BBA PROGRAMME 2020-21 BHARATI VIDYAPEETH (DEEMED TO BE UNIVERSITY) PUNE, INDIA
COMPANY PROFILE
Name of the Company Hindustan Bakery
Owner Anis PMK
Registered Office Sushant nagar, wakhan road, karad.
Tal-Karad, Dist-Satara.
Year of Establishment 2008
Type of Company Bakers
Group Hindustan Bakers Group
Cookies, Pizza base, Toast, Cakes,
Khari, Burger Buns, Bread
Product patties,. ..etc.
Production Capacity 40 products each
Yearly Turnover 75-80 Lakh
Place Karad
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BBA PROGRAMME 2020-21 BHARATI VIDYAPEETH (DEEMED TO BE UNIVERSITY) PUNE, INDIA
INRODUCTION
A bakery is an eastablishment that produces and sells flour based food
baked in an over such as cookies, pizza base, cakes, pastries, burger buns,
biscuit, etc. Some retail bakeries are also cafes.
WHAT IS BAKING ?
Baking is a method of preparing food that uses dry heat, typically in
an oven, but can also be done in hot ashes, or on hot stones. The most
common baked item is bread but many other types of foods are baked. Heat is
gradually transferred "from the surface of cakes, cookies, and breads,etc.to
their center. As heat travels through, it transforms batters and dough into
baked goods and more with a firm dry crust and a softer center". Baking can be
combined with grilling to produce a hybrid barbecue variant by using both
methods simultaneously, or one after the other. Baking is related to
barbecuing because the concept of the masonry oven is similar to that of
a smoke pit.
VISION
To provide baked goods of exceptional quality to every household in
Karad.
MISSION
We are passionate about baking innovative products that taste great and
make every eating experience more satisfying. We will never compromise our
product quality or family values, and we will work each day to exceed
customer expectations one order at a time.
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BBA PROGRAMME 2020-21 BHARATI VIDYAPEETH (DEEMED TO BE UNIVERSITY) PUNE, INDIA
OBJECTIVES
To provide Best Quality of Products.
Demonstrate working knowledge of the factors involved in setting
up and operating a baking and pastry facility.
To provide Healthy and Nutritious Products.
Demonstrate the ability to keep accurate food business
records and understand the relationship between financial
profits and good business ethics.
To win the hearts of our Customers.
Exhibit a strong foundation of baking methodology.
Establish and maintain high standards of sanitation.
To offer jobs.
The ‘Hindustan Bakers’ objectives should be expansionary, given its
current standing in the market leader can maintain, grow and protect its
position in the market by employing strategies focused.
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BBA PROGRAMME 2020-21 BHARATI VIDYAPEETH (DEEMED TO BE UNIVERSITY) PUNE, INDIA
SWOT ANALYSIS
Low cost compared to other products present in
the markets.
A high-traffic location for a retail bakery is a
strength. The more potential customers that pass
by the bakery the more exposure it gets. While
it's expensive to change a location, you can draw
STRENGHTS more attention to your existing location with
signage, displaying baked items in the windows
and offering samples to those who walk by.
Locating the bakery near other non-competing
food shops brings their customers to you and vice
versa.
Able to provide healthy options to customers.
A poor location, on the other hand, will be one of
the weaknesses of a bakery. If you're located too
WEAKNESS far from the city, for example, such that there are
very few customers passing by, then you may
need to relocate.
High quality products with reasonable prices.
OPPORTUNITIES Expansion of their product lines.
Serve additional customer groups.
Likely entry of new competitors.
THREATS Reselling items could be bought and re-named so
that reseller takes all praise and profit for
products.
Competition with informal bakeries.
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BBA PROGRAMME 2020-21 BHARATI VIDYAPEETH (DEEMED TO BE UNIVERSITY) PUNE, INDIA
THE COMPANY
(Type)
Hindustan Bakers is a bakery owned by a single owner (Anis PMK). A
bakery business plan can be used to garner interest from potential investors
or loans from a bank. Additionally, it is helpful to you as an owner. Creating
a bakery business plan allows you to thoroughly analyze every detail of your
potential business. This includes things as small as the equipment you will
need or as big as the space for your business.
While your bakery may have started as a vision, evolving it into a solid
plan will allow you to prove to yourself and others that it is a viable
business venture.
The whole company is managed by Mr. Anis PMK. The owner himself
and his son who recently involved in business.
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BBA PROGRAMME 2020-21 BHARATI VIDYAPEETH (DEEMED TO BE UNIVERSITY) PUNE, INDIA
ORGANIZATIONAL STRUCTURE
Owner
Supervisor Salesman
Labour Labour Labour
As the company is small scale the owner handles all the affairs
himself.
