Group 1 Class: AVTC5-63

Members :

 Thái Minh Trí

 Trần Phương Linh
 Nguyễn Thành Phát
 Cao Thị Tường Vy
 Đỗ Thị Mai Hiên
 Chu Trọng Phú

VNFRESH
Brainstorming Guidelines
.

Topic: A Thirsty World

Business ideas: Trading
in some plants that can
filter water: Water
bamboo, water
Topic: Culture and tradition Topic: Technology
hyacinth,
today and tomorrow

Business ideas: Trading AO Business ideas:

DAI made from pandan Trading cleaning
software, vpn, and anti-
virus

Brainstorming

Topic: Healthy lives Topic: Inside the brain

Business ideas: Business ideas:

Trading brown rice helps Trading chip can be
support weight loss and attached to the human
good health brain to help people
not need to learn to
understand

1
Chosen Topic: Healthy lives
Reason:
There is a saying that "Your health is your wealth". For good health, we need a healthy diet. Most people understand why
health is important, but why is health so important? Therefore, we choose the topic "Heathy live" instead of other topics
in order to realize human health by creating products that are good for users' health. With this product, customers can
rest assured and trust in its use. In order to promote the company's revenue, the customer will be the important factor.
We will analyze the customer, communicate the needs of these customers, and show them the product we meet. New
products adopted in this way can drive more sales and profits, helping a company build an even better business.

Business Plan
Problem & Solution Summary

Describe very briefly why your business needs to exist. What problem do you solve for your
customers? How do you solve the problem presented above?

Describe very briefly why your business needs to exist?

•Our business needs to exist to solve consumer needs, bring good quality products to customers,
and create value for society.

What problem do you solve for your customers?

•Our business solves the needs of customers who want to lose weight, and take care of their health

How do you solve the problem presented above?

• First, our business has a modern factory system, with advanced production lines to ensure the
output quality of products.

•Secondly, Our Brown Rice Product helps customers lose weight, our product contains a lot of fiber,
which helps keep your stomach full for a long time and prevents cravings. This helps you lose
weight because fiber is a natural appetite suppressant.

• Finally, our Brown Rice is a low glycemic index (GI) food that can help prevent your risk of type 2
diabetes. Brown rice is high in fiber, phytic acid, polyphenols, and antioxidants. Oil should be
beneficial for diabetics

2
Market & Competition

Describe your target customers, market segments, and identify your key competition. Who will your
customers also consider?

The target audience of our company is people who care about their own health, the health of their
families, have the goal of losing weight and have an average or higher income. All ages can use our
company's products. Our company's main competitors are Ecoba, GFood, Akira. These are big companies
known by many customers and quite reputable in the brown rice market. We are confident in the quality
of our products, customers will not regret buying them.

We used the SWOT Analysis Matrix to analyze our competitors

3
Company & Product Description

Describe your company’s mission, product(s), and goals. What does your company aim to achieve?
What product does your company have? How can your company achieve the presented goals with
that product?

Our company's mission is to bring customers when using our company's brown rice products to
achieve the most effective weight loss results, the target products that my company targets are
brown rice for Those who like to eat a lot but don't want to gain weight, we have grasped that so we
decided to create 3 product lines which are brown rice flour, brown rice cake and brown rice. The
goal of my company is first to help people lose weight effectively and safely without using any
weight loss drugs or dieting,..secondly we want to expand the scale further, want to bring these
products abroad, our revenue in 2021 is 9 billion and in 2022 we have collected 7.5 billion and it is
expected that by the end of the year we will earn another 4 billion more. Our company has
distributed to agents, slag and retailers nationwide, to produce products, our input materials from
the ethnic minorities grown on the fields are completely empty. Using chemical fertilizers in the
cultivation process, before being put into production, all rice will be germinated by technology to
increase nutrition further. Because of that, our products are completely clean and have a
phytosanitary license, so when using our products, you can rest assured.

Why us?

Write a brief overview of you and your team. Why are you the right people to build this business?

A 1.5 BILLION VND INVESTMENT for 35% of the NET PROFIT

 Investment Pitch
 About the product
 Foods to promote health, prevent cardiovascular diseases
 The price is suitable for the user's pocket
 A reliable source of food, ensuring environmental hygiene, taking the company's
reputation first
 ABOUT TEAM
 A creative team and thoughtful user advice
 Proficient use of tools to interact with customers on all social platforms to promote products
4
to users.
 Have a high sense of responsibility