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Harshal Project

This document outlines a research methodology for studying the fast moving consumer goods (FMCG) market using data visualization tools. The methodology involves defining objectives, reviewing literature, collecting data from various sources, cleaning the data, selecting appropriate visualization tools, conducting exploratory data analysis and creating visualizations to gain insights. Key steps include exploring trends, patterns and relationships in the data; interpreting findings; and reporting insights supported by visualizations. The goal is to leverage data visualization for a deeper understanding of the FMCG sector, consumer behavior and market dynamics.

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41 views16 pages

Harshal Project

This document outlines a research methodology for studying the fast moving consumer goods (FMCG) market using data visualization tools. The methodology involves defining objectives, reviewing literature, collecting data from various sources, cleaning the data, selecting appropriate visualization tools, conducting exploratory data analysis and creating visualizations to gain insights. Key steps include exploring trends, patterns and relationships in the data; interpreting findings; and reporting insights supported by visualizations. The goal is to leverage data visualization for a deeper understanding of the FMCG sector, consumer behavior and market dynamics.

Uploaded by

Manoj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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“A STUDY OF FMCG MARKET USING DATA VISUALISATION TOOLS ”

A Project Report
Submitted to Svitribai Phule Pune University
In partial fulfillment of requirement for the award of the degree of

Master of Business Administration


BUSINESS ANALYTICS

By

Mr. HARSHAL NARESH GATHADI

Under The Guidance of


Prof. DEEPA JOSHI

Sinhgad Technical Education Society’s


RMD Sinhgad Technical Institutes Campus RMD
Sinhgad School of Management Studies, Warje,
Pune Batch 2022- 2024

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Feedback From ~2~
DECLARATION

I Harshal Naresh Gathadi, the undersigned, hereby declare that the project report entitled “A
STUDY OF FMCG MARKET USING DATA VISUALISATION TOOLS ”
written and submitted by me to the Savitribai Phule Pune University, Pune in partial fulfilment of
the requirements for the award of degree of Master of Business Administration under the guidance
of Prof. Deepa Joshi is my original work and the conclusions drawn there in are based on the
material collected by myself.

Date - Harshal Naresh Gathadi Place - Pune (Research Student)

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Index

CHAPTER 1 : INTRODUCTION ……………………………………………….12

• 1.1 FAST PACED NATURE


• 1.2 BRAND LOYALTY AND COMPITITION
• 1.3 CONSUMER BEHAVIOUR INFLUENCE
• 1.4 GLOBAL REACH
• 1.5 RETAIL DOMINANCE

CHAPTER 2 : COMPANY PROFILE……………………………………………13

• 2.1 COMPANY OVERVIEW


• 2.2 COMPANY CHART

CHAPTER 3 : RESEARCH METHODOLOGY……………………….…….14&15

• 3.1 DEFINE OBJECTIVES


• 3.2 LITRATURE REVIEWS
• 3.3 DATA COLLECTION
• 3.4 DATA CLEANING
• 3.5 DATA VISUALISATION TOOLS
• 3.6 HYPOTHESIS TESTING

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EXECUTIVE SUMMARY

Completing a project is an important part of the MBA (Master of Business Administration)


program at Savitribai Phule Pune University. This report is based on my summer internship
training at WeeAmo technologies on a topic “A STUDY OF FMCG MARKET USING DATA
VISUALISATION TOOLS ”
This project presents a comprehensive analysis of the Fast-Moving Consumer Goods (FMCG)
market leveraging advanced data visualization tools. The primary objective was to gain deeper
insights into consumer behavior, market trends, and competitor landscapes within the FMCG
industry.
The study began by collecting extensive datasets encompassing sales figures, consumer
preferences, regional distribution, and marketing strategies from various sources. Through
meticulous data preprocessing and cleansing, we ensured the accuracy and reliability of the
information.

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Chapter 1: Introduction

The Fast-Moving Consumer Goods (FMCG) market constitutes a vital segment


of the global consumer goods industry, encompassing a wide array of frequently
purchased, non-durable products. These goods are characterized by rapid turnover,
relatively low prices, and high volume sales. FMCG products include daily essentials
such as food and beverages, personal care items, household products, over-the-counter
drugs, and more.
The FMCG sector Is distinguished by its consumer-centric nature, as these
products cater to everyday needs, making them indispensable in households worldwide.
This industry’s dynamics are heavily influenced by evolving consumer preferences,
changing lifestyles, economic factors, and technological advancements.

• Key characteristics of the FMCG market include:

1.1. Fast-Paced Nature: Products in this sector have a short shelf life and rapid turnover,
requiring efficient supply chain management and quick response to market demands.

1.2 . Brand Loyalty and Competition: Brands continuously vie for consumer attention and
loyalty through branding, advertising, promotions, and innovation, making competition
intense.

1.3 . Consumer Behavior Influence: Purchase decisions are often influenced by factors
like pricing, product quality, convenience, and evolving trends, making consumer
behavior a pivotal aspect for companies operating in this market.

1.4 Global Reach: The FMCG industry has a global footprint, with products catering to
diverse demographics and cultures across various regions.

1.5.Retail Dominance: FMCG products are predominantly sold through various retail
channels, including supermarkets, convenience stores, e-commerce platforms, and
specialty stores.

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Chapter 2: Company Profile

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Chapter 3: Research Methodology :

Research Methodology for a study of the Fast Moving Consumer Goods (FMCG) market using data
visualization tools typically involves several steps:

3.1 Define Objectives: Clearly outline the objectives of the study. Determine what aspects of the
FMCG market you want to explore or analyze using data visualization.

3.2 Literature Review: Gather information from existing studies, reports, and literature related to
FMCG markets, consumer behavior, market trends, etc. This helps in understanding the current state
of the market and identifying gaps for your study.

3.3 Data Collection: Gather relevant data for analysis. This can include sales data, consumer behavior
patterns, demographic information, market share, etc. Sources can range from market research firms,
government publications, surveys, or internal company data.

3.4 Data Cleaning and Preparation: Cleanse the collected data to remove inconsistencies, errors, or
missing values. Prepare the data for analysis by organizing, structuring, and formatting it
appropriately.

3.5 Select Visualization Tools: Choose appropriate data visualization tools such as Tableau, Power
BI, or Python libraries like Matplotlib or Seaborn based on the nature of your data and the
visualizations needed. Consider the types of visualizations suitable for your objectives (e.g., bar
charts, line graphs, heatmaps).

Exploratory Data Analysis (EDA): Use the selected tools to conduct EDA. Explore the data to find
patterns, trends, correlations, and insights. Create initial visualizations to understand the data better.

3.6 Hypothesis Testing (if applicable): If you have specific hypotheses to test regarding the FMCG
market, perform statistical tests to validate or refute these hypotheses.

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Develop Visualizations: Create comprehensive and meaningful visualizations based on the analysis.
Visualize market trends, consumer behavior, sales patterns, geographical distribution, etc., using
appropriate charts or graphs.

Interpretation and Insights: Analyze the visualizations to draw insights and conclusions. Interpret the
findings and relate them back to your research objectives.

Report and Presentation: Summarize your findings in a report or presentation format. Present the key
insights, supported by the visualizations created during the analysis.

Validation and Review: Validate the findings with subject matter experts or stakeholders. Incorporate
feedback and review the analysis for accuracy and relevance.

Remember, the effectiveness of your study heavily relies on the quality of data collected, the
appropriateness of chosen visualization tools, and the accuracy of the analysis and interpretation.

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