Beginner’s Guide to

Advanced Persuasion
Patterns
Lesson 02
By

Rintu Basu
The NLP Company

http://www.theNLPcompany.com
 Beginner’s Guide to Advanced Persuasion Patterns

NOTICE: You Do NOT Have the Right

to Reprint or Resell this Report!

You Also MAY NOT Give Away,

Sell or Share the Content Herein

If you obtained this report from anywhere other than

http://www.theNLPcompany.com , you have a pirated copy.

Please help stop Internet crime by reporting this to:

mailto:[email protected]

© 2008 Copyright The NLP Company

DISCLAIMER AND/OR LEGAL NOTICES:

The information presented herein represents the view of the author as of the date of
publication. Because of the rate with which conditions change, the author reserves the
right to alter and update his opinion based on new conditions. The report is for
informational purposes only. While every attempt has been made to verify the information
provided in this report, neither the author nor his affiliates/partners assume any
responsibility for errors, inaccuracies or omissions. Any slights of people or organizations
are unintentional. If advice concerning legal, medical or related matters is needed, the
services of a fully qualified professional should be sought. This report is not intended for
use as a source of legal, accounting or medical advice. You should be aware of any laws
which govern business transactions or other business practices in your country and state.
Any reference to any person or business whether living or dead is purely coincidental.

© 2008 The NLP Company - All Rights Reserved. http://www.theNLPCompany.com

Page 2
 Beginner’s Guide to Advanced Persuasion Patterns

Foreword
Welcome to your second Beginner’s Guide to Advanced Persuasion Patterns
lesson!

I hope you are already having fun and results from the first lesson. Over the last
week you might have used commitment and redefine patterns with a few
unsuspecting members of the public and moved them in some interesting
directions.

This week you will look at a model for the basis of personality as well as starting to
look at how we can pull emotions out of someone and embed commands. Again,
because the important grounding stuff is still a little theory based I have included
a quick win language pattern that you can start using immediately to see some
results.

I’m really excited about this programme because I already know what is in store
for you over the next few weeks and how powerful it is. For example in a couple of
weeks I am gong to give you a template to automatically generate thousands of
embedded commands in a real simple way…Trust me you will be amazed at how
easy it is. But we need to get this foundation stuff laid solidly first. Remember we
are building a skyscraper.

I know you are eager to get into the lesson so let me quickly address one issue
before we move into the lesson.

I simply cannot answer all the questions related to applying the lessons. I’ll be
happy to support anyone having technical needs as always, but I just don’t have
the time to answer questions related to applying the content of the lessons to
your unique environment.

Here’s why –

Even if the question is “Rintu, do you think this is a good idea?” and all I did was
type in “yes or no” (which is NOT the length of response you’d be looking for)
there simply isn’t enough time to read and respond to 500 of them, nor is it a
good idea for me to farm it out to some someone less qualified.

If it just took ONE MINUTE to read and respond to an email, it would take me 8
hours to answer 500. And that’s nothing but “yes or no” answers. If I spent FIVE

© 2008 The NLP Company - All Rights Reserved. http://www.theNLPCompany.com

Page 3
 Beginner’s Guide to Advanced Persuasion Patterns

MINUTES on each and typed a short paragraph response, it would take over 40
HOURS per week just to answer emails. I just can’t do it.

Now, just to be clear, it’s not an issue with the content. I’ll always make the
content straightforward and understandable and if anything needs clarifying, I’ll be
happy to do it for the entire group. The type of questions that I am talking about
are, “Rintu, here’s my situation, how should I approach this person to get this
result?” or “Rintu, what do you think of this approach to get my result” or “Rintu,
should I use logical or emotion binds to get my point across in this context”

I’m talking about specific questions for specific people. I just can’t answer them
due to the volume of members.

I am putting together an Advanced Persuasion Master Coaching Programme in the

next few weeks where you can gain personalised coaching and direction from me
via the wonders of the internet. I will give more information about it as it
develops.

If you feel you need personal coaching to integrate these results your next step
would be to contact me with your needs. I have a number of programmes
available including email and telephone programmes and I will let you know how I
might be able to support you.

Having said all of that the next step would be to dive into the lesson for the week
and get you to develop a persuasive voice packed with embedded commands,
suggestions and powerful language patterns.

© 2008 The NLP Company - All Rights Reserved. http://www.theNLPCompany.com

Page 4
 Beginner’s Guide to Advanced Persuasion Patterns

Introduction Lesson Two

This lesson is about three things:

1. A Model for the Basis of Personality

2. Developing a Persuasive Voice

3. A quick win Language Pattern

Along with this document you will also have audio and video files. You can play the
video file in windows media player. The audio only lesson is an mp3 which you can
listen to on your computer or an mp3 player if you want my voice to come with
you. I have also included an audio only version of the video presentation but
please watch it as a video the first time otherwise it won’t make sense.

