Chapter 9 — Cloud Platforms in Industry This chapter presents some of the representative cloud computing solutions offered as: Infrastructure-as-a-Service (laaS) and Platform-as-a-Service (PaaS) services in the market.Overview 9.1 Amazon web services 9.1.1 Compute services 9.1.2 Storage services 9.1.3 Communication services 9.1.4 Additional services 9,2 Google AppEngine 9.2.1 Architecture and core concepts 9.2.2 Application life cycle 9.2.3 Cost model 9.2.4 Observations 9.3 Microsoft Azure 9.3.1 Azure core concepts 9.3.2 SQL Azure 9.3.3 Windows Azure platform appliance 9.3.4 Observations9.1 Amazon web services . Development of flexible applications by providing solutions for elastic infrastructure scalability, messaging, and data storage. Accessible through SOAP (Simple Object Access Protocol) or RESTful (Representational State Transfer) Web service interfaces Expenses computed on a pay-as-you-go basis.Ey ea SS SS == | es es “Amazon Elastic ‘Amazon Blastic Block Amazon Simple MapReduce ‘Store (EBS) Notification Service (EBS) one eae same en ‘Alexa Top Sita: g : FIGURE 9.1 ‘Amazon Web Services ecosystem.9.1 Amazon web services 9.1.1 Compute services fundamental element of cloud computing systems. Amazon EC2, which delivers an laaS solution, Amazon EC2 allows deploying servers in the form of virtual machine images. Images come with a preinstalled operating system and a software stack. 1 Amazon machine images Amazon Machine Images (AMIs) are templates from which it is possible to create a virtual machine. They are stored in Amazon S3. An AMI contains a physical file system layout with a predefined operating system installed. Predefined operating system installed as Amazon Ramdisk Image (ARI, id: ari-yyyyyy) and Amazon Kernel Image (AKI, id: aki-zzzzzz)9.1 Amazon web services 9.1.1 Compute services 2 EC2 instances EC2 instances represent virtual machines. The processing power is expressed in terms of virtual cores and EC2 Compute Units (ECUs) six major categories: 7 DPaARUN Standard instances. Micro instances. High-memory instances. High-CPU instances. Cluster Compute instances. Cluster GPU instances,9.1 Amazon web services 9.1.1 Compute services 3 EC2 environment virtual environment, which provides them with the services they require to host applications. In charge of allocating addresses, attaching storage volumes, and configuring security in terms of access control and network connectivity. Instances are created with an internal /P address, which makes them capable of communicating within the EC2 network and accessing the Internet as clients. Instance owners can partially control where to deploy instances. Instead, they have a finer control over the security of the instances as well as their network accessibility. EC2 instances are given domain name in the form OCZ*KXX-XXX-XXK.COMPLtE-x.amMazonaws.cam9.1 Amazon web services 9.1.1 Compute services 4, Advanced compute services AWS CloudFormation - model that characterizes EC2 instances. ‘Concepts of templates, which are JSON formatted text files. Templates provide a simple and declarative way to build complex systems. AWS Elastic Beanstalk constitutes a simple and easy way to package applications and deploy them on the AWS Cloud. Service is available for Web applications developed with the Java/Tomcat technology stack. Amazon Elastic MapReduce provides AWS users with a cloud computing platform for MapReduce applications. It utilizes Hadoop as the MapReduce engine.9.1 Amazon web services 9.1.2 Storage services The core service is represented by Amazon Simple Storage Service (S3). The core components of $3 are two: buckets and objects. 1 S3 key concepts 2 Amazon elastic block store 3 Amazon ElastiCache 4 Structured storage solutions 5 Amazon CloudFront9.1 Amazon web services 9.1.2 Storage services 1S3 key concepts accessible through a Representational State Transfer (REST) interface. The storage is organized in a two-level hierarchy. Stored objects cannot be manipulated like standard files. Content is not immediately available to users. Requests will occasionally fail. HTTP requests (GET, PUT, DELETE, HEAD, and POST). Resource naming - uniform resource identifiers (URIs) Amazon offers three different ways of addressing a bucket: 1. Canonical form: http://s3.amazonaws.com/bukect_name/ 2. Subdomain form: http://bucketname.s3.amazon.com/ 3. Virtual hosting form: http://bucket-name.com/ Buckets - container of objects. virtual drive hosted on the $3 distributed storage Objects and metadata - object is identified by a name that needs to be unique within the bucket in which the content is stored. Access control and security - access to buckets and objects by means of Access Control Policies (ACPs). Different permissions can be used.9.1 Amazon web services 9.1.2 Storage services 2 Amazon elastic block store Amazon Elastic Block Store (EBS) provide EC2 instances with persistent storage in the form of volumes that can be mounted at instance startup. EBS volumes normally reside within the same availability zone of the EC2 instances that will use them to maximize the I/O performance. 