Executive Summary
Executive Summary
The ritual that unites two people in marriage is called a "wedding". There are wide
differences in wedding traditions and customs between cultures, ethnic groups, religions,
nations, and socioeconomic classes. During a typical wedding ceremony, the couple
exchanges vows, presents a gift (a ring, a symbolic item, flowers, cash, or a dress), and a
celebrant or authority person publicly declares their marriage. The bride and groom desire
certain things, like outside and interior design, decorations, music, and photographs. They
invited friends, Family to witness their wedding, and special wedding attire is frequently
worn and have a program. Occasionally, a celebration is held after the service.
The company is working with clients to identify their needs and ensure customer
satisfaction. Our company do the best that we can to fulfill the wants of our clients to have a
perfect and unforgettable wedding that they never forget.
Business Concept
A wedding event planner is a professional who works with a client to design, arrange, and
manage their wedding. Weddings are important events in people's life, so couples are
generally ready to spend a significant amount of money to guarantee that their weddings
are well-organized.
Business Name
The To Be Bridal event is a business event aimed to make your dream wedding a
memorable experience as fun and romantic.
Business Logo
Logo Interpretation
The logo's design was simple but elegant. It is simple to easily recognize as soon as people
see the logo. The word TBB was obtained from the initial of our business name which is the
To Be Bridal.
The flower represents our creativity and dedication in planning events, and the celebrations
of our clients to their wedding.
Business Offering
•Consultation - We can help you, our clients to plan all aspects of your wedding. We can
give you advice on your wedding logistics, venue choice, and other details that are a part of
the marriage ceremony and reception party.
•Vendor Sourcing
•Venue Sourcing
•MC
Location
This will initially be a home-based business; however, in the near future, we intend to
expand our facilities into a fully functional office. But we can also meet up with clients for
meetings.
Market
The brides and grooms, as well as family members, will be the target market. The company
will position itself as an experienced provider of wedding planning services. Unlike most of
its competitors, To Be Bridal will offer a full range of services, giving its clients the
convenience of one-stop shopping. This will save customers a lot of time and effort when
preparing for a big event like a wedding.
Mission:
The mission statement of a bridal event business defines its purpose and the value it seeks
to provide to its customers. It may be something like: "Our mission is to create
unforgettable and magical experiences for brides and grooms, by organizing and executing
exceptional bridal events that celebrate love, beauty, and lifelong commitments."
Vision:
The vision statement outlines the desired future state and long-term aspirations of the
bridal event business. It could be: "Our vision is to become the leading provider of top-notch
bridal events, setting new standards of excellence in the industry and inspiring couples to
create their dream weddings."
Organize a certain number of bridal events per year: This goal ensures a consistent flow of
business and revenue.
Increase customer satisfaction: Objectives may include achieving high customer ratings and
positive feedback, ensuring a memorable experience for couples and their families.
Expand market reach: Goals could involve entering new geographical markets or attracting a
broader target audience by offering diverse event themes and styles.
Maximize profitability: Goals could involve increasing sales, managing costs effectively, and
optimizing revenue streams through add-on services or sponsorship.
Core Values:
Core values are the guiding principles that shape the culture and operations of the bridal
event business. Some possible core values for such a business might include:
Excellence: Striving for exceptional quality and delivering flawless execution in every aspect
of the bridal events.
Integrity: Maintaining honesty, transparency, and ethical conduct in all business dealings.
Customers Centric : Placing the needs and desires of couples at the forefront, ensuring their
satisfaction and delight throughout the event planning process.
Collaboration: Emphasizing teamwork and building strong relationships with clients, vendors,
and partners to create successful events.
During the strategic analysis, it is essential to assess the alignment between the mission,
vision, goals and objectives, and core values. They should complement each other and
provide a clear strategic direction for the business. The analysis should also consider market
trends, customer preferences, competition, and operational capabilities to identify
opportunities and challenges and drive decision-making and planning processes effectively.
Legal Requirements
*Here are the must-know legal requirements for your event planning business
-If you own your own business you might have some of these covered already. But it’s good
to review just in case there are some new (or even surprising) legal issues you hadn’t
considered before.
-Your clients, venues, sponsors, and partners will all likely have their own protections and
insurances in place for events. However their legal back up plans might not
cover you if something were to happen. So make sure you consider what you’d do to solve
these issues before they even come up.
-Whether it’s a backyard, a convention hall, or a conference room, your venue should be
well prepared for any possible legal issues that come up for event specific needs.
ORGANIZATIONAL COSTS
Organization costs is the cost incurred by a business from planning, organizing, and
supervising its resources. These costs are an inevitable part of any business organization.
