Research Methodolgy
Research Methodolgy
Once
can also define research as a scientific and systematic search for pertinent
information on a specific topic. In fact, research is an art of scientific
investigation. The advanced Learner’s Dictionary of current English lays down
the meaning of research as a “careful investigation or inquiry specially
through search for new facts in any branch of knowledge”. Redman and Mory
define research as a “Systematized efforts to gain new knowledge” some people
considered research as a movement, a movement from the known to the
unknown. It is actually a voyage of discovery. We all possess the vital instinct
of inquisitiveness for when the unknown conforms us we wonder and our
inquisitiveness make us probe and attain full and fuller understanding of the
unknown. This inquisitiveness is the mother of all knowledge and the mother
which man employs for obtaining the knowledge of whatever the unknown,
can be termed as research.
Research is an academic activity and as such the term should be used
in a technical sense. According to Clifford Woody research comprises defining
and redefining problems, formulating hypothesis or suggested solutions;
collecting, organizing and evaluating data; making deductions and reaching
conclusions; and at last carefully testing the conclusions to determine
whether they fit the formulating hypothesis.
Objectives of Research:
The purpose of research is to discover answers to questions through
the application of scientific procedures. The main aim of research is to find
out the truth which is hidden and which has not been discovered as yet.
Though each research study has its own specific purpose, we may think of
research objectives as falling into a number of following broad groupings:
1. To gain familiarity with a phenomenon or to achieve new insights into it
2. To portray accurately the characteristics of a particular individual,
situation or a group
3. To determine the frequency with which something occurs or with which it
is associated with something else
4. To test a hypothesis of a causal relationship between variables.
Motivation in Research
What makes people to undertake research? This is a question of
fundamental importance. The possible motives for doing research may be
either one or more of the following:
1. Desire to get a research degree along with its consequential benefits;
2. Desire to face the challenge in solving the unsolved problems, i.e., concern
over practical problems initiates research;
3. Desire to get intellectual joy of doing some creative work;
4. Desire to be of service to society;
5. Desire to get respectability.
However, this is not an exhaustive list of factors motivating people to
undertake research studies. Many more factors such as directives of
government, employment conditions, curiosity about new things, desire to
understand causal relationships, social thinking and awakening, and the like
may as well motivate (or at times compel) people to perform research
operations.
What is Research?
Research is the careful consideration of study regarding a particular concern or research
problem using scientific methods. According to the American sociologist Earl Robert Babbie,
“research is a systematic inquiry to describe, explain, predict, and control the observed
phenomenon. It involves inductive and deductive methods.”
Inductive methods analyze an observed event, while deductive methods verify the observed
event. Inductive approaches are associated with qualitative research, and deductive methods
are more commonly associated with quantitative analysis.
Conducted
Asking questions Asking questions By using hypotheses.
through
It begins by asking the right questions and choosing an appropriate method to investigate the
problem. After collecting answers to your questions, you can analyze the findings or
observations to draw reasonable conclusions.
When it comes to customers and market studies, the more thorough your questions, the better
the analysis. You get essential insights into brand perception and product needs by
thoroughly collecting customer data through surveys and questionnaires. You can use this
data to make smart decisions about your marketing strategies to position your business
effectively.
To make sense of your study and get insights faster, it helps to use a research repository as a
single source of truth in your organization and manage your research data in one
centralized data repository.
1. One-to-one Interview
2. Focus Groups
3. Ethnographic studies
4. Text Analysis
5. Case Study
Quantitative methods
Quantitative methods deal with numbers and measurable forms. It uses a systematic way of
investigating events or data. It answers questions to justify relationships with measurable
variables to either explain, predict, or control a phenomenon.
1. Survey research
2. Descriptive research
3. Correlational research
Remember, it is only valuable and useful when it is valid, accurate, and reliable. Incorrect
results can lead to customer churn and a decrease in sales.
Review your goals before making any conclusions about your study. Remember how the
process you have completed and the data you have gathered help answer your questions. Ask
yourself if what your analysis revealed facilitates the identification of your conclusions and
recommendations.
Data collection
Measurement
Data Analysis
The research problem an organization faces will determine the design, not
vice-versa. The design phase of a study determines which tools to use and
how they are used.