3 Amazon ElastiCache implementation of an elastic in-memory cache based on a cluster of EC2 instances. based on a cluster of EC2 instances running the caching software, which is made available through Web services. ElastiCache cluster can be dynamically resized according to the demand of the client applications.9.1 Amazon web services 9.1.2 Storage services 4 Structured storage solutions Amazon provides applications with structured storage services in three different forms: e Preconfigured EC2 AMls, *# Amazon Relational Data Storage (RDS), and @ Amazon SimpleDB Preconfigured EC2 AMls are predefined templates featuring an installation of a given database management system. EC2 instances created from these AMIs can be completed with an EBS volume for storage persistence. IBM DB2, Microsoft SQL Server, MySQL, Oracle, PostgreSQL, Sybase, and Vertica. RDS is relational database service that relies on the EC2 infrastructure and is managed by Amazon. Developers do not have to worry about configuring the storage for high availability, designing failover strategies, or keeping the servers up-to-date. Amazon SimpleDB is a lightweight, highly scalable, and flexible data storage solution for applications that do not require a fully relational model for their data.9.1 Amazon web services 9.1.2 Storage services 5 Amazon CloudFront « Content delivery network. » Collection of edge servers strategically located around the globe to better serve requests for static and streaming Web content. e Content that can be delivered through CloudFront is static (HTTP and HTTPS) or streaming (Real Time Messaging Protocol, or RMTP).9.1 Amazon web services 9.1.3 Communication services Facilities to structure and facilitate the communication among existing applications and services residing within the AWS infrastructure. These facilities can be organized into two major categories: 1. Virtual networking and 2. Messaging.9.1 Amazon web services 9.1.3 Communication services 1. Virtual networking + Virtual networking comprises a collection of services that allow AWS users to control the connectivity to and between compute and storage services. e Amazon Virtual Private Cloud (VPC) and Amazon Direct Connect provide connectivity solutions in terms of infrastructure. e Flexibility in creating virtual private networks within the Amazon infrastructure and beyond. 2. Messaging. « Amazon Simple Queue Service (SQS), e Amazon Simple Notification Service (SNS), and « Amazon Simple Email Service (SES).9.2 Google AppEngine . Google AppEngine is a PaaS implementation. Distributed and scalable runtime environment that leverages Google's distributed infrastructure to scale out applications. 9.2.1 Architecture and core concepts 9.2.2 Application life cycle 9.2.3 Cost model 9.2.4 Observations9.2 Google AppEngine } Data Store i Web App | Web/App | Web App — ® ® SS) |feeetenntens image Manipulation| Sandboxed Runtime Environment —_}[__Gron Jabs | Sandboxed Runtime Environment ere) rere sn ne Smet —_ il FIGURE 9.2 Google AppEngine platform architecture.9.2 Google AppEngine 9.2.1 Architecture and core concepts The platform is logically divided into four major components: 4 Infrastructure 2 Runtime environment 3 Storage 4 Application services 5 Compute services9.2 Google AppEngine 9.2.1 Architecture and core concepts 1 Infrastructure AppEngine's infrastructure takes advantage of many servers available within Google datacenters. For each HTTP request, AppEngine locates the servers hosting the application that processes the request, evaluates their load, and, if necessary, allocates additional resources (i.e., servers) or redirects the request to an existing server. Also responsible for monitoring application performance and collecting sta- tistics on which the billing is calculated.9.2 Google AppEngine 9.2.1 Architecture and core concepts 2 Runtime environment represents the execution context of applications hosted on AppEngine. Sandboxing Major responsibilities of the runtime environment is to provide the application environment with an isolated and protected context. Supported runtimes e Java, Python, and Go. e Currently supports Java 6, Java Server Pages (JSP), and applications interact with environment by using the Java Servlet standard. Developers can create applications with the AppEngine Java SDK. Python is provided by an optimized Python 2.5.2 interpreter. Python Web application framework- webapp. Go programming language - SDK includes compiler and standard libraries for developing applications in Go and interfacing it AppEngine services.9.2 Google AppEngine 9.2.1 Architecture and core concepts 3 Storage operate differently depending on the volatility of the data. Static file servers e Dynamic and static data. « Dynamic data - logic of the application and the interaction