1.

Name of Course : E-Commerce Strategy and Development

Course Code : MIT 7103

2. Synopsis : Electronic commerce or e-commerce is a business model that lets firms and individuals buy and sell things over the internet. With the advancement in digital technology, the growth of ecommerce
has also seen shifted the retail workforce.

The central goal of this course is to develop an integrative knowledge of the digital economy. It focuses on the information superhighway as the technological enabler that has dramatically changed
the way in which companies orchestrate their value creation.
The course introduces students to a wide range of electronic commerce issues for marketers, as a foundation for continual learning in the dynamic e-commerce environment. This course also
investigates the knowledge-enabled enterprises and the influence of electronic commerce in shaping the rules of modern business environments through case studies and group discussions. Topic
includes the E-Commerce Technology Background such as B2B, C2C, G2C, G2B, Supply Chain Management Payment System, Internet Banking and Supporting Systems. This course also covered the
ethical and societal issues in E-commerce as well as impacts on social media.

3. Name(s) of academic staff :

DR. SAMIRAH NASUHA BINTI MOHD RAZALI (DEVELOPER)

4.
Semester and Year offered : Semester 1 Year 1

5. Credit Value : 3

6. none
Prerequisite/co-requisite:
(if any)

7. Course Learning Outcomes (CLO) : At the end of the course the students will be able to: (example)
- explain the basic principles of immunisation (C2,PLO1)

CLO1 Analyse the theories and concepts underlying e-commerce. (C4, PLO1)
Criticise international, legal, social, and ethical environments of electronic commerce. (C5, PLO7)
CLO2

CLO3 Practice e-commerce strategies with current challenges and issues in e-commerce. (A5, PLO6)

8. Mapping of the Course Learning Outcomes to the Programme Learning Outcomes, Teaching Methods and Assessment :
Please select the Learning Outcome Domain (LOD) for each PLO in the cells above it. E.g. PLO1 - Knowledge, PLO2 - Cognitive, PLO3 - Practical Skills

Programme Learning Outcomes (PLO)

Course Learning Outcomes Learning and

Assessment Method
(CLO) Teaching Method

PLO1 PLO2 PLO3 PLO4 PLO5 PLO6 PLO7 PLO8 PLO9 PLO10 PLO11 PLO12

tutorial, e-learning, final exam, journal

CLO 1 √
independent learning review

tutorial, e-learning, final exam, journal

CLO 2 √ √
independent learning review

tutorial, e-learning,
CLO 3 √ √ case study
independent learning

Note: Tutorial can be conducted via ICT mediated technology

Indicate the relevancy between the CLO and PLO by ticking “/“ the appropriate relevant box.

(This description must be read together with Standards 2.1.2 , 2.2.1 and 2.2.2 in Area 2 - pages 16 & 18)
9. Transferable Skills (if applicable) 1 Critical Thinking
(Skills learned in the course of study which can be useful and utilized in other settings)
2 Problem Solving Skills

5
10. Distribution of Student Learning Time (SLT)

Teaching and Learning Activities

Guided Learning (F2F) Guided

Course Content Outline CLO* Learning SLT
Independent
(NF2F)
Learning (NF2F)
L T P O eg:
e-Learning

E-Commerce: Technology Background

-E-commerce Framework
-B2C, B2B, C2C, 1 4 4 12 20
-G2C, G2B
 E-commerce Supply Chain Management
Payment System, Internet Banking and Supporting Systems 2 4 4 12 20

Mobile Commerce
Legal, ethical and societal issues of e-Commerce 2 4 4 12 20

E-commerce strategy
Social Media and e-Commerce 3 4 4 12 20

Total 80

Percentage
Continuous Assessment F2F NF2F SLT
(%)

1 Case study 20% 8 8

2 Journal Review 15% 6 6

3 Quiz/Test 15% 6 6

4 Project/Industrial Visit 20% 8 8

5 0

6 0

7 0

Total 28

Percentage
Final Assessment F2F NF2F SLT
(%)

1 Final Exam 30% 3 9 12

2 0

3 0

4 0

5 0

Total 12

**Please tick (√) if this course is Latihan Industri/ Clinical Placement/ Practicum/ WBL using Effective Learning Time(ELT) of 50% GRAND TOTAL SLT 120

L = Lecture, T = Tutorial, P= Practical, O= Others, F2F=Face to Face, NF2F=Non Face to Face 3

*Indicate the CLO based on the CLO’s numbering in Item 8.

11 Identify special requirement to deliver
the course (e.g: software, nursery,
computer lab, simulation room, etc)

12 References (include required and further readings, and should be the most current) Ebook ODL:
1.Electronic Commerce, 12th Edition by Gary Schneider.
2. Internet Marketing 4th Edition by Debra Zahay/Mary Lou Roberts

Conventional References:
1. Laudon, K. C. and Traver, C. G., (2017) E-commerce: Business, Technology and Society, Upper Saddle River, New Jersey, Person Prentice Hall.
 1. Laudon, K. C. and Traver, C. G., (2017) E-commerce: Business, Technology and Society, Upper Saddle River, New Jersey, Person Prentice Hall.

2. Turban E., King, D., Viehland, D., and Lee, J. (2010) Electronic Commerce: A Managerial Perspective, Upper Saddle River, New Jersey, Person
Prentice Hall. (6th ed.)
3. Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (P.S.) by Steven D. Levittand Stephen J. Dubner (Aug 25, 2009)

4. Outliers: The Story of Success by Malcolm Gladwell 2008.

5. A Whole New Mind: Moving From the Information Age to the Conceptual Age, by Pink, Daniel H. Publisher: Putnam Pub Group 2005.

6. The Profit Zone : How Strategic Business Design Will Lead You to Tomorrow's Profits, by Adrian Slywotzky, David J. Morrison, Bob Andelman,
Publisher: Three Rivers Press (2002)

7. The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, by John Battelle, Publisher: Portfolio
Hardcover (2005)

8. Chen, S. (2004) Strategic Management of E-Buisness, 2nd ed. Chichester, England: John Wiley & Sons.

9. Holden. (1999) Starting an Online Business for Dummies, IDG.

10. Kalakota & Robinson. (1999) E-Business: Roadmap for Success, Addison-Wesley.

11. Schneider, Gary P. & Perry, James T. (2000) Electronic Commerce, Thomson Learning.

12. Westland, Chris & Clark, Ted, (1999) Global Electronic Commerce, MIT Press.

13. Recent articles from Journal of Management Information Systems, Harvard Business Review, Internet Research, MIS Quarterly, Marketing
Intelligence and Planning, Decision Support Systems, MIT Sloan Management Review, California Management Review, MISQ Executive, Academy of
Management Perspectives, Long Range Planning, Gartner Research, Forrester Research, McKinsey Quarterly, and others.

13 Other additional information :