Digital and Social Media Marketing

Assignment-2

Q-1) What is social media marketing? Explain.

Social media marketing is the use of social media platforms to connect with your
audience to build your brand, increase sales, and drive website traffic. This
involves publishing great content on your social media profiles, listening to and
engaging your followers, analyzing your results, and running social media
advertisements.

The major social media platforms (at the moment) are Facebook, Instagram,
Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

Social media marketing (SMM) refers to techniques that target social networks
and applications to spread brand awareness or promote particular products.
Social media marketing campaigns usually center around:

 Establishing a social media presence on major platforms

 Creating shareable content and advertorials
 Cultivating customer feedback throughout the campaign through surveys
and contests
 Social media marketing is perceived as a more targeted type of advertising
and is therefore believed to be very effective in creating brand awareness.

Q-2) How are social media marketing and search marketing related? Discuss.

The two are very closely related. Social media often feeds into the discovery of
new content such as news stories, and “discovery” is a search activity. Social
media can also help build links that in turn support SEO efforts. Many people also
perform searches on social media sites to find people and content.

Social media marketing helps search marketing in the following ways:

  Better reputation management
 Confirm a search result is trustworthy

Search engine marketing helps social marketing in the following ways:

 Keyword Research for Social Media
 On-Site Optimization for Social Media

Q-3) Explain the term blogging.

Blog is a word resulting from the simplification of the term weblog. We can define
blog as an online diary. The person who runs the blog is called blogger. Blogs are
websites which are regularly published various contents, such as text, images,
music or video, both can be dedicated to a specific subject as being quite
generally. A blog is a place where you can share things you find interesting and
useful not only to you as others.

Blogging is a collection of skills that one needs to run and supervise a blog. This
entails equipping a web page with tools to make the process of writing, posting,
linking, and sharing content easier on the internet.

Blogging is a critical component to a successful content marketing strategy. It

contributes significantly to your content marketing strategy by providing the
following benefits:

 It helps to drive traffic to your website.

 Blogging can get you discovered on social media.
 Blogging increases conversions.
 Blogging establishes authority.

Q-4) How content planning and writing is done? Discuss.

Content planning and writing- Every content plan should contain:

Delivery date/time: Remember, timing is important for content marketing, and this
will help make sure you’re writing to deadline.

Title: You can’t start writing without a title, even if it’s just a working one. This
should outline the main premise of the piece.

Wordcount: This will determine how much depth and detail the piece will go into.

Quick summary: Just two or three sentences – outlining key points and your
conclusion. You can always add an ‘additional ideas’ section if you want some
extra room for your ideas.

Sources: Find sources you can use for research and as inspiration for your piece.
This will save you time later and might spark some ideas. Just make sure they’re
credible!

6 Tips for Top-Notch Content Planning:

1. Consider your brand’s stance-

Everything you say should fit with your brand’s guidelines, ethos and values. So,
forget what you know about the subject personally – what does your brand think?
Your content plan should be written from your brand’s perspective and subtly align
your offering as the solution. Remember that word though – ‘subtle’ – as your
content should always be more educational than promotional.

2. Know your audience-

Who is your piece meant to be targeting? Which segment of your audience should
it speak to?
You need to think long and hard about this, as it will define the direction of your
piece. Think about the needs of the individual and where he or she might be in
your sales funnel by using audience personas based on existing customers.
Think about how you can structure your content specifically for your users, and
give them everything they want to know about the subject. Then you can think
about getting started on writing your content.

3. Brainstorm lots of ideas-

With those two key things in your mind, start brainstorming ideas – we find mind-
maps work well!

Generate as many ideas as possible, just go crazy. Yes, some may not be as good
as others, and some may not even be realistic, but you can hone these down to
create highly-targeted, engaging content.

4. Decide which angle you’ll take-

This is key to good content planning – an angle that will grab attention and help
you stand out from the crowd.

Visit competitor sites to see what they’re doing and see if you can switch it on its
head. If you’re stuck, use the four-pillar approach like this:

5. Set a goal for each piece of content-

Each piece of content should have a goal. It can either be something explicit (e.g.
increasing newsletter sign-ups, or downloading guides), or something more
implicit (like educating, informing or explaining a process). The latter is more
suited to content marketing.

6. Choose a strong focus keyword-

Pick a keyword now, so you can consider it throughout the content planning
process. It will help you stay on track and prepare your piece for SEO.

These content planning tips will help you create an effective plan that will act as a
great foundation for your content. Try our ideas out next time content planning
rolls around, and see how your content quality improves!

Q-5) How the following(s) are used for marketing:

 Facebook

Using Facebook for Marketing :

It’s important to start by building your fanbase on Facebook. Publicize your
page and post a link to it anywhere you can, including adding a social icon
onto your website.
Once you’ve created a strong following it’s important to use status updates
or photos to share your products, offers, services. You should also post
things that get your audience to engage with your posts. Things that they
will click, “like,” comment on, and share. The more people are engaging, the
more frequently you’ll appear in others timelines.

It’s important to keep in mind that many use Facebook as a personal network
to connect with their friends or loved ones. Your brand needs to fit into this
atmosphere naturally in order to keep people interested in what you’re
 posting. So don’t make it solely about selling.

Tool to Utilize: Advertising

Facebook Advertising is really picking up speed in the business world.

It uses social graph and activities to pinpoint those who fall into your buyer
demographics, making Facebook Ads incredibly effective. Facebook ads are
more likely to bring in strong leads that are actually looking for your
services.

They help make sure your advertising budget isn’t wasted on those who
aren’t really interested in what you’re offering and helping to put product or
service put into the hands of the exact person who wants or needs it.

 Twitter
Twitter is fast-paced, concise, and easy way to connect with your audience.
With over 310 million registered users (and growing), Twitter is a sea of
information of 140 character or less content waiting to be read, clicked,
followed, and re-tweeted.

How to Use Twitter for Marketing

Twitter generates over 175 million tweets daily and allows you to share
quick pieces of information and photos in an effort to drive people back to
your site or landing pages. You only get a small amount of characters, so
make them count!

When marketing on Twitter, you need to have content that is enticing

enough for people to stop and click through. People are normally scrolling
through quickly so it takes more than just simple text to stop them in their
tracks. Make sure when you’re constructing your tweets, you’re making
people want to click through.

Try using quotes, statistics, or questions related to the link you’re tweeting
as a way to people wanting to read more. Incorporate photos, polls, gifs, or
even short videos. While Twitter is a great way to share quick thoughts and
generate traffic to your website and
offers, it’s important to make sure you’re also building relationships with
followers.
 People follow you because they like what you have to say, but often also to
engage in conversation. Like you would on Facebook, ask and respond to
questions, respond to mentions and direct messages. Twitter is as useful for
driving traffic as it is for customer service.

Tool to Utilize: Hashtags

Hashtags (#) are you key tool on Twitter. These tags allow you to reach a
wider audience than just your followers by getting involved in existing
conversations.

People searching for specific information will often check hashtags to see
what’s out there. Do some research what your buyer persona is hashtagging
to make sure your posts are going to be found by the right people.

 LinkedIn
How to Use LinkedIn for Marketing

LinkedIn is different from the rest of the social media outlets because it’s
specifically designed for business and professionals. Users mainly go to
LinkedIn to showcase their job experience and professional thoughts,
making it one of the more important platforms to use for those in B2B.

Between features like LinkedIn Pulse, Company Pages, InMail, Groups, and
“Get Introduced” and the ability to see who’s viewed your personal profile,
LinkedIn is a valuable tool for not only driving traffic, but prospecting,
establishing thought leadership, as well as recruiting.