Basis of Personality
The next step is to watch the video presentation and then come back here so we
can consider some of the ideas, applications and how you might use this straight
away.

One thing you will need to consider is that your (and everyone else’s) personality
is different in different contexts. Have you ever met a person that is really hard,
driven and aggressive at work and a complete softy at home with their family. Or
perhaps a budget holder who is brilliant at keep tabs on the business accounts but
is close to bankruptcy in their personal life…I can give you hundreds of other
examples but I guess you have the idea that this model works so long as you are
clear about the context you are applying it to.

So the first thing that is worth looking at is your own values and beliefs about your
persuasion skills. Take a recent situation where you didn’t get the result you
wanted because of your own actions. As you think of your actions asked yourself
what is it about your beliefs, values and identity that supported you creating the
result that you got.

Now replay the situation in your mind and change it to you doing the things that
you wish you had done. Again ask yourself what values, beliefs and identity would
you have to have to support that behaviour in that situation.

© 2008 The NLP Company - All Rights Reserved. http://www.theNLPCompany.com

Page 5
 Beginner’s Guide to Advanced Persuasion Patterns

Take the two sets of information and start asking yourself what actions, behaviour
and evidence you would have to give yourself to know you are moving from one to
the other. You now have an action plan to change your results in that context.
Well Done! Your next step is to just start doing it.

This now gives you an inside track on starting to look at other people. Notice their
behaviour and their results. Start to take a guess at their values, beliefs and
identity based on the behaviour you are seeing. If it is appropriate you might
actually ask them the questions to see how close you are. In future lessons you
will learn specific ways to get this information but for the moment let’s just focus
on developing your sensory acuity (my intellectual way of saying developing your
ability to notice things).

If you work with groups or organisations have a go at applying this model to them
as well and see where you get to. If you do any sales or marketing type work think
about your ideal customer and work out the values beliefs and identity they have
to fit that category. If you are on the lookout for a partner (personal or
professional) work out what their values and beliefs would have to be to fit you
and what behaviour they would have to exhibit for you to know they fit. This might
give you an idea of how you can immediately start using this model...

I want you to get a really good handle on this model because, like the
communication’s model we have a huge amount of use for it from building rapport,
sealing commitment to building life long relationships. So there is a lot to go yet.
For the moment play with it and notice what you notice.

The key point in this section is to have a model to understand the hidden stuff that
drives people’s behaviour. The logical conclusion is for you get really good at
figuring people out at this level and they will become putty in your hands.

Persuasive Voice
This is a straightforward audio track explaining some implications of how we speak
and what you can do with your voice. Again understanding this section will build
you a solid foundation to pulling emotion out of people, sending them into trance
and embedding commands at will…just through the power of your voice. We will
develop this theme in the next few weeks so I urge you to take the step of
listening, understanding and applying some of these ideas.

© 2008 The NLP Company - All Rights Reserved. http://www.theNLPCompany.com

Page 6
 Beginner’s Guide to Advanced Persuasion Patterns

Quick Wins
The quick win pattern for this week is an incredibly simple pattern to create
motion. The brilliant thing about it is that based on what you say before and after
it you can create motion in any direction you choose. I have used this pattern to
sell huge amounts of coaching and consultancy as well as affect great positive
changes in my clients. I suggest that the next step is to show you the basic
pattern.

The pattern is just that “the next step is…”

The simplest form of it would be in the middle of some discussion where you sum
up everything that has been said and then add, “based on all of this the next step
is to…” and move them on to where you want to go.

I know this sounds incredibly basic. The issue is not how simple it is but just how
much power this simple pattern has. You will see the power once you have taken
the next step of reading through a few examples combining many of the patterns
we have looked at.

Sales

“Now we have discussed all the benefits of this product the next step would be to
work out what you need to do to commit to buying today!

On a date

“Now that it is getting late and we have had a great time the next step would be
to decide if it is your place or mine for that final coffee.”

Getting the Date

“Now you have told me where we would have to go for you to want a date with me
the next step to ensure we get to have all this fun is for you to give me your
phone number.”

Parenting Stroppy Teenagers

“Now we have discussed the issue and decided that we don’t agree with each
other the next step is for you to do what I asked now so we can put it all behind
us and move on.”

