Website Report for www.lakmeindia.

com
This report grades your website on the strength of a range of important factors such as on-page SEO
optimization, off-page backlinks, social, performance, security and more. The overall grade is on a A+ to
F- scale, with most major industry leading websites in the A range. Improving a website's grade is
recommended to ensure a better website experience for your users and improved ranking and visibility
by search engines.

Audit Results for www.lakmeindia.com

C+

Your page could be better

Recommendations: 20

B+ C+ F D+ B-

On-Page SEO Links Usability Performance Social

Recommendations

Reduce your total page file size Performance Medium Priority

Optimize for Core Web Vitals Usability Medium Priority

Remove Duplicate H1 Tags On-Page SEO Medium Priority

Reduce length of title tag (to between 10 and 70 On-Page SEO Medium Priority

characters)
Shorten meta description (to between 70 and 160 On-Page SEO Medium Priority

characters)

Create and link your Twitter profile Social Low Priority

Update Link URLs to be more human and Search Engine Links Low Priority

readable

Optimize your page for Mobile PageSpeed Insights Usability Low Priority

Optimize your page for Desktop PageSpeed Insights Usability Low Priority

Add Alt attributes to all images On-Page SEO Low Priority

Remove inline styles Performance Low Priority

Create and link an associated LinkedIn profile Social Low Priority

Resolve JavaScript errors Performance Low Priority

Remove clear text Email Addresses Usability Low Priority

Minify your CSS and JS Files Performance Low Priority

Review and Increase Font Sizes across devices Usability Low Priority

Add Local Business Schema Other Improvements Low Priority

Create Google Business Profile Other Improvements Low Priority

Remove any Deprecated HTML Performance Low Priority

Improve the size of tap targets Usability Low Priority

On-Page SEO Results

Your On-Page SEO is good

Your page is mostly optimized for On-Page SEO performance. On-Page SEO is
B+ important to ensure Search Engines can understand your content
appropriately and help it rank for relevant keywords. You can continue to
improve your page by ensuring HTML Tag Content is completed correctly and
text content is well aligned with chosen keywords.

Title Tag
You have a title tag, but ideally it should be shortened to between 10 and 70 characters
(including spaces).

Buy Lakmé Cosmetic Products & Beauty Products Online - Lakmé India – Lakme

Length : 78

Title tags are very important for search engines to correctly understand and categorize your
content.

Meta Description Tag

Your page has a meta description tag however, your meta description should ideally be
between 70 and 160 characters (including spaces).

Buy Lakmé Cosmetic Products & Beauty Products Online @ Best Price ✔India's Leading Online
Cosmetics Store ✔Choose From A Wide Range Of Beauty products & Cosmetic products ✔Get
Lakmé Cosmetic Items At Low Price ✔COD ✔Free Delivery

Length : 237

A meta description is important for search engines to understand the content of your page,
and is often shown as the description text blurb in search results.

SERP Snippet Preview

This illustrates how your page may appear in Search Results. Note, this is intended as a guide
and Search Engines are more frequently generating this content dynamically.

https://www.lakmeindia.com ⋮
Buy Lakmé Cosmetic Products & Beauty Products Online - ...
Buy Lakmé Cosmetic Products & Beauty Products Online @ Best Price ✔India's
Leading Online Cosmetics Store ✔Choose From A Wide Range Of Beauty ...

Hreflang Usage
Your page is not making use of Hreflang attributes.

Language
Your page is using the lang attribute.

Declared: English
H1 Header Tag Usage
Your page has more than one H1 Tag. It is generally recommended to only use one H1 Tag on
a page.

The H1 Header Tag is an important way of signaling to search engines what your content is
about, and subsequently the keywords it should rank for.

H2-H6 Header Tag Usage

Your page is making use multiple levels of Header Tags.

Header Frequency
Tag

H2 42

H3 12

H4 1

H5 0

H6 0

Keyword Consistency
Your page's main keywords are distributed well across the important HTML tags.

Individual Keywords

Keyword Title Meta Headings Page

Description Tags Frequency
Tag

lakmé    54

products    44

beauty    34

shades    26

skin    24

view    20

all    17

cosmetic    16
 Phrases

Phrase Title Meta Headings Page

Description Tags Frequency
Tag

view shades    16

beauty products    15

shades view    12

verified ratings    10

shades view shade    9

s

lakmé absolute    8

beauty brand    7

cosmetic products    7

Amount of Content
Your page has a good level of textual content, which will assist in it's ranking potential.

