for this product. However, banks lack the
direct merchant relationships that the payment platforms enjoy and the banks' track record
of pioneering a new lending segment is, at best, patchy. Net, net early to declare winners,
but payment platforms like PayTM have had a headstart and are ahead at this stage.
See the Disclosure Appendix of this report for required disclosures, analyst certifications and other www.bernsteinresearch.com
important information.
First Published: 08 Nov 2023 16:13 UTC Completion Date: 08 Nov 2023 16:13 UTC
Pranav Gundlapalle +91 226 842 1407 [email protected] 8 November 2023
INVESTMENT IMPLICATIONS
We see the transaction credit as a ~$100 Bn lending opportunity by FY30E (~4x increase from current levels) and expect credit
products delivered over the UPI rails to capture a significant part of this opportunity vs. credit cards. Payment platforms like
PayTM have had a headstart in this race but with credit line on UPI, the banks are also in the race now. While it's early to declare
winners, the payment platforms like PayTM have had a headstart and are ahead in the race.
13 Oct 2023 - India Financials Chart of the week: Small credit, not so small profit
3 Oct 2023 - The Long View: India Payments — Zero MDR is here to stay
14 Sep 2023 - India payments: Ingredients for the disruption of cards — learnings from UPI
23 Aug 2023 - India Payments: Disruption Playbook - Debit done, credit next... Initiating coverage on PayTM, SBI Cards
DETAILS
The growth in cashless spends has typically led to the creation of the consumer transaction credit opportunity in most markets.
In India, the current transaction credit is concentrated in credit card debt (~US$15bn interest bearing debt) and consumer
durables credit (~US$6n). The consumer transaction credit has typically been led by credit cards and the lower penetration of
credit cards (Exhibit 3) has meant an under penetration of the transaction credit market in India.
As the cashless spends growth in the country, we expect the transaction credit opportunity to grow in line whit it. We expect the
cashless transactions to increase ~4x over the next 7 years to ~INR 230 tn by FY30E (Exhibit 1) with UPI payments accounting
for ~80% of those transactions (Exhibit 2). In most markets the transactional credit which comprises primarily of credit card
debt forms ~10% of card transactions (Exhibit 4). Assuming 50% of this to be interest bearing credit, we estimate the size of
transactional credit opportunity in India to be ~INR 11tn by FY30 that would translate to ~US$100 bn (factoring in the INR
depreciation over the next 7 years).
EXHIBIT 1: By FY30, we expect cashless spends to increase ~4x from current levels to ~INR 230 tn of which we
expect UPI to account for ~INR 180 tn
70%
200
60%
150 50%
40%
100 30%
20%
50
10%
- 0%
Credit cards Debit cards UPI (P2M) Others Total (as % of PFCE, RHS)
EXHIBIT 2: We expect the share of UPI transactions to increase to ~80% of total cashless spends by FY30E
20%
10% 26%
18%
0%
EXHIBIT 3: Transactional credit remains underpenetrated EXHIBIT 4: Credit card debt remains the primary form of
given the lower penetration of credit cards that have transactional credit in most markets and forms ~10% of
been the traditional mode of providing transactional card spends
credit
Credit card debt to total card spending
Credit Card Spends as % of Private ratio (%)
consumption
14% 13%
90% 82%
80% 12% 11%
10% 10% 11%
70% 10% 9%
60%
50% 8%
6%
38%
40% 6%
28% 29% 29% 29%
30%
20% 4%
12%
6% 7%
10% 3% 2%
0%
0%
Source: HAVER, BIS, Bernstein analysis Source: HAVER, BIS, Bernstein analysis
• Being the medium of transactions — The short interest free credit period and the reward points push consumers to
channel large ticket spends through credit cards. This presence at the point of transactions (or the credit cards capturing
a large share of high ticket spends) is part reason for their right to provide credit for some of these transactions. The same
reason why the auto dealers have a natural "right to win" (in the distribution of loans) in the auto loans segment.
• Instant credit — No process or further approvals are required to avail of credit - it's instant.
• UPI payment apps are capturing a larger share of high ticket payments. The value of UPI transactions over INR 2,000 are
more than 50% higher than the total value of credit card transactions (Exhibit 5). The platforms thus obtain the right to
provide credit too. “Do you want to convert the last transaction into an EMI?” or “You are short of funds in deposits,
how about using your credit line” is suddenly possible for the payment platforms too.
• The instant credit option on payment apps as well as the online loans offered by banks are becoming almost instantaneous
(and come with at least 15-20% lower interest rates compared to revolvers), reducing the attractiveness of credit card debt.
Further, the UPI payments + digital loans is simply a cheaper proposition and will win over the more expensive credit cards
option - expensive for both merchants and consumers.
One could think of the cost of a credit transaction as a sum of debit transaction and the cost of credit (funding cost + loan loss
provisions). There is a big difference between cost of a debit transaction through UPI channel vs. card rails (Exhibit 7, Exhibit 8)
and hence the cost of a credit transaction through UPI is significantly cheaper vs. card based credit transaction.