with the user. e Static data constitute of components that define the graphical layout of the application (CSS files, plain HTML files, JavaScript files, images, icons, and sound files) or data files. DataStore e DataStore is a service that allows developers to store semistructured data. e DataStore is based on Bigtable a redundant, distributed, and ‘semistructured « data store that organizes data in the form of tables.9.2 Google AppEngine 9.2.1 Architecture and core concepts 4 Application services. Simplify common operations that are performed in Web applications: eee ee access to data, account management, integration of external resources, messaging and communication, image manipulation, and asynchronous computation. Unveten The sandbox environment does not allow applications to open arbitrary ‘connections. HTTP/HTTPS by means of the UriFetch service. Applications can make synchronous and asynchronous Web requests and integrate the resources obtained. Ability to set deadlines for requests so that they can be completed (or aborted) within a given time.9.2 Google AppEngine 9.2.1 Architecture and core concepts 4 Application services. MemCache * caching services by means of MemCache. « distributed in-memory cache that is optimized for fast access and provides volatile store for objects that are frequently accessed. « significantly reduce the access time to data. Mail and instant messaging « Email can also be used to trigger activities in Web applications. * send and receive mails through Mail service - allows sending email on behalf of the application to specific user accounts. e Extensible Messaging and Presence Protocol (XMPP), Any chat service that supports XMPP, such as Google Talk, can send and receive chat messages to and from the Web application Account management « Web applications can conveniently store profile settings in the form of key-value pairs, attach them to a given Google account, and quickly retrieve them once the user authenticates.9.2 Google AppEngine 9.2.1 Architecture and core concepts 5 Compute services Users navigate the Web pages and get instantaneous feedback. Feedback is result of some computation happening on the Web application. Immediate feedback and notification once the required operation is completed. Task queues. Task Queues allow applications to submit a task for a later execution. ‘Cron jobs Schedule the required operation at the desired time.9.2 Google AppEngine 9.2.2 Application life cycle Testing and development, deployment, and monitoring. Java SDK and Python SDK 1 Application development and testing 2 Application deployment and management 1 Application development and testing « Java SDK - facility for building applications with the Java 5 and Java 6 runtime environments. e Eclipse development environment by using the Google AppEngine plug-in - install Java SDK, Google Web Toolkit, and Google AppEngine plug-ins into Eclipse. » Python SDK - Python 2.5. * Standalone tool, called GoogleAppEngineLauncher, for managing Web applications locally and deploying them to AppEngine. e webapp - includes a set of models, components, and tools that simplify development of Web applications.9.2 Google AppEngine 9.2.2 Application life cycle 2 Application deployment and management Deployed on AppEngine with a simple click or command-line tool. Also from GoogleAppEngineLauncher and Google AppEngine plug-in. http://.appspot.com. Also map the application with registered DNS domain name.9.2 Google AppEngine 9.2.3 Cost model « Setup a billing account and be charged on a pay-per-use basis. * Developers to identify the appropriate daily budget. e An application is measured against billable quotas, fixed quotas, and per-minute quotas. « Once an application reaches the quota, resource is depleted and will not be available to application until the quota is replenished. »* Once a resource is depleted, subsequent requests to that resource will generate an error or an exception.9.3 Microsoft Azure Built on top of Microsoft datacenters infrastructure and provides with collection of services. « Services range from compute, storage, and networking to application connectivity, access control, and business intelligence. e Figure 9.3 provides an overview of services provided by Azure.Cmanen Bawa Bfan MBijewcs FIGURE 9.3 Microsoft Windows Azure Platform Architecture.9.3 Microsoft Azure 9.3.1 Azure core concepts 9.3.2 SQL Azure 9.3.3 Windows Azure platform appliance 9.3.4 Observations 9.3.1 Azure core concepts « Made up of foundation layer and a set of developer services that can be used to build scalable applications. e Services cover compute, storage, networking, and _ identity management, which are tied together by middleware called AppFabric. 