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BBA PROGRAMME 2020-21 BHARATI VIDYAPEETH (DEEMED TO BE UNIVERSITY) PUNE, INDIA
PRODUCTS
The products manufactured under Hindustan Bakers are as follows :
MANUFACTURING PROCESS
Baking is a food cooking method that uses prolonged dry heat by
convection, rather than by thermal radiation. Heat is gradually transferred
"from the surface of cakes, cookies and breads to their centre. As heat travels
through it transforms batters and dough into baked goods with a firm dry crust
and a softer centre".
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BBA PROGRAMME 2020-21 BHARATI VIDYAPEETH (DEEMED TO BE UNIVERSITY) PUNE, INDIA
MARKETING
You might think that the hardest thing about the baking industry is
to start. Sure, it takes a lot of effort and you might experience a few sleepless
nights and some anxiety. However, after you have your bakery up and running,
surviving the competition will become your main concern. Moreover, your goal
is not just to stay afloat but to become a go-to place for people looking for.
PLACE
The company is located in karad which is also the main target area but after
that it covers the entire satara and sangli district. Also acquires dealership with
online websites like Swiggy and Zomato which makes it easy to promote the
business all over the country.
Selling is done through self owned outlets in karad and satara and rest
selling is done in lockdown by online which is the primary selling source.
Primary target area :- Karad, Satara, Sangli, Patan, Vita.
Secondary target :- All over india through online websites.
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BBA PROGRAMME 2020-21 BHARATI VIDYAPEETH (DEEMED TO BE UNIVERSITY) PUNE, INDIA
CONCLUSION
To conclude, most people think that bakers are just people who put
together some ingredients and throw them in the oven. But, the truth is bakers
are educated scientists. Bakers have to know how much of each ingredient to
use, how long to stir, how long to bake, what temperature the oven should be
at, etc. To be a good baker you have to have a lot of experience and
education. Overall, baking is a science just as much as it is a art.
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BBA PROGRAMME 2020-21 BHARATI VIDYAPEETH (DEEMED TO BE UNIVERSITY) PUNE, INDIA
COMPANY PROFILE
Name of Company SHINDE HONDA PVT. LTD.
Owner Amitsinh Shinde
Plot No .421/3 Amarjeet, Karad,
Registered Office Karad - 415110
2011
Year of Establishment
Type of Company Sales and Service Provider
Group HONDA Group
Product All types of vehicle provided by Honda
Capacity Units of vehicles
Yearly Turnover Around 15 CR.
Place Karad
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BBA PROGRAMME 2020-21 BHARATI VIDYAPEETH (DEEMED TO BE UNIVERSITY) PUNE, INDIA
INRODUCTION
Shinde Honda in Karad is one of the leading businesses in the
Motorcycle Dealers-Honda. Also known for Motorcycle Dealers-Honda,
Motorcycle Dealers, Scooter Dealers-Honda Activa, Scooter Dealers,
Motorcycle Dealers-Honda Unicorn, Motorcycle Dealers-Honda Cb Twister,
Motorcycle Dealers-Honda Cbr, Motorcycle Dealers-Honda Dream Yuga and
much more.
Established in the year 2011, Shinde Honda in Karad, Karad is a top
player in the category Motorcycle Dealers-Honda in the Karad. This well-known
establishment acts as a one-stop destination servicing customers both local
and from other parts of Karad. Over the course of its journey, this business has
established a firm foothold in it’s industry. The belief that customer
satisfaction is as important as their products and services, have helped this
establishment garner a vast base of customers, which continues to grow by the
day. This business employs individuals that are dedicated towards their
respective roles and put in a lot of effort to achieve the common vision and
larger goals of the company. In the near future, this business aims to expand
its line of products and services and cater to a larger client base. In Karad, this
establishment occupies a prominent location in Karad. It is an effortless task in
commuting to this establishment as there are various modes of transport
readily available. It is at , Next to Axis Bank, Shaniwarpeth, Marketyard, which
makes it easy for first-time visitors in locating this establishment. It is known to
provide top service in the following categories: Motorcycle Dealers-Honda,
Motorcycle Dealers, Scooter Dealers-Honda Activa, Scooter Dealers,
Motorcycle Dealers-Honda Unicorn, Motorcycle Dealers-Honda Cb Twister,
Motorcycle Dealers-Honda Cbr, Motorcycle Dealers-Honda Dream Yuga.
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BBA PROGRAMME 2020-21 BHARATI VIDYAPEETH (DEEMED TO BE UNIVERSITY) PUNE, INDIA
VISION
We are committed to be exceptional in everything we do and
strengthen our position.
MISSION
We are dedicated to provide you with excellent after sales support. We
put in our best efforts to maintain by attending to your vehicle as per your
request so that you can experience the Joy Of Riding your Honda Product.