In addition to being cheaper, the UPI + digital credit model enjoys the following advantages
• Better ability to personalize pricing (price discrimination) for both merchants and consumers — PayTM postpaid
for example charges consumers a convenience fee between 0%-3% of transaction value depending on their credit history
and other factors. Similarly, on the merchant front, the company charges an MDR only for ~1mn of the 40 mn merchants
that accept postpaid payments. This ability to price discriminate among consumers allows the large volume of transactions
(the zero convenience fee will bring in the high credit quality spenders that use the postpaid option for its wider acceptance)
while the ability to keep the MDR at zero for a large % of merchants allows a wide acceptance which in turn brings in more
consumers on to the platform.
• Wider acceptance due to the reliance of QR codes based payments — The use of QR code based payments means that
the merchants do not require expensive POS/EDC machines which significantly increases the acceptance of these payments
(Exhibit 6).
• Low cost of acquisition as customers adopt UPI payment apps for non-credit payments (UPI based payment apps have 10x
monthly active users to that of traditional banks).
• Lower starting ticket sizes due to the lower acquisition costs: The lower cost of acquisition in turn allows a lower
starting ticket size which is great from a risk management perspective.
EXHIBIT 5: UPI is now capturing major share of even high EXHIBIT 6: The total merchant base accepting UPI
ticket size spending payments is much higher than that using POS machines
120 37.5
40
100
80 30
60
20
40
8.3 8.3
10
20
- 0
Number of transactions Value of transactions Total POS PayTM PayTM Total
machines Soundbox registered merchants
Credit Cards Debit Cards UPI (>2k) devices merchants accepting
UPI
EXHIBIT 7: The combined cost, for the various service providers, for an UPI transaction is just 1/6th that of an
equivalent debit card transaction
12
2.04
10
8 4.25
6 12.24
4
5.95 0.48
2 0.56 0.16
2.00
- 0.80
EXHIBIT 8: Even as a % of transaction value, UPI payments are significantly cheaper vs. equivalent debit
cardtransactions
0.7%
0.12%
0.6%
0.5%
0.25%
0.4%
0.72%
0.3%
• PayTM's role in the lending business is somewhere between that of a pure distributor (e.g. a loan DSA) and that of a full-
fledged lender (e.g. NBFC). The key revenue and cost lines for PayTM for the postpaid product are detailed here:
• A convenience fee ~1.5% charged to the consumer (The convenience fee varies from 0%-3% for consumer depending on
their tenure with the PayTM platform, the postpaid product offering and also their credit scores).
• Average late fee of ~0.5% charged to the consumer (A fixed fee that varies by the amount outstanding).
• MDR of ~1% earned from the merchant (the MDR is charged selectively to <2-3% of merchants). The 3% revenue pool
gets almost equally shared between PayTM and the lender (Exhibit 10), with both left with a contribution margin of ~1.1%
and 0.3% respectively, post accounting of the respective costs.
• Lender economics: The lending partner earns a contribution margin of 0.3% for a 22-day loan (Exhibit 11) that translates
to an annualized RoA of ~3.5-4%. Total revenue earned is ~3% which is a combination of interchange paid by PayTM,
convenience fee and late fee. Direct costs incurred of ~2.7% which is a combination of cost of funds, sourcing fee paid
to PayTM and expected credit loss (ECL). The difference of ECL and actual credit cost is given as the collection bonus to
PayTM. Overall,
• Total Revenue of 3% = Convenience fee (1.5%) + Late fee (0.5%) + Interchange from PayTM (1%).
• Total Direct Cost (2.7%) = Sourcing fee to PayTM (1.2%) + CoF (0.5%) + Credit cost (0.8%) + Collection bonus to
PayTM (0.2%)
• The economics for PayTM: PayTM earns a contribution margin of 1.1% on the postpaid product (Exhibit 12). Total
revenue earned is ~2.4% which is a combination of MDR earned from the merchants, sourcing fee and collection bonus
received from the lender. Direct cost incurred is ~1.3%, a combination of interchange paid to the lender and the collection
cost. Overall,
• Total Revenue of 2.4% = MDR (1%) + Sourcing fee from lender (1.2%) + Collection bonus from lender (0.2%)
• Total Direct Cost (1.3%) = Interchange to the lender (1%) + Collection cost (0.3%)
Several banks like ICICI, Axis, SBI, HDFC have launched a 'credit line on UPI' product (Exhibit 13) though it's largely on a pilot
basis for most banks. The credit limit is typically capped at INR 50k and the primary source of revenue for these products is the
fees/interest charged to consumer. The products differ on other parameters:
- Upfront fees charged : Some Banks charge an upfront fee of ~INR 200-300 for 'activation' of this product
- Interest free periods : Some banks offer an interest free period similar to credit cards whereas others price this closer to
overdraft and hence an interest is charged as soon as the credit limit is utilized
- Interest rate vs. fees - Some banks charge explicit interest based on the amount of credit utilized and the duration for which
its utilized whereas others charge a flat fee based on the value of credit utilized.