4 Compute services Web role Worker role Virtual machine role 2 Storage services Blobs Azure drive Tables ‘Queues9.3 Microsoft Azure 9.3.1 Azure core concepts 3 Core infrastructure: AppFabric Access control Service bus Azure cache 4 Other services Windows Azure virtual network ‘Windows Azure content delivery network9.3 Microsoft Azure 9.3.1 Azure core concepts 1 Compute services e Compute services are core components, they are delivered by means of abstraction of roles. « A role is a runtime environment that is customized for specific compute task. e Roles are managed by Azure OS and instantiated on demand. Web role e The Web role is designed to implement scalable Web applications. e hosted on the IIS 7 Web Server, which is a component of the infrastructure that supports Azure. « .NET technology supports Web roles; developers can directly develop their applications in Visual Studio, test them locally, and upload to Azure. e Used to run and scale PHP Web applications on Azure. Worker role e Worker roles are designed to host general compute services on Azure. * Quickly provide compute power or to host services. » Runs continuously from the creation of its instance. » Azure SDK provides APIs and libraries that allow connecting the role with the service provided by runtime and easily controlling its startup.9.3 Microsoft Azure 9.3.1 Azure core concepts 1 Compute services Virtual machine role « allows to fully control the computing stack of compute service by defining a custom image of Windows Server 2008 R2 OS & their applications. » Hyper-¥ virtualization technology. e Developers can image Windows server installation into a Virtual Hard Disk (VHD). Table 9.7 Windows Azure Compute Instances Characteristics, 2011-2012 ‘Compute Instance Instance vo. ‘Type cPU Memory Storage Performance Extra Small 1.0 GHz 768MB 20GB Low $0.04 Small 1.6 GHz 1.75GB 225GB Moderate $0.12 Medium 2x16GH 35GB 490GB High $0.24 Large 4x1.6GH2 7GB 1,000 GB High $0.48 Extra Largs 8x 1.6GHz 14GB 2,040 GB High $0.969.3 Microsoft Azure 9.3.1 Azure core concepts 2 Storage services « Windows Azure provides different types of storage solutions that complement compute services with a more durable and redundant option compared to local storage. Blobs + Store large amount of data in the form of binary large objects (BLOBs). * Two types of blobs are available: Block blobs. composed of blocks optimized for sequential access; © Blocks are of 4 MB, and a single block blob can reach 200 GB. >» Page blobs. pages that are identified by an offset from the beginning of blob. » Split into multiple pages or constituted of single page. ° Optimized for random access. © Maximum dimension of a page blob can be 1 TB. Azure drive » Entire file system in the form of single Virtual Hard Drive (VHD) file. « NTFS file system, praviding persistent and durable storage. Tables » semistructured storage solution. Tables are more similar to spreadsheets. * Handle large amounts of data and queries returning huge result sets. e Currently, table can contain up to 100 TB of data, and rows can have up to 255 properties, with a maximum of 1 MB for each row.9.3 Microsoft Azure 9.3.4 Azure core concepts 2 Storage services Queues: Queue storage allows applications to communicate by exchanging messages through durable queues, thus avoiding lost or unprocessed messages. Applications enter messages into a queue, and other applications can read them in a first-in, first-out (FIFO) style. When an application reads a message it is marked as invisible; hence it will not be available to other clients. ‘Once Application has completed processing message, it explicitly deletes message from queue. Alternative to reading a message is peeking, which allows retrieving message but letting it stay visible in the queue. All the services described are geo-replicated three times to ensure their availability in case of major disasters. Geo-replication involves the copying of data into a different datacenter that is hundreds or thousands of miles away from the original datacenter.9.3 Microsoft Azure 9.3.1 Azure core concepts 3 Core infrastructure: AppFabric « Middleware for developing, deploying, and managing applications on cloud or for integrating existing applications with cloud services. * Scaling out and high availability; sandboxing and multitenancy; state management; and dynamic address resolution and routing. e Simplify many common tasks in distributed application, such as communication, authentication and authorization, and data access. Access control « AppFabric provides capability of encoding access control to resources in Web applications. + Services into set of rules that are expressed outside application code base. » Applications can leverage Active Directory, Windows Live, Googie, Facebook, and other services to authenticate users. Service bus + Messaging and connectivity infrastructure. «* Designed to allow transparent network traversal and to simplify development of loosely coupled applications letting developers focus on logic of interaction. « Applications need to be connected to bus, which provides these services9.3 Microsoft Azure 9.3.4 Azure core concepts 3 Core