© 2008 The NLP Company - All Rights Reserved. http://www.theNLPCompany.com

Page 7
 Beginner’s Guide to Advanced Persuasion Patterns

Trainers

“Now we have talked through how this works, the results you can get the next
step would be to practice this exercise.”

Training a Difficult Group

“I realise you don’t want to be here, you don’t see the value of this new process
and have better things to do…so the next step is to realise that we can make the
time pass faster by having some fun doing learning the process anyway.”

Academic / Logical / Intellectual Groups or Reports

“In conclusion, based on the evidence presented the logical conclusion would be to
…(do what I want you to do / agree with me)”

Coaches / Therapists

“Now we have discussed (summarise the points made) what are your next steps?
What can you say or do to make that commitment to yourself.”

The Finer Points of the Pattern

Firstly notice that the two parts joined by the “next steps” need not be connected
in any way. The first time I can remember seeing this pattern was in my early
twenties when I had a manager who used it as a deflection technique.

On one occasion I sat in his office and complained about my pay, conditions and
everything else I felt was wrong with the company. My manager let me let me talk
for a while and eventually said, “Okay you are unhappy with (summarised my key
points). I can understand how that can be annoying and your next step is to get
back out there and do a great job finishing the project you are on.”

To this day I am still amazed at the fact that I actually walked out of his office and
back to work thinking that I had achieved something.

Another thing I want you to notice about this pattern is the facilitation version of
it. Often in coaching, sales and negotiation contexts I will summarise the key
points of the discussion. When I say “key points” what I really mean is all the
points that I want fresh in my client’s / prospect’s / subject’s mind. And then say

© 2008 The NLP Company - All Rights Reserved. http://www.theNLPCompany.com

Page 8
 Beginner’s Guide to Advanced Persuasion Patterns

“Based on this information what are your next steps?” I prefer this approach when
I can because the ownership of those actions are on the person that has just said
it.

Finally I want you to take notice of the different ways this statement can be made.
Here is a list, just notice the difference in quality and feel of each of these:

The next steps one could take

The next steps we might take
The next steps you should take
The next steps that have to be made

I could list many more versions but the next step you might consider is in any
given context, what sort of “feel” do you want for this statement?

This Week’s Assignments

Do as many of these as are appropriate to you and just focus on the ones that will
get you the biggest results. Remember just ten minutes daily.

Firstly read back through this lesson and notice how many times I have used the
pattern.

Take a few contexts and examine your values / beliefs checking on how you want
them to change to create better results.

Watch and listen to a few people and see if you can start spotting their values and
beliefs based on their behaviour.

Practice changing aspects of your voice (particularly speed and tone). Do this
firstly on your own, then notice how much this happens normally in conversations
Then start doing it randomly and deliberately in conversations. If anyone calls you
on it hit them with a redefine “The issue is not how I am talking but how you are
responding…where would you like this conversation to go next?”

If they continue to push (I want to know why you are being weird?) keep
redefining “The issue isn’t me being weird but how bad you are making me feel by
calling me weird…The next step would be for you to apologise and tell me how you
are going to make it up to me. Tell me what has to happen for you to apologise
properly?”

© 2008 The NLP Company - All Rights Reserved. http://www.theNLPCompany.com

Page 9
 Beginner’s Guide to Advanced Persuasion Patterns

I agree you might get slapped but the issue isn’t being slapped but the fun you will
have practicing patterns and silly voices along the way.

Decide on a few places where the next steps pattern would work for you and
unleash it on your unsuspecting public.

Remember the issue with comfort zones, all of your growth, development and
learning is outside that zone. You need to give yourself the opportunity to fail. So
decide that it is okay for people to look at you a little strange or ask you what
medication you are on and have fun falling over. Just ten minutes daily having fun
with it.

Make sure that you are spending time using these patterns and tools in places
where it doesn’t matter and you are allowed to fail. The idea is to practice so much
that it happens instinctively when you need it.

Cheers

Rintu

PS. You are subscribed to The Beginners Guide to Advanced Persuasion Patterns,
the link to lesson three will be automatically sent to you in seven days.

Coming Up Next Week

Designer Personalities – How to be the most confident, persuasive and

brilliant you that you can be.
Thinking on multiple levels

More on embedded commands, instant stress relief and instant freedom

from negative emotions

And finally those that don’t have it The Persuasion Skills Black Book

© 2008 The NLP Company - All Rights Reserved. http://www.theNLPCompany.com

Page 10
 Beginner’s Guide to Advanced Persuasion Patterns

Video Presentation Slides

© 2008 The NLP Company - All Rights Reserved. http://www.theNLPCompany.com

Page 11