The above factors affect how respondents answer the research questions,
so they should balance all the above characteristics in a good design. If
you want, you can also learn about Selection Bias through our blog.
Qualitative research
It determines relationships between collected data and observations based
on mathematical calculations. Statistical methods can prove or disprove
theories related to a naturally existing phenomenon. Researchers rely
on qualitative observation research methods that conclude “why” a
particular theory exists and “what” respondents have to say about it.
Quantitative research
It is for cases where statistical conclusions to collect actionable insights are
essential. Numbers provide a better perspective for making critical
business decisions. Quantitative research methods are necessary for the
growth of any organization. Insights drawn from complex numerical data
and analysis prove to be highly effective when making decisions about the
business’s future.
Focus on explaining and understanding exp Focus on quantifying and measuring phenome
eriences and perspectives. na.
Use of non-numerical data, such as words, i Use of numerical data, such as statistics and s
mages, and observations. urveys.
Usually uses small sample sizes. Usually uses larger sample sizes.
Data analysis involves interpretation and na Data analysis involves statistical analysis and
rrative analysis. hypothesis testing.
You can further break down the types of research design into five
categories:
1. Descriptive: In a descriptive composition, a researcher is solely
interested in describing the situation or case under their research study. It
is a theory-based design method created by gathering, analyzing, and
presenting collected data. This allows a researcher to provide insights into
the why and how of research. Descriptive design helps others better
understand the need for the research. If the problem statement is not clear,
you can conduct exploratory research.
Experimental Research:
Types of Designs
Any research conducted under scientifically acceptable conditions uses
experimental methods. The success of experimental studies hinges on
researchers confirming the change of a variable is based solely on the
manipulation of the constant variable. The research should establish a
notable cause and effect.
Content Index
If you don’t have enough data to support your decisions, you must first
determine the facts. This research gathers the data necessary to help you
make better decisions.
Pre-experimentalresearch design
True experimental research design
Quasi-experimental research design
1. Pre-Experimental Design:
A group, or various groups, are kept under observation after implementing
cause and effect factors. You’ll conduct this research to understand
whether further investigation is necessary for these particular groups.
3. Quasi-Experimental Design:
The word “Quasi” indicates similarity. A quasi-experimental design is
similar to an experimental one, but it is not the same. The difference
between the two is the assignment of a control group. In this research, an
independent variable is manipulated, but the participants of a group are not
randomly assigned. Quasi-research is used in field settings where random
assignment is either irrelevant or not required.
But the importance of experimental research goes beyond that. It’s a critical
method for many scientific and academic studies. It allows us to test
theories, develop new products, and make groundbreaking discoveries.
For example, this research is essential for developing new drugs and
medical treatments. Researchers can understand how a new drug works by
manipulating dosage and administration variables and identifying potential
side effects.
Advantages
When talking about this research, we can think of human life. Babies do
their own rudimentary experiments (such as putting objects in their mouths)
to learn about the world around them, while older children and teens do
experiments at school to learn more about science.
Ancient scientists used this research to prove that their hypotheses were
correct. For example, Galileo Galilei and Antoine Lavoisier conducted
various experiments to discover key concepts in physics and chemistry.
The same is true of modern experts, who use this scientific method to see if
new drugs are effective, discover treatments for diseases, and create new
electronic devices (among others).
It’s vital to test new ideas or theories. Why put time, effort, and funding into
something that may not work?
There are several steps involved in a research process that help individuals
associated with a study conduct successful testing. Defining a research problem is
an important step in any research process and can help outline the process of your
study. There are several types of research problems you may encounter, and
understanding how they differ may help you decide which approach is best for you.
In this article, we discuss what a research problem is, list different types of research
problems, describe how to define one.
Key takeaways:
In this article, we review what a research plan is, explain why it's important and
explain how to write a research plan step by step.
These can also be helpful for external members of the project. If you're administering
a project that involves stakeholders or other kinds of external observers, a research
plan can help keep everyone informed about the progress and general direction of
the project. Professionals typically update their research plan document as
objectives or resources change to offer everyone the most extensive information.
A research plan is important because it can help you organize the different elements
of your project. With a research plan, you can predetermine who's involved in the
project, what the project steps are and how you may document the information or
results that you gain from the project. A research plan can help you organize your
objectives, giving you the opportunity to create a tentative timeline before your
project begins.
