FREE INSTAGRAM TRAFFIC

FREE INSTAGRAM TRAFFIC

TABLE OF CONTENT

1. Introduction 01
2. Define your audience 02
3. Get more followers 05
4. Build an online store 08
5. Drive traffic to your site 11
6. Avoid common mistakes 14
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INTRODUCTION

Instagram has over 1 billion active monthly users and is, therefore,
one of the top platforms to market your business on and raise brand
awareness. If you don’t have a business account or haven’t begun
using it to attract potential customers, it’s high time you did.

Use the platform to grow your audience and boost engagement. After
that, easily drive traffic to your site, blog, and other business pages.

This article will help you to define your audience, retain them, attract
more followers, create an online store, drive traffic to your website,
and avoid common mistakes.

Let’s get started!

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DEFINE YOUR AUDIENCE

This is by far the most important step that will help you to create
valuable content that users love and are willing to share. Therefore,
decide who your target audience is and avoid common mistakes such
as producing irrelevant content, advertising to the wrong people, or
failing to attract more people to your page.

Know your audience.

Know who you want to market to before creating your content,

uploading posts, or advertising your business and use the most
effective methods to see ideal results.

Ask yourself three questions:

1. ‘What is the purpose of my business?’

To build authority and reach a specific audience, you have to define

your purpose. It will also help you to grow your business and stay on
track. So, what is your purpose? Is it to build brand awareness,
increase sales, or encourage engagement?

Having a purpose-driven business allows you to connect with and

attract the right people. This brings us to our next point:

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2. ‘Who do I want to attract?’

Once you figure out your main aim or what drives you as an
organization, specify your audience. Do you want to market to people
based on their location, age-group, gender, or expertise? Answering
this question helps you to understand your market and meet their
needs.

After specifying your target audience, find out if your offer is on-
demand or if it is something that people need. If it is, move on to the
next step.

3. ‘What sort of value can I offer?’

Stand apart from the crowd and make the competition irrelevant by
offering something that they aren’t. Identify the value your service or
product can bring to your followers and easily convert them to long-
term customers.

Grow and retain followers.

The secret to growing and retaining your followers is sharing useful

information that keeps them coming back. So, come up with an
effective content strategy and apply it to the content creation process.
Answer three questions; ‘What types of posts does my target
audience interact with most?’ ‘What are some of the common
challenges they are facing?’ and ‘When is the most ideal time to post?’

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Share interactive content.

Use high-res images and videos when sharing stories or advertising

your brand. Include your business name and logo on all images.
Upload inspirational quotes, DIYs, or cheat sheets for more likes and
comments. Use meta keywords, meta descriptions, and hashtags for
SEO and exposure.

Post as frequently as you desire and know the best times to share
posts. This ensures your followers engage with your content, ask
questions, share their opinions, or leave a ‘Like.’ It also enables you to
send timely responses, develop meaningful relations, and talk about
your brand where applicable.

Use Instagram stories.

Countless people prefer videos so use Instagram stories to encourage

users to stay on your page longer. They are a fun and interactive way
to communicate with your audience. You can share image slides or
record live videos.

Instagram stories disappear after 24 hours. Meaning you can upload

a new story each day and give your followers a great experience.

Use Instagram highlights, share topics within your niche, use proper
hashtags, participate in interesting conversations, and command
attention. This can lead to more people visiting your profile, engaging
with your content, and following you back.

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GET MORE FOLLOWERS

The next step is to get more followers so you can drive traffic to your
site, blog, or store. The best way to achieve that is by marketing your
content. You want people to know that you exist, find you on search
engines, understand your business, and prefer your product or
service over your competitor’s.

Market your content.

Ensure more people interact with your content and take action by
using the following tips:

● Complete your profile.

Ensure you have a business account so you can meet your goals. If you
don’t have one, go ahead and create it. You will gain access to
countless features that will help you to grow and build your brand.
So, ensure you either open a business account or convert your
existing account to a business one.

During the signup process, make sure you fill in all the details and
pick the right username so you can appear and rank high on search
engines. People will find you based on your username so choose one
that best describes your business or offer.

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If your existing account is incomplete go ahead and edit it. Ensure all
the information is there. For example, business name, description,
location, and working hours. Keep your information up-to-date.

● Be consistent.

Consistency helps you to grow your brand and ensure people easily
identify your posts. So, give your brand a unique voice, stick to your
primary colors, and avoid copying the competition. Learn from them
but be as unique as you can be.

