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Apple Business Model Canvas

Apple's business model focuses on premium, high-end products and experiences through their iPhone and iPad devices. They cultivate a love brand through their marketing and retail stores while also developing an ecosystem of interconnected services including the App Store, Apple Care, and their intellectual property. This allows them to generate revenue from product sales, service subscriptions, and a cut of app and media sales on their platforms.

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maria.potter69
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192 views1 page

Apple Business Model Canvas

Apple's business model focuses on premium, high-end products and experiences through their iPhone and iPad devices. They cultivate a love brand through their marketing and retail stores while also developing an ecosystem of interconnected services including the App Store, Apple Care, and their intellectual property. This allows them to generate revenue from product sales, service subscriptions, and a cut of app and media sales on their platforms.

Uploaded by

maria.potter69
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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- Business Model Canvas

New Product Development Love Brand

Premium High-End
Product Buyers
Products and Experience

Manufacturing Partners Apple Care


Marketing
(mostly chinese)

An ecosystem of
Service Subscribers
interconnected services

Cellphone Carriers Intelectual Property


(Operational Systems, Apple Stores
digital plataform, etc)

App Developers
Access to iPhone/iPad
+
Brand user base App Store / iTunes Music & Video Producers

Product Sales Service Subscriptions App and Media Revenues


Operational Costs Marketing and Branding
(High-Priced Tech) (Recurring Revenue) (30% cut)

THE BUSINESS businessmodelanalyst.com


MODEL ANALYST

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