Keeps participants informed
Another reason creating a research plan for your project is important is because it
helps keep everyone involved up to date. During a research project, you may have
participants to help you, such as friends, employees or external members of a
company. Regardless of the context of your project, be it personal or professional,
creating a research plan allows everyone to see both the scope and the steps
involved within the project. It can also act as a general timeline for a project, allowing
everyone to understand the basic outline of when they need to accomplish each
task.
Creating a research plan before you begin your research can help you define the
project's purpose. While you may understand the purpose of a project, aligning that
goal with everyone else's expectations may require some explanation. Writing a brief
section within your research plan about the project's goals and your expectations can
help everyone better understand how they contribute to the plan's purpose. Even if
you're the only participant in the plan, restating your goal on paper can help you
better align yourself with your own objectives.
Eliminates distractions
A research plan can help you by limiting distractions throughout your project. If you
create a document that outlines every step of a project, the project's purpose and a
basic timeline, a team is less likely to get distracted with extra steps, items or
objectives. A research plan helps ensure that the team only works on necessary
items rather than extra plans or research items. If you're working on this research
plan by yourself, having a documented idea of what you're going to do can help you
organize your thoughts and better manage your expectations for the entire project.
If you're working with others during your research, creating a plan can help you
schedule tasks for everyone. With a research plan, you can allocate different tasks to
different participants based on the skills they bring to the project. If you're working on
the project alone, having a research plan can help you set goals realistically. Setting
realistic goals can help you accomplish them appropriately, helping improve your
attitude and drive toward the project. If your research project is longer than a few
weeks, setting tasks and goals for everyone can help them maintain appropriate
expectations and deadlines over time.
The first step to creating a research plan for your project is to define why and what
you're researching. Regardless of whether you're working with a team or alone,
understanding the project's purpose can help you better define project goals. If
you're researching as a group, defining the project's purpose can help you divide
tasks into sections to make work more manageable. For example, if you define your
task as researching the history of a country, you can give some members the
responsibility of researching cultural history, while another researches conflict history
and so on.
Once you've defined your overall goal for a project, identify individual objectives or
steps you need to accomplish that goal. Learning what individual steps you need to
take to reach your goal can help you simplify and better understand your process.
Large groups in a research project may benefit from identifying individual goals so
that they can divide and allocate tasks according to who they have available to help.
Even when working alone, dividing this period into several smaller steps can help
you identify immediate goals that need attention right away and eventual goals that
can wait.
After defining your goal and individual steps, the next step toward creating a
research plan is to choose the method for your research. Establishing what methods
of research you want to use can help you establish your processes before beginning
the research period. You don't need to use a single research type for your project,
but determining what kinds you need can help a team work together more efficiently.
For example, some people may be better at researching through interviews than
others. Knowing what research methods are available and who is best prepared for
each can make task allocation easier.
If you can, try to recruit participants for your research project. This can make your
work not only take less time, but may simplify your research tasks. If you divide your
work among a group of people, you can also divide work by individual proficiencies.
Recruiting participants for your research project may enable you to focus on more
managerial matters of the plan, such as how to display results, allocate tasks or
document changes.
Allocating tasks in a team effort research plan can help you divide work
appropriately. Consider allocating tasks as soon as you understand how many are
necessary to complete a project. The more quickly and effectively you allocate tasks,
the faster your team can work individually on parts of a project.
A project summary or brief is a guide to your research project that you can use
during recruitment interviews, meetings and field studies. A brief can help remind
you which questions you may want to ask your potential recruits, what elements of
the research project you want to discuss and how to keep meetings on topic. Project
summaries may be separate from the research project itself and typically include an
introduction and possibly even interview questions for recruits.
Once you've recruited everyone and determined the tasks for your project, consider
placing every objective on a tentative timeline. If you're working with multiple people,
this may take more than one meeting to establish a workable timeline. When
creating your timeline, consider placing each goal on dates that allow for a little extra
time if team members don't meet the deadline. This can help compensate for any
unexpected developments or interruptions that may happen during the research.