infrastructure: AppFabric Azure cache e provides a set of durable storage solutions that allow applications to persist their data. » Azure Cache is a service that allows developers to quickly access data persisted on Windows Azure storage or in SQL Azure. e implements a distributed in-memory cache of which, size can be dynamically adjusted by applications.9.3 Microsoft Azure 9.3.1 Azure core concepts 4 Other services e Simplify the development and integration of applications. Windows Azure virtual network « includes Windows Azure Connect and Windows Azure Traffic Manager. e Windows Azure Connect allows easy setup of IP-based network connectivity among machines hosted on private premises and roles deployed on Azure Cloud. »« Windows Azure Traffic Manager provides load-balancing features for services listening to HTTP or HTTPS ports and hosted on multiple roles. Windows Azure content delivery network »* Content delivery network solution that improves content delivery capabilities of Windows Azure Storage and Microsoft Windows Update, Bing maps.9.3 Microsoft Azure 9.3.2 SQL Azure + SQL Azure is a relational database service hosted on Windows Azure and built on the SQL Server technologies. e via SQL Server - provides developers with scalable, highly available, and fault-tolerant relational database. e Service is manageable using REST APIs, allowing developers to control databases.HTTP / REST PHP) (_S@L Sever Applications and Taos) (__WOF DataServess ‘epee IC ‘ADONET ) Tabular Data Stream (TDS) ) spur raaiaraatan Services Layer Provisioning Provisioning Provisioning Billing and Metering Billing and Metering Billing and Metering | Connection Routing Connection Routing Platform Layer SOL Server SOL Server SOL Server [_ SL AnseFatrio | [| S0LAnweFabic | ‘SQL Azure Fabric . - ‘Management “aha ‘anne ‘Services Nes rs tn Layer FIGURE 9.4 SQL Azure architecture.9.3 Microsoft Azure 9.3.2 SQL Azure « Developers have to sign up for Windows Azure account in order to use SQL Azure. « Closely resemble physical SQL Servers: They have a fully qualified domain name under the database.windows.net (i.e., server-name.database.windows.net) domain name. « This simplifies management tasks and the interaction with SQL Azure from client applications.9.3 Microsoft Azure 9.3.3 Windows Azure platform appliance * Can also be deployed as appliance on third-party data centers and constitutes the cloud infrastructure governing the physical servers of datacenter. « Includes Windows Azure, SQL Azure, and Microsoft- specified configuration of network, storage, and server hardware. e The appliance targets governments and service providers who want to have their own cloud computing infrastructure. e Full-featured implementation of Windows Azure. e Goal is to replicate Azure on a third-party infrastructure and make available its services beyond boundaries of Microsoft Cloud. The appliance addresses two major scenarios: e institutions that have very large computing needs (such as government agencies) and «institutions that cannot afford to transfer their data outside their premises.9.3 Microsoft Azure 9.3.4 Observations Windows Azure is Microsoft's solution for developing cloud computing applications. PaaS layer. Provides developer with collection of services and scal- able middleware hosted on Microsoft datacenters that address compute, storage, networking, and identity management needs of applications. Individually or all together for building both applications. ‘Compute services are based on the abstraction of roles. AppFabric, constitutes distributed and scalable middleware of Azure. SQL Azure is another important element of Windows Azure and provides support for relational data in the cloud. Platform is based on .NET technology and Windows systems.Chapter 10 — Cloud Applications e Huge popularity in industry due to its ability to host applications for which the services can be delivered to consumers rapidly at minimal cost. « We discuss Application case studies, detailing their architecture and how they leveraged various cloud technologies. e Range of domains, from scientific to engineering, gaming, and social networking.Overview 10.1 Scientific applications 10.1.1 Healthcare: ECG analysis in the cloud 10.1.2 Biology: protein structure prediction 10.1.3 Biology: gene expression data analysis for cancer diagnosis 10.1.4 Geoscience: satellite inage processing 10.2 Business and consumer applications 10.2.1 CRM and ERP 1 Salesforce.com 2 Microsoft dynamics CRM 3 NetSuite 10.2.2 Productivity 1 Dropbox and iCloud 2 Google docs 3 Cloud desktops: EyeOS and XIOS/3 10.2.3 Social networking 1 Facebook 10.2.4 Media applications 1 Animoto 2 Maya rendering with Aneka 3 Video encoding on the cloud: Encoding.com 10.2.5 Multiplayer online gaming10.1 Scientific applications «increasingly using cloud computing systems and technologies. « high-performance computing (HPC) applications, high-throughput computing (HTC) applications, and