They include so many factors, such as labor time, capital investment, training, and
development costs. An expense could be considered an organizational cost if you incur it in
the process of organizing your corporation or partnership. Organizational costs include but
are not limited to legal fees, accounting fees, filing fees and state incorporation fees.
Furniture, Fixtures,and Equipments
Capital Investment
-Capital investment is the acquisition of physical assets by a company for use in furthering
its long-term business goals and objectives. Real estate, manufacturing plants, and
machinery are among the assets that are purchased as capital investments.
The basic features of capital investment decisions are thus : a series of large anticipated
benefits; a relatively high degree of risk; and. a relatively long period over which the returns
are likely to be realised .
Man Power
In the wedding planner business, manpower is a crucial aspect that cannot be overlooked.
This is because weddings require a lot of planning, coordination, and execution, which can
be quite overwhelming for one person. By having a team of skilled professionals, a wedding
planner can ensure that every aspect of the wedding is handled with expertise and care.
One of the primary advantages of having a team is that it allows for better time
management. With multiple people working together, tasks can be delegated and
completed more efficiently, which translates to faster turnaround times and less stress for
the planner. Additionally, having a team allows the wedding planner to take on more clients
without sacrificing the quality of their work.
Moreover, having a team of experts in various areas such as floral design, event
coordination, and catering, among others, ensures that every aspect of the wedding is
handled with precision and care. This ensures that the wedding is not only visually stunning,
but also runs smoothly, leaving the bride, groom, and guests with lasting memories.
In summary, having a strong and reliable team of professionals is essential for the success of
a wedding planner business. It allows for better time management, increased efficiency, and
ensures that every aspect of the wedding is handled with expertise and care, resulting in a
memorable and unforgettable experience for the bride, groom, and guests.
Business Operating Hours
The opening hours will be eight o’clock in the morning and it will end at five o’clock in the
afternoon.
Service Descriptions
We are a full-service wedding consultant group that offers the following services: etiquette
advice, event scheduling, discounted invitations and products, vendor confirmation,
rehearsal attendance, ceremony and reception setup supervision, and budget planning.
SERVICE PROCESS
The service process in a bridal event generally involves several key steps to ensure the
smooth execution of the event and the satisfaction of the bride and her guests. Here's a typical
service process for a bridal event:
1. Initial Consultation: The process usually begins with an initial consultation between the
bride and the event planner or coordinator. During this meeting, the bride discusses her vision,
preferences, and requirements for the event, including the theme, budget, guest list, and any
specific requests.
2. Event Planning: Once the initial consultation is complete, the event planner starts working
on the event plan. This involves creating a detailed timeline, selecting a venue, arranging for
vendors (such as decorators, caterers, florists, photographers, and musicians), and
coordinating various aspects of the event.
3. Bridal Attire and Styling: The bride's attire and styling play a significant role in a bridal
event. This step involves selecting the wedding dress, accessories, and coordinating hair and
makeup services. Dress fittings and trials are scheduled to ensure a perfect fit and the desired
look.
4. Invitation and Guest Management: Designing and sending out invitations to the guests is
an essential part of the process. The event planner assists in creating and mailing the
invitations, managing RSVPs, and keeping track of the guest list to ensure proper seating
arrangements and accommodation.
5. Decor and Theme Selection: The event planner works closely with the bride to select the
decor and theme for the event. This includes choosing color schemes, floral arrangements,
table settings, lighting, and any additional elements required to create the desired ambiance
and atmosphere.
6. Catering and Menu Selection: Food and beverage arrangements are crucial in a bridal
event. The event planner helps in selecting a suitable catering service and menu that aligns
with the bride's preferences, dietary restrictions, and budget. Menu tastings may be arranged
to finalize the selections.
7. Wedding Day Coordination: On the day of the event, the event planner oversees the setup
and execution of all the planned elements. They ensure that the vendors arrive on time, the
decor is arranged as planned, the catering is handled smoothly, and the overall event runs
according to the schedule.
9. Entertainment and Music: If the bride desires entertainment or music during the event, the
event planner arranges for suitable performers or DJs. This may include live music bands,
solo artists, dancers, or other entertainment options to keep the guests engaged and
entertained.
10. Post-Event Wrap-up: After the event, the event planner helps with the cleanup and
ensures that all vendors are paid and all rented items are returned. They may also assist with
any post-event tasks, such as sending thank-you notes to the guests or handling any
outstanding matters related to the event. It's important to note that the specific service process
may vary depending on the bride's preferences, the scale of the event, and the resources
available. The event planner or coordinator plays a crucial role in managing these processes,
ensuring that everything runs smoothly, and creating a memorable bridal event.