OBJECTIVES
Increasing sales and profit.
Increasing customer numbers.
Increasing upsells and cross-sells.
Increasing sales rep productivity.
Cutting the time sales reps spend on non-sales tasks.
Enhancing your sales processes.
Remember, there’s a difference between setting sales objectives and
setting sales objectives that work. Just because you plan something doesn’t
mean it will get done.
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BBA PROGRAMME 2020-21 BHARATI VIDYAPEETH (DEEMED TO BE UNIVERSITY) PUNE, INDIA
SWOT ANALYSIS
The reasons why customers choose your products
or services over your competitors'. These could be
the price point, the benefits of your products, or
your customer service. You should focus on these
STRENGHTS
selling points to distinguish your offerings.
Focus on sales and marketing.
Excellent sales force.
aspects in which your products or services pale
when compared to your competition. For example,
WEAKNESS maybe your competitors are offering a better price
point or a higher quality product. Understanding
these weaknesses can help you prepare for
objections while adjusting the sales approach to
focus on your strengths in your sales
communications.
areas in which you can make improvements to
your products, provide better services to your
OPPORTUNITIES customers, expand into new markets, or edge out
some of your competitors. Your opportunities are
often informed by your strengths and weaknesses
-- e.g., how you can better leverage your strengths
to attract more customers or improve on the
weaknesses to become more competitive.
risks in your sales and marketing strategy that
could impact your company's profitability. These
THREATS risks could be external, such as customers
switching to a different brand because of pricing.
Or they could be internal, such as the inability to
deliver the right messaging to your target market,
which could isolate your customer base. After you
have identified the threats, you'll be able to devise
solutions to lessen their impacts.
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BBA PROGRAMME 2020-21 BHARATI VIDYAPEETH (DEEMED TO BE UNIVERSITY) PUNE, INDIA
THE COMPANY
(Type)
Shinde Honda is a franchise by Honda Motor Company, Ltd. A single
owner (Amitsinh Shinde). In 2011, he was started the Honda agency in karad.
The biggest franchise in Maharashtra they sold 40,000 – 50,000 vehicles yearly.
It was the second largest Honda vehicle seller in Maharashtra.
The two wheelers segment dominate the market in terms of volume
owing to a growing middle class and a young population. Moreover, the
growing interest of the companies in exploring the rural markets further aided
the growth of the sector.
The whole business is managed by owner and all his staff.
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BBA PROGRAMME 2020-21 BHARATI VIDYAPEETH (DEEMED TO BE UNIVERSITY) PUNE, INDIA
ORGANIZATIONAL STRUCTURE
Manager
Finance Marketing
Employe Labour Salesman Labour
In the franchise is a big scale the owner and his team handles all the
affairs themselves.
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BBA PROGRAMME 2020-21 BHARATI VIDYAPEETH (DEEMED TO BE UNIVERSITY) PUNE, INDIA
PRODUCTS
The type of vehicles provided by Honda are as follows :
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BBA PROGRAMME 2020-21 BHARATI VIDYAPEETH (DEEMED TO BE UNIVERSITY) PUNE, INDIA
MARKETING
The motorcycle lifestyle is also undergoing change. The culture is shifting
to a more environmentally-focused, user experience-driven and value-seeking
society. Today, you’re more likely to see urban hipsters riding their
motorcycles to the local co-op market than making an epic trip to Sturgis. Gone
are the days when bigger is necessarily better. In the era of the smart car,
dealers will do well to appeal to Millennial values in their selling points.
uilding trust and rapport while the customer is in-store
Explaining the benefits of buying from a dealer—that is, from you. In-store
purchases come with great, live customer service.
Emphasize the importance of routine bike maintenance and how, when
purchasing through you, they can be sure that their bike will be maintained
by a professional.
Focus on closing the deal before they leave, even if it means throwing in
some extras to sweeten the deal.
PLACE
The company is located in karad which is also the main target area but
after that it covers the entire patan, umbraj, kasegoan, oglewadi, palus, vita,
satara. Selling is done through self owned showrooms in karad and satara.
Primary target area :- Karad, Satara, Sangli, Patan, Vita, Umbraj,
Kasegoan.
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BBA PROGRAMME 2020-21 BHARATI VIDYAPEETH (DEEMED TO BE UNIVERSITY) PUNE, INDIA
Secondary target :- To cover all Near villages of karad.
CONCLUSION
The results clearly show that Honda has god a lot of way to establish
itself in the market. Besides the price and mileage the common customer
doesn’t find anything attracting. Also the number of make preferring Honda is
very less and that segment of customer has the major market potential. Only
that passion toward the brand will help them succeed and capture the Market
share. Advertisement gives information to customer about Honda brand.
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