data-intensive applications. e minimal changes need to be made to existing applications. « laaS solutions, offer optimal environment for running bag-of-tasks applications and workflows. » Scientists explore new programming models for tackling computationally challenging problems. « Applications - redesigned and implemented on top of cloud programming application models and platforms to leverage their unique capabilities.10.1 Scientific applications 10.1.1 Healthcare: ECG analysis in the cloud cloud technologies to support doctors in providing more effective diagnostic processes. Internet connectivity and its accessibility from any device at any time has made cloud technologies an attractive option for developing health-monitoring systems.10.1 Scientific applications 10.1.1 Healthcare: ECG analysis in the cloud FIGURE 10.1 ‘An online health monitoring system hosted In the cloud.10.1 Scientific applications 10.1.2 Biology: protein structure prediction Require high computing capabilities and often operate on large data-sets that cause extensive I/O operations. extensive use of supercomputing and cluster computing infrastructures. Protein structure prediction is a computationally intensive task. The geometric structure of a protein cannot be directly inferred from the ‘sequence of genes that compose its structure, but it is the result of complex computations aimed at identifying the structure. This task requires investigation of space with massive number of states, creating large number of computations for each of these states. One project that investigates the use of cloud technologies for protein structure prediction is Jeeva — an integrated Web portal that enables scientists to offload the prediction task to a computing cloud based on Aneka (Figure 10.2). Uses machine learning tecniques. E,H,C classification.10.1 Scientific applications ag . Se—. on FIGURE 10.2 Architecture and overview of the Jeeva Portal. A: BLAST 8 : Create Data Vector C: HH Classifier D: SS Classifier ‘Classifier F: HS Classifier G:ST Classifier H: TH Classifier |: Predict Final Secondary ! Structure i10.1 Scientific applications 10.1.3 Biology: gene expression data analysis for cancer diagnosis measurement of the expression levels of thousands of genes at once. used to understand the biological processes that are triggered by medical ‘treatment at a cellular level. Gene expression profiling is utilized to provide a more accurate classification of tumors. Learning classifiers, which generate a population of condition-action rules that guide the classification process. eXtended Classifier System (XCS) has been utilized for classifying large datasets in bioinformatics and computer science domains. CoXCS divides the entire search space into subdomains and employs standard XCS algorithm in each of these subdomains.10.1 Scientific applications 10.1.3 Biology: gene expression data analysis for cancer diagnosis Ca] 000000 sae Fy FIGURE 10.3 Cloud-CoXCS: An environment for microarray data processing on the cloud10.1 Scientific applications 10.1.4 Geoscience: satellite image processing * collect, produce, and analyze massive amounts of geospatial and nonspatial data. « the geographic information system (GIS) is a major element of geoscience applications. GIS applications capture, store, manipulate, analyze, manage, and present all types of geographically referenced data10.1 Scientific applications 10.1.4 Geoscience: satellite image processing k FIGURE 10.4 Portal (SaaS) j= (bie Sond] oe? amazon A cloud environment for satellite data processing,10.2 Business & consumer applications 10.2.1 CRM and ERP 1 Salesforce.com 2 Microsoft dynamics CRM 3 NetSuite 10.2.2 Productivity 1 Dropbox and iCloud 2 Google docs 3 Cloud desktops: EyeOS and XI|OS/3 10.2.3 Social networking 1 Facebook 10.2.4 Media applications 1 Animoto 2 Maya rendering with Aneka 3 Video encoding on the cloud: Encoding.com 10.2.5 Multiplayer online gaming10.2 Business & consumer applications 10.2.1 CRM and ERP « Customer relationship management (CRM) and enterprise resource planning (ERP) applications are market segments that are flourishing in the cloud. * access to business and customer data from everywhere and from any device. « ERP systems integrate several aspects of enterprise: finance and accounting, human resources, manufacturing, supply chain management, project management, and CRM. e ERP solutions are less popular than CRM solutions at this time. 1 Salesforce.com * most popular and developed CRM solution available today. » Salesforce.com is based on Force.com cloud development platform.10.2 Business & consumer applications 10.2.1 CRM and ERP Saye {[Fareeiom Phallorm |= - ery a —— Cache ae ! P39 i cfybak Brccossira) — Multtonantaveare ) | ‘Query Optimiser ky Ramtime Application) | ‘Generator I Ge reisene) < ont > Tmeae) Rone | Tae a rune 103 Salesforce.com and Force.com architecture.10.2 Business & consumer applications 10.2.1 CRM and ERP 2 Microsoft dynamics CRM « completely hosted in Microsoft's datacenters across the world and offers to customers a 99.9% SLA. e Each CRM e instance is deployed on a separate database, and the application provides users with facilities for marketing, sales, and advanced customer relationship management. + SOAP and RESTful Web services. » integrate with other Microsoft products and line-of-business applications. 