Lesson 1 - Function, Nature, Process of Communication
Lesson 1 - Function, Nature, Process of Communication
Communication
Communication
o Act of transmission of information
o Uses of media such as technical medial to amplifies information (mass
communication)
Science of Communication
o Theories
o Models
o Methods
Pyramid of Communication
1. Societal
History
Political Science
Sociology
2. Institutional
Organization
3. Group
Sociology
Cultural
Anthropology
4. Interpersonal
Sociology
Psychology
5. Intrapersonal
Psychology
Communication
o Communication is a process of sharing and conveying messages or information
from one person to another within and across channels, contexts, media, and
cultures, (McCornack, 2014).
Nature of Communication
o Communication is a cyclical and continuous process.
o It takes place when two or more people exchange information and ideas
either through written or spoken words (verbal) or actions (non-verbal).
Functions of Communication
1. Regulation/Control
o It is a communication function that is used to control behavior.
o It can be used to regulate the nature and number of activities people
engage in.
2. Social Interaction
o It allows people to interact with others to develop bond or intimacy.
o It allows individuals to express desires, encouragement, needs, and
decision or to give and get information.
3. Motivation
o It persuades or encourages another person to change his/her opinion,
attitude, and behavior.
4. Emotional Expression
o It facilitates people’s expression of their feelings.
5. Information
o It is used to convey information.
o It can be used in giving and getting information.
The Communication Process
At any point of the communication process, noise may take place and hinder the flow of
communication process.
Message
Sender Encoding
Decoding by
sender (now Medium
receiver)
Noise
Decoding by
Medium
Receiver
Message
Elements in The Process of Communication
1. Message (Idea)
o It refers to the information intended to be communicated.
o It can be verbal or non-verbal.
o It is the content the sender wants to convey to the receiver.
2. Sender/Encoder
o It is the one who initiates the message.
o After generating the idea, he sends it in a manner that can be understood
clearly by the receiver.
3. Encoding
o it is the process of expressing the idea into appropriate medium.
o It may be verbal or non-verbal.
o The sender may encode the message into a series of symbols, words,
pictures, or gestures.
4. Receiver/Decoder
o It refers to whom the message is meant for.
o He needs to comprehend the message sent,
o His translation of the message received depends on his/her knowledge of
the subject matter of the message, experience, and relationship with the
sender.
5. Decoding
o It means translating the encoded message into language that can be
understood by the receiver.
o The receiver then interprets it and tries to understand.
6. Channel
o It refers to the medium which encoded message is passed to the receiver.
o It may be face-to-face communication, telephone, radio, television,
memorandum, or computer.
7. Feedback
o It refers to the response of the receiver to the message.
o It ensures that the message has been effectively encoded and decoded.
8. Context
o The environment, situation, or circumstances of situation.
9. Noise
o It is a hindrance to the communication process.
o It is considered a barrier to effective communication.
o Physical noise, psychological noise, and physiological noise – example.