Before beginning your project, another step you can take is to determine how you
want to display or present your research. Depending on the context and purpose of
your research, there may be many ways you can display your research results. For
example, if you're doing this for a company as a commission employee, you may
want to present your research professionally, such as through a presentation,
pamphlet or booklet. If you're doing this research by yourself or for your own needs,
you may not need to have professional presentation methods unless you prefer to do
so for organizational reasons.
[Project title]
General Timeline
[Insert a timeline graphic or set of summary bullets with dates to create a tentative
timeline]
Introduction
Plagiarism is a hot topic. In recent years, it has been widely reported that many people
are not just stealing others' writings without giving credit but also posting them as if
they were their own work with no changes whatsoever.
Plagiarism is bad because it devalues the work of others. It's like taking someone else’s
words, ideas and content without giving credit for their effort. It also violates the
copyright laws in some countries, which can lead to legal action and fines.
Plagiarized content is also bad for SEO because when a site does not have original
content, it makes the page less valuable to search engines and visitors. It can also hurt
the reputation of your website and the trustworthiness of the site as a whole.
Complete plagiarism happens when a writer completely "steals" the work and
introduces it as their own. For example, you may copy-paste the whole e-book of
another company and use the original content without changing a single detail for your
content marketing strategy.
Direct Word for Word Plagiarism
Direct plagiarism is copying another person's work without giving them credit and
replacing some words with the source. It is the easiest type of plagiarism to identify
because it often doesn't change the meaning of the copied text.
Direct refers to the act of stealing someone's work word by word and pasting it into
your content piece. Direct plagiarizing does not steal the whole work as it was with
complete plagiarism but takes specific paragraphs without quoting or giving credit to
resources.
Also, two or three words might be changed. But it is too obvious and still considered
plagiarism.
Source-Based Plagiarism
There are cases of self-plagiarism. Yes, you can use your ideas, words, and sentences
however you use them. But this type of plagiarism has drawbacks.
Indeed, you are not stealing anything if you repurpose the content on multiple pages.
Still, if Google detects a case of duplicate content, you may get penalized.
So, even if you have discussed the topic 100x times, you should go the extra mile and try
to use different variations of words and sentences to avoid the duplicate content
penalty.
Paraphrasing Plagiarism
Let's say you take the original concept of an idea derived from research and paraphrase
it without referring to the primary source you plagiarize.
Accidental Plagiarism
Accidental plagiarism can happen when you neglect to cite your sources or misquote
your sources. This type of plagiarism is often the result of carelessness or ignorance
rather than intentional cheating. If you accidentally use someone else's words without
giving them credit, you still plagiarise. Lack of intent does not absolve persons from
responsibility for plagiarism.
Mosaic or Patchwork Plagiarism
Mosaic plagiarism is a type of plagiarism where the writers borrow from a source
without using quotation marks or use synonyms for the author's language while
keeping to the same general structure and meaning of the original. Patchwork
plagiarism can be subtle and difficult to catch, to trick the reader into thinking it’s new
content.
Aside from the potential penalties from Google, plagiarizing content can also lead to
legal trouble. If you're caught copying someone else's work without giving them credit,
you may be subject to fines or even imprisonment. And if you steal someone else's
copyrighted material and use it on your website, you could face lawsuits from the
copyright holder.
Finally, plagiarism is just bad for business overall. It makes you look like a dishonest or
lazy person, and it can turn away potential customers and clients. So, not only will
plagiarism hurt your SEO efforts, but it can also hurt your bottom line.
As we have already mentioned, there are cases when writers or students forget to refer
to sources, and they unintentionally plagiarize.
It is easily avoidable if you create a list of references and link them to your outline parts.
After you align sources with your H2-H3, mark what needs to be quoted, paraphrased,
hyperlinked, or included in the footer.
Planning is a half-the-battle won! You should include the step of source collecting in
your writing workflow.
2. Quote
The quote is a word used to describe the act of copying a piece of text verbatim and
inserting it into your writing. This text should be enclosed in quotation marks and
correctly attributed to the original author. Quote sparingly - only use quotes when
necessary to drive home a point or illustrate a specific example.
When you include a quote in your writing, it is crucial to ensure that the content is
original and accurately quoted. Use quotation marks in the content and cite the source.
Also, if you are doing academic work, do not forget to include the author's name and
date of publication in one sentence. For content, you can simply identify the source
name.