Word Count: 2067

Image Alt Attributes

You have images on your page that are missing Alt attributes.

We found 206 images on your page and 91 of them are missing the attribute.

Alt attributes are an often overlooked and simple way to signal to Search Engines what an
image is about, and help it rank in image search results.

Canonical Tag
Your page is using the Canonical Tag.

https://www.lakmeindia.com/

Noindex Tag Test

Your page is not using the Noindex Tag which prevents indexing.

Noindex Header Test

Your page is not using the Noindex Header which prevents indexing.

SSL Enabled
Your website has SSL enabled.

HTTPS Redirect
Your page successfully redirects to a HTTPS (SSL secure) version.
Robots.txt
Your website appears to have a robots.txt file.

http://www.lakmeindia.com/robots.txt

Blocked by Robots.txt
Your page does not appear to be blocked by robots.txt.

XML Sitemaps
Your website appears to have an XML sitemap.
More Sitemaps were found, but not tested.

https://www.lakmeindia.com/sitemap.xml

More Sitemaps were found, but not tested.

Analytics
Your page is using an analytics tool.

Google Analytics

Schema.org Structured Data

You are using JSON-LD Schema on your page.
Rankings

Top Keyword Rankings

This shows your top 10 Keyword Rankings in the specific location. The list is ordered by the keywords
that drive the most traffic to your page.

Keyword Country & Position Total Searches Estimated Traffic

Language

lakme HI 1 90,500 27,512

lakme EN 1 90,500 27,512

foundation makeup EN 1 60,500 18,392

lakme

foundation makeup HI 1 60,500 18,392

lakme

lakme foundation HI 1 60,500 18,392

lakme foundation EN 1 60,500 18,392

lakme foundation EN 1 60,500 18,392

makeup

lakme sunblock HI 1 60,500 18,392

lakme sunblock EN 1 60,500 18,392

lakme sunscreen EN 1 60,500 18,392

Total Traffic From Search

This shows you the Estimated Traffic Volume your page receives from it’s Keyword Rankings

1,869,388
Monthly
Traffic
Volume
Keyword Positions
This shows you a summary of the positions for your Keyword Rankings. The higher you rank, the more
likely you are to capture traffic, with recent research showing that as much as 92% of clicks happen on
the first page.

Position Keywords

Position 1 1,186

Position 2-3 946

Position 4-10 2,076

Position 11-20 3,274

Position 21-30 3,057

Position 31-100 31,547

Links

Backlink Summary
You have a strong level of backlink activity to this page.

63 27

Domain Page
Strength Strength

 93.8k  3k
Backlinks Referring Domains

 33.1k  60.6k  1  0  1.4k  2.1k

Nofollow Dofollow Edu Gov Subnets IPs
Backlinks Backlinks Backlinks Backlinks
Top Backlinks
These are the highest value external pages we have found linking to your site.

Domain Referring Page URL

strength

100 https://itunes.apple.com/gb/app/lakme-makeup-pro/id1027433530?mt=8

100 https://en.wikipedia.org/wiki/Lakm%C3%A9_Cosmetics

96 https://www.prnewswire.com/in/news-releases/wcrcint-releases-brand-of-the-year-2018-in
dias-50-best-brands-692171171.html

96 https://www.washingtonpost.com/travel/2022/04/21/favorite-international-products-souve
nirs/

94 https://www.so.com/s?q=lfkmd

94 https://onlinesaheli.business.site/posts/2452871723251655007

94 https://in.mashable.com/culture/6718/dear-ladies-its-time-to-focus-on-the-weight-of-your-
words-and-not-your-lips

93 https://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&cd=&ved=0ahUKEwiqqu7_3brUAhVBu
48KHWmyDv4QjhwIBQ&url=http://www.lakmeindia.com/lakmeproduct/lakme-cc/&psig=A
FQjCNFbBfHLKL61wYIdvkub2t2pEqL_PQ&ust=1497440309044615

92 https://www.prweb.com/releases/2016/09/prweb13715077.htm

Top Pages by Backlinks

These are the pages on your site with the most the backlinks from other sites.