● Use proper hashtags.

Hashtags help you to command attention and allow people to easily

find your posts. Use industry-specific hashtags to attract the right
people. For example, if your business’s primary aim is to offer sales
and marketing services to clients, use relevant hashtags. For instance,
#marketingservices, #sales, #increaserevenue, and so forth. People
follow hashtags and including them on your posts ensures your
content appears on search engines. Use AutoHash or Display Purpose
to gain access to quality hashtags for your posts.

You can also use trending hashtags, service hashtags, campaign

hashtags, event hashtags, and so on. Use ones that are specific to your
niche. Find out what the most popular ones are and use them on your
posts.

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● Follow people within your niche.

Engage with existing communities and follow relevant accounts. This

is the best way to market your content and reach your target audience
because you can easily form relations with people who are already
interested in what you are doing and offering. Like their posts and
leave comments that are worth people’s attention. This can pique the
account owner’s attention or anyone who reads your comment and
encourage them to visit your profile.

● Connect with influencers.

Search for influencers within your niche and connect with them.
Engage with their content and develop a worthwhile relationship.
Next, ask them to comment on your posts or mention you to their
followers. People trust, favor, and easily follow content that’s
promoted by a well-known or trusted influencer. So, take advantage
of that.

Make it your aim to create valuable and interesting content that’s

worth endorsing, liking, sharing, and following.

You can also share user -generated content, offer discounts, and use
marketing tools such as Hootsuite or Tailwind.

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BUILD AN ONLINE STORE

Reach more people and reduce marketing costs by building an online

store. Advertise and sell your product via the newly created site.
Drive traffic to your store by linking it to your Instagram account and
signing up for Instagram shopping.

Instagram shopping lets people shop directly from your images or

videos. They don’t have to follow external links to make a purchase.
This is a convenient way to do business and inspire fast buying
decisions.

6 steps to build your store.

1. Pick your hosting company.

Pick a domain name and hosting company. Make sure you stick to
your business name when selecting a domain name to help potential
customers easily find you. Choose the best hosting company that fits
your budget and goals. Some of the best are; Bluehost, Site ground,
and HostGator.

Identify the top 3 hosting sites and run a comparison check. After
picking one that you’re satisfied with, compare available hosting
packages and go with the best one or one that caters to all your needs.

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Ensure your site has an SSL certificate for security reasons. Most
providers include free SSL certificates. So, go with one that does or
purchase it from companies like DigiCert or Cloudflare.

2. Find an eCommerce website builder.

You can either hire a developer or designer to build your site or use a
website builder. Site builders help minimize costs and are a
convenient way to get online. However, mastering the features or
understanding how everything works can take time. Nonetheless, if
you pick the right builder, dedicate time and energy you can quickly
set things up.

WordPress is the best platform because it allows you to customize

your site as you please. Give your store a professional look by
choosing from countless free or premium themes and plugins. Easily
backup and secure your site by simply installing the right plugin.

You can also use Shopify or Squarespace to build your store.

3. Customize settings.

After choosing your builder and the best eCommerce plugin, install
and customize it. Add your business name, logo, location, contact
details, and so on. WooCommerce is one of the best plugins with over
5 million installations. Plus, it is free. It has tons of features and gives
you the flexibility you need to grow your store and add as many
products as you like. So, I recommend it.

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4. Add products.

Create a Main Menu and add Main Menu items such as; ‘Home’,
‘About’, ‘Products’, ‘Contact’, and so on. Complete all the details. Add
the product name, description, image, and pricing information on
product categories. Complete the design process and move on to the
next step.

5. Add payment methods.

Add preferred payment methods. Decide which countries you want

to market to, find out what’s most convenient to them, or go with
popular payment methods like PayPal, Visa, or Mastercard.

6. Test and launch your store.

After completing the design process test if everything is working

properly and then launch your store. Make sure there are no broken
links and that the checkout process works as expected.

When you successfully launch your store, integrate it with your

Instagram account. Post promotional photos or videos and add links
to your posts.

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DRIVE TRAFFIC TO YOUR SITE

Drive traffic to your site, inspire action, and convert followers to

customers by doing the following:

● Link IGTV posts.

IGTV is an Instagram video app that lets you create and share longer
videos. Many users prefer video posts. So, use the app to give them a
great experience. Drive traffic to external pages or your website by
adding links to your IGTV posts. Add a CTA on video descriptions or
mention the link and ask viewers to click on it.

