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IMC Content Calendar

The document outlines Nescafe's marketing activities and timeline for Q1-2024. Key initiatives include: 1) Producing a hero YouTube video from January to February. 2) Hosting an "NesFold Unveiled" experience workshop in March to immerse customers in flavorful moments. 3) Implementing massive point-of-sale marketing (POSM) from February to March. 4) Running a social media campaign around the theme "Folded Moments Unveiled" from January to March. 5) Operating product activation booths from February to March. 6) Running bumper ads from January to March.

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Vu Huyen
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87 views8 pages

IMC Content Calendar

The document outlines Nescafe's marketing activities and timeline for Q1-2024. Key initiatives include: 1) Producing a hero YouTube video from January to February. 2) Hosting an "NesFold Unveiled" experience workshop in March to immerse customers in flavorful moments. 3) Implementing massive point-of-sale marketing (POSM) from February to March. 4) Running a social media campaign around the theme "Folded Moments Unveiled" from January to March. 5) Operating product activation booths from February to March. 6) Running bumper ads from January to March.

Uploaded by

Vu Huyen
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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NESCAFE CÀ PHÊ GẤP - MARKETING ACTIVITIES Q1-20

DURATIO
TASK TASK START DUE N
ID TITLE DATE DATE IN DAYS
1 Hero Youtube video
1.1 Preparation 01/01/24 01/08/24 7
1.1.1 Content + Script Preparing 01/01/24 01/08/24 7
1.2 Initial Implementation 01/09/24 01/15/24 6
1.2.1 Rehearsal + Improvement 01/09/24 01/15/24 6
1.4 Filming Video 01/16/24 01/22/24 6
1.5 Editing video 01/23/24 01/30/24 7
1.6 Finalize + Publish Video 01/31/24 02/02/24 2
Experience workshop: NesFold Unveiled:
2 Immerse Yourself in Flavorful Moments
2.1 Budget & Risk planning 02/05/24 02/08/24 3
2.2 Gifting & Sampling Check 02/12/24 02/13/24 1
2.3 Desiging Activities 02/13/24 02/22/24 9
2.4 Rehearsal + Improvement 02/23/24 02/29/24 6
2.5 Running Workshop 03/01/24 03/11/24 9
3 Massive POSM
3.1 Deciding POSM Types & Designs 02/15/24 02/20/24 5
3.2 Places Searching 02/21/24 03/05/24 13
3.3 Costs Estimating 03/05/24 03/11/24 6
3.4 Making Adjustments & Budget Optimizati 03/11/24 03/31/24 20
Social Post: Thematic Content "Folded
4
Moments Unveiled"
4.1 Creating Message to Delivery 01/31/24 02/02/24 2
4.2 Develop Hastags 02/05/24 02/06/24 1
4.3 Create Daily Videos on Social Platforms 02/05/24 03/05/24 29
4.4 Launch Giveaway Events 02/15/24 03/15/24 29
4.5 Run Spotify Playlist Activities 03/16/24 03/26/24 10
4.6 Create Interactive Polls & Quizzes 03/16/24 03/26/24 10
4.7 Corrective Actions 02/05/24 03/26/24 50
5 Activation Booth
5.1 Choosing Locations 02/21/24 02/29/24 8
5.2 Desiging Activities & Cabinets 03/01/24 03/06/24 5
5.3 Setting up Booths 03/07/24 03/20/24 19
5.4 Effort and Cost Tracking 03/07/24 03/31/24 24
6 Bumper Ads
6.1 Creating Consitant Contents 01/01/24 01/10/24 9
6.2 Perfecting Images & Videos 01/11/24 01/25/24 14
6.3 Running Ads 01/26/24 03/26/24 60
6.4 Monitoring Engagement & Interaction 01/26/24 03/31/24 65
VITIES Q1-2024
Jan-24
WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5
M T W R F M T W R F M T W R F M T W R F M T W R
Feb-24
WEEK 5 WEEK 6 WEEK 7 WEEK 8 WEEK 9 WEEK 10
F M T W R F M T W R F M T W R F M T W R F M T W
Mar-24
WEEK 10 WEEK 11 WEEK 12 WEEK 12
R F M T W R F M T W R F M T W R F

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