URL Backlinks

https://lakmeindia.com/ 47,730

http://www.lakmeindia.com/ 24,522

https://www.lakmeindia.com/lakme-salon/ 1,250

http://lakmeindia.com/ 1,048

https://www.lakmeindia.com/ 964

https://lakmeindia.com/products/lakme-absolute-spotlight-eyeshadow-p 362
al...

http://www.lakmeindia.com/hair-trends 277

http://www.lakmeindia.com/beauty-trends 256

https://lakmeindia.com/products/lakme-9-to-5-vitamin-c-facial-serum-30.. 235
.

https://lakmeindia.com/collections/lips 199
Top Anchors by Backlinks
These are the top pieces of Anchor Text we found used to link to your site.

Anchor Backlinks

lakme.jpg 15,843

LAKME 3,514

www.lakmeindia.com 1,633

lakmeindia.com 1,349

Lakme 982

http://www.lakmeindia.com 822

216468. lakmeindia.com 504

Lakme Salon 504

http://www.lakmeindia.com/ 300

Top Referring Domain Geographies

These are the Top Geographies we have found linking to your site.

Top TLDs Top Countries

On-Page Link Structure

We found 349 total links. 7% of your links are external links and are sending authority to other
sites. 0% of your links are nofollow links, meaning authority is not being passed to those
destination pages.

Friendly Links
Some of your link URLs do not appear friendly to humans or search engines.

We would recommend making URLs as readable as possible by reducing length, file names,
code strings and special characters.
Usability

Your usability needs improvement

Your page has usability issues across devices. Usability is important to
F maximize your available audience and minimize user bounce rates (which can
indirectly affect your search engine rankings).

Device Rendering
This check visually demonstrates how your page renders on different devices. It is important
that your page is optimized for mobile and tablet experiences as today the majority of web
traffic comes from these sources.

Google's Core Web Vitals

Your page has failed Google's Core Web Vitals assessment.

Core Web Vitals are UI metrics created by Google that measure page experience and are
becoming increasingly important as a ranking factor.

Largest Contentful First Input Cumulative Layout

Paint (LCP) Delay (FID) Shift (CLS)

Use of Mobile Viewports

Your page specifies a viewport matching the device's size, allowing it to render appropriately
across devices.
Google's PageSpeed Insights - Mobile
Google is indicating that your page is scoring poorly on their Mobile PageSpeed Insights
evaluation.

Note that this evaluation is being performed from US servers and the results may differ
slightly from an evaluation carried out from Google's PageSpeed Web Interface as that
reporting localizes to the region in which you are running the report.

Google has indicated that the performance of a webpage is becoming more important from a
user and subsequently ranking perspective.

18

Lab Data Value Opportunities Estimated

Savings
First Contentful Paint 3.8 s
Reduce unused JavaScript 8.35 s
Speed Index 14.8 s
Eliminate render-blocking 1.2 s
Largest Contentful Paint 13.8 s
resources
Time to Interactive 33.4 s
Reduce unused CSS 0.6 s
Total Blocking Time 12.14 s
Properly size images 0.45 s
Cumulative Layout Shift 0.006
Defer offscreen images 0.3 s

Minify CSS 0.15 s

Enable text compression 0.15 s

Google's PageSpeed Insights - Desktop

Google is indicating that your page is scoring poorly on their Desktop PageSpeed Insights
evaluation.

Google has indicated that the performance of a webpage is becoming more important from a
user and subsequently ranking perspective.

34

Lab Data Value Opportunities Estimated

Savings
First Contentful Paint 1s
Eliminate render-blocking 0.29 s
Speed Index 3.5 s
resources
Largest Contentful Paint 3.5 s
Reduce unused JavaScript 0.16 s
Time to Interactive 7.1 s

Total Blocking Time 1.16 s

Cumulative Layout Shift 0.008

Flash Used?
No Flash content has been identified on your page.

iFrames Used?
There are no iFrames detected on your page.

Favicon
Your page has specified a favicon.

Email Privacy
Email addresses have been found in plain text.

We recommend removing any plain text email addresses and replacing them with images or
contact forms. Plain text email addresses can be susceptible to scrapers and email spammers.

Legible Font Sizes

There is some text on your page that is small and may not be legible enough for particular
users.

We recommend reviewing all text on your page in different devices to ensure that it is of
appropriate size.

Tap Target Sizing

Some of the links or buttons on your page may be too small for a user to easily tap on a
touchscreen.

Consider making these tap targets larger to provide a better user experience.