There are multiple citation styles for citations, but the most common one is the APA
style.
3. Paraphrase
A paraphrase is a way of rewriting someone else's texts in your own words while
retaining the same meaning. So, use paraphrase when you want to avoid plagiarism, as
simply copying large chunks of text from another source can get you into trouble.
However, by reading attentively and rewriting the information in your own words, you
will avoid plagiarism, better understand the material, and diversify your knowledge
about the topic.
The best way to paraphrase is to take the crucial points of the source and rewrite them
in your own words without changing their meaning. Indeed, it takes a bit of practice, but
it's essential to do if you want to avoid plagiarism accusations.
But if you use the primary source of findings - research, academic paper, etc. mention
the primary source of data or information.
When you write, it's vital to give credit where it's due. It is especially true when you are
borrowing someone else's words or ideas.
If you are unsure whether something needs a citation, it's always better to be safe than
sorry! Add one anyway, and then your readers can decide for themselves if the
information is worth further exploration.
You should add a citation when an idea is similar to the source material but not identical.
It shows that you've done your research and that you're respectful of other people's
work.
It can be easy to lose track of sources while writing. That's why it's important to include
all the relevant information – author name, date of publication, and so on – in your
citations.
The internet is full of blogs - 4.4 million new articles are published daily across digital
platforms. So, in this competitive environment, you should decorate the digital world
with your unique knowledge and expertise.
There are several types of plagiarism. In this article, we will get to know the common
ones:
Complete Plagiarism: Complete Plagiarism is the most extreme form of
plagiarism. In this plagiarism, a person completely copies someone else’s
work such as a research paper, article, image, etc, and represents it as their
own work. This form of plagiarism is similar to identity theft or stealing.
Verbatim: Verbatim is also known as direct plagiarism. When we read a
book we must have observed that if any statement that a famous person has
made is always represented in double quotations and is highlighted so that
we get to know that it is said by this particular person. Similarly consider a
person writing an article and mentioning someone’s else work or words that
too exactly the same. But this person doesn’t represent it in quotation marks.
Then that person is said to be exhibiting direct plagiarism. Hence copying
another person’s work word to word and not representing it in quotation
marks is known as Verbatim or direct plagiarism.
Self Plagiarism: This kind of plagiarism is the duplication of a person’s
own work. It is also known as auto plagiarism. It occurs when a person
copies some words of his own published work and uses the same for another
work. This form of plagiarism is commonly observed in research journals.
Researchers may make re-use of their research work for another research
work, however, the percentage of re-usage must be according to those set
by the publishing journals if they allow them to do so.
Source-Based Plagiarism: This form of plagiarism is most commonly
observed in research work. In the research paper one needs to provide
references that have contributed to their work, If a person provides wrong
references that do not exist, or that are not relating to the work then it is
known as source-based plagiarism. The falsification of data or its
fabrication is also source-based plagiarism. Falsification and fabrication of
data are manipulating or representing false or non-existing data.
Accidental Plagiarism: This kind of plagiarism mostly occurs due to a lack
of knowledge. If we don’t know how to paraphrase, cite and quote a
research work we leave the work as it is and it results in accidental
plagiarism.
There are many laws against plagiarism. Some of them are mentioned below-
In section 57 of the Indian Copyright Act 1957, authors have “the right to
claim authorship of their works among other things. It grants the authors
the special right to be attributed for their work. The statute recognizes the
right to attribution analogous to the rights not to be plagiarized.”
In section 63 of the ICA 1957, “a convicted infringer is liable to be
imprisoned between six months to three years, and to be fined between
fifty thousand and two lakh rupees”.
University Grants Commission or UGC has provided a certain set of
guidelines that need to be followed by universities in order to prevent
plagiarism in academic activities.
Comparison Chart
BASIS FOR
REFERENCE BIBLIOGRAPHY
COMPARISON
Meaning Reference implies the list of Bibliography is about listing out all
sources, that has been the materials which has been
referred in the research consulted during the research work.
work.
Based on Primary Sources Both Primary and Secondary
Sources
Arrangement Alphabetically and Numerically
numerically
BASIS FOR
REFERENCE BIBLIOGRAPHY
COMPARISON
Includes Only in-text citations, that Both in-text citations and other
have been used in the sources, that are used to generate
assignment or project. the idea.