Keep your videos interactive and informative. It can be a tutorial or a

contest. Make sure it is something your followers want to listen to so
you can get more clicks.

Your videos can last up to an hour.

● Optimize your bio link.

Your link in bio can drive lots of traffic to your site because it can be
easily seen by anyone who views your profile. Plus, it is clickable. The
link can direct to any page on your site and you can change the
destination page as often as you desire. Meaning you can use it to take
users to your homepage, services page, or product launch page. Just
add a call-to-action on post captions to let people know what they’ll
be directed to.

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● Use direct messaging.

Ask your followers to DM you if they have any questions about your
service or business. Always check your inbox for new messages,
respond to inquiries, and keep the conversation going. If you notice
you receive the same question multiple times, create an Instagram
story and provide an answer. This can lead to more engagement and
is especially useful when you are out of post ideas. Don’t forget to add
a call-to-action to your post.

You can also DM new followers, thank them for following you, and
share a link to your site. Talk about what they’ll find or benefit from
it.

● Use Instagram stories.

Stories help you to connect with your followers. So, keep your
audience engaged and interested in your posts by sharing different
types of content. Use live video, photos, or Gifs to grab their attention
and inspire action. Add links to your stories and direct them to your
website. You can also use stories to promote your site, blog, new
product, upcoming events, or discounts. Briefly talk about it, add a
CTA and encourage users to follow the shared link. This is a great way
to grow traffic and help your audience to understand your brand
better.

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Another great option is to add a screenshot of testimonials from

happy clients. Doing this will help you to attract more people to your
site, prove your credibility, and convert followers to long-term
clients.

● Use hashtags.

People love, prefer, and follow hashtags. When you study and use
relevant ones, you will easily grow your following and increase traffic
to your site. Include as many hashtags as you like on a single post but
don’t overdo it. The best posts normally have 5 or 8 quality hashtags.
Add a call-to-action to enable users to effortlessly navigate to your
site.

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AVOID COMMON MISTAKES

Most people fail to use Instagram to grow their businesses, get more
followers, and drive traffic to their site or blog because of certain
mistakes that they make during the marketing process. So, identify
those mistakes, avoid them, and get results.

Top 5 common Instagram mistakes to avoid.

1. Not having a strategy.

Most people fail because they don’t have a proper strategy in place.
They don’t know what they want to achieve or how they are going to
use the platform to meet their goals. So, don’t make the same mistake.
Have a purpose. Set goals and know why you are on the platform. Is
it to improve your brand? Is it to grow your audience? Do you want
to boost sales? Or perhaps you want to connect with your followers
at a personal level? When you know the main reason for being on the
platform, create a strategy that will help you to meet your goals. This
is the most effective way to learn and guarantee results.

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2. Too many hashtags.

Hashtags ensure people find you and engage with your content. When
used right, they can attract a bigger audience and take your business
to the next level. However, countless people overdo it and post too
many hashtags that cause users to think “Is this real?” or “This is
unappealing!” So, avoid including hashtags in your post description
just for the sake of it. Less than 10 are enough. Sometimes even 3 or
4 will do.

3. No link in bio.

We’ve already talked about the power that comes with optimizing
your ‘link in bio.’ Therefore, don’t skip this step and make the mistake
that most people make. Pay attention to your bio link and use it to
help people understand your business better, learn more about
upcoming promotions, contests, or discounts, and drive traffic to your
site.

4. Not engaging with followers.

Connecting with your followers is as important as improving your

brand. It is the most effective way to help them understand your
business better. So, engage with them and send timely responses.
Don’t ignore their comments because it can force them to think you
don’t value their opinion or care about them. Retain and grow your
audience by responding to comments and showing them how much
you value their feedback.

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5. Low-quality posts.

Your posts are the lifeblood of your account. They determine who
interacts with your content and who stays on it. They also determine
how far you can go. Therefore, pay careful attention to the content
you share. Upload quality images and professional videos. You
already know the type of content that your audience prefers so don’t
let poor presentation ruin your reputation or force users off your
page.

Be sure to include Instagram stories and highlights for more

engagement and to inspire action.

If you avoid these common mistakes and apply the best practices to
your marketing goals, you will get more followers, boost engagement,
drive traffic to external accounts or pages, and grow sales.