EXHIBIT 9: An illustration of customer journey for the Postpaid loan product, with credit limit at INR 60k - a end-
to-end digital process and is completed within the PayTM app
EXHIBIT 10: The economics behind the postpaid product - The 3% revenue pool gets almost equally split between
PayTM and the lender
0.0%
EXHIBIT 11: The lender gets an interchange from PayTM, along with ~2% from the revenue pool, while its key costs
include CoF, sourcing fee and collection bonus to PayTM and credit costs that it incurs on the portfolio
3.0%
0.5% 0.5%
2.5%
2.0% 1.2%
1.5% 2.7%
1.5% 3.0%
1.0% 0.8%
0.5% 1.0% 0.2%
0.3%
0.0%
EXHIBIT 12: While PayTM gets 1% from the revenue pool, it gets an additional revenue stream from the lender in
the form of sourcing fee and collection bonus
2.5%
0.2%
2.0%
1.0%
1.3%
1.5% 1.2%
2.4% 0.3%
1.0%
0.0%
EXHIBIT 13: Banks have launched a 'Credit line on UPI' products that get their revenues primarily from interest/fees
charged to the consumer
It's early to declare winners, but the payment platforms like PayTM have had a headstart and are ahead in the race.
Payment platforms like PayTM have the advantage of both a large consumer and a merchant base that allows greater flexibility
on the product design vs. having only a large merchant base or only a large consumer base. However, they have to split
economics with the lending partner whereas banks can lend directly to consumers. In addition to lending directly, banks
have the advantage of a large deposit customer base that they can leverage for this product. However, banks lack the direct
merchant relationships that the payment platforms enjoy and the banks' track record of pioneering a new lending segment is at
best patchy.
- Large, highly engaged user base: The UPI payments have driven high traffic volumes for the payment apps, with their
monthly transacting user base typically being an order of magnitude higher than that of banks.
- The primary focus: The credit opportunity linked to payments is the primary focus and the most clear route to monetization
for these platforms and hence will receive undiluted management attention and execution focus.
- Head start in acquisition and impressive collections track record: PayTM has had a head start disbursing postpaid credit
volumes of over a US$1bn per quarter and has shown strong ability to convert the payment user base into credit customers.
Further, the platform has shown an impressive ability to collect back the dues (even if its in a benign phase of the credit cycle).
- The need to share economics with lending partners and (eventually) higher cost of funds: In the current format, the
economics are to be shared with a lending partner (~20-30bps of contribution margin) which puts them at a disadvantage.
Obtaining a lending license would partly solve the issue though they would still suffer from a higher cost of funds relative to the
banks.
- Lack of deposit offering: The transactional credit offering is potentially best paired with a deposit (and payment) offering.
While the payment platforms have an edge in payments, they lack the ability to offer a deposit account.
- Large (but not necessarily engaged) user base: The banks have large base of deposit customers to whom they could
cross-sell this product. However, with the fintech platforms becoming the popular choice for high frequency transactions, the
user base is not necessarily engaged enough to easily cross-sell a transaction credit product.
- Ownership of the deposit product: The ownership of deposit product provides much greater flexibility on product design/
integration - something fintechs would lack.
- Lack of a direct relationship with a large merchant base: The absence of a direct acquiring relationship with the
merchants limits the banks ability to charge an MDR from the merchants and hence consumers become the sole source of
revenue. Banks could potentially partner with other companies (acquirers) to build this option but that's not a near term solution
as is evident from the current design of the credit line on UPI product.
- Inability to capture UPI transaction share: While banks retain their hold on deposits, their share of UPI transactions remain
extremely low which weakens their "right to provide credit" for payment transactions.
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India Financials
India is a growth market and investors generally seek growth-based returns in India. We believe all lenders in India trade on what
the market believes to be the sustainable earnings growth momentum. Lenders that have sustained cross-cycle earnings growth
despite sector asset quality concerns trade at a premium. On the other hand, lenders that have been inconsistent in earnings
growth get penalized by the market until they build investor confidence again. We value our coverage on a target P/B multiple
(using the Gordon growth framework) based on one-year forward book value and a PBX multiple that is calibrated by trading
history, our expectation of Sustainable RoE and long-term growth. We use a one-year forward book value based on average of
FY23E and FY24E book value to arrive at 1H24E end target price. We believe the market can be brutal with growth stocks if
the growth story shows any structural weakness and thus, we constantly stress-test for structural growth weakness across our
industry and company investment thesis.
RISKS
India Financials
+ Rising rates and price competition on the liability side puts pressure on margins
+ Banks counter net interest margin pressures by going up the risk curve sharply, boosting earnings in the near term but being
exposed to asset quality risks
+ Tighter global and local monetary policy leads to an economic slowdown in India
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