Performance Results

Your performance could be better

Your page's performance has some issues and room for improvement.
D+ Performance is important to ensure a good user experience, and reduced
bounce rates (which can also indirectly affect your search engine rankings). We
recommend addressing the highlighted factors below.

Page Speed Info

Your page loads in a reasonable amount of time.

Server Response All Page Content Loaded All Page Scripts Complete
Download Page Size
Your page's file size is quite large which, regardless of other optimizations, can reduce load
speed and impact user experience.

A general rule is to keep your page under 5MB in total file size.

Download Page Size Download Page Size Breakdown

Website Compression (Gzip, Deflate, Brotli)

Your website appears to be using a reasonable level of compression.

Compression Rates Raw Page Size Breakdown

Number of Resources
This check displays the total number of files that need to be retrieved from web servers to
load your page.

358 16 129 29 112 72

Total Objects Number of Number of JS Number of Number of Other
HTML Pages Resources CSS Images Resources
Resources

Google Accelerated Mobile Pages (AMP)

This page does not appear to have AMP Enabled.

JavaScript Errors
Your page is reporting JavaScript errors during load.

This could indicate that some required functionality on your page is failing or scripts may have
coding problems.

HTTP2 Usage
Your website is using the recommended HTTP/2+ protocol.
Optimize Images
All of the images on your page appear to be optimized.

Minification
Some of your JavaScript or CSS files do not appear to be minified.

Minification is a reasonably simple way to reduce page size, and subsequently load time.

Deprecated HTML
Deprecated HTML tags have been found within your page.

These tags are no longer officially supported in modern web browsers, and hence are
recommended to be removed as they could cause display issues.

Inline Styles
Your page appears to be using inline styles.

Inline styles are an older coding practice and discouraged in favor of using CSS style sheets,
due to their ability to degrade page load performance and unnecessarily complicate HTML
Code.

Social Results

Your social could be better

You do not appear to have a strong social presence or level of social activity (or
B- we may just not be able to see your profiles!). Social activity is important for
customer communication, brand awareness and as a marketing channel to
bring more visitors to your website. We recommend that you have all of your
profiles listed on your page for visibility, and work to build a following on those
networks.

Facebook Connected
Your page has a link to a Facebook Page.

Facebook Open Graph Tags

Your page is using Facebook Open Graph Tags.
Facebook Pixel
Your page has a Facebook Pixel installed.

Pixel ID

1259986764630561

529367997674873

1146973979067936

1710702702518210

307757120051296

229645031256271

195783074747459

Twitter Connected Twitter Activity

No associated Twitter profile found as a No associated Twitter profile found as a
link on your page. link on your page.

Twitter Cards
Your page is using Twitter Cards.

Instagram Connected
Your page has a link to an Instagram profile.

LinkedIn Connected
No associated LinkedIn profile found linked on your page.

YouTube Connected YouTube Activity

Your page has a link to a YouTube You have a good number of YouTube
channel. channel subscribers

448,000 710,009,252
Followers View Count

Local SEO

Local Business Schema

No Local Business Schema identified on the page.
Google Business Profile Identified
No Google Business Profile was identified that links to this website.

Google Business Profile Completeness

No Google Business Profile was identified that links to this website.

Google Reviews
No Google Business Profile was identified that links to this website.

Technology Results

Technology List
These software or coding libraries have been identified on your page.

Technology Version

Cart Functionality

cdnjs

Cloudflare

crypto-js 4.1.1

Facebook Pixel

Font Awesome

GoAffPro

Google Analytics

Google Analytics Enhanced eCommerce

Google Hosted Libraries

Google Sign-in

Growave

HSTS

HTTP/3

jQuery

jQuery CDN

jsDelivr

MoEngage
 OneTrust

Polyfill 3

SAP Customer Data Cloud Sign-in

Shopify

Shopify Product Reviews

Slick 1.8.1

Snap Pixel

Unpkg

Vue.js

web-vitals 3.1.1

YouCam Makeup

Server IP Address
23.227.38.74

DNS Servers
b.gtld-servers.net
c.gtld-servers.net
l.gtld-servers.net
j.gtld-servers.net
g.gtld-servers.net
h.gtld-servers.net
k.gtld-servers.net
m.gtld-servers.net
a.gtld-servers.net
d.gtld-servers.net
f.gtld-servers.net
e.gtld-servers.net
i.gtld-servers.net

Web Server
cloudflare

Charset
text/html; charset=utf-8