Supporting A reference can be used to A bibliography cannot be used to
argument support an argument. support an argument.
Used for Thesis and Dissertation Journal Papers and Research work
Definition of Reference
While using references, one thing is to be noted that you go for reliable sources
only, because it increases credence and also supports your arguments. It may
include, books, research papers, or articles from magazines, journals,
newspapers, etc., interview transcripts, internet sources such as websites, blogs,
videos watched, and so forth.
These are used to inform the reader about the sources of direct quotations,
tables, statistics, photos etc. that are included in the research work.
Definition of Bibliography
At the end of the research report, bibliography is added, which contains a list of
books, magazines, journals, websites or other publications which are in some
way relevant to the topic under study, that has been consulted by the researcher
during the research. In finer terms, it comprises of all the references cited in the
form of footnotes and other important works that the author has studied.
Conclusion
To sum up, references and bibliography are almost same, but there are only
subtle differences between the two, which lies in the items which are included
in them. The primary use of references is to get recognition and authentication
of the research work, whereas bibliography is appended with the aim of giving
the reader the information on the sources relating to the topic.
You may know the answers to these questions off the top of your head. If you are like most
people, however, you find answers to tough questions like these by searching the Internet,
visiting the library, or asking others for information. To put it simply, you perform research.
Whether you are a scientist, an artist, a paralegal, or a parent, you probably perform research
in your everyday life. When your boss, your instructor, or a family member asks you a
question that you do not know the answer to, you locate relevant information, analyze your
findings, and share your results. Locating, analyzing, and sharing information are key steps in
the research process, and in this chapter, you will learn more about each step. By developing
your research writing skills, you will prepare yourself to answer any question no matter how
challenging.
But the research process does not end when you have solved your mystery. Imagine what
would happen if a detective collected enough evidence to solve a criminal case, but she never
shared her solution with the authorities. Presenting what you have learned from research can
be just as important as performing the research. Research results can be presented in a variety
of ways, but one of the most popular—and effective—presentation forms is the research
paper. A research paper presents an original thesis, or purpose statement, about a topic and
develops that thesis with information gathered from a variety of sources.
If you are curious about the possibility of life on Mars, for example, you might choose to
research the topic. What will you do, though, when your research is complete? You will need
a way to put your thoughts together in a logical, coherent manner. You may want to use the
facts you have learned to create a narrative or to support an argument. And you may want to
show the results of your research to your friends, your teachers, or even the editors of
magazines and journals. Writing a research paper is an ideal way to organize thoughts, craft
narratives or make arguments based on research, and share your newfound knowledge with
the world.
Having to write a research paper may feel intimidating at first. After all,
researching and writing a long paper requires a lot of time, effort, and
organization. However, writing a research paper can also be a great opportunity
to explore a topic that is particularly interesting to you. The research process
allows you to gain expertise on a topic of your choice, and the writing process
helps you remember what you have learned and understand it on a deeper level.
1. Choose a topic.
2. Plan and schedule time to research and write.
3. Conduct research.
4. Organize research and ideas.
5. Draft your paper.
6. Revise and edit your paper.
Each of these steps will be discussed in more detail later in this chapter. For now, though, we
will take a brief look at what each step involves.
During this step of the process, it is also a good idea to plan the resources and
organizational tools you will use to keep yourself on track throughout the
project. Flowcharts, calendars, and checklists can all help you stick to your
schedule. See Chapter 11 “Writing from Research: What Will I
Learn?”, Section 11.2 “Steps in Developing a Research Proposal” for an
example of a research schedule.
Your sources will include both primary sources and secondary sources. Primary
sources provide firsthand information or raw data. For example, surveys, in-
person interviews, and historical documents are primary sources. Secondary
sources, such as biographies, literary reviews, or magazine articles, include
some analysis or interpretation of the information presented. As you conduct
research, you will take detailed, careful notes about your discoveries. You will
also evaluate the reliability of each source you find.
When you cite your reference sources, it is important to pay close attention to
standard conventions for citing sources in order to avoid plagiarism, or the
practice of using someone else’s words without acknowledging the source.
Later in this chapter, you will learn how to incorporate sources in your paper
and avoid some of the most common pitfalls of attributing information.