3 NetSuite e Three major products: NetSuite Global ERP, NetSuite Global CRM1 , and NetSuite Global Ecommerce. + Al-in-one solution: NetSuite One World, integrates all three products together. e Two large datacenters on the East and West coasts of the United States, connected by redundant links. e The NetSuite Business Operating System (NS-BOS) is complete stack of technologies for building Saas.10.2 Business & consumer applications 10.2.2 Productivity 1 Dropbox and iCloud Also Windows Live, Amazon Cloud Drive, and CloudMe. FIGURE 10.6 Dropbox usage scenario.10.2 Business & consumer applications 10.2.2 Productivity 2 Google docs e Google Docs allows users to create and edit text documents, spreadsheets, presentations, forms, and drawings. « It aims to replace desktop products such as Microsoft Office and OpenOffice and provide similar interface and functionality as a cloud service.10.2 Business & consumer applications 10.2.2 Productivity 3 Cloud desktops: EyeOS and XIOS/3 » EyeOS 1 is one of the most popular Web desktop solutions. « Replicates the functionalities of a classic desktop environment and comes with pre-installed applications for the most common file and document management tasks. Xcerion XML Internet OS/3 (XIOS/3) « Another example of a Web desktop environment. « Strong leverage of XML, used to implement many of the tasks of the OS: rendering user interfaces, defining application business logics, structuring file system organization, and even application development10.2 Business & consumer applications 10.2.2 Productivity 3 Cloud desktops: EyeOS cay em Use 25 Client-side scripts FIGURE 10.7 Eye0S architecture10.2 Business & consumer applications 10.2.3 Social networking 1 Facebook * 800 million users e Two data centers built and optimized to reduce costs and impact on environment. « Technologies constitute a powerful platform for developing cloud applications. * The reference stack serving Facebook is based on LAMP (Linux, Apache, MySQL, and PHP). e The social graph identifies collection of interlinked information that is of relevance for a given user. e Most of the user data are served by querying a distributed cluster of MySQL. » These data are then cached for faster retrieval. e Thrift - collection of abstractions that allow cross-language development.10.2 Business & consumer applications 10.2.4 Media applications Video-processing operations, such as encoding, transcoding, composition, and rendering, are good candidates for a cloud-based environment. Computationally intensive tasks offloaded to cloud computing infrastructures. 1 Animoto interface for quickly creating videos out of images, music, and video fragments submitted by users. process is executed in the background and the user is notified via email once the video is rendered. ability to quickly create videos with stunning effects without user intervention. Artificial intelligence (Al) engine, which selects the animation and transition effects according to pictures and music, drives the rendering operation.FIGURE 10.8 Animoto reference architecture.10.2 Business & consumer applications 10.2.4 Media applications 2 Maya rendering with Aneka e A private cloud solution for rendering train designs by engineering department of GoFront group, a division of China Southern Railway. FiGuRE 10.0 3D rendering on privale clouds,10.2 Business & consumer applications 10.2.4 Media applications 3 Video encoding on the cloud: Encoding.com e Video-transcoding services on demand. e Leverages cloud technology to provide both horsepower required for video conversion and storage for staging videos. * Service integrates with both Amazon Web Services technologies (EC2, S3, and CloudFront) and Rackspace (Cloud Servers, Cloud Files, and Limelight CDN access). e Also offers other video-editing operations such as the insertion of thumbnails, watermarks, or lagos.10.2 Business & consumer applications 10.2.5 Multiplayer online gaming * based on game log processing. « Players update game server hosting game session, and server integrates all updates into a log that is made available to all players through a TCP port. « Client software used for game connects to the log port and, by reading log, updates local user interface with actions of other players.10.2 Business & consumer applications 10.2.5 Multiplayer online gaming = g = 1 em [Titan Gaming Portal (ree —=i % &—: Gamer x * [Game Sarver y ie Cy « F 4 Hey F __f-Precasag Ta (ia x S ‘Game Serve te “Ufiroceaing Yaak FIGURE 10.10 Scalable processing of logs for network games.